Our investment in more Point of Sale software Help Desk staff and better Help Desk infrastructure have paid off this year with an increase in our market share in each marketplace in which we serve. We end 2012 having achieved an excellent sales result. We know from new customer feedback that our reputation on customer service is a key factor in this sales growth.
The increased market share in the newsagency channel is especially exciting given our already dominant position in that marketplace. It is not uncommon to see market leaders drop the ball and lose market share. The opposite is our experience – we seize every opportunity to demonstrate out commitment to newsagents and this often results in market share growth.
We look forward to 2012 and further investment in our Help Desk and broader customer service infrastructure. Spending has commenced on initiatives we will announce in the new year.