Being genuinely local for any local business sounds easy, right? It can be challenging because of different expectations and experiences.
As a POS software company that only developed software and sells to small business retailers, we have plenty opt experience with retailers on thinking, living and acting local. We share this advice with our customers. Here in this post we share some of that advice, to provide a taste for the extent of business inspiration and management we provide our customers.
Being local in retail is more important than ever.
Yes, even with online, being local really does matter.
Local can mean different things to different people – it does not necessarily mean geographic proximity. Being local could be about the level of care and attention you provide customers, the additional advice you provide, that you live locally, that you source locally or that you serve the local community personally.
Locally sourced products could be products made in Australia. For example, detailing where a product is made and the family behind it pitches local compared to a similar product imported from overseas.
You can use your Tower Systems POS software to pitch local in a range of ways:
It is not enough to tell people to shop local, you need to demonstrate the value of this, you need to live it transactionally in your retail business. The best way to do this is through systems and processes in your POS software.
Every election, politicians say that small business is the lifeblood of Australia. Then, after the election, they forget about small business. No wonder trust in politicians by Australian voters is low.
Small businesses are the lifeblood of our economy.
Small business retailers are nimble and able to lift local economies faster than big businesses and certainly better than online businesses.
Here are six tips for politicians on steps they can take, decisions they can make to help lift retail, especially small business retail.
This list could be much longer. It is offered here as a start, to gets people thinking of practical ways to support shopping small, shopping local.
The current disinterest by politicians in practical support for local small businesses has us on a path of business closures. Urgent action is needed to engage locals in supporting local businesses.
Being local matters in small business. As a small business focussed POS software company, we understand. Here are ways for any local retail business to be more locally engaged.
Too often small business retailers call for people to support local businesses. It can be more valuable if you show what local looks and feels like, so people in the community understand the benefit for them from supporting you.
To Tower Systems, local is small business. We only sell our software to small businesses because we believe in the importance of small business in any economy. Small businesses are our local community.
Here is another new video from our free collateral service.
If you are a small business retailer and you pitch shop local in promoting your business, please take a look inside your business. Look at what you buy, the source of the goods and services.
Do you shop local?
Shoppers today notice these things. They want to know the source of what you sell and use in your business.
Because the understand that shopping local is about more than product or goods being made locally.
Shopping local is about a whole of business local experience.
Tower Systems is an Australian POS software company serving local small business retailers with locally developed, supported and trained POS software for speciality retailers.
Many of our competitors are based overseas. When you buy, rent or lease their software, 100% of what you spend leaves the country.
When. you buy, rent or lease from Tower Systems, 100% of the spend stays in Australia.
If you are a local small business retailer and want to show off your local credentials, shop local for your POS software with the locally grown and supported Tower Systems retail management software.
By shopping locally with us you are supporting the Aussie tech industry. This is good for the economy as well as the career paths of school leavers. Yes, shop local reaches beyond the transaction itself. Shopping local delivers wonderful and appreciated value, often outside the business you shop with.
You’d see that in your shop too, when you support local suppliers. It could be part of the pitch you make to local shoppers, to support their local community because your reach is outside your shop and into the community.
We are a proud, strong and growing local POS software company offering world class software here in Australia as well as in New Zealand and some other Pacific region countries.
Our contribution is consistent and far-reaching, beyond out Hawthorn VIC office. This is a demonstration of the value of shop local – the jobs we provide, the families we support, the buying we do with other local businesses.
The circular relationships of supporting local businesses have value considerably beyond the $$$ transaction value in front of you.
For good local POS software for specialty retail, consider Tower Systems.