The roll out of the Smartbox products to retailers using our Point of Sale software offers added value without the usual cost of inventory. Retailers are able to sell wonderful experiences for between $100 and $350 and bank excellent margin dollars as a result. A retail trial in a range of stores delivered excellent sales, proving the value of the opportunity for the Smartbox range of products. Thanks to the success of the trial, Smartbox products are now available for more retailers to carry.
2011 has been an excellent year of delivering access to additional products to our retail partners.