We are seeing more and more evidence of successful use of email campaigns by retailers in driving traffic and sales in their businesses.

Using our POS software, retailers are able to easily harvest shopper email addresses and to use this in targeted marketing based on shopper interest.

being able to select shoppers based on interests and habits allows for more personal communication and our experience is that personal communication sells – especially when initiated by small local businesses to their local comm8unity.

Providing retailers with personal marketing tools which feed into email and other tools is a terrific benefit from our POS software – and another way we are helping retailers grow their businesses.