EPOS is the term the Brits use for POS software. We’re not sure why they have the e in EPOS. If you see a company using EPOS in their name or for the name of their software or the type of software they sell, it could be they are not making software locally or may not be a local company.
This may seem like a trivial point, writing about EPOS now, talking about the term EPOS. The thing is, we have been asked the question as if we are missing something because we don’t have the e in our description that we are a POS software company, that we are not an EPOS software company.
The only difference is we develop software locally for local marketplaces using local terminology. This local focus matters to local businesses. You can see our local roots and focus in our software and documentation. It’s 100% local, made for local businesses. We are not using terms that are not local, we are not using a software label that makes sense overseas but not so much here.
This is why we are writing about EPOS now, because there is software being pitched in Australia and New Zealand that emanates from Britain yet it is being pitched as being local. It’s not. It was developed in the UK, which is okay in that the UK has some fine programmers. But, there are fine programmers in Australia and New Zealand who live locally, who shop locally, and who speak using local terms. We think these are factors that matter.
Local software development matters. Think of it as local film and TV making in that they tell local stories. Locally made POS software tells local stories too. We know that in our POS software we have ways you can shine a light on local, we have ways you can use your local voice in support of your business. That we have included such tools is part of a suite of ways we represent local with and for you, in ways we think you won’t find in EPOS software.
Tower Systems makes POS software, without the e, for specialty local retailers. Local retail businesses matter, especially to local communities. We are grateful for the thousands of local businesses that have supported and continue to support our locally focussed business.
Your local Aussie newsagency can serve your Back to School stationery and textbook needs. We are proud to say that our POS software company serves many of these local newsagency businesses, we help them offer quality Back to School products at competitive prices and in a way that supports local school and community groups.
Back to School is a competitive space in Australia. The local Aussie newsagency is often calls upon by school and community groups for support. The best way to help them support community group and school group fund raising is to shop for Back to School from these local newsagency businesses.
Too often we see Back to School purchases going to companies outside Australia and national retailers who chase on price and often neglect the all important product quality.
Your local newsagency delivers quality goods since they are local and easily contacted is the quality of a product does not stack up. Big businesses tend to not have this local care. This local accessibility is another reason to shop for back to School locally.
For Back to School stationery needs, start at your local newsagency. Supporting them helps them support your local school community. You see that every day through local newsagent support for school students, school groups. Every day newsagents are asked for support and donations for local community groups, including school groups. They can only do this if there is robust local support for their businesses.
Please don’t be duped by the truckloads of cash poured into advertising by competitors chasing your back to school spend. They have the cash to do this, to make it look like they have good products and good prices. Often, when they say they will price match, they don’t sell the same brands, often selling cheap imported products only available through them.
Your local newsagent is a perfect place to shop for back to school for quality, service and community connection.
Tower Systems is proud to support 1,750+ local Australian newsagency businesses with newsagency software that helps them deliver a good Back to School experience and through which they can support local community and school group fundraising.
For Back to School 2021, please shop local, shop with the locally owned and run business that supports the local community.
It has been great to see the renewed interest in shopping locally, especially in sourcing locally made products. So many of our small business retail POS software customers have shared with us stories of shoppers specifically seeking out locally made products.
Stories of support for locally made products warm the soul.
Local makes are grateful for this support. We have spoken to plenty – local soap makers, local artists, local scent makers, local craftspeople, local pointers, local plant farms, local card makers … they are all loving the stronger support for locally made that we have seen in recent months.
We share the delight of local makers and excitement for what this may mean for 2021.
Buying locally made is good for the community in which those making the locally made products live, the communities in which they spend their money.
Tower Systems is a local POS software company.
We live and work locally, in communities in Australia and New Zealand. You can’t get more local than that when developing POS software for specialty retailers in Australia and New Zealand.
We love helping local retailers to support local makers and shopping locally through smart tools and facilities in our local made POS software. Integrated in our software are opportunities for local retailers to pitch local products, to demonstrate their own local credentials and to shine a light on what being local is all about … and through these things to separate their business from non locally owned and operated alternatives.
This all matters in today’s retail world of heightened awareness of shopping locally and supporting local makers. We are proud to help our retail partners to do this in our POS software, to do it easily, consistently and with commercial outcomes in focus.
With the world disrupted politically, economically and health wise, shopping local matters more today than in recent times. However, telling people, to shop local is not enough. We need to be smart, actively engaged and supporting of the shopper and local makers, serving their diverse needs. This is where our POS software can help with the encouragement and the storytelling.
If you own a local retail business that relies on people to shop locally, consider our locally made POS software. We’d love to show it to you.
Tower Systems is grateful to bring the local gift shop to your keyboard. Through our gift shop software and the websites we have created for gist shops have plenty of gift shops in our awesome list of gift shops we encourage you to shop for an authentic shop local gift shop experience:
These gift shops and more are part of the quite of local gift shops that Tower Systems has supported in getting online, to sell to Australians and, in some cases, to sell overseas, bringing gift giving opportunities to plenty of people in different situations.
The local gift shop is no longer the shop down the road. No, it is the shop online that you find the you search for the gift occasion you are purchasing for.
In supporting local gift shops with POS software made for local gift shops and with websites created for local gift shops, Tower Systems is able to being these opportunities to life for local communities as well as for local shoppers who who are shopping for niche and specific gift needs. This is where helping gift shop owners to bring to life solutions online and on the high street makes sense.
While people can shop for gifts overseas, our encouragement is that they support the local gift shop because shopping locally delivers the most important value to gift shops that are themselves called on to help the local community in myriad ways.
With a fully integrated POS software Shopify website solution, the local gift shop is able to take online their carefully selected and curated range of gifts too make them available across many location.
As we head to Christmas 2020, our encouragement to everyone when it comes to gift purchases is to shop locally, seek out local gift shops that can serve your gift purchase needs. Local, of course, can be down the road or elsewhere in Australia. This means that a shop online, interstate maybe, that offers locally made gifts could be better than a shop closer to you that sells imported gifts.
Tower Systems is grateful to serve hundreds of local gifts shops with its POS software. This is a terrific marketplace we serve.
We are grateful to the many retailers who have shared recent year on year comparative sales data. This has enabled us to a deep dive into shopper traffic, basket depth and product category performance. We have done this to get an early look into what Christmas 2020 in local small business retail might look like.
The headline is that Christmas 2020 looks good in local small business retail.
Local high street retailers are doing considerably better than shopping mall retail. Suburban, regional and rural high street retail businesses, for which we have comprehensive sales data, are doing very well. They are experiencing solid double-digit year-on-year growth. For the dataset of 60+ businesses in our latest analysis, the average year on year revenue growth is 22%.
What is interesting is that the spike in revenue growth is not matched in a spike in shopper traffic. Rather, the revenue spike has come from shoppers buying more in each visit, driving better shopper efficiency. We are seeing average sale value increase by between 10% and 25%.
The dataset includes business across all states and territories except for the Northern Territory. The results are universal. There appears to be no difference between Victoria, which was in lockdown for some of the weeks under analysis and other states that were not in lockdown.
In terms of Christmas specifically, data indicate excellent year on year growth in Christmas card sales. The same is true for Christmas decorations, Christmas-themed home decor and gift wrap. Year on year growth is, again, 20% and more.
Locally made products are doing particularly well. Shoppers continue to engage with supply chain questions. A common question relates to sourcing from China.
Also of note is excellent growth in sales of calendars and diaries. The diaries growth encourages an optimistic outlook on 2021. Smart retailers are pitching it as that and having some fun with putting 2020 in the past.
Back in March, in the early days of Covid in Australia, jigsaws were hot. They sold out fast. Some expected the surge to fade over time. The latest sales data for October and even into the first two weeks of November suggest otherwise. Yes, jigsaw sales remain strong. half of the stores in the latest dataset sell jigsaws and every one of them is reporting year on year growth. The average of that growth is 150%. Key is breadth of range of supply.
In addition to the jigsaw growth, crafts, art, maker kits and similar are all showing strong results.
Comfort gifts are especially strong. Core in this category is plush. Plush is often dismissed as being tired or ho hum. We have seen sales in the plush space up as much as 50% off a strong base. In one local high street retail business in one recent week, for example, they did $1,850.00 in everyday plush, more than double their usual sales. Range, again, is key this this success.
Not reflected in the POS software collected data is anecdotal evidence that people are spending more this Christmas. Many retailers spoke to this. They spoke of shoppers saying they were spending more on loved ones as well as buying gifts for some they would not usually buy for.
There is the wonder as to the role of government stimulus funding on the sales results. While retailers think is is a factor, they do not see it as the key factor. If time does reveal it as a key factor, local small business retailers will respond accordingly. They are an agile bunch.
Considering the sales data and the and the anecdotal comments, Christmas 2020 looks strong. Plenty of retailers are already talking up the first quarter of 2021.
Use this unique facility to drive sales in any retail business and nurture optimism in the business and among customers.
It’s a bold claim. A true claim though in that we have the evidence to show that what we talk about here works, and works well, in hundreds of retail businesses.
Loyalty points are dead. Big businesses killed them, made them useless.
While our specialty retail POS software has a loyalty points program you can use, it is our smart discount vouchers that retailers in our community of 3,500+ retail; businesses love. Discount vouchers are part of broader loyalty tools we offer.
Note, we call them discount vouchers – you can call them what you like. The facilities give you leverage that you can employ to encourage shoppers to spend more and shop with you sooner.
Here’s a video from June this year in which we show how vouchers work and provide examples of the value they offer the business for little or no cost.
Here is a video we shot in August this year where we look at discount vouchers in more detail and explore what it looks like inside the business.
We use discount vouchers in retail businesses we operate and have done so since we first released the functionality in February 2013. They work a treat, delivering net beneficial value at no cost to the business.
The fundamental question for any retailer is do you want to grow your business? The answer, of course, is yes. Discount vouchers provide the means through which you can do this. It starts by changing the conversation, by offering something your competitors do not offer and, most likely, cannot offer.
By changing the conversation you drive a different shopper expectation and that helps shoppers see your business through a different light.
People like being rewarded for doing what they would do anyway. Through fine-tuned levers, you are able to nudge their engagement to go beyond what they would do and you can factor the cost of nudging into your pricing.
Across plenty of retail channels, discount vouchers deliver commercial benefits for retail business. Plus, they offer a community group connect that further enhances their value to the business as well as to the local community.
2020 is the year of shop local with a surge in people shopping locally. In our work with 3,500+ small business retailers, we have seen a surge in sales, both in -store sales and online sales with small business retailers.
It is wonderful to see, this authentic support for shop local in 2020.
Today, we share some tips for small business retailers on how to maximise the shop local opportunity, marketing advice on how to make shop local work better for you. These are marketing tips you can use right away without spending any money in most cases.
Know where your customers live. It’s easy to capture the postcode of shoppers. In every business we see doing this they learn things about shoppers that they can leverage, for better local community engagement especially.
Nurturing local shoppers really is all about your local community connection. It helps to have ways to do this that do not take too much time, ways that are consistently leveraged. This is where good POS software with tools for pitching your local connections can help.
Here at Tower Systems we care about small business retailers. We care for your businesses, those who rely on the business for income and your local shopper customers. We only work with and help local small business retailers with our POS software.
Using our Australian made POS software, retailers can themselves easily promote Australian made in their businesses. We are proud to offer these facilities and more through with retailers can pitch local with consistency to shoppers.
We have been interviewed several times this year about the state of local retail, small business retail, in this corona challenged world.
While corona is challenging, and heartbreaking, too, for plenty, in local small business retail world, it is an opportunity to demonstrate the value of shopping local, sourcing local and serving local.
People want to shop local more than ever. They want to know that where possible products are sourced locally too.
There is no doubt that we are in a period of significant change. We have the disruption of online, disruption of completely new business models, banking challenges pushing cashless, about costs that force a rethink on shop floor engagement, overcrowding in terms of retail space per capita and more. Change surrounds us. Corona is driving an increase in the pace of change and this is interesting to see.
Small business retailers who are nimble stand to gain the most.
In this change, when you bundle it all together, is opportunity to explore the business considerably outside its usual four walls and it is in this consideration that I find a key opportunity for optimism.
Change is good. Change drives innovation. innovation is key to better business results.
While there will be collateral damage through the change, those that remain confront wonderful opportunity.
The optimism for the future of local small business retail stems from seeing many businesses pivot as a result of corona, move online, offer delivery, offer click and collect, expand product mix and more. many businesses are enhancing their service in response to the needs they see locally and even far away as they reach through online.
Small business retailers can respond to needs faster than big business. Being nimble in 2020 and beyond is more important even than having deep pockets full of cash.
Innovation matters. They is where POS software can serve in that it provides a data pathway as well as low cost execution opportunities for businesses that do with to pivot or innovate or both and more.
Change is bringing these opportunities and change is key to encouraging optimism and local small business retail.
It is terrific seeing so much good news in the marketplace right now, in the middle of corona. Good news from small business retailers being smart and engaged in embracing change and the opportunities to be found from change.
Point of Sale software developed in Australia is better for Australian retail businesses and here’s why:
Buying local matters. Well, it should matter, especially to retail businesses that themselves call on local shoppers to shop local and shop small. That message is stronger when a business itself shops and supports local. That is why when it comes to POS software for small business retailers in Australia we say buy local, shop local, support local.
Rich and deep in our software is nuance that serves Aussie retailers well. We are parochial for sure. Nothing wrong with that. We help our small business local retailers go hyper local, too. We help them drill down to where they are, to their local community and, through the software, pitch this connection in a smart and serial-served way.
Ours is smart local software supporting local small business retailers.
Tower Systems only sells its software to indie small business retailers. It’s what we have focussed on for many years. It’s serves us well, and our customers.
Now, more than ever, buy Australian matters. We are proud to make that pitch, to encourage Aussie small business retailers to shop fort Aussie developed and supported POS software. This patriotic pitch is right for today, right for 2020.
Here at Tower Systems, our POS software help desk is Australian based, serving retailers in Australia. We are proud to be local, to offer local support that is delivered by people who live here and understand local business.
Too many POS software companies selling to Aussie retailers do not have local help desk support.
With Aussie retailers pitching buy local to their local communities, we are grateful to be in the position of delivering local service and support to our local retail community.
We support shop local as a company and encourage retailers and others in business to shop local. This is why we pitch today that when you talk with our help desk you are talking with an Aussie, someone who knows local business, local retail and can speak to local needs. Yes, local really does matter.
To keep jobs in Australia and help the Aussie economy to come out the other side of the coronavirus pandemic, shopping local matters. This is why we urge retailers to ask the question abut the location of POS software help desk personnel. While we feel for call centre staff in India, Pakistan and elsewhere, now is the time when local matters.
Now, we do have one caveat for this. We have a help desk team member, an Aussie, living and working in New Zealand. But that’s okay as we have a ton of customers in New Zealand. And, hey, we consider Aussies to be Kiwis and Kiwis to be Aussies
If you are in a local retail business and considering POS software for the business, check out where there trainers and help desk team members are located. Make sure that the company you are considering doing business with is supporting the local economy as much as you want your local economy to support your business. These things matter in terms of the truth of your own shop local pitch.
Shop local and support the local economy. It ripples out from your business to the town to the state and to the country. That is how we see it an how we try and live our lives here at Tower Systems, a proud local Aussie POS software company.