The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

ArchiveDecember 2019

POS software receipts offer a proven marketing opportunity for small business retailers

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For years now we have preached to the value off receipts as a valuable marketing tool for small business retailers. Today, in 2019, we see value continuing to be unlocked by retailers as these simple, low-cost, docs are handed out and turned into incremental business.

We back our awesome, flexible, beautiful and value promoting receipts with business training so that execution in any type of small retail business, through our POS software, is leveraged to fulfilment.

For many years we have offered the ability for retailers to produce advertisements, coupons and other collateral in customer sales receipts. Our Point of Sale software serves the coupons and advertisements according to criteria established and maintained by the retail business.

We recently saw an excellent example of the value of using receipts to drive sales in a retail business. This client, a gift shop, included a special offer of a percentage off the purchase of a particular but slow moving category if purchased within a few hours of the just processed sale.

The coupons were included on sales of only certain products. The retailer was keen to see if they could affect the behaviour of customers and break with usual buying traditions.

During one day, just over one hundred coupons offering the 25% off  were served to customers, as part of their sale receipt.

By the end of the day, 35 coupons had been redeemed. Product sales for the day for they target category were just over double the usual number. Some customers purchased three or more.

For no cost at all, the engaged retailer was able to leverage existing traffic to increase  sales of the target product category by more than 50% for a 25% discount off retail. Their margin on each item sold was still close to 50% thanks to proper preparation of the promotion..

This is just one example of many samples we hear about where retailers have used marketing tools in our Point of Sale software drive sales efficiency from existing customers.

Tower Systems helps its retail partners by developing coupons for printing on receipts and through through training for proper and successful in-store execution of the opportunities provided by the receipts.

Fixed price web design for small business retailers in Australia

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In addition to developing and supporting industry-specific POS software, Tower Systems has a separate team of web developers who create awesome websites for indie retailers, helping them find new customers online.

We do not outsource web development to overseas. Our developers are local, ensuring that our websites reflect local nuance and need. This also facilitates easy access to local support and help as needs evolve.

Our websites are all POS software connected, if you wish, delivering access to instore and online sales to maximise return on inventory. This matters as small business retailers chase revenue opportunities outside of their four walls in a rapidly engaging online marketplace.

Through our POS software integrated web development work we are able to help retailers not only with websites but with how to leverage these to be placed in front of people looking for what is on offer. From design to keywords to marketing, we can serve indie retail business needs in websites to help them leverage the success they want, and all to a budget suitable to their situation.

Being based in Australia matters to small business retailers looking for a website. There are too many stories of being burned by going cheap with offshore developers who cut corners, cut and paste and deliver sites that are not commercially suited to the needs of the client. Unfortunately, there are new horror stories almost weekly.

Tower systems has a structured on boarding process to ensure were fully understand the needs of a business before we agree to develop a POS software connected website for them. This process reveals needs to us and to our clients. This helps ensure that what we deliver is useful for our clients and a source of pride for  us and our tech experts.

If you  are looking for a new website for you independent retail business, talk with us here at Tower Systems as see whether our portfolio of successfully deployed websites interests you. We offer obligation free consultation so you can assess if we are a good fit for you.

The next-step future of retail is online and we are here to help small business retailers make the most of that opportunity. We believe in small business and only work with small businesses.

Tower Systems helps retailers and wholesalers work more closely together

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Thanks to smart hooks in our small business POS software, we are able to help indie retailers and their wholesale suppliers work more closely and efficiently together.

The hooks include easy and accurately two-way flow of data, thereby enabling more timely and accurate supply of inventory to retailers and through this a strengthening of the supplier relationships.

Delivering this through a seamless, data-driven, relationship is key to both the retailer and wholesaler businesses. This is where good POS software shines, helping both sides of the commercial relationship to benefit. It sits at the heart of a good commercial relationship and feeds mutual respect.

Our POS software is a beautiful glue for retailers and wholesalers who appreciate working together.

The connections we offer have been built into our POS software to worldwide data sharing EDI standards. This ensures that they will serve the needs of larger businesses with more rigid IT infrastructure. This is important where small business retailers need to connect with IT systems in large business suppliers. The Tower systems approach means that small business retailers are not disadvantaged.

Through or work in this area of seamless two-way data flow, we are able to help smaller wholesalers walk the path of better IT connection with small business retailers. There are many case studies we can share showing the success of this work. regardless of internal systems in use in wholesale businesses, we are usually able to help them take the steps necessary to achieve a beneficial connection.

Our work in the area of EDI for retailers in channels such as fishing and tackle stores, produce businesses, bike shops, garden centres, jewellers and newsagencies is well established and consistent.

Tower Systems is committed to helping independent small business retailers to compete effectively and successfully in a rapidly changing retail landscape in-store and online. We do this by providing best practice software backed by friendly, human and local support, helping retailers to compete and to enjoy their businesses.

EDI is key in retail today for retailers and wholesalers who want an efficient apply chain. Tower Systems is ready to help both sides of the EDI relationship.

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