Tower Blog

A blog about smart POS software for independent small businesses.

Category: nursery software (page 2 of 4)

Garden Centre & Nursery software facilitates professional presentation

gardentaxinvoiceThe Tower Systems Garden Centre software offers a range of customer invoicing options including this professional invoice produced directly from the software.

Developed in consultation with garden centre owners and managers, this invoice and other garden centre software invoices, quotes and customer documents help garden centres using our software to represent themselves accurately and professionally – and in a way that meets the specific needs of the garden centre nursery industry.

This is what being a specialist software company is all about – meeting the needs of the niches in which you serve by providing rich facilities tailored to the needs of your customers.

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Brilliant POS software training opportunities in November 2013

Check out the Point of Sale software training opportunities this month for retailers using our POS software:

  • Processing Manual Invoice Arrivals 7 Nov 2013, 02:00PM
  • How to Cut Theft in your Business 12 Nov 2013, 02:00PM
  • Getting started with Stock Management 14 Nov 2013, 02:00PM
  • Using the new Discount Feature in Retailer and other new features in Retailer 19 Nov 2013, 02:00PM
  • Getting started with Stock Reordering 21 Nov 2013, 02:00PM
  • Getting started with Laybys 26 Nov 2013, 02:00PM
  • Using Catalogues and Promotions to build your Business 28 Nov 2013, 02:00PM
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New POS software stock files for pet shops & garden centres

Tower Systems has added new stock files for retailers using our pet shop software and our garden centre software:

Pet Shop Stock Files:

  • Aqua Fish October 2013
  • Aqua Premium October 2013
  • Premier Pet October 2013
  • Seachem Australia October 2013

Garden Centre Stock File:

  • Yates Seeds October 2013

 

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Sunday small business retailer management advice: market to your customers based on purchases

Thanks to the marketing module available with our Point of Sale software, retailers partnering with Tower Systems are able to target market to customers based on purchases.

While this facility has been available for years, it is becoming more used as retailers reach out to shoppers based on their past activity. Through email, mail and text message marketing, retailers are able to market to customers using finely tuned search criteria to create the target list.

Tower Systems partners with a text message marketing service that facilitates text message sending for day to day use in the software as well as for bulk marketing campaigns.

This highly targeted marketing is low cost and easy to run thanks to the marketing tools in the software.

We have video and written training available for retailers wanting to engage in this marketing.

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POS software support small business retailers love

Here are some of the reasons newsagents, jewellers, gift shop owners, bike retailers, garden centre owners and others love the support we offer with our Point of sale software. For a small annual fee they have access to:

  • A friendly help desk staffed 7am through to 6pm Monday to Friday and 7:30am to 3pm on Saturday. Local call numbers in Melbourne, Sydney, Brisbane, Adelaide and Perth.
  • After-hours support available 24/7 through five mobile phone numbers.
  • Free one-on-one training for every newsagency every year.
  • Free new owner training.
  • Mandarin and Cantonese language support for those who prefer this.
  • Free hardware support for all h/w sold by us plus a 3 year on-site warranty for all HP h/w.
  • Weekly free online live training workshops.
  • Access to more than 130 professionally produced training videos for business owners & staff.
  • Free theft check service – we help newsagents uncover possible theft.
  • Free business performance analysis service – we help you see growth opportunities.

This mix of support services is exclusive to us. It’s a reason our customers choose to continue with software support coverage. We don’t force them by stopping their software from working if they choose to not continue support coverage. We think this type of action by a POS software company is unreasonable coercion.

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Garden centre software promotion in leading industry journal

We are excited for the promotion of our garden centre software in a leading trade journal later this month as it will announce the release of new software with enhancements developed with some leading garden centres.

One of the most exciting enhancements is in the area of shopper loyalty. We are combining VIP facilities and discount voucher facilities to create an even better suite for garden centres keen on offering both and combining them for greater shopper power and business value.

We see our work with garden centres and nurseries in Australia and New Zealand as joining in a journey to deliver better business efficiency and more valuable business success. This is done through improved customer experiences, more efficient inventory management and astute business performance reporting guiding better decisions.

We call it a journey because there is no end point. Like all good software, our POS software and our garden centre software continue to evolve to meet the  needs of the evolving marketplace.

this latest promotion in a trade journal is exciting for the feedback it will bring.

 

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POS software helps drive Father’s Day sales for gift shops, garden centres, newsagencies and bike retailers

The catalogue facilities in our Point of Sale software have been helping jewellers, bike retailers, garden centres, gift shops, homewares shops and newsagencies to embrace the sales opportunity of the 2013 Father’s Day season.  They have been able to run special pricing just for the Father’s Day season using date based catalogue tools.

Our POS software has also helped with the creation of Father’s Day hampers and similar gifting opportunities where multiple items are put together to be given as a Father’s Day gift.  The software manages the aggregation of the hamper and the breakdown to single products should it not sell.

These and other tools help retailers make the most from retail seasons such as Father’s Day. We back the tools with free advice and training for retailers using our software.

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Terrific Garden Centre trade show

We had a terrific time at the NGIA garden centre trade show earlier this week in Queensland. In addition to excellent networking we got to show off our garden centre software to new prospects as well as suppliers to garden centres and nurseries. We were showing a new release of our software released this week.

Trade shows continue to be important in marketing activity supporting our Point of Sale software.

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Sexy product barcode label from Garden Centre software

One of the new locations using our Garden Centre software is producing a sexy looking product barcode label direct from our software.

Willow Park Nursery is a leading Canberra nursery located in tranquil surroundings at Pialligo. We are thrilled to welcome them as a new client and user of our Garden Centre software.

Being able to produce professional looking labels that incorporate the corporate image of the business is important to us and to our clients. It leverages strong local brands and helps businesses like Willow Park Nursery promote their brand on products after they are purchases.

Our Garden Centre software continues to grow in use among garden centres and nurseries.

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Tower Systems supports Nursery & Garden Industry Association NSW ACT

Tower Systems is proud to be a sponsor of the NGINA state conference in Terrigal this coming week and to be on site at the conference to offer advice and assistance to garden and nursery business owners and employees in the use of our garden centre software for more efficient business management.

Working with nursery and garden industry associations helps the associations and it helps us as we get to better understand the needs of the retailers and the suppliers. Our garden centre software can be the glue that helps two sides to better commercially connect.

This is another important trade show for Tower Systems in a year filled with trade shows.

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Why we believe in small business retail here at Tower Systems

We are often asked why our Point of Sale software company prefers to deal with small business retailers rather than big groups.

To focus only on small and independent retailers is a decision we made when we started this business.  It is a decision we are happy we continue to embrace today.

Here at Tower Systems we have made and continue to make a conscious choice to serve small business retailers.  While our Point of Sale software can be used by retail businesses of any size, it is in the small business retailer community where we are most comfortable.

So, why do we like small business retailers?

This is a question we confronted recently in a business review where we took some time for introspection about who we are, what we do and why we do what we do.

We believe in small business.

Small business retailers play a vital economic role, often punching above their weight in terms of economic contribution.

Small business retailers play an even more important social role, holding, sharing and even adding to the narrative of communities around the world as well as providing practical support for community based endeavours.

Small business retailers help local shoppers with a level of personal service which leads to better buying decisions.

Small businesses support the community and uphold what is important locally.

Small businesses are more likely to share valuable knowledge with shoppers and even browsers than a much bigger competitor.

It is this community connection and support which we feel is vital to the contribution small businesses make to Australia.

We like these points, especially that small businesses and small business retailers in particular are more likely to uphold and carry forward local customs, beliefs and stories.  Small businesses support the local voice.

Small businesses are important because they push back on globalisation and the risk of dilution of the local voice to a whisper.

Whereas with big business retailers shoppers are dealing with a person representing a corporation and focused on the goals of the corporation, in small business you are dealing with the owner or someone very close to the owner, reflecting the personal and connected nature of the business and the local community in which its serves.

We also feel that we can contribute more by working with small business retailers.  We are happy with our track record in this regard since starting in business in 1981.

As of today, we serve in excess of 2,500 small business retailers.  Each is as important to us as the other.  We love their differences, characters and what they teach us about many different retail businesses.

We enjoy serving small businesses and remaining a small business ourselves – yes, we are a small software company when you consider the likes of MYOB.

Being small and focused on small and independent retailers is where we think we can actively contribute and do the most good.

The value of a business is not only about financial performance.  It is also about the social contribution of the business.  In our view, this is more important as it is the foundation of communities.

There was a time when small was almost considered a dirty word in business.  Not anymore.  This is the time of small business.  It is a niche in which many of us choose to remain and make a difference.  It is a place of profitable businesses and businesses making a genuinely valuable economic and social contribution.

In addition to our passion for small businesses, we have a passion for helping retail channels benefit from technology.  We feel that we can help create greater success and enjoyment … but we will leave that sales pitch for another day.

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Software designed for your marketplace is more valuable than software designed for everyone

Tower Systems develops software specifically for garden centres, jewellers, bike retailers, homewares shops, gift shops, distribution newsagents, retail newsagents and adult shops.

Each product we offer to each marketplace is designed for that marketplace. This is specialist software meeting specific retail business needs.

Specialist Point of Sale software is more valuable for what are specialised businesses and independent small business retailers understand this.

A bike shop, for example, pitches that they are better able to help a cyclist make better decisions based on their expert advice. So, too, is Tower Systems better positioned to provide expert advice for a bike shop on how to get more out of their software than a software company selling a generic POS software package that is not designed specifically for a bike shop.

Small and independent retailers understand the value of specialisation and here at Tower Systems we focus on specialisation – encoded in our software we have functions and capabilities that are specific to each of our marketplaces, facilities of excellent value.

Garden centres, jewellers, bike retailers, homewares shops, gift shops, distribution newsagents, retail newsagents and adult shops wanting to more effectively compete in their marketplaces need to rely on software designed for them. This will empower them to achieve more than they could using basic, generic, POS software.

This is the Tower Systems specialisation at work, delivering software designed for specific marketplaces to meet specific needs.

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Supporting Plants Plus loyalty program

Garden Centres that are members of the Plants Plus group and using the Tower Systems Garden Centre software are set to benefit from the release of integration with the Plants Plus group wide loyalty prigram.

In another expansion of the loyalty facilities delivered by tower systems, the company is releasing support for the Plants Plus loyalty program in a major software update.  This work, done without cost for Plants Plus members, has flow-on benefits for all Tower Systems users looking for more alternatives in the loyalty space. The company will share details privately with customers in the coming weeks.

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Garden centre software on show at nursery and garden industry conference

Garden centre software company Tower Systems is thrilled to have been the only software supplier present and participating in the NGIQ conference in Brisbane last week.

Sharing insights into the use of technology in growing stronger and more valuable garden and nursery businesses, Tower Systems outlined how today’s garden centre can better compete with best-practice software developed for garden centre and nursery businesses.

the presentation included an outline of the options for handling loyalty with the Tower garden centre software offering three distinct approaches and a fourth to be released in July. It’s this approach to flexibility that appeals not only to retailers but to their partner suppliers.

Garden centres are in a competitive marketplace and the need best-practice tools with which to actively compete. This is what Tower Systems delivers.

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Tower Systems to present at NGIQ conference next week

Tower Systems has been invited to present at the Nursery & Garden Industry Queensland professional development conference next week in Brisbane. The one day event – NGIQ Business Improvement Forum – includes a valuable session from tower Systems for garden centre and nursery owners:

Retail Management – how retailers are driving better business outcomes – Mark Fletcher, Director, Tower Systems.
Overseas and Australia experience shows how quality business data can help keep your business on track.

This session is on the back of similar business development sessions offered by Tower Systems in other garden centre industry conferences and forums recently. It extends our support of this vital retail and wholesale channel.

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Garden centre POS software on show at Green Expo Sydney

The Tower Systems garden centre software is on show this week at the Green Expo Sydney, an event of the Nursery & Garden Industry Association of NSWACT.

We are honored to be a silver sponsor of the association and this important event.

On show will be our new software for garden centres and nurseries.  Trade show attendees will get to see fresh software designed for their particular business niche, software developed in close consultation with their colleagues.

We are looking forward to feedback that will help up enhance our garden centre software event further – trade shows are an excellent opportunity for this type of networking and learning for our sales and software development teams.

The image shows a flyer we have produced to promote our participation in and location at the trade show. It’s been sent to all garden centres and nurseries in NSW and ACT over the last week.

We’re excited for what is expected to be a terrific event.

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Garden centre software benefits from new facilities driving shopper loyalty

Garden centres and nursery businesses using our very latest Garden Centre software are enjoying our new shopper loyalty facilities.

Developed with a couple of proactive garden centres, these new facilities work a treat at bringing shoppers back into the business.  The facilities take a unique approach to encouraging shopper loyalty, an approach that is proving to be successful.

The development of these new facilities is another example of Tower Systems adding value to its software long after a system is purchased an installed. It is also an example of the company offering choice in addressing a need.  Too often, retailers and given one way to address a need – loyalty for example. The Tower approach is to serve multiple approaches.

The latest garden centre software update from Tower Systems also have other facilities developed for this retail channel, beyond loyalty.

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Garden centre / nursery software helps manage customer deliveries

The Tower Systems garden centre software is helping garden centres better manage customer deliveries thanks to strong delivery tools available from the sales counter or wherever customer orders are taken.

Being able to accurately record and track customer deliveries is vital in a busy garden centre and having this covered provides Tower Systems with an advantage.  The work done to serve deliveries through garden centres is benefiting other retailers using the Tower POS software.

Serving around seventy garden centres already, 2013 is proving to be a terrific year with some high-profile garden centres taking on the Tower software and enjoying the facilities they now have access to.

Tower Systems will be demonstrating its software at the Green Expo in Sydney soon.

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POS software training website guides access to world class retailer training

A core asset of the new Tower Systems Training Academy launched earlier this week for retailers using our Point of Sale software is the website facilities that guide retailers and their employees accessing the training resources.

Assembled by retail channel and work area within each business, the training materials can be accessed in our recommended sequence, ordered by topic.  The image shows some of the topics covered in Point of Sale training.

each training module, video, is around eight to ten minutes long. We have found this length to be ideal for people genuinely learning what is to be covered.  They can digest this is a brief break at work or at home.  The short videos make training accessible and genuinely beneficial.

This is a world class training platform packed with world class training materials. The whole initiative has been put together internally here at Tower Systems.  It is being made available to Tower AdvantageTM customers for no additional cost.

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World first: exclusive training curriculum for retailers and retail employees in POS software – by retail channel

Tower Systems has released the most comprehensive and most accessible training ever produced for small business retailers and their employees.

Launched as the Tower Systems Training Academy, Tower customers have access to a customised online facility through which they can access fresh, relevant and easy to follow training for their particular software.

In a WORLD FIRST for newsagents, gift shops, jewellers, bike retailers and other POS software users, business owners and employees using the Tower software can learn how to use the software when and where they want without having to pay extra for the privilege.

Separate curriculums have been developed for each retail channel, delivering retail channel specific specialist education.  The total training content available per retail channel is between seven and ten hours.

The training helps ensure new employees learn the software properly and it provides existing employees the ability to refresh knowledge and learn more.

With retail changing and demands on business owners and their employees growing, good knowledge is vital to efficient and profitable newsagency management.

This new training resource is the most comprehensive ever from any supplier in the various retail channels to address this vital training need.

This exclusive new training resource includes more than 100 training videos for each marketplace. each video is brief, allowing comfortable digestion of the content.

Covering all key aspects of the software, this training is comprehensive and accessible to retailers using the industry standard Tower software from anywhere and at any time.

Professionally produced in-house by Tower Systems and peer-reviewed, this training program is accessed through curriculum platform just released on the Tower website.

Through the Tower website facilities newsagents can create a profile for their business and each employee. This enables employees to follow the curriculum that is appropriate to there area of work in the business.

Access to this new training resource is free to all Tower AdvantageTM customers.

The content in the training program will be updated to reflect changes in the software. New modules will also be added in response to customer feedback and suggestions.

Anyone undertaking the video based training can use the resources of the Tower help desk to have any queries answered. They can also participate in any of the regular weekly live online training workshops hosted y the company. They can also attend face to face user meetings and explore queries.

Thanks to Tower Systems, Tower customers and their employees can learn what they want and need, when they want, where they want and as often as they want.

The training program has been produced by Mike Hill, Tower Systems Customer Service Manager.  Mike has excellent knowledge of the Tower software. He grew up in a retail environment and worked in both distribution and retail businesses. His multi media degree provided him with the production skills to deliver professional grade training packages.

This is a genuine first from Tower Systems. While we have had training videos in the past, we have not offered complete curriculums with this much content and with the ability for a business owner to register employees and track progress.

This is a truly wonderful resource that will bring more retailers to the Tower communities of newsagents, jewellers, bike retailers, gift shops, homewares stores, adult shops, garden centres and gun shops.

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Retailers will switch to Tower Systems for a fresh approach to shopper loyalty rewards

Two months ago we quietly released new shopper loyalty facilities to a select group of our Point of Sale software beta release sites. The comprehensive data gathered through the trial shows that these new facilities are guiding changes in shopper behaviour, increasing the value of participating shoppers.

While we already offer a more traditional points based loyalty program, we wanted something completely different and genuinely fresh. Our new facilities, to be offered as an option with our software, do just that.

Our customers are able to provide shoppers with a reward to spend in-store right away. They can control the value of the spend and the items it is used to purchase. This is where the new facility is very clever.

Shopper feedback at trial sites indicates that this new loyalty program, as opposed to the traditional points offering, will get got shoppers making a conscious choice to purchase from the business what they may purchase from a supermarket or elsewhere.

The new loyalty facilities are backed up with excellent reporting tools, enabling retailers to manage the program with little time involvement and to track shopper behaviour.

The features of the new facilities are:

  • No shopper sign-up necessary to get them started.
  • Immediate rewards on offer fro first purchase – but accessed on next purchase.
  • Easy local settings available to newsagents to drive what is important to them.
  • No extra card for shoppers to carry.
  • Targets shorter term loyalty engagement – that visit or soon after.
  • Easy management of breakage.
  • A whole of business offer – i.e. not just targeting magazines or cards.
  • Hard for majors to replicate.
  • Easy harvesting of shopper contact details at point of redemption.

Data from beta sites indicates that these new loyalty could be a game changer for our current and future customers, especially in locally competitive situations.

The new facilities are in version 2.5 of our software.  This is expected to be commercially available late next week.

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The data is in, new loyalty facility for retailers drives sales

The completely new loyalty facility Tower Systems started trailing in a new release of its Point of Sale software well over a month ago is proving to be successful at driving shopper engagement.

Breaking free from the traditional and often stale approach to shopper loyalty of using a rewards card and letting shoppers accrue points – which the Tower POS software also offers – this new facility is unique in that it comes with sophisticated yet easy to use levels with which the retailer can guide and encourage shopper behaviour.

Sites using the beta release of the new loyalty facility have been able to see the impact it us having thanks to excellent reporting tools available. In the reports you can see customers responding to the loyalty reward and yu can track the cost of offering the reward down to cents. But best of all, retailers can see the rewards, in sales, of customers engaging with the rewards offered by the new loyalty facility.

The new loyalty facility sets Tower Systems apart in each of our marketplaces. It gives us a competitive advantage but more important, it gives our retail partners a competitive advantage.

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Best practice Point of Sale software customer service wins retailers

Retailers using the Tower software for jewellers, bike shop software, garden centre software, newsagency software, gift shop software, adult shop software, gun shop software and other POS software have access to best practice software support and help desk facilities.

Tower AdvantageTM is the name given to the software support, update and service package offered by Tower Systems to retailers using our Point of Sale software.

Our package of services is so unique that we decided some years ago that it needed to be trademarked. So we registered Tower AdvantageTM with IP Australia and received approval.

Tower AdvantageTM coverage is optional. Retailers using our software can continue to use the software regardless of whether they take out Tower AdvantageTMcoverage.

Customers who do take out Tower AdvantageTM coverage receive at no additional cost:

  • Software updates.
  • Access to software support coverage 24 hours a day 7 days a week. This includes local number support access in Melbourne, Sydney, Birbsnae, Adelaide, Perth and Hobart and Toll Free support for all of New Zealand.
  • Access to more than 200 professionally written and reviewed advice sheets documenting how to use the software.
  • Access to more than 30 training videos.
  • Access to our NEW online training curriculum.
  • Access to face-to-face user meetings hosted in many cities each year.
  • Access to regular weekly online training workshops.
  • Free business health check service which assesses business performance and how the software us being used.
  • Free theft check service checking secret business data to see if employees are stealing from the business.

The total package of Tower AdvantageTM services is unique to Tower Systems and another reason the company continues to enjoy excellent year on year sales growth.

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Garden centre software helps with the autumn rush

The garden centre and nursery management software from Tower Systems is helping garden centres to leverage the opportunity of seasonal change with the transition from summer to autumn.

Thanks to customer marketing tools and other facilities, the software is helping garden centre owners to reach out to customers with season specific offers. This can be done using the information held by the business about prior activity during the autumn season and then relying on shopper data to reach out by email, txt and mail.

This is where POS software reaches beyond transacting sales, helping retailers to leverage customer data for more sales and to show the business as offering good customer service.  We are glad to be of help to our growing garden centre customer base with this work.

Smart garden centre software helps at the counter, the back room, on the grounds of the nursery and throughout supplier and customer relationships – strengthening the business and helping it to grow beyond expectations.  We are grateful of the opportunities to serve some fine businesses in this retail space. We are especially grateful of the advice they provide us.

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Garden centres move from POSIMS software to Tower Systems garden centre software

We have just switched another large garden centre to our garden centre software from the POSIMS software. With each business we move from POSIMS to our software we learn more not only about the software switch but also about the garden centre business.

We are grateful for the opportunity to immerse ourselves in such a diverse range of garden centre and nursery businesses in the country and the city from community run businesses to commercial businesses.

The insights are helping us to further enhance our software to help lead garden centres to greater efficiency and closer relationships with their customers.

It’s a delight to us to be working with people happy to be in their businesses and serving their customers.

We are loving the garden centre channel.

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