Bile retailers are challenged by discount online retailers offering what they claim are brand name products in competition to bricks and mortar bike shops. This is a tough fight as many shippers go to the physical store for advice and then shop online on price.

Tower Systems is providing advice to its hundreds of bike shop software customers on how to combat this. It is also offering a useful link to online webstore operations so bike shop owners can operate online as well as in the physical world with a common set of inventory data across both businesses.

The latest advice on online and bricks and mortar retail operation was shared with bike retailers this past week. It’s another differentiating service from Tower Systems.