Key to the Newsagency of the Future workshops we are running around Australia this week and next is a discussion about the need for a USP, a Unique Selling Proposition, and consideration of what a good USP could be.
With so many newsagents and suppliers in the room at the same time, the USP discussion is timely and valuable. Already we are seeing some creative ideas emerge as well as new newsagent / supplier relationships evolve from the business building discussion.
With our technology taking a back seat in the discussion we are showing genuine concern for the need for newsagents to adjust to changed market conditions. These are not sales workshops … they are tower Systems presenting its point of difference quite practically and valuably.
The workshops will be followed up with worksheets to guide participants into action, so that the sessions do lead to genuine change in the businesses of the attendees.