ArchiveFebruary 2018

Helping you help local gardens grow.

Neil and Alison responded within minutes of getting the email. They pre-ordered $500 worth of new season roses, months before they would be available in-store. As rose collectors and lovers they wanted to be sure they had the new varieties for their beautiful garden.

Back at the garden centre office, emails were coming in thick and fast. Each one was an order.

The campaign was a success because the manager of the business knew the rose lovers in their customer community. They sent a thoughtfully targeted email to announce pre-orders for new season roses. This was before they had finalised their own orders.

By the time they did order stock, they had substantial deposit funds, backing customer orders. They could order with certainty.

When the roses arrived, months later, their software automatically emailed customers with the news. It also printed labels for the roses, with customer details. This ensured that everyone received what they ordered.

While being able to tell this story in your own garden centre business would take time, the financial rewards are worth it.

The facilities in the specialty garden centre software from Tower Systems described here are a small part of a beautiful suite of software designed here in Australia for Australian garden centres.

There is more to this software than marketing. An asset of your business is that you are a local expert on all things garden related. You can share your expert local knowledge through notes on receipts. These are automatically included on each receipt, along with care instructions for plants purchased in a transaction.

Automatically, receipts, invoices and delivery dockets can include locally relevant information you provide. This free information pitches your business as different to an online shop or a big business that is less focussed on personal service.

Another way we help maximise sales is with an instant loyalty reward. This is particularly useful where you see shoppers once a year or quite infrequently. Using rules that you control, a receipt can include a voucher offering a specific amount off the next purchase if that purchase is made in a timeframe you set.

An average 19% redemption rate for the vouchers with a third redeemed the day of purchase. Male shoppers are far more likely to redeem the day of purchase.

Our garden centre software also offers:

• Quotation facility where you quote ahead of winning business.
• Reporting on hazardous goods when these are supplied.
• Group discounts, where members of a local group loyal to you save money.
• Easy loading of electronic invoices from your suppliers.
• Linking to a website for online sales.
• Easy customer reminders for seasonal plant care.
• Linking to Xero to cut bookkeeping and external accounting costs.
• Rewarding loyal shoppers with points and / or cash off their next purchase.

See the software live. Contact us for an obligation free demonstration: Please call our sales team at 1300 662 957 or email them at sales@towersystems.com.au.

This software is affordable. You can purchase the software outright, lease it or rent it. You can use it in your business loaded on local computers or in the cloud. How you purchase and access the software is 100% up to you.

Supported by humans, in Australia. Our help desk is in Hawthorn, Victoria. Everyone who works on the help desk has experience in retail. To access the help desk you can call, email, post a Facebook message Tweet or text us.

Training is personal. We come to your business and train you in the software. The training is tailored to your specific needs. Like I said, training is personal. Long after we install, you have access to one on one training, at no additional cost.