Tower Systems is grateful to bring the local gift shop to your keyboard. Through our gift shop software and the websites we have created for gist shops have plenty of gift shops in our awesome list of gift shops we encourage you to shop for an authentic shop local gift shop experience:
These gift shops and more are part of the quite of local gift shops that Tower Systems has supported in getting online, to sell to Australians and, in some cases, to sell overseas, bringing gift giving opportunities to plenty of people in different situations.
The local gift shop is no longer the shop down the road. No, it is the shop online that you find the you search for the gift occasion you are purchasing for.
In supporting local gift shops with POS software made for local gift shops and with websites created for local gift shops, Tower Systems is able to being these opportunities to life for local communities as well as for local shoppers who who are shopping for niche and specific gift needs. This is where helping gift shop owners to bring to life solutions online and on the high street makes sense.
While people can shop for gifts overseas, our encouragement is that they support the local gift shop because shopping locally delivers the most important value to gift shops that are themselves called on to help the local community in myriad ways.
With a fully integrated POS software Shopify website solution, the local gift shop is able to take online their carefully selected and curated range of gifts too make them available across many location.
As we head to Christmas 2020, our encouragement to everyone when it comes to gift purchases is to shop locally, seek out local gift shops that can serve your gift purchase needs. Local, of course, can be down the road or elsewhere in Australia. This means that a shop online, interstate maybe, that offers locally made gifts could be better than a shop closer to you that sells imported gifts.
Tower Systems is grateful to serve hundreds of local gifts shops with its POS software. This is a terrific marketplace we serve.
We are grateful to the many retailers who have shared recent year on year comparative sales data. This has enabled us to a deep dive into shopper traffic, basket depth and product category performance. We have done this to get an early look into what Christmas 2020 in local small business retail might look like.
The headline is that Christmas 2020 looks good in local small business retail.
Local high street retailers are doing considerably better than shopping mall retail. Suburban, regional and rural high street retail businesses, for which we have comprehensive sales data, are doing very well. They are experiencing solid double-digit year-on-year growth. For the dataset of 60+ businesses in our latest analysis, the average year on year revenue growth is 22%.
What is interesting is that the spike in revenue growth is not matched in a spike in shopper traffic. Rather, the revenue spike has come from shoppers buying more in each visit, driving better shopper efficiency. We are seeing average sale value increase by between 10% and 25%.
The dataset includes business across all states and territories except for the Northern Territory. The results are universal. There appears to be no difference between Victoria, which was in lockdown for some of the weeks under analysis and other states that were not in lockdown.
In terms of Christmas specifically, data indicate excellent year on year growth in Christmas card sales. The same is true for Christmas decorations, Christmas-themed home decor and gift wrap. Year on year growth is, again, 20% and more.
Locally made products are doing particularly well. Shoppers continue to engage with supply chain questions. A common question relates to sourcing from China.
Also of note is excellent growth in sales of calendars and diaries. The diaries growth encourages an optimistic outlook on 2021. Smart retailers are pitching it as that and having some fun with putting 2020 in the past.
Back in March, in the early days of Covid in Australia, jigsaws were hot. They sold out fast. Some expected the surge to fade over time. The latest sales data for October and even into the first two weeks of November suggest otherwise. Yes, jigsaw sales remain strong. half of the stores in the latest dataset sell jigsaws and every one of them is reporting year on year growth. The average of that growth is 150%. Key is breadth of range of supply.
In addition to the jigsaw growth, crafts, art, maker kits and similar are all showing strong results.
Comfort gifts are especially strong. Core in this category is plush. Plush is often dismissed as being tired or ho hum. We have seen sales in the plush space up as much as 50% off a strong base. In one local high street retail business in one recent week, for example, they did $1,850.00 in everyday plush, more than double their usual sales. Range, again, is key this this success.
Not reflected in the POS software collected data is anecdotal evidence that people are spending more this Christmas. Many retailers spoke to this. They spoke of shoppers saying they were spending more on loved ones as well as buying gifts for some they would not usually buy for.
There is the wonder as to the role of government stimulus funding on the sales results. While retailers think is is a factor, they do not see it as the key factor. If time does reveal it as a key factor, local small business retailers will respond accordingly. They are an agile bunch.
Considering the sales data and the and the anecdotal comments, Christmas 2020 looks strong. Plenty of retailers are already talking up the first quarter of 2021.
Use this unique facility to drive sales in any retail business and nurture optimism in the business and among customers.
It’s a bold claim. A true claim though in that we have the evidence to show that what we talk about here works, and works well, in hundreds of retail businesses.
Loyalty points are dead. Big businesses killed them, made them useless.
While our specialty retail POS software has a loyalty points program you can use, it is our smart discount vouchers that retailers in our community of 3,500+ retail; businesses love. Discount vouchers are part of broader loyalty tools we offer.
Note, we call them discount vouchers – you can call them what you like. The facilities give you leverage that you can employ to encourage shoppers to spend more and shop with you sooner.
Here’s a video from June this year in which we show how vouchers work and provide examples of the value they offer the business for little or no cost.
Here is a video we shot in August this year where we look at discount vouchers in more detail and explore what it looks like inside the business.
We use discount vouchers in retail businesses we operate and have done so since we first released the functionality in February 2013. They work a treat, delivering net beneficial value at no cost to the business.
The fundamental question for any retailer is do you want to grow your business? The answer, of course, is yes. Discount vouchers provide the means through which you can do this. It starts by changing the conversation, by offering something your competitors do not offer and, most likely, cannot offer.
By changing the conversation you drive a different shopper expectation and that helps shoppers see your business through a different light.
People like being rewarded for doing what they would do anyway. Through fine-tuned levers, you are able to nudge their engagement to go beyond what they would do and you can factor the cost of nudging into your pricing.
Across plenty of retail channels, discount vouchers deliver commercial benefits for retail business. Plus, they offer a community group connect that further enhances their value to the business as well as to the local community.
2020 is the year of shop local with a surge in people shopping locally. In our work with 3,500+ small business retailers, we have seen a surge in sales, both in -store sales and online sales with small business retailers.
It is wonderful to see, this authentic support for shop local in 2020.
Today, we share some tips for small business retailers on how to maximise the shop local opportunity, marketing advice on how to make shop local work better for you. These are marketing tips you can use right away without spending any money in most cases.
Know where your customers live. It’s easy to capture the postcode of shoppers. In every business we see doing this they learn things about shoppers that they can leverage, for better local community engagement especially.
Nurturing local shoppers really is all about your local community connection. It helps to have ways to do this that do not take too much time, ways that are consistently leveraged. This is where good POS software with tools for pitching your local connections can help.
Here at Tower Systems we care about small business retailers. We care for your businesses, those who rely on the business for income and your local shopper customers. We only work with and help local small business retailers with our POS software.
Using our Australian made POS software, retailers can themselves easily promote Australian made in their businesses. We are proud to offer these facilities and more through with retailers can pitch local with consistency to shoppers.
We have been interviewed several times this year about the state of local retail, small business retail, in this corona challenged world.
While corona is challenging, and heartbreaking, too, for plenty, in local small business retail world, it is an opportunity to demonstrate the value of shopping local, sourcing local and serving local.
People want to shop local more than ever. They want to know that where possible products are sourced locally too.
There is no doubt that we are in a period of significant change. We have the disruption of online, disruption of completely new business models, banking challenges pushing cashless, about costs that force a rethink on shop floor engagement, overcrowding in terms of retail space per capita and more. Change surrounds us. Corona is driving an increase in the pace of change and this is interesting to see.
Small business retailers who are nimble stand to gain the most.
In this change, when you bundle it all together, is opportunity to explore the business considerably outside its usual four walls and it is in this consideration that I find a key opportunity for optimism.
Change is good. Change drives innovation. innovation is key to better business results.
While there will be collateral damage through the change, those that remain confront wonderful opportunity.
The optimism for the future of local small business retail stems from seeing many businesses pivot as a result of corona, move online, offer delivery, offer click and collect, expand product mix and more. many businesses are enhancing their service in response to the needs they see locally and even far away as they reach through online.
Small business retailers can respond to needs faster than big business. Being nimble in 2020 and beyond is more important even than having deep pockets full of cash.
Innovation matters. They is where POS software can serve in that it provides a data pathway as well as low cost execution opportunities for businesses that do with to pivot or innovate or both and more.
Change is bringing these opportunities and change is key to encouraging optimism and local small business retail.
It is terrific seeing so much good news in the marketplace right now, in the middle of corona. Good news from small business retailers being smart and engaged in embracing change and the opportunities to be found from change.
Point of Sale software developed in Australia is better for Australian retail businesses and here’s why:
Buying local matters. Well, it should matter, especially to retail businesses that themselves call on local shoppers to shop local and shop small. That message is stronger when a business itself shops and supports local. That is why when it comes to POS software for small business retailers in Australia we say buy local, shop local, support local.
Rich and deep in our software is nuance that serves Aussie retailers well. We are parochial for sure. Nothing wrong with that. We help our small business local retailers go hyper local, too. We help them drill down to where they are, to their local community and, through the software, pitch this connection in a smart and serial-served way.
Ours is smart local software supporting local small business retailers.
Tower Systems only sells its software to indie small business retailers. It’s what we have focussed on for many years. It’s serves us well, and our customers.
Now, more than ever, buy Australian matters. We are proud to make that pitch, to encourage Aussie small business retailers to shop fort Aussie developed and supported POS software. This patriotic pitch is right for today, right for 2020.
Here at Tower Systems, our POS software help desk is Australian based, serving retailers in Australia. We are proud to be local, to offer local support that is delivered by people who live here and understand local business.
Too many POS software companies selling to Aussie retailers do not have local help desk support.
With Aussie retailers pitching buy local to their local communities, we are grateful to be in the position of delivering local service and support to our local retail community.
We support shop local as a company and encourage retailers and others in business to shop local. This is why we pitch today that when you talk with our help desk you are talking with an Aussie, someone who knows local business, local retail and can speak to local needs. Yes, local really does matter.
To keep jobs in Australia and help the Aussie economy to come out the other side of the coronavirus pandemic, shopping local matters. This is why we urge retailers to ask the question abut the location of POS software help desk personnel. While we feel for call centre staff in India, Pakistan and elsewhere, now is the time when local matters.
Now, we do have one caveat for this. We have a help desk team member, an Aussie, living and working in New Zealand. But that’s okay as we have a ton of customers in New Zealand. And, hey, we consider Aussies to be Kiwis and Kiwis to be Aussies
If you are in a local retail business and considering POS software for the business, check out where there trainers and help desk team members are located. Make sure that the company you are considering doing business with is supporting the local economy as much as you want your local economy to support your business. These things matter in terms of the truth of your own shop local pitch.
Shop local and support the local economy. It ripples out from your business to the town to the state and to the country. That is how we see it an how we try and live our lives here at Tower Systems, a proud local Aussie POS software company.
If you pitch shop local in your local high street retail business…
Tower Systems is locally owned and run POS software company. We make POS software for a range of niche and specific types of retail business.
Using our software is an investment in the Australian tech industry. Our employees work and live locally, often shopping locally. Money spent with us boosts the Australian economy.
Our POS software has tools that help you show off your local credentials. We can help you shine a light on locally sourced products and we can help you bring structure and customer engagement to your local community giving.
We are grateful to serve more than 3,000 locally owned retail businesses, garden centres, jewellers, bike shops, fishing shops, produce businesses, toy shops, firearms businesses, newsagencies and gift shops, in Australia with our POS software. We would be thrilled to see if we could serve your needs.
Shopping local starts with how you source what you sell.
Next, to relies on smart tools in the POS software that help you pitch your local credentials, tools through which to show shoppers that what you sell is local and thereby demonstrate the value of the shop local p[itch that you offer.
In a systematic and consistent way, thanks to unique tools in our POS software, we help small business retailers to pitch shop local every day to shoppers who are swayed by the local connections in these shops.
We take shopping locally seriously in our business and in retail businesses that we own. We are grateful to help our retail partners to make the same shop local connections, thanks to our POS software and the facilities it provides in this mission.
POS software made locally is best for local businesses as the people behind the software are more accessible and more able to serve local needs.
Tower Systems is your shop local POS software company.
Every election, politicians say that small business is the lifeblood of Australia. Then, after the election, they forget about small business. No wonder trust in politicians by Australian voters is low.
Small businesses are the lifeblood of our economy. Not just retail businesses, but all small businesses. Oh, and by small, we mean locally owned businesses turning over $2M or less that are not part of a larger group.
Small business retailers are nimble and able to lift local economies faster than big businesses and certainly better than online businesses.
Here are six tips for politicians on steps they can take, decisions they can make to help lift retail, especially small business retail, as well as those local businesses with which small business retailers can quickly connect.
This list could be much longer. It is offered here as a start, to gets people thinking of practical ways to support shopping small, shopping local.
The current disinterest by politicians in practical support for local small businesses has us on a path of business closures. Urgent action is needed to engage locals in supporting local businesses.
Social media pitches from small business retailers calling for people to shop local tend to be tiresome clichés, serving the needs of those who post rather than those they want to reach.
Too often you can see a business calling for people to shop local not shopping local themselves.
For me, the shop local issue comes down to the adage of actions speak louder than words.
In these early months of 2020, on the back of an awful bushfire season, sustained rounds, now, floods, and the coronavirus, shop local management is important and timely. I say management because that has to be our focus.
This is all about being patriotic without being a show off, without being a hollow bell. You strengthening your local engagement strengthens the local economy and all businesses (and people) in the local economy benefit from that.
Where this all starts is with your next buying decision of products or services. Ask the question. Be sure of where the dollar you spend goes. This is more valuable and useful than posting lazily on social media calling for people to shop local.
Asking people to shop with you is not enough of itself. You need to demonstrate that you are living and acting locally.