We have already booked several trade shows for 2012, well into the third quarter of the year in one case. Booking this far in advance helps with business planning. It also helps us as we develop our marketing themes for the year.
Knowing the key trade shows in which we will participate and the time between each enables us to more completely and appropriately work across the various retail channels we serve.
Trade show planning also helps in our work with suppliers as we bring more online and providing electronic invoice and other data to the retailers.