The shopper loyalty facilities in the Tower Systems Pet Shop Software is driving customer loyalty for regular purchases like pet food and less regular purchases such as leashes, kennels and household items.

Leveraging shopper behaviour data and engaging with sophisticated loyalty tools, the Pet Shop Software empowers pet retailers to leverage customer habit information to the advantage of the business and for better service of customers.

This area of shopper loyalty is just one of many areas in which the Tower Systems pet shop software is helping pet retailers to better serve customers. Other areas of benefit include maintaining microchip information, easily tracking animal purchase for resale, connecting with suppliers for electronic invoices and managing for optimal product purchasing – to name just a few of the facilities.

With more and more pet shops using the software, Tower Systems is developing an event better understanding of ways in which the software can even better serve.

2014 will be an exciting year as the user community for the Pet Shop Software grows.