The receipt is the most important yet undervalued marketing tool in and retail business. Retailers partnering with our Point of Sale software have excellent opportunities with which to leverage receipts:
- Include your logo to professionally represent your business.
- Include care instructions for products you sell that require care instructions.
- List your website.
- Include a discount voucher based on the value of the purchase to entice the customer to spend more money with you.
These are just four ways retailers partnering with Tower Systems can use their receipts to professionally promote the business and drive extra revenue. these steps are free and simple to implement in any retail business. They can help a business better connect with customers who today may have little connection with the business.
These ideas help a small independent retail business to present themselves as being more substantial than they are and thereby competitive with major retailers.
Consider your receipt as a marketing tool.