From the brochures we give to sales prospects to the flyers promoting our stand location, the professionally designed and printed collateral we are using at the Home and Giving Fair trade show in Melbourne this week has a consistent visual theme.

The new look homewares and gift shop software collateral has been launched at the trade show. It’s a look we will use for the next year or so in our marketing of our gift shop software and homewares software to retailers in these channels.

Our branding underscores the professionalism of our software … professional marketing provides a window on the professionalism of the company behind the software and of the software itself.