We have used the last weeks of December to prepare for 2014 including locking in a comprehensive schedule of industry trade shows, professional marketing, user training events and other activity for promoting and support our brand to small business retailers.
We have our first campaign ready to hit in the first week of January. This has a few surprises that will be disclosed at the time it hits. We’re excited to be taking a fresh approach to marketing exciting innovation in our Point of Sale software.
Planning ahead well into 2014 helps us forecast resource usage and better integrate software enhancements into the marketing narrative.
We’re excited for 2014 and the opportunities we see.