We met up recently with a retailer using our gift shop software at a gift fair trade show and were thrilled to see them using our software at the fair to guide their buying. By having access to live sales data for a supplier when on their stand at the trade fair, this retailer was able to make decisions based on facts rather than emotion as is usually the case with trade show buying.
Retailers using our POS software can go to trade fairs with reports to guide buying or they can use their iPad or other tablet device to connect to the business live to produce reports. Either way, using real data to guide decisions is better for the business than relying on sales hype that is so prevalent on the trade show floor.
We encourage our customers to plan for trade shows so that their buying is fact based. Such decisions are more likely to be more beneficial for the business. Our software offers many tools to help make the trade show experience work better for the business.