Loyalty marketing took off in the 1990s. Retailers of all sizes offered points for purchases with the promise of gifts, discounts and other rewards in return for the accrued points. Customers jumped on board in their millions, signing up chasing the promise of wonderful rewards.
Over the years, however, many customers have realised that the loyalty programs are not about them but more about the retailer. It’s business. Well, big business at least.
We think that there is an opportunity for small and independent retailers to use a loyalty program to show off a valuable difference they offer over big retailers.
Operating with more of a local and customer-centric focus, small and independent retailers are able to use a well constructed loyalty program to offer a genuine point of difference compared to much bigger retailers.
Retailers using our retail management software can construct and manage a loyalty program which offers genuine reward for genuine loyalty. They can do this using tools and customer connections which are comparable to those used by bigger retailers. Executed with care and due attention, these locally run loyalty programs can drive growth for small and independent retailers. We see it almost every day across our portfolio of retail business customers.
By delivering genuine value, small and independent retailers can help return trust to the area of loyalty marketing and show off their point of difference.
From our help desk to our senior management team Tower Systems is willing and able to help our retail partners to develop and manage a business-building customer-rewarding loyalty program. We can also help our retail customers use the collected basket data to better understand business performance and to harvest business growth opportunities.
Loyalty marketing can help retail businesses grow. The keys are creating a program which offers valuable and attainable rewards and managing this with smart tools which respect the resources of the retail business.