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About our POS software for local small business retailers

Category: Shop locally (page 1 of 4)

It’s Black Friday, a key day in retail, and we’re grateful to help small business retailers

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Gift shops you can shop online

Tower Systems is grateful to bring the local gift shop to your keyboard. Through our gift shop software and the websites we have created for gist shops have plenty of gift shops in our awesome list of gift shops we encourage you to shop for an authentic shop local gift shop experience:

These gift shops and more are part of the quite of local gift shops that Tower Systems has supported in getting online, to sell to Australians and, in some cases, to sell overseas, bringing gift giving opportunities to plenty of people in different situations.

The local gift shop is no longer the shop down the road. No, it is the shop online that you find the you search for the gift occasion you are purchasing for.

In supporting local gift shops with POS software made for local gift shops and with websites created for local gift shops, Tower Systems is able to being these opportunities to life for local communities as well as for local shoppers who who are shopping for niche and specific gift needs. This is where helping gift shop owners to bring to life solutions online and on the high street makes sense.

While people can shop for gifts overseas, our encouragement is that they support the local gift shop because shopping locally delivers the most important value to gift shops that are themselves called on to help the local community in myriad ways.

With a fully integrated POS software Shopify website solution, the local gift shop is able to take online their carefully selected and curated range of gifts too make them available across many location.

As we head to Christmas 2020, our encouragement to everyone when it comes to gift purchases is to shop locally, seek out local gift shops that can serve your gift purchase needs. Local, of course, can be down the road or elsewhere in Australia. This means that a shop online, interstate maybe, that offers locally made gifts could be better than a shop closer to you that sells imported gifts.

Tower Systems is grateful to serve hundreds of local gifts shops with its POS software. This is a terrific marketplace we serve.

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An early look at Christmas 2020 in local small business retail in Australia

We are grateful to the many retailers who have shared recent year on year comparative sales data. This has enabled us to a deep dive into shopper traffic, basket depth and product category performance. We have done this to get an early look into what Christmas 2020 in local small business retail might look like.

The headline is that Christmas 2020 looks good in local small business retail.

Local high street retailers are doing considerably better than shopping mall retail. Suburban, regional and rural high street retail businesses, for which we have comprehensive sales data, are doing very well. They are experiencing solid double-digit year-on-year growth. For the dataset of 60+ businesses in our latest analysis, the average year on year revenue growth is 22%.

What is interesting is that the spike in revenue growth is not matched in a spike in shopper traffic. Rather, the revenue spike has come from shoppers buying more in each visit, driving better shopper efficiency. We are seeing average sale value increase by between 10% and 25%.

The dataset includes business across all states and territories except for the Northern Territory. The results are universal. There appears to be no difference between Victoria, which was in lockdown for some of the weeks under analysis and other states that were not in lockdown.

In terms of Christmas specifically, data indicate excellent year on year growth in Christmas card sales. The same is true for Christmas decorations, Christmas-themed home decor and gift wrap. Year on year growth is, again, 20% and more.

Locally made products are doing particularly well. Shoppers continue to engage with supply chain questions. A common question relates to sourcing from China.

Also of note is excellent growth in sales of calendars and diaries. The diaries growth encourages an optimistic outlook on 2021. Smart retailers are pitching it as that and having some fun with putting 2020 in the past.

Back in March, in the early days of Covid in Australia, jigsaws were hot. They sold out fast. Some expected the surge to fade over time. The latest sales data for October and even into the first two weeks of November suggest otherwise. Yes, jigsaw sales remain strong. half of the stores in the latest dataset sell jigsaws and every one of them is reporting year on year growth. The average of that growth is 150%. Key is breadth of range of supply.

In addition to the jigsaw growth, crafts, art, maker kits and similar are all showing strong results.

Comfort gifts are especially strong. Core in this category is plush. Plush is often dismissed as being tired or ho hum. We have seen sales in the plush space up as much as 50% off a strong base. In one local high street retail business in one recent week, for example, they did $1,850.00 in everyday plush, more than double their usual sales. Range, again, is key this this success.

Not reflected in the POS software collected data is anecdotal evidence that people are spending more this Christmas. Many retailers spoke to this. They spoke of shoppers saying they were spending more on loved ones as well as buying gifts for some they would not usually buy for.

There is the wonder as to the role of government stimulus funding on the sales results. While retailers think is is a factor, they do not see it as the key factor. If time does reveal it as a key factor, local small business retailers will respond accordingly. They are an agile bunch.

Considering the sales data and the and the anecdotal comments, Christmas 2020 looks strong. Plenty of retailers are already talking up the first quarter of 2021.

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Thank you for shopping local

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A marketing tip small business retailers can leverage into additional revenue, easily

Use this unique facility to drive sales in any retail business and nurture optimism in the business and among customers.

It’s a bold claim. A true claim though in that we have the evidence to show that what we talk about here works, and works well, in hundreds of retail businesses.

Loyalty points are dead. Big businesses killed them, made them useless.

While our specialty retail POS software has a loyalty points program you can use, it is our smart discount vouchers that retailers in our community of 3,500+ retail; businesses love. Discount vouchers are part of broader loyalty tools we offer.

Note, we call them discount vouchers – you can call them what you like. The facilities give you leverage that you can employ to encourage shoppers to spend more and shop with you sooner.

Here’s a video from June this year in which we show how vouchers work and provide examples of the value they offer the business for little or no cost.

Here is a video we shot in August this year where we look at discount vouchers in more detail and explore what it looks like inside the business.

We use discount vouchers in retail businesses we operate and have done so since we first released the functionality in February 2013. They work a treat, delivering net beneficial value at no cost to the business.

The fundamental question for any retailer is do you want to grow your business? The answer, of course, is yes. Discount vouchers provide the means through which you can do this. It starts by changing the conversation, by offering something your competitors do not offer and, most likely, cannot offer.

By changing the conversation you drive a different shopper expectation and that helps shoppers see your business through a different light.

People like being rewarded for doing what they would do anyway. Through fine-tuned levers, you are able to nudge their engagement to go beyond what they would do and you can factor the cost of nudging into your pricing.

Across plenty of retail channels, discount vouchers deliver commercial benefits for retail business. Plus, they offer a community group connect that further enhances their value to the business as well as to the local community.

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Thank you for shopping local, shopping small

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Politicians need to follow the principles of low hanging fruit in stimulating the economy our of the Covid recession

Reaching for low hanging fruit is something we in small business know about. It’s about reaching for what is close, within reach, what will deliver tangible benefits in the short term.

This is what I wish governments, federal and state, would do when making decisions designed to stimulate the economy out of the Covid recession.

There are low hanging fruit opportunities, especially in the small business space. We see this here at Tower Systems, through our work across a range of specialty small retail channels. Some channels are already growing while others are stalled.

We also see broader low hanging fruit in small businesses compared to big businesses as the are known to act faster and invest more locally.

While we understand the need for financial support for businesses in distress because of Covid, we think there are opportunities to support businesses that do not meet the current JobKeeper criteria, businesses that are growing without current support as it is these businesses that present low hanging fruit opportunities. These businesses have proven resilience. Resilience is a good foundation for growth.

Businesses that do not meet JobKeeper qualification requirements could grow further and faster, add more jobs, increase local spending, if stimulus was targeted to encourage more growth for them.

I’d like politicians to look more closely at the businesses that are growing, businesses not on JobKeeper, to understand what they can do to leverage their success.

It is frustrating reading of public companies getting JobKeeper and increasing executive bonuses and shareholder dividends.

Thinking about low hanging fruit opportunities for businesses already doing well, I’d like politicians to consider … reinvestment rebate on reported profit, a reinvestment rebate on every new full-time head count, a reinvestment rebate for capital investment with Australian businesses.

I’d like governments to look at where jobs have been created in recent months and to talk to folks in those businesses to understand what they could to achieve more of this. I’d like them to specifically focus on jobs that could be created now without an education lead time, jobs that on themselves lead to other investment that could benefit the economy.

I see opportunities in plenty of niche retail channels as well as in local Aussie tech companies and a range of supporting service providers.

I want to see reward for local sourcing and local spending, and especially anything with a short lead time.

Them more spending today that can provide an impact this quarter has to be a priority. While I get that news outlets like big infrastructure stories, the more beneficial moves are those focussed on the next step as it’s that step that has more valuable potential right now, it’s that step that will help small businesses reach for more low hanging fruit.

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Thank you for shopping local

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3 shop local community connection and marketing tips for small business retailers

2020 is the year of shop local with a surge in people shopping locally. In our work with 3,500+ small business retailers, we have seen a surge in sales, both in -store sales and online sales with small business retailers.

It is wonderful to see, this authentic support for shop local in 2020.

Today, we share some tips for small business retailers on how to maximise the shop local opportunity, marketing advice on how to make shop local work better for you. These are marketing tips you can use right away without spending any money in most cases.

  1. What makes your business local? Know this and you can know much more about your message and how you can leverage it. For many retailers, their local connections are a point of difference. usually, what makes your business local is local knowledge. If this is you, serve this knowledge through touchpoint in your POS software. It is easy to encode local knowledge is related to what you sell and auto-serve this through customer purchases.
  2. Connect with the local community. Offer community groups fund-raining opportunities when your members choose your local business over other local businesses. It’s easy to manage through your POS software, to track the purchases by group members, given them a benefit and gift the community group itself a benefit in appreciation for their recommendation. This can be a perfect win / win / win for all in the local community.
  3. Stay connected. Through social media, email and other platforms, keeping connected with locals by sharing locally relevant information you can connect and share knowledge and this will be appreciated by locals. Your POS software can capture email addresses and share these with mailChimp for safe and spam free emails.

Know where your customers live. It’s easy to capture the postcode of shoppers. In every business we see doing this they learn things about shoppers that they can leverage, for better local community engagement especially.

Nurturing local shoppers really is all about your local community connection. It helps to have ways to do this that do not take too much time, ways that are consistently leveraged. This is where good POS software with tools for pitching your local connections can help.

Here at Tower Systems we care about small business retailers. We care for your businesses, those who rely on the business for income and your local shopper customers. We only work with and help local small business retailers with our POS software.

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If Australian jobs matter to you and your family…

There is plenty of talk from politicians, in the media and on social media about the need to create local jobs, in Australia, for Australians, about the need to provide opportunities for job growth.

Too often, the talk is the end of it, the talk is only talk.

The best way to create jobs is to buy locally. However, buying locally applies to all of us, including us in business. We need to buy locally as much as possible.

While I am not an economist, I think I am right in saying that the more of our money that we spend entirely pithing Australia, the more the Australian economy benefits and the more local jobs that will be created.

This is why in the retaIl shops I own we preference Australian made. Now, by Australian made we do not mean the products that limp over a line that says a percentage of the product has to be from Australia. No, we want the whole thing made here if at all possible as it is this that adds real value to our economy.

In our own business where we develop POS software, our biggest competitors are overseas companies that spend huge sums promoting through search engines and social media. We don’t spend dollars advertising on those platforms. Our investment is in our people, our software designers and developers, our help desk team, our admin people, Australians who will spend their pay check in the local economy with that spend helping the types off businesses we sell to.

To us, this is what shop local looks like. It is about understanding your place in the economy and knowing that your buying decisions can make a difference to other local businesses and hopping that those in control of those other local businesses support more local businesses.

The ripple effect of shopping and sourcing locally can be wonderful not only for the individuals benefiting but for the whole local economy.

The importance of this is something we leverage in our POS software by providing retailers easy ways to indicate locally sourced products, to help them in their shops and online to shine a light on locally sourced products. We have coded these tools into the software to make it easier for local retailers to monetise locally sourced products.

Shop local to us is much more than a poster or a slogan. It is about active decisions we make that help other local businesses, in the hope that their decisions, too, help other local businesses.

Now, if only politicians went beyond lip service on the shop local front, if only they actively engaged in this in terms of their personal spending and any spending then engage in on behalf of their constituents.

The real power in the shop local discussion is in the dollar. Spend the dollar in your hand locally and you make a powerful, and appreciated, contribution.

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Small retail business marketing tip: leveraging shop local authentically

If there is one good thing that 2020 has delivered for local small business retailers, retailers located on the high street, or strip shop as Aussies refer to it, it is that shopping local matters, is valued, appreciated and preferred.

Local retailers have shown their businesses as being safe, accessible, flexible and relevant in the middle of a pandemic. Shopping local has surged in Australia and for good reason.

The opportunity is to turn the 2020 surge into long-term engagement with shopping local.

Today, we write to share marketing tips with local small business retailers on leveraging shop local authentically. These marketing tips are based on discussions with some of our 3,000+ POS software customers and from our experiences running shops since 1996.

  • Talk local. The more you speak to local news, local locations and local features on social media, on your receipts and in flyers included with products the more locals will feel your localness.
  • Buy local. Seek out local makers of products that make sense in your shop. Your support of them can easily demonstrate your own local commitment toad this plays well for local shoppers supporting your local business. You can, through your POS software, indicate locally sourced products. Supplement this with collateral placed with the products to indicate they are local.
  • Help local community groups support themselves. You can run a program where community group members present a cars at purchase to get special pricing,. This enables you to track the purchases so you can donate to the group a percentage of revenue driven by community group members. This program can see community groups encouraging their members to shop with you.
  • Add local value. If you sell products that can be used differently in your local situation, as would be the case for a garden centre, fishing and tackle shop, pet store, bike shop and even toy shop, you could share local use insights that demonstrate your local knowledge and add value to what you sell to locals.
  • Appreciate. One of the most important steps you can take to encourage locals shopping locally in your retail business is through appreciating them. A simple thank you at the counter, a thank you on a note you include with their purchase and a thank you on social media … these all play to appreciation.
  • Personalise. Be sure through any communications from your business on social media and elsewhere that you show what shopping local means – the jobs created, the support to community groups you provide and more. be sure to help people to understand that what they spend with you helps so many, who have names and faces.

While we share these as marketing tips for small business retailers designed to encourage shop local, they are code business ideas designed to help you spread your local connections. It is critical in doing these things that you are authentic and authenticity is key in local retail.

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We are proud to support shop local

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Tower Systems helps Australian retailers to promote Australian made

Using our Australian made POS software, retailers can themselves easily promote Australian made in their businesses.  We are proud to offer these facilities and more through with retailers can pitch local with consistency to shoppers.

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Optimistic about local small business retail in Australia

We have been interviewed several times this year about the state of local retail, small business retail, in this corona challenged world.

While corona is challenging, and heartbreaking, too, for plenty, in local small business retail world, it is an opportunity to demonstrate the value of shopping local, sourcing local and serving local.

People want to shop local more than ever. They want to know that where possible products are sourced locally too.

There is no doubt that we are in a period of significant change. We have the disruption of online, disruption of completely new business models, banking challenges pushing cashless, about costs that force a rethink on shop floor engagement, overcrowding in terms of retail space per capita and more. Change surrounds us. Corona is driving an increase in the pace of change and this is interesting to see.

Small business retailers who are nimble stand to gain the most.

In this change, when you bundle it all together, is opportunity to explore the business considerably outside its usual four walls and it is in this consideration that I find a key opportunity for optimism.

Change is good. Change drives innovation. innovation is key to better business results.

While there will be collateral damage through the change, those that remain confront wonderful opportunity.

The optimism for the future of local small business retail stems from seeing many businesses pivot as a result of corona, move online, offer delivery, offer click and collect, expand product mix and more. many businesses are enhancing their service in response to the needs they see locally and even far away as they reach through online.

Small business retailers can respond to needs faster than big business. Being nimble in 2020 and beyond is more important even than having deep pockets full of cash.

Innovation matters. They is where POS software can serve in that it provides a data pathway as well as low cost execution opportunities for businesses that do with to pivot or innovate or both and more.

Change is bringing these opportunities and change is key to encouraging optimism and local small business retail.

It is terrific seeing so much good news in the marketplace right now, in the middle of corona. Good news from small business retailers being smart and engaged in embracing change and the opportunities to be found from change.

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How Aussie small business retailers have helped Aussies through COVID-19

Australian small business retailers have served their Australian communities well through COVID-19. They have provided certainty in challenging situations, helping to keep people fed, clothed, entertained and encouraged.  Many Aussie small businesses have kept local people employed.

Small business retailers were quick to adopt safe shopping protocols so locals could shop locally with certainty around cleanliness, health and safety. For example, the installation of perspex screens at the counter, encouraging tap and go and providing social distancing guidance are all moves that we saw early in small business retail.

Since they are locally owned and run and they employ local people, local small business retailers are closely connected with their local communities. What we have seen is that local communities have turned to their local small businesses through COVID-19.

We know of small business retailers who have adjusted their business offerings to bring to local shoppers products in demand. For example, the local newsagent offering cost-effective work from home furniture, the toy shop offering in-home fitness products, the gift shop offering calming and personally nourishing products, the pet shop offering dog training online, the garden centre offering advice and help to people creating their own veggie patches and produce businesses offering drop off.

Then, there are the new services for many small business retailers, to provide safer shopping options, services like click and collect, curbside pickup, ready to go shopping packages and home delivery in situations where none of these were offered previously.

Small business retailers have served Australians well through COVID-19. While hospitality businesses have been challenged because of the regulations, small businesses permitted to be open have been open, delivering shopping opportunities to their local communities.

Without wanting to sound inappropriate, COVID-19 has provided plenty of small business retailers an opportunity to demonstrate the value they offer their local communities, and they have shined through this.

While, for sure, some big businesses have been serving Australians through COVID-19. Plenty of big businesses, however, closed early and stayed closed for a long time, leaving small businesses to step in.

The other trend through COVID-19 has been people fleeing shopping malls for shopping on the high street. This is good for small business retailers in that on the high street you are more likely to find small business retailers.

The last four months have demonstrated to Australians the importance of small business retail as a core offering for local communities. Well done small business retailers!

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The importance of buy Australian for small business retailers when it comes to POS software

Point of Sale software developed in Australia is better for Australian retail businesses and here’s why:

  1. Australian developed Point of Sale software is better tuned to the needs of local Aussie businesses.
  2. Australian developed Point of Sale software nurtures Aussie tech jobs and that is good for the broader economy.
  3. Every dollar spent with an Australian company for products or services is a dollar retained in the Aussie economy, a dollar on which tax is paid, a dollar that goes towards making our country stronger.
  4. Australian developed Point of Sale software offers and Australian perspective.
  5. Australian developed Point of Sale software is better. Yes, we said it.  It’s true in the specialty retail marketplace;aces in which we serve. Our software is finely tuned to the specialty needs of our specialty retail channels.
  6. Australian developed Point of Sale software is supported locally, in Australia, by Australians.
  7. Australian developed Point of Sale software is developed for small business retailers. Small business retailers have different and more personal needs than mass retailers.

Buying local matters. Well, it should matter, especially to retail businesses that themselves call  on local shoppers to shop local and shop small. That message is stronger when a business itself shops and supports local. That is why when it comes to POS software for small business retailers in Australia we say buy local, shop local, support local.

Rich and deep in our software is nuance that serves Aussie retailers well. We are parochial for sure. Nothing wrong with that. We help our small business local retailers go hyper local, too. We help them drill down to where they are, to their local community and, through the software, pitch this connection in a smart and serial-served way.

Ours is smart local software supporting local small business retailers.

Tower Systems only sells its software to indie small business retailers. It’s what we have focussed on for many years. It’s serves us well, and our customers.

Now, more than ever, buy Australian matters. We are proud to make that pitch, to encourage Aussie small business retailers to shop fort Aussie developed and supported POS software. This patriotic pitch is right for today, right for 2020.

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Personal local support key to Aussie retailers in POS software selection

Here at Tower Systems, our POS software help desk is Australian based, serving retailers in Australia. We are proud to be local, to offer local support that is delivered by people who live here and understand local business.

Too many POS software companies selling to Aussie retailers do not have local help desk support.

With Aussie retailers pitching buy local to their local communities, we are grateful to be in the position of delivering local service and support to our local retail community.

We support shop local as a company and encourage retailers and others in business to shop local. This is why we pitch today that when you talk with our help desk you are talking with an Aussie, someone who knows local business, local retail and can speak to local needs. Yes, local really does matter.

To keep jobs in Australia and help the Aussie economy to come out the other side of the coronavirus pandemic, shopping local matters. This is why we urge retailers to ask the question abut the location of POS software help desk personnel. While we feel for call centre staff in India, Pakistan and elsewhere, now is the time when local matters.

Now, we do have one caveat for this. We have a help desk team member, an Aussie, living and working in New Zealand. But that’s okay as we have a ton of customers in New Zealand. And, hey, we consider Aussies to be Kiwis and Kiwis to be Aussies

If you are in a local retail business and considering POS software for the business, check out where there trainers and help desk team members are located. Make sure that the company you are considering doing business with is supporting the local economy as much as you want your local economy to support your business. These things matter in terms of the truth of your own shop local pitch.

Shop local and support the local economy. It ripples out from your business to the town to the state and to the country. That is how we see it an how we try and live our lives here at Tower Systems, a proud local Aussie POS software company.

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We help local retailers pitch shop local with free marketing collateral

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Thank you for shopping local

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POS software helps local small business retailers pitch shop local

If you pitch shop local in your local high street retail business…

  1. Do you seek out locally made products?
  2. Do you remind shoppers on receipts about locally sourced items?
  3. Do you support local community groups?
  4. Do you use locally made POS software made for your type of business?

Tower Systems is locally owned and run POS software company. We make POS software for a range of niche and specific types of retail business.

Using our software is an investment in the Australian tech industry. Our employees work and live locally, often shopping locally. Money spent with us boosts the Australian economy.

Our POS software has tools that help you show off your local credentials. We can help you shine a light on locally sourced products and we can help you bring structure and customer engagement to your local community giving.

We are grateful to serve more than 3,000 locally owned retail businesses, garden centres, jewellers, bike shops, fishing shops, produce businesses, toy shops, firearms businesses, newsagencies and gift shops, in Australia with our POS software. We would be thrilled to see if we could serve your needs.

Shopping local starts with how you source what you sell.

Next, to relies on smart tools in the POS software that help you pitch your local credentials, tools through which to show shoppers that what you sell is local and thereby demonstrate the value of the shop local p[itch that you offer.

In a systematic and consistent way, thanks to unique tools in our POS software, we help small business retailers to pitch shop local every day to shoppers who are swayed by the local connections in these shops.

We take shopping locally seriously in our business and in retail businesses that we own. We are grateful to help our retail partners to make the same shop local connections, thanks to our POS software and the facilities it provides in this mission.

POS software made locally is best for local businesses as the people behind the software are more accessible and more able to serve local needs.

Tower Systems is your shop local POS software company.

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Thank you for shopping local

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Here’s a practical, local, small business economic stimulus package for suburban and regional Australia

Every election, politicians say that small business is the lifeblood of Australia. Then, after the election, they forget about small business. No wonder trust in politicians by Australian voters is low.

Small businesses are the lifeblood of our economy. Not just retail businesses, but all small businesses. Oh, and by small, we mean locally owned businesses turning over $2M or less that are not part of a larger group.

Small business retailers are nimble and able to lift local economies faster than big businesses and certainly better than online businesses.

Here are six tips for politicians on steps they can take, decisions they can make to help lift retail, especially small business retail, as well as those local businesses with which small business retailers can quickly connect.

  1. Local shops refresh grant. Give every local retail business a grant of at least $25,000 with the stipulation that it is spent locally on capital works for the shop, to improve the shop. It could be for paining, carpentry, electrical, staff training or similar. Proof of local spending is to be in the form of an invoice from a local tradesperson or small business company with and ABN and more than a year of trading as recognised by the ATO – to avoid fraud. Spending could be focussed: painting, electrical, carpentry, flooring, repairs. The management of this should be online with quick approval and payment. Note: the $25,000 is suggested to provide sufficient local economic stimulus.
  2. Local visual merchandising supports. Keeping in-store displays can be a challenge for small business retailers. Fund a network of merchandisers to make a 2 hour call weekly on qualified independent small retail businesses, sub $1M turnover, ABN registered, trading for six months or more. With each visit to be about visual refresh of the shop. Cap the cam pain at three months assess the economic value. Only local merchandisers to be used – i.e. to an overseas agency who hires local contractors.
  3. Direct all politician electorate spending to be with local small businesses. For printing, subscriptions, gifts, parties, cards, everything for a year. Have the results assessed independently. Ensure that spending is fair, too, to benefit a variety of local businesses, and not dolled out as political favours. Shop local, shop small.
  4. Run a national shop small shop local ad campaign. Make it educational, smart, encouraging …, guiding Aussies on the value to them from shopping local, shopping small. Help to understand the true value of shopping local, shopping small compared to the alternatives. The ad campaign should run regionally across multiple media platforms, giving preference to locally owned platforms with a track record for not managing their business to minimise tax.
  5. Local artists grants. Offer cash grants to fund buskers for local high streets, to make shopping locally more entertaining. Make the application easy. Focus on local artists entertaining in their local community. This serves the dual purpose of injecting cash locally as well as fostering the local arts. The application process should be online, approval fast and payment immediate.
  6. Establish local currency systems. These work overseas on regional towns where local currency has more value than the national currency. It supports shopping local through a smart value structure. the government role could be on the tech back end to manage the currency – taking away capital cost from local councils. To find out more ab9out this, read up on the Bristol Pound.

This list could be much longer. It is offered here as a start, to gets people thinking of practical ways to support shopping small, shopping local.

The current disinterest by politicians in practical support for local small businesses has us on a path of business closures. Urgent action is needed to engage locals in supporting local businesses.

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Thank you for shopping local

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We are proud to support local communities

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Time for action by indie retailers on shop local since lazy social medias posts don’t cut through

Social media pitches from small business retailers calling for people to shop local tend to be tiresome clichés, serving the needs of those who post rather than those they want to reach.

Too often you can see a business calling for people to shop local not shopping local themselves.

For me, the shop local issue comes down to the adage of actions speak louder than words.

In these early months of 2020, on the back of an awful bushfire season, sustained rounds, now, floods, and the coronavirus, shop local management is important and timely. I say management because that has to be our focus.

  • Wherever possible, source products made locally where locally can mean in the local community, within the state or territory or at least within Australia. This is hard but rewarding work.
  • Source the services your business uses locally, at least within Australia. Just because a company has a local rep it does not mean they are local. Ask.
  • Focus any giving locally.
  • Systemise your local engagement. On receipts, show locally made items. Have tis information shared with shoppers automatically.
  • In store, indicate Australian made and locally made with curated displays that pitch this.
  • On social media, talk about your support for local groups and why. Don’t be oh look at how good we are. Rather, be grateful about finding local products and appreciating customer support for them.
  • Use your loyalty program to support local charities where shoppers have the opportunity of donating the loyalty reward they have earned to a local charity you partner with. In my own Tower Systems POS software this is easy. I have used it my own businesses with success.
  • Use local music play lists.
  • Leverage local talent for music out the front of your store in physically appropriate.

This is all about being patriotic without being a show off, without being a hollow bell. You strengthening your local engagement strengthens the local economy and all businesses (and people) in the local economy benefit from that.

Where this all starts is with your next buying decision of products or services. Ask the question. Be sure of where the dollar you spend goes.  This is more valuable and useful than posting lazily on social media calling for people to shop local.

Asking people to shop with you is not enough of itself. You need to demonstrate that you are living and acting locally.

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