Get a free video of your POS software demo – a terrific move for transparency for small business retailers

POS software company Tower Systems has launched an innovative and valuable opportunity for ay retailer considering its POS software.

A free video of your POS software demonstration.

Using cool cloud based technology and backing this with local infrastructure, Tower Systems is delivering to small business retailers certainty, commitment and trust in truth. We think this matters. It demonstrates that we take our pre-sales approach seriously.

Let us demonstrate our POS software to you in a live, interactive one-on-one online demonstration and we will offer you a video recording of the demo every question you ask, and our answers.

This offer is one to any sales prospect, any in their business and any who advise them.

This is a wonderful development for small business retailers. It gives them the ability to revisit a demonstration, check their memory, be sure of what they were told and be confident that buying POS software from Tower Systems is backed by a truth, transparency and trust on which they can build a long-term relationship with the company.

If you have ever wanted to recall, for certain, answers given or promises made in a sales situation, we make it easy because, to us, transparency matters.

This is a really big deal, something that differentiates the Tower Systems approach to business and to attracting users of our POS software.

We are tired of hearing stories of sales people from various businesses who do not tell the truth, stories of promises made during a sales pitch that never eventuate. Tower Systems wants to see that changes. Change starts with truth, it is built on trust, which its shared with transparency.

We offer locally developed and highly tuned software for specialty retail businesses including garden centres, produce / farm supply businesses, jewellers, bike retailers, pet stores, toy shops, gift shops, homewares shops, fishing and outdoor businesses, newsagents and adult shops.

To find out more about our POS softwareand support for specialty retailers…

  1. WA / SA/ VIC: Tim Batt. 0401 833 917.
  2. NSW / ACT / TAS: Nathan Morrison. 0417 568 148.
  3. QLD / NT: Justin Randall. 0434 365 789.

Tower Systems is an Australian POS software company serving 3,500+ specialty retailers in Australia and New Zealand.

New financial year business management tips for small business retailers

Last week, we shared advice with our POS software customers on steps they could take for a brighter and healthier 2019/2020 financial year…

Here is a list of things you could suggest for the new financial year.

  1. Change your passwords. Share them sparingly.
  2. Review your department and categories. Ensure they accurately reflect your business and how you want performance reported.
  3. Review system useto determine if fraud is an issue. Our help desk team can help business owners (and only business owners) with this.
  4. if you are not using Discount Vouchers, consider it as it continues to be the easiest and most effective revenue and return visit building tool we have see.
  5. Review your opening hours / rosterbased on a revenue by time assessment.
  6. Take a look at workflow at the counter. Look at steps you can take to streamline the experience. More efficient sales will help drive sales revenue.
  7. Set aside every invoice that you currently enter manually. Email a copy to us at support@towersystems.com.au along with supplier contact details. We will reach out to them for you, encouraging them to provide you with an electronic invoice, which will save time and improve data accuracy.
  8. Consider cloud based backupfor faster, safer, backups.
  9. If you have a website, consider an SEO campaignto lift its profile. If your website is more than two years old, consider a refresh or replacement.

We hope that the 2019/20 financial year is wonderful for you and your business. We are keen to help achieve this with and for you. That starts with your engagement.

POS software Xero interface saves time and money for small business retailers

The direct Xero interface in the POS software from Tower Systems helps indie and small business retailers save time and money, every day, easily, consistently, with surety appreciated by accountants and business owners.

Tower Systems has been integrated with Xero for many years, delivering a time saving and accuracy focussed solution to small business retailers. We are a Xero partner and have actively participated in the awesome Xerocon conference events several times as well as having been featured in the Xero users magazine.

We are grateful to the uplifting of the Xero community, for their support and endorsement though active use of our POS software Xero interface.

Through our direct POS software Xero interface, purchase, sales, credits and other business critical data flows direct to the accounting software, ensuring accurate record keeping without the need fort double handling of data. This improves accuracy. It saves time. It helps businesses make better quality business decisions.

This is what a good, safe,. stable and endorsed POS software / Xero like works like … it serves the needs of small business retailers and helps them with business efficiency and accuracy.

This is an advantage from Tower Systems. Something that delivers good outcomes to our business partners, the small business retailer community who rely on our software, the thousands we serve every day with awesome software and awesome software support.

Our Xero like has been developed by us. It is supported by us. It is direct. This saves time and ensures better data accuracy. Indeed, we use it ourselves for shops that we own and run. yes, we walk in the shoes of our customers every day. This is important in that we can speak from first hand experience when helloing 0ur customers, advising them, training them and guiding their experiences with our software and with Xero.

Having skilled in-house accountants helps us to provide access to a level; of expertise and experience small business accountants appreciate and benefit from. We help way beyond the software, we help by bring professional accounting expertise to the table to make our POS software Xero link genuinely valuable.

This is another Tower Advantage.

Portable POS software for on the road businesses

Tower Systems offers small business retailers easy access to a genuinely portable POS software solution that is cloud based and enables a business to transact anywhere, any time, taking and and card, easily, safely and quickly.

This new solution, called Retailer Roam, is innovative, fresh and 100% focussed on helping small business retailers go where you want to go, as the song says. It is all about helping retailers get to their customers, where their customers want.

Being cloud based, this portable POS software solution enables retailers to easily sell at markets, fairs, collectives, from the truck or car, at events, on the road side at pop-up retail and even from their own shop if they need another register lane opened quickly without costly and time-consuming infrastructure.

Retailer Roam is next generation POS software. Fast. Flexible. Cloud based. Easy to use. Elegant. Portable. deigned by and for retailers.

It is next gen POS software for next gen retailers.

We are grateful to bring this to small business retailers in Australia and New Zealand, grateful to land it as a beautiful piece of software tech and an elegant business solution.

This is Aussie POS software innovation, benefiting all retailers in the small business world, especially in the specialty retail channels in which Tower Systems serves.

As you would expect from well designed portable POS software, Retailer Roam works beautifully while not accessible to the internet. yes, you can keep going business. It syncs in the background and easily.

Remember, this software also allows you to sell 24/7 online too, through Shopify, magenta or Woo Commerce websites that link back to the business Retailer POS software.

All bases are covered, all needs are met with the technically strong and flexible cloud based POS software solutions from Tower Systems.

It is easy for a small local business to decide today to participate in a pop-up market and know that they have the tech that can handle this, make it easy, safe, fast and accurate for trading and capturing what they sell, when and to whom. And, to be able to top this from just about any device based the capital cost manageable, usually from within existing resources.

Retailer Roam is another part of the total Tower Systems POS software solution.

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Small business retail POS software loyalty 2.0

How small business retailers can use unique shopper loyalty facilities to easily get shoppers back sooner and spending more.

Here, we share advice we recently provided to our customers. I share it with you today as it demonstrates how we communicate with our customers, beyond the traditional software company support pitch. Here is the email in full:

We write to share with you insights on how to use Discount Vouchers in a smart way for your business.

Discount vouchers have been in our software for more than six years. They are one of several valuable shopper loyalty tools designed to drive revenue and return shopper visits.

Yet, discount vouchers are the most misunderstood.

Setup is easy. It takes a few minutes. Change is easy, with changes taking effect immediately. Management its easy thanks tp three awesome reports. Pitch is easysince you can call them whatever you like, what is appropriate to your business.

The mistake most retailers make is overthinking. Stop that! Set Discount Vouchers up and see how your customers respond. Adjust accordingly.

In our experience, on average, only 20% of vouchers handed out are redeemed. Those offered with the least rules achieve the best commercial outcome for the retailer.

Remember, the $$$ opportunity on the discount voucher is a good reason to review pricing, to factor in the cost of voucher redemption.

So…

  1. Choose what you want to call them: Discount Voucher; Bonus Bucks; Thank You Gift; Come Back Again Gift; Appreciation Voucher; Pass It On $$$.
  2. Set your settings. Know they can change as you learn more.
  3. We suggest a 28 day expiry.
  4. Have the voucher value show as $$.
  5. Let vouchers be redeemed for as many different products as possible.
  6. Go!

ADVICE ON PROMOTING DISCOUNT VOUCHERS.

Every time a voucher prints, present it to the customer by placing it on the counter facing them with your finger next to the amount and say, while maintaining eye contact, hey you have a voucher here for $x.xx that you can use in store in the next 28 days. Well done.

Make sure that everyone working at the counter knows that the success of vouchers depends on their pitch.

Now, if they complain about the low voucher value have a response like hey it’s appreciation that almost no other business around here will show you.

Guys are more likely to spend the voucher right away.

Girls are more like to collect vouchers and put them together, which we recommend you allow.

What you want to see when you have out a voucher is for them to lift their hear and turn to look back into the shop, thinking of what they could buy.

GOOD LUCK!

PS. Click here to access and print advice that I have previously published to 240 newsXpress stores. This is a retail marketing group I own.

————-

To find out more about our awesome POS software and support fir indie specialty retailers, please reach out…

  • WA / SA/ VIC: Tim Batt. 0401 833 917.
  • NSW / ACT / TAS: Nathan Morrison. 0417 568 148.
  • QLD / NT: Justin Randall. 0434 365 789.

How our POS software co. helps small business retailers bring shoppers back more often

In our POS software we have a range of shopper loyalty facilities, including discount vouchers. Today, we share information recently try shared with our customers as part of our free education opportunities…

How to use Discount Vouchers in a smart way for your business.

Discount vouchers have been in our software for more than six years. They are one of several valuable shopper loyalty tools designed to drive revenue and return shopper visits.

Yet, discount vouchers are the most misunderstood.

Setup is easy. It takes a few minutes. Change is easy, with changes taking effect immediately. Management its easy thanks tp three awesome reports. Pitch is easysince you can call them whatever you like, what is appropriate to your business.

The mistake most retailers make is overthinking. Stop that! Set Discount Vouchers up and see how your customers respond. Adjust accordingly.

In our experience, on average, only 20% of vouchers handed out are redeemed. Those offered with the least rules achieve the best commercial outcome for the retailer.

Remember, the $$$ opportunity on the discount voucher is a good reason to review pricing, to factor in the cost of voucher redemption.

So…

  1. Choose what you want to call them: Discount Voucher; Bonus Bucks; Thank You Gift; Come Back Again Gift; Appreciation Voucher; Pass It On $$$.
  2. Set your settings. Know they can change as you learn more.
  3. We suggest a 28 day expiry.
  4. Have the voucher value show as $$.
  5. Let vouchers be redeemed for as many different products as possible.
  6. Go!

ADVICE ON PROMOTING DISCOUNT VOUCHERS.

Every time a voucher prints, present it to the customer by placing it on the counter facing them with your finger next to the amount and say, while maintaining eye contact, hey you have a voucher here for $x.xx that you can use in store in the next 28 days. Well done.

Make sure that everyone working at the counter knows that the success of vouchers depends on their pitch.

Now, if they complain about the low voucher value have a response like hey it’s appreciation that almost no other business around here will show you.

Guys are more likely to spend the voucher right away.

Girls are more like to collect vouchers and put them together, which we recommend you allow.

What you want to see when you have out a voucher is for them to lift their hear and turn to look back into the shop, thinking of what they could buy.

GOOD LUCK!

Small business retail advice on how to choose POS software

The POS software you choose for your indie small retail business is an important decision. Get it right and the business could prosper and become considerably more valuable. Get it wrong and it could cost you plenty.

In thinking about the software you want, think about your business. Here are some headline level thoughts and suggestions.

  1. If you see your business as specialist in nature, the software you choose should be specialist.
  2. If part of your business pitch is to shop local, choosing locally made and supported software supports your pitch. Local software is software made and supported in Australia.
  3. If you want to be known as the local specialist, you need software that helps you do this consistently and effectively.
  4. If you do repairs or maintenance of any sort, you need software that can handle this.
  5. If you sell items bundled such as a rod, reel and line pack, you need software that can handle this.
  6. If you are in a tourist area and sell to people once, or once a year, you need software with loyalty facilities to maximise their rare visits to your shop.
  7. If you sell products by weight, you need software that can do this.

Think about these things and think about what you want in software in your business to help you stand out.

There are many generic and cheap point of sale systems in the marketplace. Price does matter. You would know that in your business. Think about the shopper who wants a full kit but says they want the cheapest. Think about your advice to them. If you say price does matter and that you get what you pay for, the same is true with retail business software.

A small higher price today for the right software could save many times the gap between it and cheap generic software.

So, work out what you want. This must come first, ahead of any budget.

Given that you can lease or even rent software, the capital cost is best assessed as a weekly cost on the business. This makes comparing systems easier. Once you work out the weekly cost and tote up what you get for this in terms of support serves and software functionality you can reasonable compare the different systems.

If you are not sure whether a software package will serve your needs, don’t choose it. You are better off saying no than fighting with the software and the supplier to get it working exactly as you want. However, it is likely that you will need to change some business processes to suit the software you do ultimately choose.

Be flexible. Once you have chosen software, follow the advice provided by the software company and the expert they send to your business to train you. If they suggest changes to your business processes, embrace them. While changing what you do can be frustrating, software designed specifically independent specialty retail businesses is specialist in nature and it does what it does based on years of development and feedback from many customers.

Be disciplined. Software is like a machine. It needs the right fuel. For software, that fuel is data. Ensure everyone in your business is disciplined in how the software is used. From the moment stock comes into the business to when it is sold. Track it. This will help you make better business decisions.

Be engaged. Your software company will want a two-way relationship If you have suggestions, share them Play a role in the continued evolution of the software. This helps you and other businesses in your channel.

Save time. The right software will help you eliminate manual processes. Embrace these opportunities as much as possible. Time saved is time you can invest in yourself or in the business. Seek time saving opportunities out.

Be realistic. Any new software will be a challenge. Know that you will have some rough days learning the new things. Accept these by focussing on the main goal of enjoyment and efficiency once you know the software well.

The software you choose reflects your business. Take your time. Be certain about what you want. Invest well and the right software will easily pay for itself.

POS software scale integration helps indie retailers sell easily and accurately

Tower Systems has offered federal government approved POS software scale integration for several years. We have plenty of indie retail customers using our tools to sell easily, accurately and seamlessly, through their scale integrated POS software.

The authorised and government approved integration of scales with the Tower Systems POS software enables us to deliver a beautiful solution to small business and independent retailers in many situations.

Our Tower Systems POS software talks with the scales, reducing the opportunity for data entry mistakes, making the sales process faster and delivering business outcomes that enable small business retailers to benefit.

Delivered years ago and maintained since, our POS software scale integration is a fine solution for retailers that sell products by weight: candy stores, pet stores, produce businesses, garden centres, butchers, supermarkets and more. We can connect scales to the POS and enable sales by weight. It is easy and fast.

Any retail business selling products by weight can rely on our scales integration for fast and accurate selling at the counter or anywhere in this business.

Although there are alternatives to selling by weight such as splitting and pre-packing stock and double-typing prices at the counter, these methods waste keystrokes and time while increasing the risk of avoidable data entry mistakes that can impact a business  bottom line.

The scanner / scales tool that we recommend is connected to our POS software provides a range of solutions / benefits:

  1. All-Weighs Scale Platter with integrated Produce Lift Bar or Produce Rail™
  2. FirstStrike advanced decoding software delivers the best performance in reading poor quality labels
  3. Aggressive and ergonomic 360° 5-sided scanning
  4. Host Download – Lowers Service Cost and Improves Operations
  5. Diagnostic Reporting – For improved preventative maintenance
  6. Productivity Index Reporting™ – Helps identify poorly printed labels
  7. Cashier Training™/ Ergonomic Index – Identifies Poor Scanning/Weighing Habits

We work with each of our customers to deliver a solution tailored through settings and other opportunities to serve the needs of the business. Our experience o=ver the years from POS software scales integration has enabled us to provide a flexible and valued solution to our customers in this area.

Scales integration is another way our small business focussed POS software company serves businesses well, providing solutions that enable local family-owned small business retailers to compete against big businesses.

Retail business management advice: how to cut employee theft

How employees who steal do steal from a retail business has changed over time. As technology and changed and as society has changed, theft techniques have changed.

It is vital that indie retail businesses keep up to date on how to detect and confront theft by employees. It is critical these businesses are ahead of the game in this pursuit.

The challenge is, you don’t know what you don’t know. This is where the comprehensive and POS software integrated approach recommended and guided by Tower Systems can help. The company leverages years of experience, personal retail management knowledge and expert mentorship from some world class leaders to provide its retail business community advice and help.

Detecting and mitigating employee theft in retail starts with the POS software itself. It is critical that retailer use software that has tools, known and unknown to users, that help confront the employee theft challenge. The best detection is the surprise detection, catching an employee when they least expect it, when they think they can get away with theft crime undetected.

The employee theft tracking and evidentiary tools in the Tower Systems POS software have been proven time and again to help retailers, police and prosecutors to deal with theft situations.

The best news is that engaged retailers who follow our advice are able to see theft easily, before the cost on the business is too great. Clearly, this is the best situation – early detection, early addressing of a situation before it becomes expensive and possibly terminal for a business.

Through our in-house theft specialists and personal experience running retail businesses, we offer training, advice and help using the awesome theft tracking and mitigation tools in our retail business POS software. At all times, our work is done in ways and following processes that are useful to any authorities brought in to deal with an employee theft situation.

Indie retail businesses can cut the cost of employee theft. It takes good POS software backed by good support with an oversight from leadership.

Tower Systems has years of experience working with small business retailers, police, prosecutors and insurance companies to help detect and mitigate theft in retail businesses, especially independent retail businesses.

Advice from our POS software co. for small business retailers doing it tough

We are often asked by small business retailers for business help when it is too late. In this article, we outline steps any retailer can contemplate from them moment they realise their business is in trouble, from the first thought that closing may be the only option.

If your retail business is in tough times and facing possible closure, you may be able to save it if you act quickly and ruthlessly. Based on years of working with many different retailers, we have found some basic steps can successfully turnaround a business in trouble. But you need to be ruthless.

  1. Know your truth. If you run a computer system, analyse the data it collects. If you don’t know how to do this, find out. Look for surprise information in your data, things you did not know about your business. For example, look at the top selling items. If there are surprises there they could inform other decisions you make to urgently address your situation.
  2. Trim employee costs. Cut employee hours and work more in the business yourself if you are not doing so already. While this can have a significant personal cost, the less you pay others the more be business benefits in financial terms.
  3. Trim overheads. Cut everything you can: cleaning, power usage, insurance, freight, banking. Look at every supplier relationship you have and see if you can negotiate a better deal to cut your operating costs. However, do not turn off lights as darkness is death in most retail businesses.
  4. Stop unprofitable behaviour. If you are doing things in your business which lose money or do not contribute to a good future for the business, stop doing them. Regardless of history or what your business might stand for, continuing with unprofitable activity only makes your situation worse.
  5. Quit dead stock. If you have stock on the shop floor which is old – ‘old’ can vary between product categories – and for which you have already paid, quit it. However, stock that is greater than six months old is a reasonable guide – then take action to sell this at a substantial discount.
  6. Cash matters. Converting anything you have fully paid for to cash has to be your key goal.
  7. Different retail options. Maybe a right or left turn away from what your business has been is an answer.
  8. Move things around. If your business is in trouble it is likely that it has not changed much in recent years. Change it. Move departments around, shake things up so your customers trip over things they did not think you sold.
  9. Review prices. Look at the common items you sell, consider a small increase in your prices. It could be a small increase will not hurt sales volume yet will add profit to your bottom line.
  10. Upsell well. At the counter, work to extend the basket for every sale possible. Do this with clever counter product placement and witty and engaging banter with customers offering upsell products. You goal has to be to make more from each customer.
  11. Market within your budget. Photocopied black and white flyers designed with care can be cheap and effective.
  12. Get suppliers to help. Suppliers often have old stock themselves which they want to quit at a substantial discount. Buy items you have not stocked before, negotiate good prices and put the stock out with a healthy margin but still at a discount to what others would be charging. Negotiate to pay once you are paid by customers.
  13. What assets can you sell? Do you have computers, retail fixtures, vehicles or other assets you no longer use in the running of the business? If they are not being used, turn them to cash as quickly as possible.
  14. Get a job. If you have a partner in the business with you and the business can run with one partner, one of you should get a job outside the business. This is especially helpful in a husband and wife situation where the family income can benefit.
  15. Talk to your landlord. A good landlord will prefer a good business to stay rather than have then close down and a new tenant having to be found. Talk to the landlord, be honest with them about your situation. Given the landlord all of the information they need to make the decision you need them to make. This information will include sales figures, expenses and margin information. Usually, the more transparent you are with the landlord the more they will support your business.
  16. Talk to colleagues. If you have nearby business colleagues in the same line of business, they might have stock they are happy to provide you for free or at a discount to give you stock to move for a good price.
  17. Deliver amazing customer service. When serving customers be the perfect shop assistance and not the owner of the business facing closure. Keep your mind on the job at hand and not the cliff you’re worried might be a few steps ahead.
  18. Whoever is pressuring you the most to close or contemplate closing, talk to them. If it’s a supplier, the tax office or some other organisation or individual pressuring you about debts, be upfront with them, lay out for them your plan detailing the action you will take to turn your situation around, be clear about what you are doing and outline a timeline step by step for them. Seek their support.
  19. Set a timeframe. Decide where you want to be in a week, four weeks, eight weeks, twelve weeks. Set realistic goals. Measure yourself against those goals. Know what you will do if you fall short.

No two situations are the same. No situation is impossible. No business is dead until the doors are closed for the last time.

Never give up. Fight hard and fight smart to turn your business around.

Retail business management advice: compete by not competing

Too often we in small business see competition and get angry. We ignore the opportunity to change gears and stop competing

In our Tower Systems smart POS software we offer facilities through which you can change gears, through which you can recast your offer so it cannot be compared to those from a competitor.

Sometimes, the best way to complete is to not compete, to change the conversation, to get people seeing your business through a fresh lense.

These gear changing competitive tools in our current POS software include:

  1. Educate. Yes, our POS software helps you do this.
  2. Appreciate. Show your customers you love them, through personalised service during and after the sale.
  3. Aggregate. bring data together, information together, in a way that enhances your view of the business and your service of your customers.
  4. Motivate. Motivate your staff in ways that are smart, understood and customer-focussed.

Now, to some more practical ideas…

  1. Discount Vouchers. This is the most effective form of immediate loyalty rewards we have ever seen, driving excellent sales results. Charge more for an item and reward shoppers with cash off their next purchase.
  2. Buy X get Y – Multibuy. This focuses people on a volume based offer rather than a direct simple purchase.
  3. Package multiple items together for a price you set. Done right you can get more than the total value of the items in the package.
  4. Special orders. Major retailers tend to prefer to sell what they have. Special orders are often considered too difficult. If you manage it well and make it easy, you can pitch your business competitively.
  5. Sell you. Include insights, knowledge and advice with purchases, on receipts, automatically. Show, through every sale, that buying from you is different to other retailers where they could have purchased the same item.

Next time you feel competitive pressure from a big business, ask what you could change gearsin your business to position you differently, to not look like you are competing.

The more you can do to block direct price comparison the better.

Here at Tower Systems we can help with these and other initiatives in this area of smart competition.

Retailer Roam – POS software for indie retailers – anywhere, anytime

Tower Systems is thrilled to announce Retailer Roam, POS software enabled for portable retail, retail on the go, retail where you want to sell, as a pop-up, at a market, from a trunk, truly anywhere.

Retailer Roam is portable retail for small business retailers.

Retailer Roam is a tablet app-based POS extension to the Tower Systems Retailer POS software.  The app runs on Apple iPad and Android based tablets.  It can run connected over WiFi or any other network. It can also run disconnected, synching when connected again

Retailer Roam is designed to help retailers better manage buy times without the need to install considerable hardware as well as to transact business away from the counter, from an outpost or from a vehicle some distance from the shop.

As the name suggests Retailer Roam enables the business to roam to transact sales.

You can sell for cash or credit card, to an account or through a LayBy. Selling is through a screen designed specifically for Retailer Roam and the types of devices on which it would be run.

Retailer Roam utilises the Tower Systems developed and proprietary secure TALINK platform to synchronise with Retailer store level data. That is, stock in your Retailer software can be sold through Retailer Roam.

Behind the scenes, seamlessly, data is synchronised in 3 phases.

  1. Phase one is an initial transfer that contains the base stock. This is done on start-up. It sets Retailer Roam up to be able to sell.
  2. Phase 2 is to receive product updates – on hand levels or pricing changes.
  3. Phase 3 is to send sales and customer, inventory and sales data to Retailer. Sales data is be identified by each Roam terminal, allowing your view of terminal sales.

Sales (Phase 3) will be stored in a ‘queue’ on the device, which will be cleared periodically to sync sales with the roam server (and then sent to retailer). There is an option to force a sale to be sent to retailer again (in-case it was missed for whatever reason).

Sell online and offline.

Yes, connect for easy EFTPOS processing.

Retailer Roam is set to change how, when and where retailers sell.

WHAT DEVICES OR HARDWARE DO I NEED TO RUN RETAILER ROAM?

IPAD
Our preference is for a regular size iPad running minimum iOS 10.

ANDROID TABLET
Roam was developed and tested using Android 6.0 (API 23). So, if you are running an operating system ahead of Android 6, you’re good to go. We anticipate that Roam could work in earlier versions (either 5, or 4.1). However, we may need to setup for this.

RECEIPT PRINTERS
We recommend and support Epson IP receipt printers. Our preference is the Epson TM82 Ethernet receipt printer. A full list of supported printers is available from Tower Systems. You can share an existing printer between multiple Roam Terminals or even share a supported printer with a Retailer fixed POS if operating in store. A Receipt Printer is not mandatory to operate Roam as receipts can be emailed.

BARCODE SCANNERS
Any direct Bluetooth scanner, i.e. a scanner the communicates directly with the terminal and not via a base, should work. We support and recommend the Socket range of scanners.

How the POS software Xero link helps small business retailers cut the cost of theft

Indie retailers using the Xero POS software link from specialty retail POS software company Tower Systems are well positioned to reduce the impact of employee theft on their retail business.

Thanks to smart coding and that we own retail businesses as well as our well-established POS software company we really can help retailers cut the cost of theft. here is now…

  1. Every data touchpoint in a business is an opportunity for employee fraud. Using this link there is less touching, less entering, of data. This in and of itself reduces the opportunity for covering top theft and if you reduce this opportunity you reduce actual theft.
  2. Theft occurs where there is less oversight. Thanks to the seamless flow of data from the POS software to Xero, without human intervention, oversight is tight and constant. This means loess opportunity for theft.
  3. Track cash without the opportunity for manipulation and you reduce the opportunity for theft. The POS software / Xero interface means that cash is recorded the moment a sale is completed. Every step of engagement with the cash whether it be the end of shift cash count, a customer refund, removal of cash from the register is tracked.
  4. Getting data out of the business and into the accounting ting function makes it more protected. The POS software Xero link gets data to the accounting function quickly, easily and without being manipulated. Data is treated like a serious business asset, as it should be.
  5. Never take your eyes off data. For the moment you take your eyes off the data you open it to be manipulated. This link never takes its eyes off.

Also, thanks to powerful data tracking including deep security data tracking, you can rely on this software to help you manage theft so as to ensure the impact on the business is minimised compared to what would be the case if you were not using the Tower Systems POS software Xero interface.

There are many stories from small business retailers where Tower Systems has helped uncover, resolve and even prosecute in situations of employee theft. We have specialist experience in helping small business retailers in this stressful and expensive area of business operation.

Tower Systems has brought its theft mitigation experience to the Xero link to leverage this ti maximum benefit for its small business retail customers.

POS software lead referral program for Xero Advisors

Tower Systems has a Lead Referral Program to express appreciation to professionals who provide the company with sales leads that convert to bankable business. This is part of our small business partnership program that seeks to help encourage stronger small /indie retail businesses.

Our lead referral program is designed for bookkeepers and accountants who invest their time and knowledge to help introduce Tower Systems to prospective customers. Since our software links directly to Xero and offers third party supported access to MYOB and Quicken, connecting with Xero specialists makes sense.

Our software is also integrated with the Magento, Shopify and WooCommerce e-commerce platforms.

For easy banking and payments, we interface with Tyro directly and the major banks through a third party.

For buy now pay later, we interface with Oxipay (Hmmm) and ZipPay ZipMoney. We are working with AfterPay to bring that platform to our 3,000+ customers.

Our POS software is purpose build for a select range of niche retailers. While our software may work for businesses outside the retail channels listed on our website, it is important to know that being specialist matters to us. We dive deep into the needs of each retail channel we serve.

We are keen to work with bookkeepers and others who also specialise in their service of specific retail channel retailers.

In addition to developing awesome POS software, we also develop websites for our customers in-house, at our Hawthorn, Victoria, head office. This results in websites more finely tuned to the needs of local retailers as we understand local retail.

To maintain standards and ensure transparency, Tower Systems manages the lead referral program out of its head office.

To express interest to be part of the lead referral program, please email sales@towersystems.com.au. This is also the entry point for any queries. We will provide a document that outlines the program, how it works and what we offer.

To those contemplating partnering with us: we say thank you for considering working with Tower Systems to empower small business retailers to run more efficient and successful businesses.

Tower Systems is proud to serve small independent retailers in Australia and New Zealand.

Loyalty facilities embedded in POS software help small business retailers

Shopper loyalty software needs to drive sales. If it does not do this then it fails the business and is of questionable value. By driving sales, we mean achieving incremental revenue for a retail business – by bringing shoppers back to the business or by getting them to spend more in a visit to the business.

Good loyalty software has the hooks and tools that can be deployed to achieve these outcomes.

This is what the Tower Systems loyalty management facilities in noir smart POS software.

This is where the loyalty software facilities from Tower Systems come into their own. Offering a broad range of loyalty solutions, small business retailers can choose the approach that works best for them, included a blend of multiple approaches.

Most retail businesses using our specialist retail software love its points-based loyalty program that looks and feels as professional as the supermarkets’ programs. However, our software’s Discount Voucher facilities deliver even better results. We say this based on wonderful and helpful feedback from many of our small business retail customers.

Discount vouchers are a very different approach to loyalty. They offer immediate rewards. They help shoppers spend more this visit. This is vital in businesses that see shoppers once, in tourist and similar locations. They genuinely change shopper behaviour in that visit to the business.

One of our own retail businesses reported growth of 10% in the three months. Much of the success comes down to smart use of Discount Vouchers.

Discount Vouchers don’t need a card – they print on sales receipts and offer an amount customers can spend right away. Our experience and the experience of hundreds of our customers is that Discount Vouchers drive faster and deeper engagement with the business – making a shopping visit more valuable right away.

  1. You name the voucher anything you like and can change this at any time.
  2. You set the rules on how the value of the voucher is calculated.
  3. You set the rules on what the voucher can be redeemed for.
  4. You set the rules on expiry dates.

Male shoppers are more likely to spend the voucher immediately and many customers use the voucher to purchase items more expensive than the items in the initial purchase made. Customers see the voucher as cash, often commenting that they like the direct approach better than a points-based system. They like the transparency and simplicity.

In our own retail experience, which sees us competing against major retailers in a Westfield shopping centre, several shoppers have stated they prefer Discount Vouchers over the rewards programs of our competitors.

We are confident that Tower Systems’ Discount Voucher facilities can help you:

  1. Get customers spending more in a visit.
  2. Bring existing customers back sooner.
  3. Attract new shoppers to your business.
  4. Drive impulse purchases at the sales counter.

Here is a video from us about Discount Vouchers:

Hey Accountants – if you are asked for POS software advice by your retail business clients…

Accountants are often asked for advice by retail business owners about which software to buy.

Unless an Accountant has experience actually running the type of retail business, they may not know what the business needs in the shop. They will understand the accounting need, but what about the business operational need, the workflow need, the specialty needs unique to that type of business?

Most accountants we meet are accounting experts, not specialty retail operational and management experts.

Unless an accountant has actually used the POS software they suggest how can they know if it is right for the job? Sure they will read about it and often talk to people about software from an accounting perspective, but this does not make them experts. Accountants usually know accounting software well, but not specialty retail POS software.

Good accountants use specialty practice management software too run their practices. Why, therefore, would an accountant suggest a specialty retailer not use specialty software make specifically for they type of retail business? They shouldn’t. That’s right. In fact, they should suggest to their specialty retail clients that they use software for their type ion business.

Bike shops need software made for bike shops.

Jewellers need software made for jewellers.

Firearms retailers need software made for firearms retailers.

Garden centres need software made for garden centres.

Pet shops need software made for pet shops.

Produce and farm supply businesses need software made for produce and farm supply businesses.

Toy shops need software made for toy shops.

Gift shops need software made for gift shops.

Newsagents need software bade for newsagencies.

Adult shops need software made for adult shops.

Accountant need software made for accounting practices.

Specialty software provides opportunities for better workflow management, easier selling, better supplier connection and better service of customers. Bottom line: specialty software is more fit for purpose for specialty retailers.

Tower Systems only developes and sells specialty software in a selected number of niche retail channels. We are experts, selling expert software, to expert retailers.

While we like accountants, and have a couple working full time in our software company, we think sometimes their advice to go with an generic simple POS package could be less than appropriate advice.

Australian based POS software integrated Shopify websites for retailers

In addition to developing and supporting awesome POS software for small business retailers, Tower Systems developed POS software integrated Shopify websites for retailers. We do this web development in Australia, using locally skilled and retail business savvy web developers.

  1. Locally based web developers understand local retail business needs.
  2. Locally based web developers are easier to speak with and even meet.
  3. Locally based web developers can more easily connect with your local suppliers.
  4. Locally based web developers speak your language and this makes communication easier and more certain.
  5. Locally based web developers want your website to work so they can use it as a calling care for more local web development work.
  6. Locally based web developers are more likely to get you and that matters in small business retail.

Tower Systems has a terrific track record working with Shopify and integrating this with our awesome specialty retail POS software. We can demonstrate plenty of live sites, taking your behind the scenes to help you understand what makes them work, what makes them awesome for the retail businesses the represent.

Our retail business website development work is fixed price, transparent, consultative, open, easily accessed and commercially focussed.

We can talk through needs, to ensure we fully understand what is required, long before any charges are incurred. We want to fully understand for our own professional needs. hence, we ask a lot of questions, which is good because you want the job done right, of course!

We want to ensure that we fully leverage the power of Shopify for your business, to deliver terrific business outcomes for your business and wonderful experiences for your customers. We do this through a comprehensive process and by only serving small business retailers. This small business focus ensures we are more focussed on you.

We urge any small business retailer in Australia to use a 100% Australian based web developer. This is an important to the local community as local shoppers are to local Aussie retailers.

For a wonderful POS software Shopify website integration solution, talk with Tower Systems and see if our services can help grow your online sales.

Small business retail advice: pricing to maximise value

Small business retailers often miss the opportunity to maximise pricing of items over which they have in–store control of pricing. There is good work that is easily accessible to help retailers better understand the opportunities.

In this posts we share information aimed at helping small business retailers make pricing decisions:

The power of the number 9.

In his book Priceless, William Poundstone analyses  8 different studies on the use of charm prices (pricing that ends in a 9 or a 5 but usually a 9), and found that, on average, they increased sales by 24% versus their nearby, ’rounded’ price points.

Poundstone has a video which explains this. It’s worth watching and can be found via this link: http://youtu.be/nZqOGhWw3Q8.

For a more complete study on pricing, read The Widespread Use of Odd Pricing in the Retail Sector by Judith Holdershaw, Philip Gendall and Ron Garland. Published in 1997 in Marketing Bulletin. http://marketing-bulletin.massey.ac.nz/V8/MB_V8_N1_Holdershaw.pdf

What to include in your calculation.

Start with the real cost price. This should be regular wholesale plus freight. Keep any supplier or other discount as a bonus for yourself. Add freight as it is a cost associated with your location. This is not yours to soak up.

Setting your price.

In considering what to sell something for, ask your colleagues in-store how much would you pay for this? Do your research, too and see what others nearby sell the item for. Finally, consider carefully your objectives for the product – is this a volume play or a margin play?

Your pricing choice may not be as clear-cut as it would seem. For example, you could set a high price knowing that with a discount voucher on purchase the item appears to cost less. You might have volume pricing: $xx.xx for one, $yy.yy for two. You could have the item bundled with another to differentiate your offer to that of a nearby competitor and thereby offering you the opportunity to break free on pricing.

Think carefully about where in a band you price an item.For example, Items priced above $7.99 could probably sell at $9.99. Items above $19.99 should either be $24.99 or $29.99 and no other number in between. Above $29.99 more often you should target $39.99.

Avoid nothing prices that can cost GP. For example: $21.95 should be $24.99; $112.50 should be $119.99; $6.50 should be $7.99; $8.75 should be $9.99; $132.50 should be $139.99; $36.50 should be $39.99..

Choose to go to a higher price point rather than lower. Independent retail businesses  are expected to be more expensive. If you counter this with a consistently offered and generous discount voucher program then erring on the higher side of pricing works for you as your voucher sets value perception for your shoppers.

Our recommendation is that you always end your prices with a .99 and price at above RRP.

Be bold on price, make more money and make your business more valuable.

Rural and regional small business retailers benefit from Tower Systems

We are proud to support rural and regional small business retailers with our POS software. Our service is personal and in-store, placing ourselves where our customers are, to help them get the most from their investment in smart Point of Sale technology.

The personal service we provide to regional and rural retailers includes:

  1. In-store demonstration of the software.
  2. In-store personal experience in the business to fully understand business needs.
  3. In-store personal one one one training in the use of the software.
  4. Personal customer service, by humans who are based in Melbourne Australia and not an offshore help desk.
  5. Virtual location in the business to help fine tune the system to maximise opportunity. We can log in, with customer permission, and make any necessary changes.
  6. Regional user meetings.
  7. Unlimited personal training.
  8. Unlimited access to live weekly training seminars – accessible from anywhere.

These are some examples of personal services we provide that help regional and rural retailers leverage POS software for their commercial advantage.

One of the most crucial benefits delivered by Tower Systems is the offer to visit a business considering POS software. In that first visit we ask plenty of questions and we watch how the business operates, what happens in the business, how business is done … for watching and learning can help us understand if the opportunity is one for us or not. We know we are not a good software fit for every business we look at. We have found it valuable to us and prospective business customers to wish them best and walk away so they can fine more appropriate software for their needs.

Being in-store, being local with them enables us to ensure that businesses we work with are a good fit, that we can serve them well with software that is fit for purpose.

The initial visit is by one of our retail experts. They listen, learn and ask plenty of questions. This helps us. We have found regional and rural retailers appreciate this approach to the consideration of the POS software that is right for their business.

Tower Systems is not your usual POS software company. We are proud of this.

Small business retailer POS software advice: see how the software company spends your money

There are plenty of hip work practices in software companies: massive fully stocked kitchens, pool tables, table tennis tables, scooters to get around the office on, a fully stocked bar, massages for employees, free gym membership, outdoor basketball courts, and more.

Every one of these comes at a cost, in fact, multiple costs. There is the capital expense as well as the time cost as employees engage in these playthings.

We think small business retailers prefer to see their software companies running with work environments and work practices that respect small business customers.

At Tower Systems, we respect our POS software development and support team members with good pay, good coffee, fresh fruit, healthy snacks and cakes once a month. Oh, and the odd beer on a Friday arvo. We live within our means preferring our customers to see value in our products and services rather than in personal relaxation and benefits elsewhere.

We run a lean, respectful and enjoyable workplace. It is a place where people learn heaps and can get ahead. We don’t need a pool table, table tennis table, masseurs and more to make this a better workplace as those things could distract us from serving our customers and serving our customers is the most important thing we can do.

A hip workplace is not a bankable future as it is not a workplace with small business retailers as the core focus. We think this in an important point.

Small business retailers want to do business with suppliers who are efficient t, who get them and who get how they do business. We do. We are connected and in-touch. That is why we think it is important to share with you the trimmings that we do not have in our offices, so you can trust our focus is on what really matters.

You are welcome to visit our offices at any time, to see where we make 0ur investment, to meet the people who provide awesome customer service for brilliant specialty retail small business POS software. Come and see first have how we do things differently in service of our customers, putting them ahead of playing games and drinking on the job.

Website development for Australian small business retailers – POS software connected

POS software company Tower Systems offers POS software connected websites to its customers. The e-commerce development is available to be sone in Shopify, magento and WooCommerce.

The company has experience in multiple platforms, especially Magento and Shopify. Tower also operates multiple consumer facing websites itself that are Shopify and Magento based and connected back it its own retail business POS software.

Our recommended solution for independent and small business retailers is Shopify. It offers the best solution, the easiest to engage with, the fastest to engage with and the most flexible at a local store level. We say this based on our own experiences in establishing and running sites.

Online is about a race to the cash. By this we mean that an online shopper is more likely to be ready to purchase. The first business to take their cash wins. This is where POS integrated websites can win. We can show you how.

The latest release of our POS software introduces a new style web dashboard to help in-store online sales fulfilment. This, coupled with inventory integration, accurate stock on hand data, professional image handling and smart SEO work helps you create and run an efficient, integrated physical and online business.

Whether you run a single store or operate as part of a marketing or banner group, Tower Systems has a track record of success you can leverage for your success. Let us show you how.

Fulfilment can be a challenge. We can help here too thanks to our integration work with Australia Post, Sendle and others. We can help you reduce friction with fulfilment and see you benefit from incremental online business.

What we bring to the website / POS software solution integration is experience as retailers. beyond 0ur awesome technology and our experience with Shopify and others, it really is our retail experience in-store and online that makes a difference for Tower Systems customers. We can help with the glue that makes having a cool website work for a business. This is an important factor, especially to small business retailers.

Tower Systems understates all web development, locally, in its Hawthorn Victoria office. We do not offshore tis work.

POS software alternative to MYOB Retail Manager

Plenty of retailers looking for an alternative to the MYOB Retail Manger POS software are finding a good fit in the Tower Systems Point of Sale software. 

Connected to the MYOB accounting software, the Tower solution offers MYOB Retail Manager customers a familiarity with back office accounting in its POS software integrated solution.

Retailers looking for a complete change to the accounting and retail business management solution cold consider the Tower Systems Xero POS software integration. Tower directly integrates with the Xero cloud based accounting solution.

The Tower Systems installation and training team members are skilled at managing the process of transitioning a retail business from Retail Manager to the Tower Systems POS software. Our training covered differences as well as data export and import – as much as is possible and as much as a business wants … because sometimes a business likes to start again with a clean slate and with a clean dataset.

We have been told that Retail Manager by MYOB is approaching end of life – that is, no future development enhancement planned. If this is the case, the Tower POS software solution is an alternative that we would submit for consideration in any of the specialty retail channels in which we are well established.

Offering robust and constantly evolving POS software, Tower Systems offers MYOB Retail Manager users a path with a solid future from a technical and a business perspective. This peace of mind is something on which Tower Systems customers can bank as they plan their IT investment.

In terms of accounting solution choice, the company walks an agnostic path, leaving that choice to retail business owners and those who advise them on accounting software requirements. That said, in our own shops, we use Xero. Our fully staffed professional accounts office, where we have a CPA providing full time oversight of our retail accounting processes. Access to our accounting professionals is available to our POS software customers and their accountants who may have accounting related questions.

Tower Systems offers stable, proven and respected POS software solutions for small business retailers. Stability is at the heart of 9ur offer and ay to day operation.

Tower Systems helps small business retailers embrace cashless trading

Thanks to smart integrations in our small business POS software, Tower Systems is at the forefront of cashless trading opportunities for indie retailers.

Cashless trading is there a retail business preferences non cash payment from shoppers. This could be by credit card, debit card or some other cashless payment method.

In the Tower Systems Point of Sale software there are plenty of opportunities for receiving payment in forms other than cash. All of these options provide small business retailers with flexibility on payments. This matters as it can go to the heart of business transactional accuracy and business efficiency. It can help make these indie businesses more competitive.

Here are some of the benefits of a retail business trading cashless:

  1. Less time at the bank.
  2. Reduced theft risk of cash.
  3. Reduced employee theft risk.
  4. Less double handling of data.
  5. Better business data – leading to better business decisions.
  6. Faster transaction time at the counter in many situations.
  7. Streamlined counter operation.
  8. Less data to day management time required.
  9. Better management of business cashflow.

While the benefits will vary by business, they can be considerable. We have seen businesses make the transition and benefit in ways of more value than they expected. For example, in one business they did not consider the handling of cash to be a cost to the business. It was only after they eliminated the process that they saw the cost – not only of the work but the lag time that surrounds the work.

We are not advocating going cashless to all small business retailers. rather, this post acknowledges our experience in the area, our credentials on which our customers can rely should they feel they wish to explore the cashless opportunity for their business.

This is how Tower Systems works. We develop expertise and make it available to those small business retailers who feel they would like to engage with the expertise for their local and often unique situation.

Cashless can be a game changer for some businesses. All we suggest is you consider it for your situation. If you decide to move ahead, trial it and make the long-term decision based on the evidence.