Getting small business software users to fully engage with their software is a challenge for any software company. Too often software companies are criticised for a software deficiency or poor support when a solution was readily available if the customer had used existing facilities or services.
Here at Tower Systems we have found that an aggressive multi-channel communication strategy helps reduce the opportunity for ignorance getting in the way of better software user outcomes.
We have a weekly email of tips and advice, this blog, a monthly snail mail newsletter, weekly online training workshops, training videos, advice sheets as well as live Help Desk support.
As regulars here would see, we obsess about customer communication, ensuring that no matter where or how our customers want to engage we are there, offering accessible and understandable advice and assistance.