We are close to launching exclusive marketing collateral for the close to 150 newsagents using our newsagency software who have or will very soon have the Blackhawk gift card range in their stores. Our marketing collateral is being developed by our own marketing department and will come with the Blackhawk seal of approval.
As the world’s largest gift card supplier, it is natural the Blackhawk must approve all marketing collateral which promotes their offer.
We are developing several collateral alternatives prior to selecting one as the preferred option for our growing network of Blackhawk outlets. The collateral will be provided with marketing tips and advice to help our retail partners maximise sales of Blackhawk product.
This is the Tower Advantage TM at work – providing access to a solution through our technology, backing it with professional marketing and supporting it with quality business development advice.
The reports of sales of Blackhawk gift cards in our stores already carrying the range indicate excellent business.