Retailers think about POS software systems as all being the same. Usually, they look upon them as a cash register replacement. While that is true,, good POS software does considerably more than this. Good POS software delivers benefits deep within a retail business.
Specialist POS software for specialty retailers such as garden centres, bike shops, jewellers, pet shops, newsagents and others benefit from software tailored to their needs beyond the cash register function. Usually, such specialisation includes linking to suppliers and serving mutual needs.
Here are five of many unexpected ways the Tower Systems specialist retail channel software helps small business retailers:
These tips are offered as part of a series from Tower Systems, a POS software company serving more than 3,500 small business retailers with specialist POS software for a range of retail niches.
Every day through our software, advice, support and training we provide help beyond the software, help to make a genuine difference to the small retail businesses we serve.
Tower Systems works with more than 3,500 small business retailers in speciality retail niches including jewellers, garden centres, bike shops, toy shops, gift shops, newsagents, pet shops, adult shops and more. We offer these ideas as our Christmas gift to you.
Christmas is the perfect time to plan for next year. It is the time to do everything possible to leverage bonus Christmas traffic to benefit your business through next year.
Tower Systems offers Point of sale / retail management software tailored for your specific type of retail business. Our software can help you leverage Christmas traffic for year-long benefits.
We provide you with loyalty facilities that are fresh and small-business focussed, loyalty facilities through which you can pitch a point of difference compared to big business competitors.
One of our retail experts can help:
The POS software scale integration facilities in the Tower Systems small business POS software are helping retailers across a variety of retail channels.
Produce stores, confectionery stores, whole foods stores, independent supermarkets, garden centres, greengrocers and other retailers are loving the seamless integration between the POS software and counter scale facilities.
Any store selling products by weight can rely on the integration with scales for producing accurate selling by weight.
The outcome is time saving for retailers. It also ensure reduces keystrokes and with every keystroke eliminated is the potential for a mistake eliminated.
The scale integration offered by Tower Systems has been tested to ensure it meets exacting requirements, to provide an accurate customer account of what is purchased and thereby charging correctly for items sold by weight.
Scale integration is another valuable point of difference provided by Tower Systems to its small business retail customers.
Small business retailers are loving Xero and retailers using the Tower POS software are loving our approved Xero integration. Saving time, cutting keystrokes and cutting accounting fees are some of the benefits being delivered to plenty of retailers partnering with us in the use of our POS software / Xero integration.
Using this ourselves in our own retail business, we have personal experience on which to draw when providing advice to our customers. It places us in a unique position for a software company and allows us to provide a level of service customers love.
Our own experience is that Xero does change a business forever. The time saving and other benefits claimed are real. We can speak to these and ensure our customers are able to leverage the time savings.
Based on our work with 3,500 retail businesses across a range of specialty retail channels, here are our five top ways any small business retail store can reduce dead stock in their business. These top ideas are all about ensuring the problem does not occur in the first place.
There are more ideas and tips on reducing dead stock. These suggestions are the best-practice starting point.
We helped a retailer recently not make a very expensive business decision. They were being courted by a software company based on price. It turns out that the price being promoted was not that great if the retail business wanted to sue the software beyond two years. Since the retailer would never own the software they would keep paying year after year, long into the lifetime of use of the software.
What was pitched as low cost became expensive.
Once the retailer realised this they held back making a decision.
Our advice to retailers is do your homework on the total cost of ownership of your POS software. Think about how long you would like to use the software. Ensure you fully understand all the costs associated with using the software.
Research deeply and long. Get the facts, in writing.
The claim from a company that their POS software is cheaper may not be true. Take your time to ensure you determine if it is true.
The Tower Systems specialist retail POS software continues to evolve thanks to suggestions from retailers in a range of specialty retail channels in large, medium and small businesses, in shopping malls, on then high street and in rural towns.
The Tower Systems commitment is to provide POS software you can use to guide more profitable control over your business – without the need to hire a consultant or businesses advisor. Above all, the Tower POS software will empower small business retailers.
Here are 9 ways the Tower Systems Point of Sale software can help your business:
Smart POS software can help retailers better connect with shoppers, bringing them back more often, guiding them to purchase more and helping them bring friends to the business.
Based on years of experience helping small business retailers across several specialty retail niche channels, Australian software company Tower Systems has developed expertise and experience to enable it to list 5 ways retailers can use smart POS software to better connect with shoppers:
Your POS software can help you run a more successful, engaged and enjoyable business. Tower Systems, through its success focus, helps small and independent retailers to leverage these opportunities and achieve better results and outcomes for its retail partners.
POS software company Tower Systems is hosting FREE user meetings later this month to:
Senior management of Tower Systems will be running each meeting – giving you direct access to the decision makers on this software used by more than 3,000 small business retailers.
This session will be a terrific learning opportunity to discover how to get more from your Tower software.
While this is not a sales session, anyone is welcome to see how the Tower team interact with customers. Transparency at its best.
Retailers in all Tower specialist retail niches are welcome:
Here are the dates you can book now:
We will add dates for regional centres later.
If you want to attract new shoppers, bring existing shoppers back more often, hold supplies to account, more successfully manage employees and make better quality business decisions, we can help.
Tower Systems develops specialist software for specialist retailers.
You can buy the software or you can rent it for as long as you want.
We will help you harvest extraordinary value for your business. We are not your usual software company.
Tower Systems is on stand P61 at the Gift Fair starting tomorrow.
TOWER SYSTEMS: REAL PEOPLE PROVIDING REAL SERVICE TO SMALL BUSINESS
Small business retailers purchasing our software have access to a range of services to help get the most from the software including:
Too many businesses treat customer service as secondary to the routine processes of the business. By investing in customer service and getting all your staff to think positively, you will improve your business. The following five suggestions give demonstrations of positive customer service from the point of view of the customer, including some specific examples you can try today:
A greeting doesn’t have to be verbal. An acceptable greeting in today’s workplace can be a head nod or a smile or just eye contact. It can also be a social approach or a merchandise approach. It just requires that the associate make a quick decision on how they will “plug in” to start the energy flowing. The social approach can be something as simple as, “What brings you in on such a gorgeous day?” The merchandise approach could be, “I see you have a roll of film that needs developing. Do you need that in one hour or would you like to save a little money and have it sent out?” Oh, I feel a little spark!
90% of unhappy customers leave a place of business because of inattentive, impolite employees. And almost all of them never tell anyone in management, they tell everyone else they know. The way to avoid that is to start the connection in a positive way. Make eye contact first before you start the conversation. Find out why I am there in the first place before you start to tell me how bad your day is. You see, the customer doesn’t really care about YOU; they want to know how YOU are going to solve their problem. That’s where the “plug” comes in!
Plug in to what I am saying and really listen to me. Be able to repeat back my needs, wants or even my problem so that I know you are really listening. Practice listening with both ears and both eyes. Good listening skills can outwardly show how much respect you have for the other person you are speaking to. I have many choices of where else I can go, so make me feel like you care and you want to help make the connection!
Share your knowledge of your product and services with me. Customers keep coming back based on the trust they have built with you. They know that they can expect prompt, efficient and knowledgeable service. When you have a new system or new products, it helps to inform the customer. When an employee shares valuable knowledge, an “I understand” light bulb goes on in the customer’s eyes!
If a customer likes the connection they have with a business they will come back. But if that energy is powerful, the customer will become that business’ cheerleader! It takes so little time to say, “Thank you for shopping with us today” but those words make a big positive connection in the customers’ mind. Imagine, thousands of happy customers, all cheering for your business and advertising your service through word of mouth.
Tower Systems is thrilled to have launched via our website user meetings for most capital cities where we will preview the next release of our software plus share with you news of two new products. These sessions are for all customers, no one particular retail channel. We will cover marketing your business, using MailChimp for email marketing and plenty more. More on these soon. Here are the dates you can book via our website now:
We will add dates for regional centres and New Zealand at a later date and there will be online sessions.
Flexibility is the key to success of the small business loyalty software for retailers from Tower Systems. refined over many years in close consultation with small business owners and managers, the loyalty facilities in the Tower software are proven from the traditional points based facility to the lucrative discount vouchers to the buy X get Y FREE tools. Flexibility is the key here.
In addition to the valuable suite of loyalty facilities for retailers, Tower Systems links to external services such as FlyBys and other loyalty solutions used by groups and others for connecting stores and making loyalty more valuable than only for one store.
But wait there’s more as they say. There is more quality thanks to the links in the Tower software for connecting small business retailers with their suppliers, often the businesses funding the loyalty offerings.
Flexibility, maturity and and commercial value sit at the heart of the loyalty facilities included in the Tower software. Small business retailers who want to purchase a POS software package and not have to rely on other partners to run loyalty facilities can achieve this by partnering with software company Tower Systems. They can rely on Tower to not only delivery excellent loyalty facilities today but to enhance them tomorrow, next year and beyond as the company maintains its software as a best practice solution for small business retailers in a range of specialist retail fields.
This is what Tower does – serving specialist retailers with exceptional software on which they can rely to grow their businesses thanks to loyalty facilities and more.
Everywhere retailers look today they are confronted with a new paradigm, a new approach to doing business, regardless of their area of specialisation.
Over recent years the fundamentals of retail have changed and some retailers are yet to notice and embrace the change.
The new paradigm, while impacting all retailers, is not universal. There are nuances by channel and there is where specialist Point of Sale software can help a retailer navigate to the change in circumstances.
The customer is at the heart of retail today, more so than ever before. Thanks to universal access to pricing, product and other information, the customer is more informed and powerful than ever before.
Whereas in the past a retailer knew of their key competitors based on their geographic location and could therefore research and understand them, today’s competitors could be anywhere in the world. Indeed, many shoppers are spending time with a competitor of a retail business while actually in the business… such is the power for the customer thanks to smartphones and easy access to the online world.
Many retailers have made them mistake of thinking that the new paradigm is merely about bricks and mortar retail versus online. That is barely the beginning of the new paradigm. Indeed, it goes way beyond such a basic comparison.
The only way to compete in this new world of retail is to genuinely and wholeheartedly place the customer at the centre of everything you do. From the moment they step near, physically or virtually, your business you need to embrace them with an embrace unlike ever before. No, not a hug, nothing physical.
The customer embrace in this new world of retail is about value, from as soon as a customer is nearby. Value in service, advice as well as price. This is where bricks and mortar businesses can win against online… if they understand how to demonstrate value through a range of touch points in their business.
Central to delivering value is the core efficiency of the business itself. Retail businesses need to operate at a level of efficiency which enables them to compete on price. At the same time they need to ensure that all sales associates are able to transact with shoppers wherever they are in the store. They need to be able to be the most knowledgeable people in the store without necessarily having the most experience.
This is where good Point of Sale software, ideal software for the type of retail business, can provide a retailer with a point of difference and a structure through which to embrace the new customer-centric paradigm.
It is not enough to operate a basic cash register type system as that will deliver only basic results and basic will not cut it today with competitors around the globe. Retail businesses which specialize need specialist software. The result is a stronger, smarter and more nimble retail business.
Good specialist Point of Sale software will, if used well, enable a bricks and mortar business to not only compete but grow in this world. This is an opportunity for retailers, an opportunity to embrace change and to thrive against what may seem to some like insurmountable odds.
Drive your relevance, use your software, chase change.
Here at Tower Systems we serve a number of specialist retail channels with repairs management software tuned to the needs of businesses in those channels. It is a core part of our smart small business POS software for these retail channels:
Workshop management software, or repairs software as we call it, can be used for managing other parts of business where services are provided including where you may outsource services outside the business. We provide tracking, billing and other tools in facilities developed with several different types of businesses offering these services.
Serving a number of specialist retail channels as we do helps us provide more comprehensive and flexible software.
Using our software for your type of business you can systemise the promotion and management of repairs services and through this drive more business for your workshop.
A good workshop is a valuable point of difference – hence the importance of promoting this and bringing consistency to the use of the services.
The latest firearms shop software from Tower Systems offers even more specialist facilities developed specifically for firearms retailers – further cementing the position of Tower Systems as best-practice software company in this space.
Offering specialised firearms business management tools in inventory management, customer engagement and regulatory compliance, Tower Systems is delivering to firearms retailers through its software a suite of tools commensurate with the specialist nature of these retail businesses.
This is why the Tower software is a preferred solution to off the shelf generic POS software packages.
Tower Systems is committed to continue to evolve the specialist firearms business management tools in the software, working with retailers and their managers to ensure the software evolved in tune with marketplace and regulatory needs.
This is what being a specialist software company, a vertical market software company, is all about – serving unique needs through unique facilities designed to be fit for purpose.
The folks at Tower maintain close contact with firearms retailers, seeking advice, feedback and suggestions for the making of even more useful and meaningful software to serve the needs of these unique and regulated businesses.
Here are some of the specialist facilities firearms retailers rely on through the Tower Systems specialist software:
Retail businesses connecting with the Xero cloud based accounting software through our POS software are growing in number as word spreads about the time saved as a result of the seamless link.
As users of Xero and our software in retail ourselves we are able to speak to the difference and share practical insights into the time saved and the mistakes eliminated through the elimination of what would otherwise be manual processes.
Being approved by Xero is not a simple process – as it should hot be. Their approval process is one reason some POS software companies don’t get to the point of partnership.
The Tower Systems POS software – Xero link has featured in a Xero approved promotion this month to retailers in the specialist retail channels in which we serve.
Small business POS software company Tower Systems is proud to have launched a new series of free online POS software training for retailers using its specialist POS software.
The latest training continues our commitment free weekly training opportunities for small business retailers. It is actions speaking loader than words.
We launched the training early this week. We are writing about it here after the launch to our customers.
Anyone can announce training. It takes commitment to deliver it week in week out.
We are grateful to our customers for their support.
The shop local movement has a good profile. Locals do tend to prefer to shop local. Retailers need to actively and consistently leverage this through a regular reminder but such a reminder is hollow unless you offer local benefits such as community engagement, hiring locally and sourcing locally made products. Actively engaging in the business through locally focussed decisions helps any retailer bring power and strength to their calls for people to shop local.
This is our advice today – if you pitch shop local, live in in your shop every day and show you yourselves believe in it.
Tower Systems helps retailers actively pitch and live the shop local mantra through its POS software and through the business support the company provides in its training and on its website.
At Tower Systems we live our support for small business retailers every day from practical help we provide through our POS software to the business management assistance we provide through a host of free resources any small business retailer can access.
The new free small business retail marketing collateral we sent out last week has been a hit with businesses contacting us appreciative of these local targeted resources they can use to promote their businesses.
What does this have to do with POS software? Plenty we say as our POS software helps make retail businesses more efficient and smarter. The marketing resources help them spread their message wider than they otherwise might. The two work hand in hand.
We are grateful for the opportunity to serve small business retailers in a variety of ways.
We have launched another training video for retailers using our POS software. This new video is not your usual training – no, it highlights a new feature of the software, something fresh for all users. It provides a high level introduction from one of the architects of the new facility. All customers have been provided free access to the video and plenty have viewed it already. We are thrilled for such terrific engagement.