The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Categorygift shop software

Warning about POS software pricing

W

We helped a retailer recently not make a very expensive business decision. They were being courted by a software company based on price. It turns out that the price being promoted was not that great if the retail business wanted to sue the software beyond two years. Since the retailer would never own the software they would keep paying year after year, long into the lifetime of use of the software.

What was pitched as low cost became expensive.

Once the retailer realised this they held back making a decision.

Our advice to retailers is do your homework on the total cost of ownership of your POS software. Think about how long you would like to use the software. Ensure you fully understand all the costs associated with using the software.

Research deeply and long. Get the facts, in writing.

The claim from a company that their POS software is cheaper may not be true. Take your time to ensure you determine if it is true.

Why small business matters to our #smallbusiness POS software co

W

Tower Systems is your quintessential small business POS software company.

We only develop software for small business retailers.

It is all we have ever done.

Small business retail is what we know and love. It is what we believe in.

But our interest goes beyond small business retail. We are focused on specific retail channels. We are what is called a vertical market software company.

Our focus is narrow, on selected retail channels, developing software only for those retail channels. In fact, developing highly customised specialist software for those select specialist retail channels.

This narrow focus of ours reflects our interest in small business and our interest in the specific retail channels in which we serve.

Our goal is to help our small business partners to leverage more from their use of our software – to help them make their small businesses more valuable to their customers.

In reality, our focus is on the customers of the retail businesses we serve. Maintaining our eyes on these customers helps us develop more carefully targeted software for we know if our software serves the customers of our customers our customers will love us.

Serving 3,000+ small business retailers provides us with a wonderful customer base from which we can learn. It also insulates us against the type of impact a business may feel if there is a challenge with a large, dominant, customer. Here at Tower Systems we don’t have that. Indeed, our approach is transparent and democratic.

We love this world of many independent voices rather than a software company world dominated by one loud voice.

Tower Systems explains why good POS software is better value and sometimes more expensive

T

Developing good POS software is expensive.

Developing specialist POS software for a specialist retail channel like pet shops, jewellers, bike shops, garden centres, firearms businesses, toy shops, newsagents and gift shops is even more expensive.

Those offering cheap POS software may have cut corners in development or service.

Add personal Australian based customer support services, personal on-on-one in-store training and pet supplier specific electronic invoice and stock file support you have costs many web based software companies do not have.

Just as the service you provide is specialist in nature and personal in customer interaction, so, too, is the Tower Systems service of specialty retail.

We are not complaining. We choose to be the best software company for specialty retailers. We do this knowing we will not win on price but that we will win on the value we deliver to you and those who rely on your business.

Cheaper software targeting specialty retailers in Australia most likely does not come with the personal service, facilities developed for your type of business, live one-on-one training and pet supplier integration. These differences are valuable to you.

The thing is, what may look cheaper is likely to not be cheaper over time. With our software you have the option to pay for it once to own the software. In two or three years you could be saving money compared to others.

Five ways small business retailers can pitch local: Sunday small business retail management advice

F

Being local matters to shoppers today. There is a big difference, however, in saying you are local and being authentically local.

From our work in the trenches with more than 3,000 small business retailers here is our top five advice on successfully pitching local in your business.

  1. Be seen. Engage in local activities, alongside locals.
  2. Buy locally. Have a sign in your shop welcoming pitches from local suppliers of goods you can sell in your business.
  3. Talk local. On your business social media pages talk about local matters. Sow you care too.
  4. Support local. When deciding on your charity engagement, preference local organisations and be clear about this.
  5. Educate local. Make sure customers purchasing locally made product understand it is local.

Local, of course, can be different things to different people. It may mead a geographic proximity to your business. It could also mean products made by a family in another state. Nuanced appropriately and personally, this is a local pitch you could make.

We urge all small business retailers to engage with local and to do so with care and authenticity.

Amazing Tower Systems webstore integration a small business retailer first

A

A Tower Systems exclusive multi independent retailer webstore integration is bringing small business retailers together in a fresh way, negating the need for small business stand along websites. In fact, this new approach is a game changer in several small business retail channels – delivering new traffic thanks to a high-profile national website than is achieving more than a local small business website might.

This is Tower Systems working for its small business customers in a fresh and exciting way.

Leadership.

No one has done what this site and the Tower Point of Sale software back end is achieving.

9 ways #smallbusiness POS software from Tower Systems helps retailers

9

The Tower Systems specialist retail POS software continues to evolve thanks to suggestions from retailers in a range of specialty retail channels in large, medium and small businesses, in shopping malls, on then high street and in rural towns.

The Tower Systems commitment is to provide POS software you can use to guide more profitable control over your business – without the need to hire a consultant or businesses advisor. Above all, the Tower POS software will empower small business retailers.

Here are 9 ways the Tower Systems Point of Sale software can help your business:

  1. Report smart. Our easy to read yet comprehensive reports help you better understand your business without having to hire an expensive consultant to do this for you.
  2. Receipts, invoices and other documents can be customised toreflect the taste and style of your business.
  3. From repairs to serial number tracking, we help you deliver consistently professional and personal service – in the specialty service area.
  4. Get customers spending more. Our loyalty facility tuned to the unique spending habits of customers improve the spend per visit.
  5. Easy LayBy. You can LayBy with certainty thanks to professional facilities backed by good documentation to your customers.
  6. Cut your bookkeeping and accounting fees. From GST reporting to having an up to date P&L, we can save time and money by linking to software like Xero.
  7. Connect your online with your shop. Our Web Store facility handles this.
  8. Cut theft. We you are not there, our software tracks behaviour. Our free Theft Check service has been successful to catching theft before it is too late.
  9. The Tower AdvantageTM. Our professional and friendly help from training to support to business advice. We are not your average software company.

#smallbusiness POS software on show in Auckland

#

Tower Systems is hosting an open even in Auckland in two weeks showing off its POS software to specialist retailers in the local retail marketplaces. The company has shared details with prospects in New Zealand as well as with existing customers – to provide opportunities for retailers to connect with the company. Click here to book a time.

Here’s an introductory video outlining the NZ opportunity:

Ten ways smart retailers use their receipts to drive sales – Sunday #smallbusiness retail management advice:

T

Here are ten ways smart retailers use the POS software from Tower Systems to leverage receipts to act as more than a record of a transaction:

  1. Adding value with product knowledge – written by people in the business and designed to reinforce personal local knowledge that separates the business from other retailers of the same product.
  2. Pitching a discount for further engagement – with the discount value calculated carefully and thoughtfully and to guide shopper activity.
  3. Suggesting companion purchases – based specifically on what has been purchased.
  4. Guiding additional purchases with a BUY X GET Y deal – usually funded by a supplier.
  5. Including product care instructions.
  6. Advising of loyalty points accrued.
  7. Product warranty information.
  8. Promoting a forthcoming event in store.
  9. Supporting a local charity or community organisation.
  10. Driving business website engagement.

The more small business retailers use their receipts as a marketing tool the better for the business. It systemises shopper contact through existing transactions and through this can leverage greater engagement and success for the business and enhanced enjoyment for the shopper.

Tower Systems helps retailers across multiple channels to leverage receipts in this way – creatively using valuable tools embedded in the software.

Information on receipts can be text, QR code, barcode or visual through images. These choices make the Tower POS software useful in a broad range of retail situations.

We are confident that through proper engagement retailers of all sorts can drive better business value from receipts beyond being a record of a purchase.

This is another Tower AdvantageTM.

POS software webstore integration helps #smallbusiness retailers

P

When it comes to POS software there is web store integration and then there is web store integration. Smart web store integration, like retailers have access to using the Tower Systems POS software, offers flexibility and options to better serve the needs of speciality retailers in niche retail channels.

Maintaining current real-time stock on hand data for the webstore and physical store, the integration delivered through and by Tower Systems is valuable and appreciated in small business retail situations including gift shops, homewares shops, jewllers, bike retailers and plenty more.

Thanks to an engaged customer base, Tower Systems has been able to evolve its POS software web store integration to deliver a genuinely valuable and cost effective solutions for small business retailers.

There is a general version of webstore integration as well as a Magento specific deep and strong integration. Retailers can choose the approach that works best for their own situation. This is what Tower Systems does – providing options for retailers to choose according to their needs.

Using the web store facilities itself in its own businesses, Tower Systems also brings to the project a personal user perspective that is quite unique in POS software development circles. Indeed, this personal use of the software including web store integration elements enables the company to finesse the software and the training provided by the company to small business retailers using the software.

The Tower Systems POS software web store integration is in use today, helping many retailers in a range of specialty retail channels to make the most of technology to drive business efficiency and value.

Expanding the POS software help desk

E

Tower Systems has created a new role within our POS software help desk structure. We are advanced in considering candidates and hope to have a final decision by the end of next week. This new role will enable is to offer additional service beyond what we offer today, service beyond what retailers expect from their POS software company.

Innovating in a software company is not confined to innovating within the software. Since customer service is the means through which retailers can leverage their IT investment, innovating through our services is kay to our mission to evolve as a company.

We are excited for the change new people bring to the business.

UPDATE: (Oct. 17): We have signed on our new team member and set a start date for later this month.

Sunday retail management advice: 5 ways retailers can use smart POS software to better connect with shoppers

S

Smart POS software can help retailers better connect with shoppers, bringing them back more often, guiding them to purchase more and helping them bring friends to the business.

Based on years of experience helping small business retailers across several specialty retail niche channels, Australian software company Tower Systems has developed expertise and experience to enable it to list 5 ways retailers can use smart POS software to better connect with shoppers:

  1. Use smart receipts. Add value with product care information. Include a marketing pitch. Turn the receipt into far more than a receipt.
  2. Track and engage with life events. Record important events and write or email customers at these times in appreciation of their business.
  3. Make business easy. Customers love professional engagement in the sales process – streamlined and accurate sales processing from simple sales to comply lay-bys. Get this right and they will trust you more.
  4. Speak to customers based on interests. Offer your most loyal customers the ability to transact with you before everyone else around new products. You can do this with a well managed customer database.
  5. Leverage shopper behaviour. Use your POS software to track what sells with what and place these items together to get more people making the same moves. Your own customers can guide you to make shop floor moves that other customers will love.

Your POS software can help you run a more successful, engaged and enjoyable business. Tower Systems, through its success focus, helps small and independent retailers to leverage these opportunities and achieve better results and outcomes for its retail partners.

Small business retailers are invited: POS software user meetings

S

POS software company Tower Systems is hosting FREE user meetings later this month to:

  • See the latest release due out in four weeks time.
  • Hear major plans for 2016.
  • Learn about business growth opportunities guided by the software.
  • Offer your suggestions on future enhancements.

Senior management of Tower Systems will be running each meeting – giving you direct access to the decision makers on this software used by more than 3,000 small business retailers.

This session will be a terrific learning opportunity to discover how to get more from your Tower software.

While this is not a sales session, anyone is welcome to see how the Tower team interact with customers. Transparency at its best.

Retailers in all Tower specialist retail niches are welcome:

BOOK NOW.
Here are the dates you can book now:

  • Oct 26: BNE 10am.
  • Oct 27: SYD 10am.
  • Oct 28: ADL 10am.
  • Oct 29: MEL 10am.
  • NOV 5: PER 9am.

We will add dates for regional centres later.

Advice for small business retailers doing it tough – from our POS software co.

A

In our POS software company are often asked for help when it is too late. In this article, we outline steps any retailer can contemplate from them moment they realise their business is in trouble, from the first thought that closing may be the only option.

Tower Systems is more than a software company. We are retailers too. We cherish the relationships with our retail business customers. We will help whenever and wherever we can to help small and independent retail businesses survive challenges and grow. Mark Fletcher, Managing Director.

If your retail business is in tough times and facing imminent closure, you may be able to save it if you act quickly and ruthlessly. Based on years of working with many different retailers, I have found that some basic steps can successfully turnaround a business in trouble. But you need to be ruthless.

The following tips are designed for businesses with a little (but not too much) time available to fix things. While they are not appropriate to every business, the ideas can lead to others that may be appropriate.

This advice is also appropriate or businesses not facing imminent closure but certainly facing tough times.

Crucial to saving a business from closure is to understand why it is in this situation. You have to be honest with yourself about this. How did it get to this?

  • Did you not make changes to your business when you should have?
  • Has something local and unexpected impacted your business?
  • Have you been a bad retailer, allowing the business to fade away?

Do not be afraid or ignorant in confronting these questions.

Make an honest appraisal of the state of the business as the truth can inform what you do next.

You have to own your situation. This means being realistic about what you face and what got you there. This is important as it opens you to what you need to do to resolve the situation, to rehabilitate your business.

Now, to the urgent steps you could take to avoid the closure of your retail business:

  1. Know your truth. If you run a computer system, analyse the data it collects. If you don’t know how to do this, find out. Look for surprise information in your data, things you did not know about your business. For example, look at the top selling items. If there are surprises there they could inform other decisions you make to urgently address your situation. Talk to your computer software company, ask for their assessment. Knowing your truth is key to owning your situation.
  2. Quit dead stock. If you have stock on the shop floor which is old – ‘old’ can vary between product categories – and for which you have already paid, quit it. However, stock that is greater than six months old is a reasonable guide – then take action to sell this at a substantial discount. Move the stock off display units. Line it up to look like clearance stock – stacked up on tables. Setup plain and simple signs indicating the discount prices. Create signage to show it as clearance stock. If you have enough clearance stock in your business, consider signs across your front windows. Give your sale a name that is unrelated to your situation. Here are some suggestions: MEGA SALE, FIRST EVER MARCH SALE, AUTUMN SALE, SMALL BUSINESS MIGHTY BIG SALE. Give it a name you can theme around.
  3. Run a loyalty offer. Immediately setup and run a loyalty program rewarding shoppers with dollars off their next purchase. The most successful loyalty offer in recent times is discount vouchers whereby vouchers are included on receipts offering an amount which is cleverly calculated by your software based on the items in the purchase. The goal has to be encouraging shoppers to purchase again soon based on the offer on the receipt for items they just purchased.
  4. Move things around. If your business is in trouble it is likely that it has not changed much in recent years. Change it. Move departments around, shake things up so your customers trip over things they did not think you sold.
  5. Review prices. Look at the common items you sell, consider a small increase in your prices. It could be a small increase will not hurt sales volume yet will add profit to your bottom line.
  6. Upsell well. At the counter, work to extend the basket for every sale possible. Do this with clever counter product placement and witty and engaging banter with customers offering upsell products. You goal has to be to make more from each customer.
  7. Stand for something. What is different about your business? What is special about it? What makes people want to come back? If you don’t know the answer to these questions you’re in trouble. If your answer is we’re the only shop of your type nearby you’re in trouble. If the answer is people have always shopped here you’re in trouble. You need to have a difference that people want and will talk about to others. It could be a product or a service. However, it cannot be a product line that is traditional to your type of business as that will not add value to your shingle in the way you want or need. What do you stand for?
  8. Market within your budget. Photocopied black and white flyers designed with care can be cheap and effective.
  9. Attract people who don’t know what you sell. Run a no-cost or low-cost campaign to reach out to shoppers who have no ideal what you sell yet which could appeal to them. They are not to blame for not knowing what you sell.
  10. Different retail options.
    1. Consider becoming an outlet shop selling items from a supplier keen to quit bulk items.
    2. Rent space in your shop to another retailer.
    3. If you have higher priced items consider offering employees commission on sales.
    4. Maybe become an outlet for local artists taking on items on a consignment basis.
  11. Stop unprofitable behaviour. If you are doing things in your business which lose money or do not contribute to a good future for the business, stop doing them. Regardless of history or what your business might stand for, continuing with unprofitable activity only makes your situation worse. If you know something to be unprofitable and yet you say you can’t stop it, think carefully about that, about why you can’t stop losing money.
  12. Get suppliers to help. Suppliers often have old stock themselves which they want to quit at a substantial discount. Buy items you have not stocked before, negotiate good prices and put the stock out with a healthy margin but still at a discount to what others would be charging. Negotiate to pay once you are paid by customers.
  13. Trim employee costs. Cut employee hours and work more in the business yourself if you are not doing so already. While this can have a significant personal cost, the less you pay others the more be business benefits in financial terms.
  14. Trim overheads. Cut everything you can: cleaning, power usage, insurance, freight, banking. Look at every supplier relationship you have and see if you can negotiate a better deal to cut your operating costs. However, do not turn off lights as darkness is death in most retail businesses.
  15. What assets can you sell? Do you have computers, retail fixtures, vehicles or other assets you no longer use in the running of the business? If they are not being used, turn them to cash as quickly as possible.
  16. Get a job. If you have a partner in the business with you and the business can run with one partner, one of you should get a job outside the business. This is especially helpful in a husband and wife situation where the family income can benefit.
  17. Talk to your landlord. A good landlord will prefer a good business to stay rather than have then close down and a new tenant having to be found. Talk to the landlord, be honest with them about your situation. Given the landlord all of the information they need to make the decision you need them to make. This information will include sales figures, expenses and margin information. Usually, the more transparent you are with the landlord the more they will support your business.
  18. Talk to your bank. While banks tend to not get involved in lending to businesses that are struggling, it may be that they have contacts that can help you navigate to a solution. Maybe talk to another bank.
  19. Talk to colleagues. If you have nearby business colleagues in the same line of business, they might have stock they are happy to provide you for free or at a discount to give you stock to move for a good price.
  20. Refresh the business. Make the business look, smell and sound fresh. Beyond the products you sell and where tings are located, change the environment itself using scents and sounds. Too often when a business is struggling, those involved let standards slip and the business does not look attractive to shoppers. Avoid this laziness at all costs.
  21. Deliver amazing customer service. When serving customers be the perfect shop assistance and not the owner of the business facing closure. Keep your mind on the job at hand and not the cliff you’re worried might be a few steps ahead.
  22. Whoever is pressuring you the most to close or contemplate closing, talk to them. If it’s a supplier, the tax office or some other organisation or individual pressuring you about debts, be upfront with them, lay out for them your plan detailing the action you will take to turn your situation around, be clear about what you are doing and outline a timeline step by step for them. Seek their support.
  23. Set a timeframe. Decide where you want to be in a week, four weeks, eight weeks, twelve weeks. Set realistic goals. Measure yourself against those goals. Know what you will do if you fall short.

What I am suggesting here is general advice. It is intended to get you thinking of ideas that could work for you.

No two situations are the same. No situation is impossible. No business is dead until the doors are closed for the last time.

Never give up. Fight hard and fight smart to turn your business around.

Facing tough circumstances in retail can be like the deer in the middle of the road at night facing the headlights of an oncoming vehicle. Don’t freeze. Take action to mitigate your situation. A series of small steps could be the difference between closure and trading out of the problem.

I have prepared this in response to a comment from a retail colleague who asked for advice on how to deal with a business facing closure.

If your business data there are bound to be opportunities and insights around which growth can be achieved. If you are not sure where to look or what they could mean, ask us. We will help.

Business changing POS software helps independent retailers grow

B

If you want to attract new shoppers, bring existing shoppers back more often, hold supplies to account, more successfully manage employees and make better quality business decisions, we can help.

Tower Systems develops specialist software for specialist retailers.

You can buy the software or you can rent it for as long as you want.

We will help you harvest extraordinary value for your business. We are not your usual software company.

Tower Systems is on stand P61 at the Gift Fair starting tomorrow.

We have software for:  jewellersbike shopsgarden centresnewsagentspet shops, toy shopsadult shops and gift shops.

TOWER SYSTEMS: REAL PEOPLE PROVIDING REAL SERVICE TO SMALL BUSINESS

CUSTOMER SERVICE.
Small business retailers purchasing our software have access to a range of services to help get the most from the software including:

  • Live personal training.
  • Regular software updates.
  • 24/7 live help desk – not an overseas call centre.
  • 130+ training videos so you and your team can l;earn and re-learn.
  • 600 Knowledge Base articles – like a live online manual.
  • Employee Theft Check service.
  • Business performance assessments.
  • Supplier electronic invoices.

Tower Systems launches website development for #smallbusiness retailers

T

Small business POS software company has launched a POS software integrated web developer service, bringing online and offline together in a common technology platform.

Built around leading e-commerce technologies, the Tower solution enables high street retailers to setup online stores populated with some or all inventory from the high street store.

Developed using best practice techniques, the Tower solution offers small business retailers a fast, easy and appealing route to market for an online store that is desktop, tablet and mobile friendly.

With several e-commerce sites already live, the online retail team at Tower Systems has personal experience they can point to to reference their capabilities as well as business learnings that will be useful to small business retailers.

The seamless and live link between the Tower POS software and the e-commerce site is a winner.

Loyalty software for #smallbusiness retailers offers flexibility

L

Flexibility is the key to success of the small business loyalty software for retailers from Tower Systems. refined over many years in close consultation with small business owners and managers, the loyalty facilities in the Tower software are proven from the traditional points based facility to the lucrative discount vouchers to the buy X get Y FREE tools. Flexibility is the key here.

In addition to the valuable suite of loyalty facilities for retailers, Tower Systems links to external services such as FlyBys and other loyalty solutions used by groups and others for connecting stores and making loyalty more valuable than only for one store.

But wait there’s more as they say. There is more quality thanks to the links in the Tower software for connecting small business retailers with their suppliers, often the businesses funding the loyalty offerings.

Flexibility, maturity and and commercial value sit at the heart of the loyalty facilities included in the Tower software. Small business retailers who want to purchase a POS software package and not have to rely on other partners to run loyalty facilities can achieve this by partnering with software company Tower Systems. They can rely on Tower to not only delivery excellent loyalty facilities today but to enhance them tomorrow, next year and beyond as the company maintains its software as a best practice solution for small business retailers in a range of specialist retail fields.

This is what Tower does – serving specialist retailers with exceptional software on which they can rely to grow their businesses thanks to loyalty facilities and more.

Small business retail advice: Navigating to the New Paradigm in Retail guided by your POS software

S

Everywhere retailers look today they are confronted with a new paradigm, a new approach to doing business, regardless of their area of specialisation.

Over recent years the fundamentals of retail have changed and some retailers are yet to notice and embrace the change.

The new paradigm, while impacting all retailers, is not universal. There are nuances by channel and there is where specialist Point of Sale software can help a retailer navigate to the change in circumstances.

The customer is at the heart of retail today, more so than ever before. Thanks to universal access to pricing, product and other information, the customer is more informed and powerful than ever before.

Whereas in the past a retailer knew of their key competitors based on their geographic location and could therefore research and understand them, today’s competitors could be anywhere in the world. Indeed, many shoppers are spending time with a competitor of a retail business while actually in the business… such is the power for the customer thanks to smartphones and easy access to the online world.

Many retailers have made them mistake of thinking that the new paradigm is merely about bricks and mortar retail versus online. That is barely the beginning of the new paradigm. Indeed, it goes way beyond such a basic comparison.

The only way to compete in this new world of retail is to genuinely and wholeheartedly place the customer at the centre of everything you do. From the moment they step near, physically or virtually, your business you need to embrace them with an embrace unlike ever before. No, not a hug, nothing physical.

The customer embrace in this new world of retail is about value, from as soon as a customer is nearby. Value in service, advice as well as price. This is where bricks and mortar businesses can win against online… if they understand how to demonstrate value through a range of touch points in their business.

Central to delivering value is the core efficiency of the business itself. Retail businesses need to operate at a level of efficiency which enables them to compete on price. At the same time they need to ensure that all sales associates are able to transact with shoppers wherever they are in the store. They need to be able to be the most knowledgeable people in the store without necessarily having the most experience.

This is where good Point of Sale software, ideal software for the type of retail business, can provide a retailer with a point of difference and a structure through which to embrace the new customer-centric paradigm.

It is not enough to operate a basic cash register type system as that will deliver only basic results and basic will not cut it today with competitors around the globe. Retail businesses which specialize need specialist software. The result is a stronger, smarter and more nimble retail business.

Good specialist Point of Sale software will, if used well, enable a bricks and mortar business to not only compete but grow in this world. This is an opportunity for retailers, an opportunity to embrace change and to thrive against what may seem to some like insurmountable odds.

Drive your relevance, use your software, chase change.

Loyalty software helps #smallbusiness retailers

L

The small business loyalty software in our POS software is helping more and more specialist retailers such as jewellers, bike retailers, garden centres, pet shops, newsagents, gift shops and homewares shops to compete with big business.

Indeed, smart loyalty facilities in small business software are crucial to helping independent and small retail businesses to win against ferocious national competitors.

The small business loyalty facilities in our software are flexible and powerful, offering:

  1. Points based loyalty.
  2. $$$ off the next purchase.
  3. Buy X, Get Y.
  4. Preferential pricing.
  5. And, a mixture of the above configurable to the needs of a business.

The flexibility and options embedded in our small business loyalty software win us ne customers and help existing customers derive better outcomes from their own customer relationships.

Being local matters to our #smallbusiness POS software company

B

Local small business retailers know this more than most.

Customers like supporting businesses that support their local community. Living and being local is a valuable point of difference for local small retail businesses.

The same is true for software companies serving small business retailers: being local matters.

Tower Systems is local. We develop POS software in Australia and New Zealand for specialist retailers:  jewellersbike shopsgarden centresnewsagentspet shops, toy shopsadult shopsgift shops and firearms retailers.

We support local suppliers, local marketing groups, local industry associations and make our management and software teams available for local business interaction.

Our local relationships help us make better software and back this with better service.

Australian #smallbusiness POS software on show at Sydney Gift Fair

A

Screen Shot 2015-09-09 at 6.43.35 amTower Systems is proud to have its #smallbusiness POS software on show at the Sydney Gift Fair at Glebe Island from this weekend. We are bringing new software and new facilities to the show to share with attendees. It appears from the roster of suppliers that ours is the only Australian designed and developed POS software product on show.

Serving well over 3,000 retail businesses in Australia and New Zealand, Tower Systems is well resourced to serve specialist retail businesses in a range of niche retail channels.

We are on stand P61 at the Sydney Gift Fair.

Helping small business retailers transact with structure and certainty

H

IMG_9366Small business retailers can offer shoppers clear communication and certainty of Lay-By and trading rules by using smart receipts in the smart POS software from Tower Systems.

It is easy to include transaction rules on receipts for all manner of transactions. This is a core facility from the Tower software and has been for years.

What separates Tower Systems in the POS software space is the flexibility of these and other receipt presentation and management tools.

Ensuing customers receive terms and conditions, care instructions, offers and other communications appropriate to their purchase provides the Tower Systems community of 3,000+ small business retailers with certainty. Retailers, their employees and their customers love this.

This is another way smart POS software helps small business retailers compete with big businesses.

How a $1,474.50 voucher wins a customer for life

H

IMG_9365 (1)The customer purchasing a $15,000.00 diamond ring is thrilled to receive a voucher offering $1,474.50 off their next purchase as it feels like a genuine discount off the ring they purposefully chose and an opportunity to save on another purchase.

The loyalty rewards mechanic being used here can win a customer for life for an engaged jewellery business.

While some shoppers will realise the cost of the discount is embedded in the pricing policy of the business, plenty of customers will not and will spend in a way that reflects delight a the opportunity.

The technology behind the serving of the VIP member voucher is comprehensive and powerful. It provides engaged retailers with tools that enable them to drive basket depth, shopper return and product stock turn.

While appearing to be simple, the software and supporting business practices are proving to be commercially valuable for many of the retail partners of Tower Systems.

The POS Software Blog

Categories

Categories

Categories

Recent Comments

Monthly Archives