The POS Software Blog
News from Tower Systems about locally made POS software for specialty local retailers.
Newsagency software company is proud to have lodged a submission to a draft determination of the Australian Competition and Consumer Commission in relation to a trial of a new model of magazine supply.
Click here to download the Tower Systems submission.
Our submission is made as part of our commitment to help our customers and their colleagues – across a range of retail channels.
Newsagency software company Tower Systems has launched a newsagency sales benchmark study for the first quarter of 2015. This latest study is expected to include comprehensive sales and basket data from more than 150 newsagencies who comply with industry standards. Past studies have provided guidance to suppliers and others on trends in the newsagency channel.
A retail expert from Europe speaking at a high-profile retail conference in Sydney last week declared traditional loyalty is dead, people want instant gratification. In the Tower Systems POS software retailers have the opportunity for instant gratification.
Data from a range or retail businesses using the Discount Voucher facilities within the Tower Systems POS software report 33% engagement on the day of issue. Most often, these customers are not regulars, they are infrequent visitors who look for opportunities to leverage the value of the reward in that visit.
Tracking shopper behaviour we can see that those spending the reward tend to spend equal to or more than the initial purchase value. A further 20% spend on a third item or basket, further extending the value of the reward.
We are thrilled to see retailers enjoying double digit year on year growth as a result of their use of the Discount Voucher facilities. The voucher reports, sales data and business P&Ls we see show this approach is profitable and valuable for the longer term prospects of the business.
The Discount Voucher facilities fit with the model of loyalty promoted by the recent retail experts speaking in Sydney.
Recent Comments