We have developed a new report that makes it easy for newsagents using our newsagency software to compare the performance of like for like magazine titles.
The comparison can be YTD, date range or MAT. Newsagents can select the titles to compare. They could compare two titles, such as Woman’s Day and New Idea or they could compare all titles in a segment, such as wedding.
The purpose of the report is to provide newsagents with accurate data on the performance of titles competing for the same customer. We expect the data to facilitate placement, co-location and other engagements in better magazine space and time allocation.
With publishers telling newsagents that their title is the best in a competitive situation, we felt it important to give newsagents a tool that inserts facts into their consideration.
The new report is in version 2.5 in our software. It’s in beta release right now.