We are undertaking a newsagent retail sales benchmark study comparing sales for November 2010 against November 2009.  This was announced to our customers yesterday.

Newsagents using our newsagency software can participate by sending a Monthly Sales Comparison report: tick the box to exclude home deliveries, and tick the box for a category breakdown. Set your first date range (on the left) to November 1, 2010 to November 30, 2010 and the date range of the right to one year earlier.

Once the report is on the screen, click the PDF button to save this as a PDF, go into your email software and send a copy of the PDF to me at mark@towersystems.com.au. We will publish the benchmark results here and elsewhere so all newsagents can benefit.

As with past benchmarks, we expect to get data from between 100 and 120 newsagencies in the next week. The results will provide an indication of sales performance year on year and give newsagents something with which to compare their businesses. The results will also be published at the Newsagency Blog.

Tower Systems is committed to helping newsagents achieve a better return from their IT investment and their business overall.