We operate in a range of small business retail channels and have competitors in each. Competition between software companies is good for each retail channel as it keeps the respective software companies focused on delivering better products and backing this with point-of-difference support.
We take our obligation to engage in genuine competition seriously. This means that we reject any invitation to collude on price, functionality or anything which would compromise competition. Besides being illegal, it would do a disservice to retailers.
We build competitive advantage into our software and into our customer service. It is important for us to talk about this, to leverage our investment in competitive advantage. Current and prospective customers benefit from this.
Software companies have nothing to fear from robust competition as long as it is truthful and transparent. The winners from this are the customers and isn’t that why we are all here?