Gift shop software specialist Tower Systems is helping gift shop retailers to prepare for the run up to Christmas 2012 by refining business marketing, leveraging shopper touchpoints and ensuring the right mix of inventory to make the most of Christmas.

Smart gift shop retailers are using the gift shop software to identify old story and clear this in advance of the Christmas inventory filling the shelves. They are also contacting loyal shoppers with pre-promotion of Christmas. They are also setting achievement goals for sales team members and using the software to track performance leading to hitting the goals.

Gift shops are relying on the Tower software to deliver excellent, bankable, business results – to help the businesses leverage the most from the Christmas 2012 opportunity.

Tower Systems currently serves several hundred retailers in the gift space. The company has excellent experience on which to draw thanks to its engaged user community.