We were thrilled to have the opportunity to participate in the Annual Conference of the Australian Sporting Goods Association yesterday.

We got to meet with suppliers on our trade display stand as well as formally present at the conference.

What made the experience particularly valuable was that the conference was attended by suppliers and retailers.  With our Point of Sale software as the glue which connects the two this was an ideal audience for us.

This was our last trade show for 2011, a year which has been packed with trade show events across a broad range of retail marketplaces.  We appreciate and continue to be surprised by the synergy between the various marketplaces in which we service.  for example, work we will do with some sporting goods suppliers will benefit newsagents.