Tower Blog

A blog about smart POS software for independent small businesses.

Category: Shop locally (page 1 of 3)

Appreciating local shoppers…

Advice for local small business retailers on the art of being local and driving traffic and sales

Being genuinely local for any local business sounds easy, right? It can be challenging because of different expectations and experiences.

As a POS software company that only developed software and sells to small business retailers, we have plenty opt experience with retailers on thinking, living and acting local. We share this advice with our customers. Here in this post we share some of that advice, to provide a taste for the extent of business inspiration and management we provide our customers.

Being local in retail is more important than ever.

Yes, even with online, being local really does matter.

Local can mean different things to different people – it does not necessarily mean geographic proximity. Being local could be about the level of care and attention you provide customers, the additional advice you provide, that you live locally, that you source locally or that you serve the local community personally.

Locally sourced products could be products made in Australia. For example, detailing where a product is made and the family behind it pitches local compared to a similar product imported from overseas.

You can use your Tower Systems POS software to pitch local in a range of ways:

  1. Shop local yourself. Be seen doing this.
  2. Hire local. This shows you adding local economic value.
  3. Talk local. Know local news. Share it on your business social media pages.
  4. Include notes on receipts.Add product care instructions, use instructions or other useful information automatically on receipts – making your receipt a useful information platform.
  5. Tell people where you source products. For a product made by a family or small business in Australia, include details on the receipt. Shine a light on this local product – provide extra information so your shoppers can feel more locally connected.
  6. Include a SHOP LOCAL pitch. Add an image of a poster or some other promotion of the benefits of shop local to every receipt, reinforcing the value of shopping local. Tower Systems has images you can use for free – in the downloads section of our website.
  7. Thank your customers.Include text personally thanking customers shopping with you. Put our name to the message. Include your mobile. Big businesses do not do this.
  8. Track local product sales.Be aware of suppliers of locally made products and report on the performance of these through various reporting tools.
  9. Thanks for shopping local vouchers.You can use the discount voucher facilities in the software and call them Thanks for shopping localorLocal shopping reward. This reinforces a value for shopping with a local business – offering $$ discount off the next purchase based on rules you establish.

It is not enough to tell people to shop local, you need to demonstrate the value of this, you need to live it transactionally in your retail business. The best way to do this is through systems and processes in your POS software.

Tips for politicians on how to kick start small business retail in Australia

Every election, politicians say that small business is the lifeblood of Australia. Then, after the election, they forget about small business. No wonder trust in politicians by Australian voters is low.

Small businesses are the lifeblood of our economy.

Small business retailers are nimble and able to lift local economies faster than big businesses and certainly better than  online businesses.

Here are six tips for politicians on steps they can take, decisions they can make to help lift retail, especially small business retail.

  1. Direct all politician electorate Christmas spending to be with local small businesses. For gifts, parties, cards, everything for a year. Have the results assessed independently. Ensure that spending is fair, too, to benefit a variety of local businesses, and not dolled out as political favours. Shop local, shop small.
  2. Run a national shop small shop local ad campaign. Make it educational, smart, encouraging …, guiding Aussies on the value to them from shopping local, shopping small. Help to understand the true value of shopping local, shopping small compared to the alternatives. The ad campaign should run regionally across multiple media platforms, giving preference to locally owned platforms with a track record for not managing their business to minimise tax.
  3. Local shops refresh grant. Give every local retail business a grant of at least $10,000 with the stipulation that it is spent locally tin capital works for the shop, to improve the shop. Proof of local spending is to be in the form of an invoice from a local tradesperson or company with and ABN and more than a year of trading as recognised by the ATO – to avoid fraud. Spending could be focussed: painting, electrical, carpentry, flooring, repairs. The management of this should be online with quick approval and payment. Note: the $10,000 is suggested as anything less could be cosmetic.
  4. Local artists grants. Offer cash grants to fund buskers for local high streets, to make shopping locally more entertaining. Make the application easy. Focus on local artists entertaining in their local community. This serves the dual purpose of injecting cash locally as well as fostering the local arts. The application process should be online, approval fast and payment immediate.
  5. Local visual merchandising supports. Keeping in-store displays can be a challenge for small business retailers. Fund a network of merchandisers to make a 2 hour call weekly on qualified independent small retail businesses, sub $1M turnover, ABN registered, trading for six months or more. With each visit to be about visual refresh of the shop. Cap the cam pain at three months assess the economic value. Only local merchandisers to be used – i.e. to an overseas agency who hires local contractors.
  6. Establish local currency systems. These work overseas on regional towns where local currency has more value than the national currency. It supports shopping local through a smart value structure. the government role could be on the tech back end to manage the currency – taking away capital cost from local councils. To find out more ab9out this, read up on the Bristol Pound.

This list could be much longer. It is offered here as a start, to gets people thinking of practical ways to support shopping small, shopping local.

The current disinterest by politicians in practical support for local small businesses has us on a path of business closures. Urgent action is needed to engage locals in supporting local businesses.

Thank you for shopping local this Christmas retail season

More shop local collateral from us supporting indie retailers in a ship local pitch

Advice for small business retailers on serving local shoppers

Being local matters in small business. As a small business focussed POS software company, we understand. Here are ways for any local retail business to be more locally engaged.

  1. Be visable locally: at community events, cafes, restaurants, pubs, schools, walking, clubs and markets.
  2. Understand local. Learn the local terms, speak the lingo.
  3. Buy locally. It sends the wrong message if you pitch shop local yet you purchase stationery online and have it delivered or if you buy your pet food online and have it delivered. Source locally as much as possible and be obvious about it.
  4. Facilitate local connections. Have a local community noticeboard in-store.
  5. Provide local receipts. Use your receipts to share local information. This could be local advice relating to what you sell or other local insights that add value to the relationship with your business.
  6. Talk local. Where you source locally, show it with products. Note that local can be a flexible term. For example, you may have a product sourced from Australia that some would consider local if the alternative is an imported product.
  7. Give locally. Five local charities priority with your time and money ahead of non-local charities.
  8. Hire locally. When you place a notice looking for a new team member, note preference given to local candidates.
  9. Share local knowledge. If you sell provides the use of which would benefit from local knowledge, have that served automatically by your POS software on shopper receipts.
  10. Share local on your Facebook page. Talk about local activities on your business Facebook, show your local connection.
  11. Explain why local matters. When you pitch on your Facebook page or noticeboard your support for a charity, explain that it is through local community support that you are able to help the local community.
  12. Offer a locals only discount.

Too often small business retailers call for people to support local businesses. It can be more valuable if you show what local looks and feels like, so people in the community understand the benefit for them from supporting you.

To Tower Systems, local is small business. We only sell our software to small businesses because we believe in the importance of small business in any economy. Small businesses are our local community.

Fresh thank you for shopping local collateral from us

Free collateral created by us for indie retailers in our community.

Thank you for shopping local

Appreciating local shoppers

Through a range of collateral, we help retailers appreciate local shoppers.

Thank you for shopping local

Through a range of collateral, we help retailers appreciate local shoppers.

We support shop local

We love supporting Aussie small business retailers who support local communities

POS software for indie retailers who support their local community

Child and toy bear under blanket in bed

Shop local for your community

Child and toy bear under blanket in bed

We’re an Aussie POS software company supporting Aussie small business retailers who support local Aussie communities.

Thank you for shopping local and supporting small business retailers.

Our POS software co helps indie retailers appreciate local shoppers

Here is another new video from our free collateral service.

Every day, we nurture local small business retailers, with our POS software

Shopping local, shopping small business matters…

A message for retailers who pitch shop local when promoting their shop

If you are a small business retailer and you pitch shop local in promoting your business, please take a look inside your business. Look at what you buy, the source of the goods and services.

Do you shop local?

Shoppers today notice these things. They want to know the source of what you sell and use in your business.

Because the understand that shopping local is about more than product or goods being made locally.

Shopping local is about a whole of business local experience.

Tower Systems is an Australian POS software company serving local small business retailers with locally developed, supported and trained POS software for speciality retailers.

Many of our competitors are based overseas. When you buy, rent or lease their software, 100% of what you spend leaves the country.

When. you buy, rent or lease from Tower Systems, 100% of the spend stays in Australia.

If you are a local small business retailer and want to show off your local credentials, shop local for your POS software with the locally grown and supported Tower Systems retail management software.

By shopping locally with us you are supporting the Aussie tech industry. This is good for the economy as well as the career paths of school leavers. Yes, shop local reaches beyond the transaction itself. Shopping local delivers wonderful and appreciated value, often outside the business you shop with.

You’d see that in your shop too, when you support local suppliers. It could be part of the pitch you make to local shoppers, to support their local community because your reach is outside your shop and into the community.

We are a proud, strong and growing local POS software company offering world class software here in Australia as well as in New Zealand and some other Pacific region countries.

Our contribution is consistent and far-reaching, beyond out Hawthorn VIC office. This is a demonstration of the value of shop local – the jobs we provide, the families we support, the buying we do with other local businesses.

The circular relationships of supporting local businesses have value considerably beyond the $$$ transaction value in front of you.

For good local POS software for specialty retail, consider Tower Systems.

We encourage you to shop local and support local small business retailers

Our POS software company supports shop local

Here is a video we have provided for our customers to use on social media.

Small business retail advice: how to be local for local shoppers

Being genuinely local for any local business sounds easy, right? It can be challenging because of different expectations and experiences.

As a POS software company that only developed software and sells to small business retailers, we have plenty opt experience with retailers on thinking, living and acting local. We share this advice with our customers. Here in this post we share some of that advice, to provide a taste for the extent of business inspiration and management we provide our customers.

Being local in retail is more important than ever.

Yes, even with online, being local really does matter.

Local can mean different things to different people – it does not necessarily mean geographic proximity. Being local could be about the level of care and attention you provide customers, the additional advice you provide, that you live locally, that you source locally or that you serve the local community personally.

Locally sourced products could be products made in Australia. For example, detailing where a product is made and the family behind it pitches local compared to a similar product imported from overseas.

You can use your Tower Systems POS software to pitch local in a range of ways:

  1. Shop local yourself. Be seen doing this.
  2. Hire local. This shows you adding local economic value.
  3. Talk local. Know local news. Share it on your business social media pages.
  4. Include notes on receipts.Add product care instructions, use instructions or other useful information automatically on receipts – making your receipt a useful information platform.
  5. Tell people where you source products. For a product made by a family or small business in Australia, include details on the receipt. Shine a light on this local product – provide extra information so your shoppers can feel more locally connected.
  6. Include a SHOP LOCAL pitch. Add an image of a poster or some other promotion of the benefits of shop local to every receipt, reinforcing the value of shopping local. Tower Systems has images you can use for free – in the downloads section of our website.
  7. Thank your customers.Include text personally thanking customers shopping with you. Put our name to the message. Include your mobile. Big businesses do not do this.
  8. Track local product sales.Be aware of suppliers of locally made products and report on the performance of these through various reporting tools.
  9. Thanks for shopping local vouchers.You can use the discount voucher facilities in the software and call them Thanks for shopping localorLocal shopping reward. This reinforces a value for shopping with a local business – offering $$ discount off the next purchase based on rules you establish.

It is not enough to tell people to shop local, you need to demonstrate the value of this, you need to live it transactionally in your retail business. The best way to do this is through systems and processes in your POS software.

Tower Systems supports shop local, encouraging small business retailers

Here at Tower Systems, we help support shop local

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