While we have been working with garden centres since late last year and already have garden centres using our software, it was not until this week that we started marketing our software to garden centres.
The business achieved to date has been primarily through word of mouth.
This week we have sent our professionally produced Garden Centre marketing collateral to every garden centre in the country. The covering letter announced details of our presence at the industry’s major trade show in Sydney this year.
Our work with Garden Centres is helping us to provide better solutions in other marketplaces in which we serve. Indeed, each of our marketplaces serves the others well with insights and opportunities for improving the Tower systems offer.