How a fresh approach to shopper loyalty in POS software helps small business retailers win business

This is a personal story about small business retail and the value achievable from a smarter and more customer respectful approach to rewarding loyalty … but in a different way, a way that is counterintuitive in that it front-ends the approach.

Here is our story … we are not your usual POS software company in that we are retailers too, using our software in a range of specialty retail shops.

I want to share with you a true story of what really happened  in my own retail business. It is a story of how a small everyday purchase led to something bigger and how this happened as a result of fundamental changes in how the business is run.

While this story is about what happened in my newsagency, it could happen in any type of business. This newsagency, by the way, is not your typical newsagency. Close to 70% of what we sell is non traditional. It is high margin higher price point items that sit at the core of this unique business.

At its core, this is a story about shopper loyalty, especially shopper loyalty in a retail situation where between 25% and 30% of shoppers visiting the business are not local and therefore not likely to engage with the old-school points-based loyalty program.

A customer passing the shop noticed our greeting card range and stepped into make a purchase because of a specific need. They purchased two cards. On their receipt was a voucher for almost $2.00. As they are not usually in the shopping centre they looked around for something in which to spend the $2.00.

This is the key: the customer came in to make a quick destination purchase. The type of business we were did not matter. They were on the way to the car park and happened to pass buy our shop. Point 1: location is in our favour. The stepped in because they saw our greeting cards. Point 2: the floor placement of cards was key in getting them in the shop.

Having made the purchase, the customer then noticed, for the first time, what else we sold – because of the $2.00 discount voucher on their receipt. Point 3: we got them to look around and see what else we sold.

The customer did a 180 degree turn and saw a locked glass cabinet of beautiful collectible bears. This was in the right place at the right time as they had been looking for a gift for a child. Money was not an issue. They wanted something to last a lifetime. They purchased a $500.00 bear.

This purchase would not have been made had they not been given the $2.00 voucher on their receipt. The voucher is what got them to notice what else we sold.

Fast forward several weeks and this customer who said they don’t usually come to the shopping centre was back for another $500.00 purchase. Now, several more weeks later, the customer has another $500.00 order placed.

I can directly trace more than $1,500.00 in sales back to the $2.00 voucher.

The software produced the voucher based on rules I established. The initial staff member serving the customer made a brief professional pitch highlighting the voucher. These are both important factors as they are at the core of a structured consistent approach to what has become the most lucrative loyalty program I have seen in my 30+ years involved in retail as a retailer myself and working with retailers in many different channels.

While most times vouchers are handed out they are not redeemed, they are redeemed enough to make them worthwhile. They are redeemed for good margin product as they get people looking at the shop for the first time and discovering items to purchase they were not in our four walls to consider.

The discount vouchers are disruptive and this is why I love them. People respond in unpredictable ways.

Best of all, the discount vouchers are profitable.

For this story to work in any retail business you need to have the right products, placed strategically in-store. Your employees need to make the right pitch. Plus, you need to be attracting people who don’t know and probably don’t care what shop they are in.

Tower Systems offers not only excellent software but also the business acumen, experience and drive to help you make the most of the opportunities in the software.

From points on a purchase to buy X and get Y FREE to Discount Vouchers, the Tower software offers flexibility in loyalty offerings that enable you to make the pitch right for your business to bring shoppers bag to spend more than might usually be the case.

Mark Fletcher, managing Director. Tower Systems. M: 0418 321 338.

Bear shop software helps sell more bears and support bear collectors

Tower Systems offers POS software for specialty retailers, including teddy bear shops, collectible shops and similar businesses that so well serve local and o9nline collectors with beautiful handmade products.

Our bear shop software offers bear retailers a suite of tools and facilities on which they can rely to offer deeper, more appreciated, service of bear collectors. Serving specialty needs of collector focussed businesses, the bear shop software from Tower Systems is niche and unique.

Using our Australian developed and supported retail management POS software, bear shops can easily handle:

  1. Special customer orders such as pre-orders for collectors. This enables you to sell before you have th stock in the business.
  2. Product care information included on receipts, to help you provide a level of service and care beyond usual for retail. This is important as collectors seek to hold collections often for decades.
  3. LayBys: tracking from the moment of sale through to the last payment. This includes managing the location of the LayBy.
  4. Better than LayBys – buy now pay later options funded outside the business, releasing stop immediately for full payment to the retailer for the buy now pay later purchase.
  5. Bear birthdays.
  6. Customer birthdays for tracking and marketing
  7. Customer special occasion tracking and marketing.
  8. Collector special interests for targeted marketing.
  9. Professional product tags. To respect the nature of the product.
  10. Professional, gorgeous, receipts to your design, which can be changed over time.
  11. Website integration with accurate stock on hand matching your shop. Especially for Shopify, Magento and WooCommerce.
  12. Website development – offering you a professional online presence that is easily found through Google.
  13. Integrated EFTPOS to eliminate the need for an extra phone line.
  14. Marketing based on purchase history.
  15. Care instructions included on receipts.
  16. Easy – buy now pay later payment options.

These are some of the many ways our software can help you serve your customers with consistency and professionalism.

Bear shops can rely on  this specialty software to serve the needs of specialty bear shops where serving the collector is key to the business. ore so than generic POS software, this software from Tower Systems is unique, strong and useful as it helps retailers to separate their businesses from others.

Working with specialty bear retailers, the team at Tower Systems learns as needs evolve and this is reflected in the software itself, evolving over time. This continuous improvement approach results in more useful software that fits the needs of the businesses as they serve in their unique retail niche.

Bear shops need specialty software that serves their needs. This is sits at the heart of what makes them special. And we share as heck need bear shops because of the good they do locally and in the world.

POS software for teddy bear shops

Tower Systems offers POS software fort specialty retailers, including teddy bear shops, collectible shops and similar businesses that so well serve local and o9nline collectors with beautiful handmade products.

Using our Australian developed and supported retail management POS software, bear shops can easily handle:

  1. Special customer orders such as pre-orders for collectors. This enables you to sell before you have th stock in the business.
  2. LayBys: tracking from the moment of sale through to the last payment. This includes managing the location of the LayBy.
  3. Bear birthdays.
  4. Customer birthdays for tracking and marketing
  5. Customer special occasion tracking and marketing.
  6. Collector special interests for targeted marketing.
  7. Product care information included on receipts, to help you provide a level of service and care beyond usual for retail.
  8. Professional product tags. To respect the nature of the product.
  9. Professional, gorgeous, receipts to your design, which can be changed over time.
  10. Website integration with accurate stock on hand matching your shop. Especially for Shopify, Magento and WooCommerce.
  11. Website development – offering you a professional online presence that is easily found through Google.
  12. Integrated EFTPOS to eliminate the need for an extra phone line.
  13. Marketing based on purchase history.
  14. Care instructions included on receipts.
  15. Easy – buy now pay later payment options.

These are some of the many ways our software can help you serve your customers with consistency and professionalism.

Bear shops can rely on  this specialty software to serve the needs of specialty bear shops where serving the collector is key to the business. ore so than generic POS software, this software from Tower Systems is unique, strong and useful as it helps retailers to separate their businesses from others.

Working with specialty bear retailers, the team at Tower Systems learns as needs evolve and this is reflected in the software itself, evolving over time. This continuous improvement approach results in more useful software that fits the needs of the businesses as they serve in their unique retail niche.

Bear shops need specialty software that serves their needs. This is sits at the heart of what makes them special. And we share as heck need bear shops because of the good they do locally and in the world.

Hug a bear today!

Small business retailers should not have to export stock data to excel spreadsheets to make changes

We were shocked to discover small business retailers using some other POS software needing to export stock data to excel for manipulation and then importing the changed data back into the POS.

We think this reflects poor design of the POS software.

Our Tower Systems small business POS software has an awesome stock manager tool that enables you to make bulk safe changes to data without the need to export. Our stock manager tools are ideal for small business retail where data changes are common, especially bulk data changes as the business moves online or deals with new suppliers.

Indeed, there are myriad reasons bulk data manipulation is needed.

Exporting data to an excel spreadsheet is nuts in our view. It is old school from twenty years ago. If POS software requires it we suggest you look elsewhere as in the export and import problems can happen, damage can be done, data integrity can be lost.

By being able to make any data change necessary from within the POS software and without having to export the data makes sense to us and to our small business customers. That this can be done with a tool that is easily and safely used by a non tech person in a retail business is key. We make sure this can happen.

With more than 3,000 customers, Tower Systems understands small business and the needs of people working in small business. We make sure you are protected while at the same time proving tools necessary to enable you to run the business how you want.

Never export data to excel from your POS software for manipulation again. If a software company rep asks you to do this, ask why? Ask why they are not providing the tools necessary for you to do the data work needed from within the POS software. If they are honest the answer will most likely be a technical restriction in their software, something that does not allow the software to serve the reasonable needs of your business.

Tower Systems can help. Our POS software is ideal for small business retailers. It is robust, l capable and safe.

Why we think our POS software is better than VEND

We are asked from time to time how our software compares with VEND, the POS software from New Zealand. To answer this question we asked people who have switched from VEND to our Tower Systems POS software. Here, we have assembled the most common reasons people give any our POS software is better than VEND:

  1. Fit for purpose. Our POS software is fine-tuned, tailored, for selected speciality retail marketplaces.
  2. Not trying to be for everyone. Generic POS software is generic. The Tower POS software is for selected specific marketplaces.
  3. Human contact is easier. call us and a human who knows our software answers and talks with you.
  4. Enhancement. The Tower software is regularly enhanced, based on direct user suggestions.
  5. Transparency on changes. All changes are detailed in advance of being made available to users.
  6. Control over changes. Users control when they switch to a new version.
  7. On site training. Personal. In-store. At a time to suit.
  8. Unlimited one on one training. Long after on-stire installation Tower customers can book more free training, personalised to the business.
  9. User meetings. Around the country. Meet the leadership team. Influence our direction.
  10. No on going fees. If you want to keep using the software but not pay for support and u0dates you can.
  11. Leadership team access. The leadership team at Tower is accessible, every day.
  12. Cloud or not. The Tower Systems POS software can run locally as well as in the cloud. You choose what is right for you business. Having the option is appreciated by many customers.
  13. Rent or buy. Tower Systems offers customers the option to choose the method of acquisition that best suits their circumstances. Just by appearing options the company demonstrates its flexibility.

At a functional level the Tower Systems POS software is different, unique and valuable. see it for yourself, in your business, at a time that suits you. If we think the software is not a good fit for your business we will say so.

See the software live. Contact us for an obligation free demonstration: Email: sales@towersystems.com.au. Call: toll free 1300 662 957. SA / WA / VIC: Tim Batt. 0401 833 917. QLD / NT: Justin Randall.  0434 365 789. NSW / ACT / TAS: Nathan Morrison. 0417 568 148. Check us out online: www.towersystems.com.au.

If you are a small business retailer and think retail is tough we have a question for you…

Yes, retail is tough.

What are you doing about it?

I’d love a dollar for every retailer who has told me how tough it is in the last few years.  Heck, I’d retire with the money I’d have.

The thing is, retail is tough, especially small business retail like a gift shop.  It’s always been tough for the little guy. I know because I own small retail businesses myself.

I really do think we need to stop saying retail is tough and start challenging ourselves. Hence the question: What are you doing about it?  Put another way…

  1. What are you doing to attract new shoppers?
  2. What are you doing to get your existing shoppers to spend more?
  3. What are you doing to drive down your costs?
  4. What are you doing to improve margin?

These are the four most important things for a retailer to act on. They sit at the core of every retail business failure and success.

Taking small steps in each of these areas can help you weather tough times. These same small steps can help you find success with less effort.

Tower Systems is a software company for small business retailers like you. We’re retailers too. We combine retail experience with tech smarts and a passion for small business to help our colleagues to grow their businesses. We’d like to help you.

Using our Point of Sale software for gift shops like yours we can help you

  1. Attract new shoppers.
  2. Get your existing shoppers to spend more.
  3. Drive down your costs.
  4. Improve margin.

Big claims yes … we have existing customers who will tell you that we do this.

Our system can cost as little as a few dollars a day. Besides great software, hardware you can trust, friendly training and software support, you have access to our business skills, acumen and passionWe have your back, helping where we can with advice and ideas to help you grow your retail business.

We’re not your average software company.  Tower Systems is a full-service passionate and engaged software company that wants you to succeed. We firmly believe…

In business, through our own actions we make our own success.

I’m the owner and founder of Tower and am proud to work with more than 2,000 small retailers like you. I’d be honoured to help you. So would one of our amazing, skilled and passionate account managers. Call one today…

See the software live. Contact us for an obligation free demonstration: Email: sales@towersystems.com.au. Call: toll free 1300 662 957. SA / WA / VIC: Tim Batt. 0401 833 917. QLD / NT: Justin Randall.  0434 365 789. NSW / ACT / TAS: Nathan Morrison. 0417 568 148. Check us out online: www.towersystems.com.au.

My name is Mark Fletcher. I am the founder of this company: 0418 321 338.

Australian POS software for bear shops helps businesses grow

Bear shops in Australia are unique. They have unique technology needs. Using the specialty retail POS software from Tower Systems, Australian bear and collectible shops can relynonx the software to help:

  1. Attract more shoppers. easily transact online.
  2. Offer fast approval buy now pay later with immediate settlement.
  3. Guide existing shoppers to spend more.
  4. Track stock.
  5. Ensure you do not over buy.
  6. Mitigate shopper theft.
  7. Mitigate employee theft.
  8. Market based on specialty interest.
  9. Pre-sell.
  10. Offer package deals.
  11. Track serial numbers.
  12. Recognise shopper birthdays.
  13. Offer product care instructions.

These are just some of the ways the specialty retail facilities in the Tower Systems software for bear shops is useful to a very niche and specialist business. The software does far more too, like integrate with accounting software and direct link to e-commerce platforms for easily managed online sales.

We don’t develop software only for bear shops but we do develop software for jewellers, specialist gift shops and other businesses with needs similar to bear shops.

Special orders, LayBys, gift cards, pre-orders – they are all easily handled in our software. Our software can send customers notification when their order arrives.

You can also record the number of the bear sold for limited editions from Steiff, Charlie Bears and others.

On the receipt you can include your personal care information that adds value to the sale, showing off why buying from you is important to collectors.

We also have a unique loyalty facility bear collectors love and that can turn people into collectors.

Right across the business, our retail management software can help you run a more successful and enjoyable bear shop. We’d love to show you how.

Call us now and we can arrange a personal and obligation-free demonstration of our software to help you determine if our software is a good fit for your business. We would sincerely appreciate the opportunity to do this.

See the software live. Contact us for an obligation free demonstration: Email: sales@towersystems.com.au. Call: toll free 1300 662 957. SA / WA / VIC: Tim Batt. 0401 833 917. QLD / NT: Justin Randall.  0434 365 789. NSW / ACT / TAS: Nathan Morrison. 0417 568 148. Check us out online: www.towersystems.com.au.

This software is affordable. You can purchase it outright, lease it or rent it.

Supported by humans, in Australia. Our help desk is in Hawthorn, Victoria.

Training is personal. We come to your business and train you in the software.