POS software training for retailers and employees this week

Independent small business retailers we work with have more free Point of Sale software training opportunities this week:

  • Open Forum Discussion Newsagents 2 Oct 2012, 11:00AM
  • Open Forum Discussion Bike Stores 2 Oct 2012, 02:00PM
  • Best practice for Magazine Management 4 Oct 2012, 11:00AM
  • Best practice for Retailer security 4 Oct 2012, 02:00PM

Each workshop is live and interactive. The sessions are designed for people using our software. This is why we make them accessible from any PC so that employees can access the training from home and in their own time.

Adult shop software helps leverage Fifty shades of grey opportunity for retailers

Thanks to the runaway success of the Fifty shades of grey book, adult shops in Australia are seeing more shoppers and enjoying a surge in sales as a result.

Being able to offer current product responding to a shift in consumer demand is vital for any retaierl. The Fifty shades of grey book is driving a change in shoppers visiting adult shops.

The Tower Systems adult shop POS and management software is helping adult shop retailers to make the most of the traffic boost opportunity.  We are able to do this through facilities helpful to adult shop owners and managers. Facilities like:

  • LayBy.
  • Loyalty marketing.
  • Shopper rewards.
  • Customer touchpoint marketing.
  • Inventory management and reordering.
  • Employee management and monitoring.
  • Theft tracking.
  • Fast and accurate sales processing.
  • Supplier integration and connection.

Through our work with adult shop suppliers and adult shop retailers Tower Systems is helping retailers to make the most of the fifty shades opportunity.

Jewellers benefit from updated jeweller business management software

Thanks to helpful feedback from jewellers in Australia and New Zealand, Tower Systems has been able to deliver a valuable update to its jeweller management software.

Enhancing the customer experience, back office management tools and sales counter service, this latest update to the popular Tower jeweller management software is now available to all Tower customers.

Developed over the last six months by the Tower development team and tested in a range of helpful beta test sites, the latest jeweller software was a hit at the recent JAA International Jewellery Show in Sydney where existing Tower customers and many prospective Tower customers got to see the new software first hand.

Retailers beware of some cloud based POS software

Cloud is the new black in business software, the in thing. Some selling cloud based solutions are not real cloud. Others are touting cloud based systems on a price proposition that is, well, cloudy.

For some years we have been installing our Point of Sale software via a browser in retail businesses wanting this – eliminating complex technology from the retail store and thereby reducing the per store cost.  This is a cloud based solution.

Our pricing is transparent, the total cost of ownership knows. But most important of all, our customers get to talk to real people – in your store if you like.  This is important since many cloud software businesses don;t want to talk with you. To them, your business is a transaction … it could here here today and gone tomorrow.

Our approach to retail customer relationships is for the long haul. retailers understand the importance of personal contact with shoppers, contact through which they add genuine value.  This is a difference between our approach and that delivered by many cloud software companies.

Embracing seasonal opportunities is vital to small business retailers

No one does seasons in retail like American retailers and Halloween is just about the best season to see in retail there.

Smart retailers use seasonal opportunities, like Halloween, to connect with new shoppers, to introduce them to the business and invite them back for shopping throughout the year.

Whereas some retailers chase the seasonal sales as an end game, we encourage retailers to use seasons to plant seeds.  Even though still a relatively small season outside of the United States, Halloween is presenting valuable opportunities to retailers in our portfolio community.

In our Point of Sale software we are able to help retailers to embrace the season and connect with first-time and infrequent shoppers in subtle yet effective ways to encourage them back into the store at other times of the year.

We learn from the US experience with seasons. In a usual year, there are at least four other small yet valuable seasons not currently embraced in Australia.  In researching these we have information we can share with our customers to given them options they may not have otherwise considered.

While we are a Point of sale / retail management software development company, we see ourselves more as a resource for our retail community. We share what we learn and encode in our software facilities for making the most of these insights.

About to launch a fresh approach to driving retail shopper loyalty

We are thrilled to be on track to commence trials shortly of a completely different approach to driving shopper loyalty.  This new approach in in addition to an already strong loyalty function in our software, something used by many of our customers.

The new facilities have grown out of work with a bunch of retailers, learning from their needs and exploring with them ways of bringing shoppers back to their businesses more effectively.

What you MUST research before purchasing Point of Sale software

Make the right Point of Sale software purchase decision and the rewards will be significant: additional profit, time saved and satisfaction among those working in the business.

Make the wrong POS software decision and it could cost tens of thousands of dollars a year.

Make the wrong Point of Sale software purchase decision and the business and those who work in it will experience considerable cost and frustration.

Here are five things any retailer should, must, check prior to purchasing Point of Sale software:

Get every promise in writing. If a sales person promises something they must put it in writing for you and make this part of the contract.

Know the cost of ownership. Software has a purchase price and on going support costs. Get these documented before you sign any agreement.

Look at their most important reports. These sample reports will tell you several things: what they, the software company, think is important in their report suite (this may nit serve your needs); the ease of reading the reports; the decisions you will be able to make based on the reports.

Ask the name of their competitor and their market share. Call the competitor and see if the information is accurate. Ask the competitor for proof. If what you’ve been told is inaccurate them you have probably been lied to in the sales process.

Ask for the names of three businesses that recently purchased the same as you are planning on purchasing. Call these businesses and check what they paid. You want to make sure that your supplier operates with a standard price list. If they don’t then it’s possible you will be the one paying too much some time in the future.

While there are plenty of other items to check and assurances you ought to gain, these five are a good starting point and will help you sort through facts from fiction.

There are people selling software who will lie to get your business. It is vitally important that you take reasonable steps to ensure that you are not lied to.

A commercial relationship built on lies will not serve your business well.

Independent and small retailers benefit from free POS software training

Independent small business retailers we work with have more free Point of Sale software training opportunities this week:

  • How to set up SMS reports and marketing 25 Sep 2012, 11:00AM
  • Getting started with Customer Management & Home Deliveries 25 Sep 2012, 02:00PM
  • Getting started with a Customer Display 27 Sep 2012, 11:00AM
  • How to market your business 27 Sep 2012, 02:00PM

Each workshop is live and interactive. The sessions are designed for people using our software. This is why we make them accessible from any PC so that employees can access the training from home and in their own time.

More newsagents switch to newsagency software from Tower Systems

Our market share among newsagents has increased further since the start of the new financial year.  With more than 60% of newsagents with newsagency using our newsagency software, we offer the software product of record, the industry standard.  But newsagents switch to us for more than just this.  Here’s what they like:

  • Quick access to our Help Desk.
  • Easy access to a support escalation process.  This is a place where you can take more complex queries or issues with the quality of support provided.
  • Four free live online training workshops each week (except over Christmas)
  • Free one-on-one training through the year.
  • Regular free local user meetings through the year in 30 locations around Australia.
  • Free access to our Theft Check service that has helped catch and resolve more than one million dollars in theft by newsagency employees.
  • Free access to our Business Check service where we analyse your business data and provide tips and advice on improvement opportunities.
  • Free access to our Backup Check service where we check your backup data to ensure that you are backing up what you need to backup.

While having the best newsagency software, as voted by newsagents, is important, it’s the backup service that makes the real difference … every day.

How bike shop can compete with online retailers and prosper in today’s economy

While there is plenty of media coverage about online retailers taking sales from high street retailers and how tough retail is, there are retailers, including bike retailers, who are growing stronger, more valuable businesses.

How are these retailers growing?

Growth in retail requires planning and commitment throughout the business.  It is vital that attention is paid to consumer touch points, placing the unique points of difference of the business in the spotlight.

Good businesses grow faster when growth strategies are encoded in business processes from the sales counter to the back room and are at the heart of supplier and employee relationships.

By leveraging in-store knowledge, experience and personal service, a high street bike shop can convert a browser into a shopper.  The keys are attention to detail, memorable personal service and a value proposition.

This is where good bike shop software implemented professionally can help.  It can also help drive operational efficiency and thereby give the business the financial means to be competitive.

There are bike shops doing this today, large and small, city and country.

But how can bike shop software do this?

  • Sales processes can be structured to drive consistency.
  • A loyalty program encourages your shopper to shop more frequently.
  • A contact follow up program can bring a customer back more often.
  • Marketing can be driven by email, mail and fax.
  • Mistakes at the sales counter, in ordering and in management can be reduced, freeing cash.
  • Selling can be made easier, thereby improving the shopper experience.
  • New marketing platforms are created: on receipts, at the counter and elsewhere.
  • Employees can be rewarded for above average sales – aligning their rewards with those of the business.
  • A common inventory file for an online store and a high street store.

Good bike shop software can help a bike retailer compete with online businesses and prosper in any economy.

Growth begins with deciding that this is what you want for your business. The next step is pursuing it relentlessly.

People looking for their first bike are encouraged by bike shops to talk to an expert. Bike shop owners wanting greater success should, likewise, talk to an expert.

Tower Systems develops and supports the industry standard bike shop software in Australia and New Zealand, the company helps bike shop retailers grow stronger and more valuable businesses.

To find out more about the Tower bike shop software, contact: NSW/ACT: Nathan Morrison 0417 568 148;  VIC/TAS: Jonathan Tay 0403 189 379; QLD/NT: Paul Slater 0434 365 789. SA/WA: Tim Batt 0401 833 917; NZ: Phil Daniels 0275 288 491. Website: www.towersystems.com.au

Tower Systems helping News with new subscription system

We are pleased to be moving to the next phase of the roll out of the new circulation management system by News Limited following success in NSW and NT.  Victorian newsagents will benefit from the new circ. system shortly and Tower is ready with the latest software enhancements ready to help newsagents connect and work with News.

Flexible loyalty cards help retailers extend the reach of POS software loyalty programs

With more retailers embracing the loyalty facilities in our Point of Sale software, we continue to help retailers make the most of the opportunity by sharing stories of how others are using the facilities in their retail businesses.

A key learning from retailers enjoying success with loyalty software is to reach out deep into a family to make the most of the opportunity. This way the family benefits – by supporting the one business together even though they may not shop at the same time.

One way Tower Systems helps retailers leverage family loyalty is through our flexible loyalty cards.  We have three cards on the one offer – easily clipped apart.  One for a wallet and two for key chains. This is one of several operational benefits we have been delivering to our retail partners.

As retailers ourselves we understand the need to think through execution – many initiatives in retail are about more than just good POS software.

Helping Western Australian retailers leverage Sunday trading

Tower Systems is helping more Western Australian retailers to leverage the Sunday trading opportunity by delivering access to smart retail business reporting tools and unlocking a platform of easy to use and free to run marketing initiatives.

By helping small and independent retailers like gift shops, jewellers, bike retailers, newsagents and homewares shops to make the most of the new Sunday trading initiative, we are helping retailers to turn the Sunday challenge into an opportunity.

Our Point of Sale software delivers to small and independent retailers tools and facilities equal to the majors, tools to drive basket depth and to bring shoppers back into the business sooner.  Retailers using our software are able to turn the facilities on to make the most of the new Sunday trading in Western Australia.

Tower Systems participating in Victorian Government Trade Mission to China

Tower CEO Mark Fletcher and COO Gavin Williams are in China this week participating in the largest ever state government trade mission from Victoria to China.

The selection of Tower to participate and to represent our retail management software to the Chinese marketplace is kudos for the company and its customers.  With four hundred participants from government and business, Tower is the only representative in our niche.

Visiting five major cities in China, our team will get to meet with many Chinese enterprises and engage in bilateral discussions that will undoubtedly benefit existing users of the software. Every time we as a company have looked beyond our borders we have uncovered opportunities for enhancing our software.

Offering free one on one training to every Tower POS software user

We are thrilled to have announced to our customers the availability of free one-on-one training for every Tower Systems Point of Sale software user.

This free training is in addition to our free weekly group training workshops, our regular user meetings and our help desk access.

Our customers can schedule their free one-on-one training through our support service for a mutually agreed time of one on one training, using their own business data, reviewing system setup, answering questions and providing genuinely valuable training to help them get more from their software.

While some software companies are retreating from direct access with their customers, Tower Systems is heading in the other directing, beefing up customer access, enhancing contact points and delivering more opportunities for our customers to learn how to get more form their software … long after they have installed the software.

This free training is available to every Tower Systems customer.  There is no cost.

We love what we do here and the people we get to do it with.

Free training helps POS software users continue learning

Independent small business retailers we work with have more free Point of Sale software training opportunities this week:

  • Best practice for Magazine Management 18 Sep 2012, 11:00AM
  • Getting started with Laybys 18 Sep 2012, 02:00PM
  • Getting started with Retailer for new staff members 20 Sep 2012, 11:00AM
  • General Q&A session 20 Sep 2012, 02:00PM

Each workshop is live and interactive. The sessions are designed for people using our software. This is why we make them accessible from any PC so that employees can access the training from home and in their own time.

It’s Saturday morning and the POS software help desk is open for business

Retailers using the Tower Systems Point of Sale software are luckily in that they can speak with someone on our Help desk today, like every Saturday. We are open from 7:30am to 3pm. It’s an office-based service we have offered for years – in addition to our 24/7 after hours service.

The office based service is important in that we have more facilities with which to help customers including the ability to collect via the Net direct to customer businesses to investigate and resolve any issue.

Our live and personal Saturday service is a terrific point of difference for Tower Systems, an reason some retailers have made the switch to our community.

We back our good point of sale software with friendly, accessible and professional customer service.

Retailers covered by our Tower AdvantageTM program have access to Saturday and after hours service at no additional cost. It’s all part of good service.

Newsletter helps keep POS software users up to date

We keep our Point of Sale software customers up to date with weekly emails containing tips and advice, an RSS feed direct to the software and a print newsletter. We keep using all three as different people access information via different platforms.

The latest print newsletter was sent out this week.  It contained plenty of information including several good news initiatives for our customers – one announces another free service from us.

The print newsletter also comes with a CONTACT US page on the back – listing all our contact points including those for senior management and our various state based numbers for support access.  A common complaint we hear about software companies is that it is hard to get to escalate an issue. We make it easy. Our customers can escalate by phone call or email – they can speak directly with senior management any time.  We live this transparency every day.