In early 2011 we released our Greeting Card Performance Report – Category and Segment Performance Report. This report has become the industry standard report for newsagents and other card retailers, delivering best practice reporting facilities to these retailers and helping them to better manage the greeting card department.
The report was the first of its kind for newsagents and other independent retailers in Australia and New Zealand. It delivered genuine innovation. It’s the type of innovation that earns the moniker of smart software for us in the channels.
Developed over several years in close and confidential association with Australia’s best known (and loved) card company, Hallmark, our new greeting card performance reporting is now well established.
A feature of this reporting is the MAT or Moving Annual Total metric. This is used in several suppliers and big businesses – we have found it tremendously useful in tracing year on year to date business performance.
We offered to share our IP with other software companies so they could catch up.
Retailers using the new reporting are loving the immediate and easy access to category level sales reporting. For example, being able to report on Father’s Day sales the day after the big day is terrific. Being able to break down overall Father’s Day card sales into categories within the season is even more valuable. that retailers can do this faster than any card company is where our software really shines.
This new greeting card performance reporting suite has been delivered to our users at no additional cost, adding tremendous value to what our Point of Sale software customers can extract from theirs software.