The Greeting Card Performance Report releases in early 2011 by Tower Systems is helping newsagents and gift shop owners to drive better outcomes from their greeting card supplier relationships. The Category and Segment Performance Report has become the industry standard report for newsagents and other card retailers, delivering best practice reporting facilities to these retailers and helping them to better manage the greeting card department.
The report was the first of its kind for newsagents and other independent retailers in Australia and New Zealand. It delivered genuine innovation. It’s the type of innovation that earns the moniker of smart software for us in the channels.
Developed over several years in close and confidential association with Australia’s best known (and loved) card company, Hallmark, the greeting card performance reporting is now well established.
A feature of this reporting is the MAT or Moving Annual Total metric. This is used in several suppliers and big businesses – we have found it tremendously useful in tracing year on year to date business performance.
We offered to share our IP with other software companies so they could catch up.
The greeting card performance reporting suite was delivered to our users at no additional cost, adding tremendous value to what our Point of Sale software customers can extract from theirs software.