Thanks to smart POS software integrated technology retailers are able to serve ads before, during and after sales which can guide shoppers to increase their spend in-store.
While retailers have complete control over what is shown on their displays, from video to stills, we work with a range of national suppliers to provide consistent content connected with national campaigns.
The current Win a Barina Spark! Campaign from Pacific Magazines is a good example of the use of the clever POS software / LCD technology pairing. At the sales counter, shoppers are reminded of the opportunity to purchase a magazine to get in the running to win a car.
Professional and appealing content like we see for the Win a Barina Spark! campaign connects the business with whet they see on mainstream media and elsewhere and this is more like to drive shopper engagement.