Small business retailers need to understand the liability they have to customers in the form of points, credits and other benefits accruing in their POS software in the area of loyalty rewards. Too often, retailers do not take not of the liability.
In understanding the liability a business has in terms of accrued points and credits accessible to customers, a business can properly account for, understand and manage the fulfilling of the liability. Having software to identify the value and properly track this is vital to overall business management.
Through our Point of Sale software we properly track this data down to granular detail. This gives our customers peace of mind. It also helps them understand shopper behaviour for it is from good understanding that they can bank even better results from their loyalty facilities.
It all comes back to data gathering and management. This is at the heart of our loyalty software and is what helps us provide our retail partners with a valuable competitive edge.