Our switch to the SugarCRM customer relationship management system earlier this year is reaping excellent rewards in our pursuit of an even better experience for our Point of Sale software customers. We know this from direct customer feedback.
From professional email followup after each help desk call through to word of mouth recommendations, we see the value respected by customers using our help desk services.
Our implementation of Sugar, while not complete, is helping in several key aspects of our business. We have encoded in Sugar facilities attuned to several key customer-service goals of our business. This is part of a year-long six figure investment in organisational infrastructure. It is also an investment in the importance of personal customer service to retailers.
Retail, after all, is about personal service. For our customers, their service execution is their point of difference. The same is true for us. hence our investment in replacing infrastructure and deeply embedding new technology in our business.