The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

ArchiveMarch 2016

HOW TOWER SYSTEMS IS HELPING NEW ZEALAND SMALL BUSINESS RETAILERS PREPARE FOR THE END OF THE FINANCIAL YEAR

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With the end of the financial year approaching in New Zealand, Tower Systems has schedule a series of EOFY training specific for our NZ customers. The idea was suggested by a customer a few weeks ago and we loved it so we put together content for a live online workshop and have now announced dates to our NZ customers. Click here to access these are other free online training sessions by Tower Systems.

This is another example of listening to customers and working with them to help them get more value from their IT investment in our POS software.

SUNDAY RETAIL MANAGEMENT ADVICE: CHECK YOUR BACKUP

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A backup of business data is only any good if it can be restored. For decades, Tower Systems has offered a free backup check. Our customers are welcome to post us a backup. We will restore this and check that the backup is current. This provides a real peace of mind that is better than any other approach.

Any of our customers is welcome to use this free service.

SMALL BUSINESS RETAIL MANAGEMENT ADVICE: MAKE EVERY DAY YOUR PAY DAY

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There was a time when small business retailers could rely on selling their business for a handsome increase on the price they paid thereby providing a good pay day, when businesses sold for a good multiple of net earnings.

No more. Today, the best way to extract value from our businesses is to make every day your pay day, to not rely on your pay day being the day you sell the business.

The challenge is how do you do this?

Retailers need to look at their businesses differently. This starts with the mindset of every day being your pay day. Each decision needs to be considered in this context.

Focusing on profit today will give you a better result today and make your business more valuable tomorrow.

Here are some suggestions for making every day your pay day:

  1. Run with the leanest roster possibl Just about every retail business we review has capacity to lower labour costs.
  2. Have your best people working the floor, helping customers spend more.
  3. Have stunning displays that attract people from outside the shop.
  4. Have compelling displays in-store that encourage people to browse beyond their destination purchase.
  5. Always have impulse offers at high traffic locations.
  6. Charge more every time you can. Loyalty programs such as discount vouchers, bundling into hampers, multi buys such as 2 for 3 and other opportunities enable you to do this by blocking price comparison.
  7. Buy as best you can.
  8. Grab settlement discounts every time you are able.
  9. Promote outside your store using online and social media opportunities.
  10. Leverage adjacency information. Chase a deeper basket – people purchasing more each visit.

Be responsible for the profitability of your business. Don’t blame your suppliers, your landlord, your employees or some other external factor … it all comes down to you – the decisions you make and the actions you take.

If you relentlessly pursue profit with a clear focus you are likely to see profit grow. That’s better than waiting to make money when you sell because that’s less likely to happen in this market.

Doing all this relies on your measuring the performance of your business. The Tower software helps with this. It is easy.

This advice is an example of the small business management advice POS software company tower Systems offers its customers in its weekly business builder email.

WHY WE THINK XERO IS THE BEST ACCOUNTING SOFTWARE FOR SMALL BUSINESS RETAILERS

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We have used MYOB, Quick Books and xero in retail businesses we operate. It is this experience with all three from a bookkeeping through to a finalized accounts perspective that has helped us reach a view that xero is the best solution.

Each professional position in our company agrees from bookkeeper to management to our in-house CPA. xero is the best accounting solution for small business retailers.

There is an ease of use backed by excellent support as well as an easy and direct integration between our POS software and xero that helps us save time and money.

Retailers using xero can see this for themselves.

So this is how we came to our preference, our recommendation, through our own experience on a range of levels.

While our software supports MYOB, Quick Books and xero, our experience with xero is roe complete and our integration more direct. It is an integration tested and endorsed by xero, something the company gives out only after it is satisfied.

The above commentary from us aside, xero don’t just connect with any POS software company. They check out the business and their software. They research whether they want to partner with a business. I am aware they say no, that they reject proposals of integration. That we are integrated is a valuable point of difference for us.

SMALL BUSINESS RETAILERS IN SA LOVE POS SOFTWARE USER MEETING

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IMG_7500 (1)Retailers in Adelaide loved the POS software breakfast user meeting we hosted this morning. In addition to structured training, we engaged in an open ended Q&A session that was more about business management than a tech software discussion.

Customers participating love that they can guide the topics we explore interactively and co-operarively at these user meeting sessions. They are in control.

Our Adelaide session today rounded out a week of similar sessions in Launceston, Hobart, Melbourne and Brisbane. All free for any retailer using our software.

We have more sessions next week in Sydney, Canberra and Perth. After that we will be doing Geelong, Newcastle and central Victoria.

TOWER SYSTEMS EXPANDS POS SOFTWARE KNOWLEDGE BASE ARTICLES

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2016 is barely to months old and already we have published many additional articles of advice, training and help to our knowledge base for our POS software customers. These new articles reflect us being true to our commitment to continue to evolve the support and assistance we provide the small business retailers using our POS software.

Each week in our customer email we list new articles and we can see from click activity flowing from those weekly emails the articles of most interest. We use that data to guide development of further articles supporting the timely and professional use of our software.

Our knowledge base is a living growing thing, something on which our customers can rely to get more from their partnership with Tower Systems. From comprehensive how-to and training articles to high level business management advice, the Tower knowledge base resources are valuable to small business retailers.

BRISBANE POS SOFTWARE USER MEETING HELPS SMALL BUSINESS RETAILERS

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IMG_7462Wow! We had a terrific meeting with Brisbane area customers using our POS software today. There were plenty of questions that drove some terrific business discussions. The networking between small business retailers is certainly a valuable part of these sessions.

Free for all our customers, these sessions are wonderfully educational for customers and for us. Out of today we have picked up some terrific ideas for further enhancing the software.

Tower Systems is proud to be connecting with customers in this way. We are grateful to our customers for their support.

Today’s Brisbane sessions one of several for Queensland users this round as well as a range of online sessions for those in remote locations.

MELBOURNE RETAILERS EMBRACE POS SOFTWARE USER MEETING

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IMG_7450We were thrilled with the participation at our first Melbourne retailer POS software user meeting yesterday. This was day three of a tour that will cover every state and territory, capital cities and major regional centres, offering free training, small business retailer networking and open-ended Q&A sessions.

Every session is different thanks to the mix of attendees. We are loving it.

SET YOUR POS SOFTWARE SECURITY BASED ON EMPLOYEE ROLE IN THE RETAIL BUSINESS

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For many years the Tower Systems POS software has permitted security settings based on the role of an employee in the business. This approach gives the retail business owners complete control over who has access to what function or report in the software. It allows retail business owners to be as open or as locked-down as they wish.

While we provide advice and guidance on appropriate security settings, what retailers establish and the passwords they use are ultimately their choice.

When it comes to password advice, for security, we only provide this to business owners.

Our software is like any tool: capable of being used well or poorly depending on the choices made by those using it.

POS SOLUTIONS CONTINUES ITS OBSESSION WITH TOWER SYSTEMS

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Screen Shot 2016-03-09 at 10.37.46 pmBernard Zimmermann one of the owners of newsagency software co POS Solutions has continued his company’s ‘attack’ on Tower in another blog post about us today. This post, like others before it, contains inaccuracies.

Zimmermann hones in on the issue of Windows 10 and our advice to customers in the early days of Windows 10 to not install it.

Zimmermann provided the same advice to his customers at the time.

While our software worked fine with Windows 10, installing Windows 10 triggered a hog of hard disk space. As our advice to clients at the time noted, this was the reason we recommended against not installing Windows 10 at that time. We were transparent in our reasons. From the information available to us we are unable to say the same about POS.

Not one Tower Systems user was ever locked out yet Zimmermann claims: The second claim is also false, clearly users in their software were locked out some clearly for some time. Clearly, their user running old versions of theirsoftware would be locked out and forced to ring their accountancy department to gain access to their system. I say this statement by Zimmermann has been published by him to harm the reputation of Tower Systems. he offers no evidence for there is no evidence. It did not happen.

Let me be clear: No user of the Tower Systems software has ever been locked out of their software by any actions of the company.

So I have to ask, why is Bernard Zimmermann so obsessed with Tower Systems now? I think it has to do with where his company is at compared to ours.

While we have launched a series of important partnerships such as our direct Xero integration, direct Magento integration, the new Visual deck BI product, a national user meeting tour, enhancements to our knowledge base, excellent user interaction through our Software Ideas portal, and other benefits for our 3,500+ customers, he has realised our businesses are very different. It appears to me that his decision is to attack rather than innovate.

I think innovation is one reason hundreds of newsagents have switched from using POS Solutions to Tower Systems.

Never one for an original thought in my opinion, Zimmermann uses statements first published here as if they are his own, statements such as: the best way to assess a company is to see how they interact with their customers and the world. This reads as puerile to me.

POS SOFTWARE USER MEETINGS KICK OFF

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IMG_7423 (1)We are thrilled with the start of our national tour of POS software user meetings and small business retailer networking sessions.

This photo is from launceston on Monday this week.

When was the last time your POS software company hosted a user meeting and consultation in Launceston? For too many POS software users in Launceston the answer would be never.

Tower Systems is proud to be offering these user meetings and immensely grateful to our customers for coming out to meet us.

Yesterday was Hobart. In a few minutes we kick off our first Melbourne session.

TOWER SYSTEMS PROMOTING TOY SHOP SOFTWARE AT TOY FAIR IN MELBOURNE

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Tower Systems is thrilled to be preparing to participate in the Toy Fair in Melbourne later this month. A the only software company at this event, our Toy Shop Software is set to be seen by many toy retailers as they connect with opportunities for business growth and efficiency.

In addition to showing off new software, we will be demonstrating practical business tools small and independent toy retailers can rely on to improve their businesses.

With many retailers in the toy spare already partnering with Tower Systems, we have excellent success stories to share as well as supplier relationships to leverage. It is this multi-layered commitment that toy retailers love. Indeed, our work with suppliers is key to helping toy retailers leverage more value than they expect from their Tower Systems Toy Shop Software.

AUTUMN IS AN IDEAL TIME TO INSTALL THE TOWER SYSTEMS GARDEN CENTRE SOFTWARE

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With the rush of summer over, garden centre and nursery business owners are ready to work more on their businesses, getting processes and practices setup so they can be more efficient and successful through the next major busy season.

Tower Systems has been busy preparing for the opportunity of Autumn by enhancing its garden centre software to deliver additional facilities garden centre and nursery retailers can rely on to drive better business outcomes.

Our loyalty tools are particularly loved with their fine tuning for the garden retail channel. Indeed, Tower Systems has many retailers already using the loyalty facilities in the software. Some of the loyalty tools retailers love the most has their early beginnings in garden centres. We are grateful for that early work as it has helped up deliver an exceptional suite of tools today.

We’re here to help is our motto and our latest garden centre software is an excellent reflection on our commitment to making the motto real for our customers.

For the record: responding to POS Solutions on newsagency software

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Screen Shot 2016-03-07 at 8.14.07 pmThe folk at POS Solutions appear to be criticising Tower Systems in a series of blog posts including this one included here in the photo.

While they do not name Tower Systems, there is enough information and context in their blog post for any reader likely to read the POS Solutions blog to think they are writing about Tower Systems.

 

For the record, here are facts:

  • The Tower software works with Windows 10.
  • Not one of our customers has ever been blocked from access to their Tower Systems software.
  • We repudiate the claim of ‘ransomware’.
  • POS Solutions has, in the past, had a barrier in their software inhibiting access to the software is a software support invoice remains unpaid.
  • Hundreds of newsagents have switched from using POS Solutions to using the Tower Systems software.

YOUR POS SOFTWARE SHOULD NOT STOP WORKING IF YOU CHOOSE TO NOT PAY AN ANNUAL SUPPORT FEE

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We have competitors who install software with a lock or barrier that blocks access to the software unless an annual software support fee is paid. There are instances of retailers not being told that such a fee is payable, thus surprising retailers when they have no choice but to pay so they can use the software.

When we first heard of this we thought it was ransomware as access to business data was denied until a fee as paid, a fee not previously disclosed to the small business retailer.

Tower Systems does not do this. We think such action by any software company is unethical.

If you are considering POS software, ask the question: will the software stop working or my access be impeded in any way if I do not pay support? Get the answer in writing, on letterhead, from a director.

SUNDAY RETAIL MANAGEMENT ADVICE: EASY ACCESS POS SOFTWARE SERVICE

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Tower Systems makes it easy for small business retailers to contact us. Whether a sales prospect or a client, we provide easy access through our website and marketing collateral, consistent contact points people can trust. Our customers are provided a contact card as well as a wall poster. Here is that information:

HOW TO CONTACT TOWER SYSTEMS.

  • SUPPORT.
    • Help Desk Monday to Friday 7am to 6pm AEST and Saturday 7:30am to 3pm.
      • VIC (and national): 03 9524 8000.
      • NSW: 02 8556 1600.
      • QLD: 07 3136 6888.
      • SA: 08 8121 3366.
      • NZ: 0800 444 367.
    • After hours support for system down calls
      • 0418 554 963
      • 0419 842 334
    • Email: support@towersystems.com.au.
    • Self serve Knowledge Base (packed with advice and support: http://support.towersystems.com.au/hc/en-gb
    • Website home page: www.towersystems.com.au
  • ACCOUNTS.
    • Email: accounts@towersystems.com.au or call head office 03 9824 8000.
  • SALES. Please call our sales team at 1300 662 957 or email them at sales@towersystems.com.au.
  • MANAGEMENT.
    • CUSTOMER SERVICE MANAGER: csm@towersystems.com.au. We don’t put a name here as the role can be done by one of several people.
    • CHIEF OPERATING OFFICER. Gavin Williams. 03 9524 8000. Email gavinw@towersystems.com.au.
    • MANAGING DIRECTOR: Mark Fletcher. 0418 321 338. Email: mark@towersystems.com.au.

INVITING SMALL BUSINESS RETAILERS TO POS SOFTWARE USER MEETINGS

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The best way to assess a POS software company is to see first-hand how they interact with their customers.

Starting next week, Tower System is hosting its first round of free face to face retail business user meetings for users of its POS software.

We invite you to attend – without obligation or cost – to check us out. CLICK HERE TO BOOK.

Come and see how we work with small business retailers from a  range of channels to help them drive more value from their technology investment. At these sessions we will talk about shopper loyalty, business intelligence reporting. webcore integration and retail trends we have seen overseas.

Launceston User Meeting
Date: 07/03/2016   Time: 8:00am
Venue: Quality Hotel Colonial Launceston
Address: 31 Elizabeth St Launceston TAS 7250
Breakfast: Coffee, Tea and Egg & Bacon Muffins on arrival
Parking: Limited Free onsite parking

Hobart User Meeting
Date: 08/03/2016   Time: 8:00am
Venue: Hotel Grand Chancellor
Address: 1 Davey St Hobart Hobart TAS 7000
Breakfast: Tea, Coffee and Swiss cheese and ham croissants on arrival

Melbourne User Meeting
Date: 09/03/2016  Time: 8:00am – 11:00am
Venue: Hawthorn Art Centre, Mayor’s Room
Address: 360 Burwood Rd Hawthorn VIC 3122
Breakfast: Tea, Coffee and mini tomato and cheese croissants on arrival

Brisbane User Meeting
Date: 10/03/2016  Time: 8:00am – 11:00am
Venue: Quality Inn Airport Heritage
Address: 620 Kingsford Smith Drive Hamilton QLD
Breakfast: Tea, Coffee, selection of biscuits, slices, cakes and muffins on arrival

Adelaide
Date: 11/03/2016  Time: 8:00am – 11:00am
Venue: Rydges South Park
Address: 1 South Terrace Adelaide SA 5000
Breakfast: Tea, Coffee, egg and bacon muffin as well as fresh fruit served on arrival
Parking: Limited Free onsite parking as well as 2 to 3 hour free street parkingSydney User Meeting

Sydney
Date: 15/03/2016  Time: 8:00am – 11:00am
Venue: Novotel Sydney Olympic Park
Address: Olympic boulevard Sydney Olympic Park NSW 212
Breakfast: Tea, Coffee and ham and cheese croissants on arrival
Parking: Hotel car park fees apply: All day rate $25.00, or $13.00 for 1 hour, every additional hour charged at $5.00.

Canberra
Date: 16/03/2016  Time: 8:00am – 11:00am
Venue: Mercure Canberra
Address: Cnr Ainsille & Limestone Ave Braddon ACT 2612
Breakfast: Tea, Coffee and a chefs selection of breakfast items on arrival

Perth User Meeting
Date: 17/03/2016  Time: 8:00am – 11:00am
Venue: Assured Ascot Quays Apartment Hotel, Marina Room
Address: 150 Great Eastern Highway Ascot WA 6104
Breakfast: Tea, Coffee, whole fruits and warm muffins served on arrival

Gold Coast User Meeting
Date: 05/04/2016  Note date change.
Time: 8:00am – 11:00am
Venue: Mantra Twin Towns
Address: Wharf Street Tweed Heads NSW
Breakfast: Coffee, Tea, Mini ham and cheese croissants and mini Danish on arrival

Geelong User Meeting
Date: 06/04/2016
Time: 8:00am – 11:00am
Venue: Mercure Geelong
Address: Cnr Gheringhap & Myers St
Breakfast: Coffee, Tea and Breakfast muffin on arrival

TOWER SYSTEMS AT THE HONG KONG INTERNATIONAL JEWELLERY SHOW

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IMG_7255We are grateful to be at the Hong Kong International Jewellery show this week.

Yesterday was fascinating seeing the range of products here and understanding the opportunities with and for retailers and jeweller suppliers.

This is an extraordinary event companies like ours benefit from in terms of how we can better serve our customers – through understanding more about their businesses.

The more time POS software companies look and work outside their businesses the more their customers benefit.

TOWER SYSTEMS LAUNCHES NEW MAGENTO POS SOFTWARE LINK

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Several weeks ago Tower Systems launched a direct Magento e-commerce platform link, in addition to the excellent web-store link in our smart POS software.

The Retailer to Magento Link uses the Tower Advantage Link platform to allow Retailer to connect directly to Magento. The Tower Advantage Link platform is a subscription-based service that acts as an intermediary between Retailer and the Magento API.

What is Magento?
Magento is one of the world’s most popular e-commerce or webstore platforms. Being built on open source technology provides a flexible shopping cart system, giving you control over the look, feel, content and functionality of your online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools. Find out about Magento at www.magento.com

How does the link work?
The link works by using the Magento API allowing the TALink platform to connect to Magento and synchronising on a periodic interval or request basis.

Stock
Retailer becomes your master stock database. You flag what stock items you want to appear on your web store. Descriptions and extended descriptions are added as your product names and descriptions in Magento.

Department and Categories
Your Retailer Departments and Categories become Categories and Sub-Categories in Magento. If you choose to link these, your existing structure will be mirrored and managed in Magento automatically. If, however, you decide not link your Department and Categories in Magento, you can allocate Categories manually to products once they are added.

Classifications
Retailers Classifications are treated as Attributes in Magento. If you choose to link these in Magento your existing Classifications will be mirrored and managed in Magento automatically. If, however, you do not want this to occur you can manually manage your own Magento Attributes.

Prices and Quantity On Hand
You have control over your webstore pricing from within the Retailer Stock Screen. Bulk updates of the webstore price can be performed in Stock Manager. Once new prices are set, your web store is updated automatically.

Quantity of hand is also managed automatically, when your sell or arrive an item into stock these adjustments are sent directly to Magento. If the quantity on hand of an items drops to 0, the item is marked as out of stock in Magento.

Images
The images you set against stock items in Retailer are automatically uploaded to your website. If images change, then old one is removed and the new one is added. You can upload as many images, as you like per stock item.

Customers
Customers that purchase off your webstore are added as customers in your Retailer database, allowing you to track what they buy and market to them if you desire. Existing customers with an email address will also be added to your web store to facilitate easy sales.

Sales
These are downloaded on a periodic basis and imported into Retailer. These are imported into our Customer Invoice Maintenance facility allowing you to place orders and print invoices. Once sales are imported it reduces your quantity on hand so you maintain accurate stock control. Sales can be allocated to a specific location or merged added to you main sales data, giving you excellent control over how you report on your webstore sales.

This is just some of the information we have to share about this exciting and leadership innovation from Tower Systems.

HOW THE TOWER SYSTEMS GIFT SHOP SOFTWARE HELPS INCREASE SALES

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Everyone promises it to gift shop retailers – we can help you grow sales. Suppliers do it, business consultants, software companies – yes, everyone makes the promise. Too few who make the promise live up to the promise through their actions of assistance for gift shop owners.

Tower Systems is different. We serve hundreds of gift retailers with our gift shop software and with our business advisory services – these are free services available to every Tower Systems software customer, services designed to help small and independent retail businesses grow.

We help gift shop owners grow sales in a range of ways from structured business advice to professional training to one on one advice.

Being retailers ourselves in a range of different types of businesses and serving more than 3,500 retail businesses has provided us with a wealth of experience and knowledge on which to draw in assisting retail business owners. And we do draw on it in our assistance.

Here are some of the areas in which we have helped gift shop owners increase sales:

  1. Shop floor layout advice.
  2. Employee training advice.
  3. Online marketing training including comprehensive training in using Facebook to promote the business and attract new traffic.
  4. Supplier performance analysis. Growing sales depends on the right stock in the right location.
  5. Pricing advice.
  6. Passive shopper engagement strategies to increase average spend.
  7. Innovative shopper loyalty engagement to bring people back in ways they do not expect from a small independent business.
  8. Business planning.

These are more ways show how Tower Systems helps small business retailers, small business gift shop owners beyond the Gift Shop Software, beyond what is usual for a software company.

We do this because we want to work with strong retailers. We will help our customers become stronger and smarter. While this benefits us, it benefits the businesses and the communities in which they serve.

Growing sales in a gift shop happens as a result of chasing growth and managing the business for growth. This is where Tower Systems can and will help. Anyone keen for this should ask and we will engage.

Our help, beyond the software, is another way we demonstrate the Tower AdvantageTM.

JEWELLER SOFTWARE HELPS JEWELLERS TO HELP CUSTOMERS REMEMBER IMPORTANT DATES

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The Tower Systems Jeweller Software helps independent jewellers increase business by bringing shoppers back for important life event purchases. It is easy to set this up, to remind shoppers to come shop with you. Date related reach-outs to customers are another way we help retail jewellers to personally invite shoppers back into the business. But don’t rely just on this as it is one of many ways you can use this software to personally connect with your customers and through which you can demonstrate a care and attention from your business that is heartfelt and useful.

The Tower Systems training, support and retail business management teams can help with implementing these and other retail business growth opportunities that are embedded in the Tower Systems Jeweller Software.

With hundreds of jewellers using this software, Tower Systems is able to draw on experiences gained from years of service in-store with jewellers to help others deepen shopper engagement with the result of increasing sales. This is vitally important in the competition with online businesses. Being personal matters yet it can have a high cost. By leveraging smart tools in the software, your jeweller business can appear personal without the labour cost of being personal. Helping you achieve this is part of what Tower Systems offers its customers every day.

Being personal matters in retail, especially small business local retail serving a local community. It matters in small business POS software companies too. This is why, when you speak with someone at Tower, you know who they are. It is also why you can connect with our leadership team, personally and on any business matter – beyond the software even. This retail business advice and management assistance is another differentiating service for Tower Systems. We take the assistance we provide beyond the usual help desk engagement seriously because we know that it is in this space where we can make the most positive impact on a jeweller business – using the software as a tool and layering this with smart business knowledge we can help in practical and valuable ways.

So what we do is about much more than helping you remember dates. We welcome opportunities to engage deeply and personally for the good of your business.

POS SOFTWARE USER MEETINGS A POINT OF DIFFERENCE FOR TOWER SYSTEMS

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Tower Systems is not your average POS software company. One way we demonstrated this recently is when we announced capital city user meetings a couple of weeks ago. Included in the free sessions will be retail management advice. These are not sales events – rather the goal is to help small business retailers leverage their IT investment for even better outcomes. The start time is 8am so as to not interrupt too much of the day.

Any POS software company can host user meetings and help facilitate face to face contact between POS software users, developers and senior management. Sadly, few do.

Our leadership team will be at all sessions and would welcome an opportunity to catch up with anyone on any topic.

FYI here are the details:

Launceston User Meeting
Date: 07/03/2016 Time: 8:00am
Venue: Quality Hotel Colonial Launceston
Address: 31 Elizabeth St Launceston TAS 7250
Breakfast: Coffee, Tea and Egg & Bacon Muffins on arrival
Parking: Limited Free onsite parking

Hobart User Meeting
Date: 08/03/2016 Time: 8:00am
Venue: Hotel Grand Chancellor
Address: 1 Davey St Hobart Hobart TAS 7000
Breakfast: Tea, Coffee and Swiss cheese and ham croissants on arrival
Parking: Onsite Parking available charges may apply, let the parking assistant know you are attending a meeting. Marketplace Car Park is open 24 hours and there is metered parking within close proximity to the hotel.

Melbourne User Meeting
Date: 09/03/2016 Time: 8:00am – 11:00am
Venue: Hawthorn Art Centre, Mayor’s Room
Address: 360 Burwood Rd Hawthorn VIC 3122
Breakfast: Tea, Coffee and mini tomato and cheese croissants on arrival
Parking: Free onsite parking – enter via Kent Street

Brisbane User Meeting
Date: 10/03/2016 Time: 8:00am – 11:00am
Venue: Quality Inn Airport Heritage
Address: 620 Kingsford Smith Drive Hamilton QLD
Breakfast: Tea, Coffee, selection of biscuits, slices, cakes and muffins on arrival
Parking: Limited free onsite parking and free street parking

Adelaide User Meeting
Date: 11/03/2016 Time: 8:00am – 11:00am
Venue: Rydges South Park
Address: 1 South Terrace Adelaide SA 5000
Breakfast: Tea, Coffee, egg and bacon muffin as well as fresh fruit served on arrival
Parking: Limited Free onsite parking as well as 2 to 3 hour free street parking

Sydney User Meeting
Date: 15/03/2016 Time: 8:00am – 11:00am
Venue: Novotel Sydney Olympic Park
Address: Olympic boulevard Sydney Olympic Park NSW 212
Breakfast: Tea, Coffee and ham and cheese croissants on arrival
Parking: Hotel car park fees apply: All day rate $25.00, or $13.00 for 1 hour, every additional hour charged at $5.00. Additional parking is available in P3, accessible from Sarah Durack Ave or P8 accessible from Herb Elliot Ave at a rate of $5.00 per hour

Canberra User Meeting
Date: 16/03/2016 Time: 8:00am – 11:00am
Venue: Mercure Canberra
Address: Cnr Ainsille & Limestone Ave Braddon ACT 2612
Breakfast: Tea, Coffee and a chefs selection of breakfast items on arrival
Parking: Free onsite parking at the front and back of hotel

Perth User Meeting
Date: 17/03/2016 Time: 8:00am – 11:00am
Venue: Assured Ascot Quays Apartment Hotel, Marina Room
Address: 150 Great Eastern Highway Ascot WA 6104
Breakfast: Tea, Coffee, whole fruits and warm muffins served on arrival
Parking: Free onsite parking available

Gold Coast User Meeting
Date: 05/04/2016
Time: 8:00am – 11:00am
Venue: Mantra Twin Towns
Address: Wharf Street Tweed Heads NSW
Breakfast: Coffee, Tea, Mini ham and cheese croissants and mini Danish on arrival
Parking: Free Parking available across the road from the conference centre at Mantra Twin Towns, there is a walk away connecting the hotel to the conference centre as well as a lift

USING SMART BIKE SHOP SOFTWARE TO INCREASE SERVICES REVENUE

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Services are important to bike retailers, especially local independent small business bike retailers. Services such as repairs, preventative maintenance, fitting components and upgrades can help a local bike shop stand out, especially in this marketplace of tough competition from online retailers that tend to care less about face to face service.

Using tools embedded in the Tower Systems Bike Shop Software, retailers are able to better pitch and manage in-store services. They are able to more easily encourage people to return to the business for the services and every visit is an opportunity to remind shoppers of the value of the local bike shop.

Smart customer recall tools enable the recalling of customers to the business for regularly required services. You can recall people for other reasons too such as an important milestone date or a date related to a friend of family member.

Bringing people back into the bike shop can be as easy as inviting them. This is one of many ways the Tower Systems Bike Shop software can help bike retailers to bring people back.

Promoting services at non-service related touch points is another way to help. For example, reminding shoppers of the importance of regular servicing on receipts can better connect with what you offer. This can be done easily using the Tower Systems Bike Shop Software.

In the workshop, tracking parts and labour and providing a comprehensive invoice detailing the work can boost shopper confidence and through this encourage word of mouth that your business is better managed and therefore a business to be recommended. Managing the workshop with thoughtfully developed repairs software sits at the heart of driving good revenue from services.

Using email marketing, you can send out mail campaigns targeting purchasers of a specific type of bike. This can help you rin highly targeted campaigns designed to drive service revenue with a secondary benefit of product sales.

All of this and plenty more is achievable with our Bike Shop Software. You can achieve growth through professional and consistent management. We are here to help with that. Our help, beyond the software, is another way we demonstrate the Tower AdvantageTM.

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