Competition between online and high-street retailers is driving business owners to be more engaged on price. Thanks to smart product labelling facilities in our Point of Sale software, retailers are able to encode in labels details that enable shop floor pricing / discounting decisions based on cost price data.

It’s this flexibility on product labels that retailers are suing to demonstrate shop-floor flexibility on price and thereby win sales they might otherwise not win.

These facilities coupled with other product price and other data facilities enable high-street retailers to compete with online by showing price flexibility. Winning a sale from someone enquiring today by offering a discount can be more valuable to the business than providing information with which the shopper can source the product online.

Labelling changes by tower have been driven by smart retailers looking to push the software even further.