Tower Systems hosted a meeting of its national sales team in Adelaide earlier this week to kick off the 2014 POS software sales year.

Reviewing extensive trade show, marketing event, advertising and other marketing activity calendars, the meeting was a busy time finalising plans for 2014 and ensuring team-wide focus on agreed goals.

Each member of our sales team has a technical background so they are able to ‘sell’ the software based on personal experience installing the software and training our customers. We have found this to be important for an ethical sell where we promise what the software can deliver.

With our software marketing collateral hitting retail businesses this week 2014 is under way and valuable sales leads are being generated. having our entire sales team briefed on our marketing and related plans means our sales pitch is consistent – like our software.