More bike retailers in the 200+ bike retailers using the bike shop software from Tower Systems are reporting good year on year sales growth. This is good news and flies in the face of the negative reports about retail often covered in mainstream media.

The common factors among bike retailers reporting success are excellent customer service, systemised after sales care, a structured approach to marketing and making business decisions based on facts.

Whereas in years gone by bike retailers could build a business around reputation alone, retail today demands a more holistic approach where every team member is operating at their peak and has access to accurate business data to chase business success.

From the shop floor to the workshop to the back office, connecting all people in a bike retail and online business helps unify the team to a common purpose. It also makes tracking activity at each business touch point easier and more valuable.

By automating key activities like managing shopper loyalty, driving marketing offers and reordering product, the business is able to free resources to serve elsewhere.

This is where success can be found – by redirecting resources into activities which are certain to deliver sales.

The Tower Systems bike shop software has enjoyed more than ten years success in serving bike retailers of all shapes and sizes. The software continues to evolve to meet changing requirements and to enhance the value it provides retailers.

The latest bike shop software delivers new facilities for bike retailers and a tuned bridge between high street and online retail businesses.