Your best customers in retail may not be those who spend the most money. They could be those who purchase particular items, come back more regularly or engage with the business in other ways.

The Point of Sale software from Tower Systems provides a range of metrics through which a retail business owner or manager can measure customer engagement. This data guides how a business manages customers, rewards them and even responds to opportunities uncovered.

In measuring customer engagement and providing easy access to this, Tower Systems is helping retailers to make decisions based on customer value. This can change from business to business. E have worked in a range of retail channels where we have modified measurement to suit channel-specific needs.