We have been helping several university students by participating in research they are undertaking into businesses like ours. Some assistance has involved face to face interviews while others involves online interviews. In each case we find that we get plenty out of the probing questions as we are challenged to look at what we do, how we do it and why.

The opportunity for reflection is providing us with perspective which we may have otherwise overlooked in a busy schedule. The interaction with the various university students is most welcome as it is delivering benefits to us – as well as to the students we hope.

Participating in interviews, discussions and in other ways with university students is providing us with a close new of some of the studies undertaken in universities in areas close to our field of endeavour. We like what we see. The students we have interacted with are smart and have asked some challenging questions.