One of the most common complaints by small and independent retailers is that they do compete on price with much bigger retailers yet that shoppers still think they are more expensive.
Retailers using our Point of Sale software are able to let shoppers know how much they save by including discounts provided on receipts of sales. Our experience is that such information is tremendously powerful in educating shoppers about the value of a particular shopping experience.
A shopper leaving a store with the knowledge and proof that they saved, say, $5.00 off of a $25.00 sale will more likely remember the visit than if their was no such reinforcement.
Our Point of Sale software shows the saving achieved on the receipt, reinforcing the financial value to the customer of the shopping experience. We have done this for many years. This is a perfect way for an independent retailer to practically demonstrate the value the offer. Turning on the listing of the saving is easy, this is done within the setup facilities of our software. Users of our software have the option of showing dollars saved as well as percentage.
Independent and small business retailers who do compete with much bigger retailers on price can easily show this if they have good software and use it to the full. Seizing every opportunity to reinforce the value of the retail experience builds loyalty and strong word of mouth.