Best practice approach to web connected POS software for small business retailers

As well as offering POS software designed for your specific type of business, Tower Systems provides websites seamlessly connected to the shop floor, giving you a single management view.

We develop websites for our customers, in Magento, Shopify or WooCommerce.

Our websites are POS software connected, offering 24/7 selling with payments through PayPal, Oxipay (interest free buy now pay later) and credit cards.

Our websites leverage online purchases as well as click and collect. They also drive basket depth with up-sell options and handling coupons for special deals.

If you are in a banner group or a marketing group, we can provide a single website to represent all stores in the group. We do this today for one group, through five websites we created – each easily found through Google thanks to our SEO work.

Each store in a banner or marketing group gets their own page, which they can easily promote. For a single business, the POS connected website promotes their business.

We know from experience that:

  1. In some businesses, around 75% of key in-store purchases have an online search component. POS connected websites are important for winning online sales and even more important for driving in-store purchases.
  2. 45% of purchases in many categories are when retail shops are closed.
  3. 10% of purchases are click and collect in higher-end product categories.
  4. 14% of purchases are done with buy now pay later financing.
  5. Shoppers like certainty that a store will have in stock they want to purchase – stock on hand by item can be viewable for each store.

We can network stores from a banner or marketing group into a single website. Thereby leveraging the power of the group of independently owned small businesses to be stronger and more useful than a big business competitor. This is how small businesses can win online.

Let us show you how together we can do this, how we can bring single stores online as well as whole groups online … through webstore connected POS software.

Not only do we create the website and the POS software, we ensure they can be found. This is key as a website that cannot be easily found through Google is a waste of money.

We would love to show individuals privately or members of your group, if you are in a group, the POS software connected websites we have created. We would take you behind the curtain, showing not only the tech. but explaining the business approach, outlining what we have done to create successful online businesses.

Fulfilment can be a challenge. We can help here too thanks to our integration work with Australia Post, Sendle and others. We can help you reduce friction with fulfilment and see you benefit from incremental online business.

Online is about a race to the cash. By this we mean that an online shopper is more likely to be ready to purchase. The first business to take their cash wins. This is where POS integrated websites can win. We can show you how.

The latest release of our POS software introduces a web dashboard to help in-store online sales fulfilment. This, coupled with inventory integration, accurate stock on hand data, professional image handling and smart SEO work helps you create and run an efficient, integrated physical and online business.

Whether you run a single store or operate as part of a marketing or banner group, Tower Systems has a track record of success you can leverage for your success. Let us show you how.

Web connected POS software workshops from Tower Systems

INVITATION: FREE small business retailer workshop.

How to create, promote and run a successful online business from any shop through our POS software, anywhere in Australia

  1. See, live, real websites for various types of businesses.
  2. Learn how they work and how to keep them fresh.
  3. Discover how to find new shoppers hours away from your shop.
  4. See how Facebook plays a role in driving online and in-store success through love examples.
  5. Understand the vital connection between POS software and websites.

Join us for a practical, jargon-free, workshop where we show the value of our Aussie developed and supported POS software and website solutions. See awesome POS software and successful websites for your type of business.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

At this free workshop we will…

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Show how to use Facebook to drive online and in-store sales. We will share invaluable free social media advice.
  4. Talk you through key steps to website success through live examples.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Work through the commercial implications.
  8. Explain photos, descriptions and things web experts often miss.·
  9. Answer all your questions.

We offer solutions for retailers in these channels: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

Best-practice toy shop software for toy retailers

Using our Toy Shop Software software developed specifically for Australian Toy shops, you can bring new customers who shopped with you at Christmas back again and again.

Imagine easily reaching out to those who purchased Cards Against Humanity, Lego products, new Beanie Boos or Monopoly and inviting them to purchase a product extension? This is easy with our Australian developed and supported Toy Shop software.

We know from our work in other retail marketplaces that recalling shoppers based on identified interests works.

You can enhance the success of such a campaign by using a smart and tailored discount voucher, with an expiry date, on receipts. The key is to time your reminder email, text message or flyer to arrive in time for customers to use the discount voucher they got with Christmas purchases.

Combining these two tools, which are embedded in our Toy Shop Software, is one way to drive success from Christmas well into the new year.

This is one example of how Tower Systems leverages its toy shop specific software for you – with training and assistance specific to your type of business, to ensure that you maximise the benefits for your business.

Another way to use the software is through our Oxipay interface. Oxipay is a buy now pay later service that settles immediately to you. It is integrated with the Tower software as a method of payment. This makes it easier for you.

One of our customers uses Oxipay online and it now accounts for 21% of all online sales.

Our Toy Shop Software also offers:

  1. Catalogue management – where pricing for catalogue items runs for the duration of the promotion, under your control.
  2. Easy loading of electronic invoices from your suppliers.
  3. Linking to a website for online sales.
  4. Easily handling BOGO (buy 1 get 1 free) or other up-sell offers.
  5. Linking to Xero to cut bookkeeping and external accounting costs.
  6. Rewarding loyal shoppers with points, cash off their next purchase or a mixture – with you having complete control over the rules.
  7. Easy to use LayBy.

See the software live. Contact us for an obligation free demonstration:

  • Email: sales@towersystems.com.au.
  • Call: toll free 1300 662 957.
  • SA / WA / VIC. Tim Batt. 0401 833 917.
  • QLD / NT. Justin Randall. 0434 365 789.
  • NSW / ACT / TAS. Nathan Morrison. 0417 568 148.
  • Check us out online: www.towersystems.com.au

This software is affordable. You can purchase the software outright, lease it or rent it. You can use it in your business loaded on local computers or in the cloud. How you purchase and access the software is 100% up to you.

Supported by humans, in Australia. Our help desk is in Hawthorn, Victoria. Everyone who works on the help desk has experience in retail. To access the help desk you can call, email, post a Facebook message Tweet or text us.

Training is personal. We come to your business and train you in the software. The training is tailored to your specific needs. Like I said, training is personal. Long after we install, you have access to one on one training, at no additional cost.

How to choose the right POS software for your specialty retail business

Serving more than 3,500 small business retailers in several countries, Tower Systes has a wealth of experience in advising retailers, especially in switching retailers from software not ideal to circumstances.

Here is an article we recently wrote to help small business retailers navigate their POS software choices…

HOW TO CHOOSE POS SOFTWARE FOR YOUR INDEPENDENT RETAIL BUSINESS.

The POS software you choose for your business is an important decision. Get it right and the business could prosper and become considerably more valuable. Get it wrong and it could cost you plenty.

In thinking about the software you want, think about your business. Here are some headline level thoughts and suggestions.

  1. If you see your business as specialist in nature, the software you choose should be specialist.
  2. If part of your business pitch is to shop local, choosing locally made and supported software supports your pitch. Local software is software made and supported in Australia.
  3. If you want to be known as the local specialist, you need software that helps you do this consistently and effectively.
  4. If you do repairs or maintenance of any sort, you need software that can handle this.
  5. If you sell items bundled such as a rod, reel and line pack, you need software that can handle this.
  6. If you are in a tourist area and sell to people once, or once a year, you need software with loyalty facilities to maximise their rare visits to your shop.
  7. If you sell products by weight, you need software that can do this.

Think about these things and think about what you want in software in your business to help you stand out.

There are many generic and cheap point of sale systems in the marketplace. Price does matter. You would know that in your business. Think about the shopper who wants a full kit but says they want the cheapest. Think about your advice to them. If you say price does matter and that you get what you pay for, the same is true with retail business software.

A small higher price today for the right software could save many times the gap between it and cheap generic software.

So, work out what you want. This must come first, ahead of any budget.

Given that you can lease or even rent software, the capital cost is best assessed as a weekly cost on the business. This makes comparing systems easier. Once you work out the weekly cost and tote up what you get for this in terms of support serves and software functionality you can reasonable compare the different systems.

If you are not sure whether a software package will serve your needs, don’t choose it. You are better off saying no than fighting with the software and the supplier to get it working exactly as you want. However, it is likely that you will need to change some business processes to suit the software you do ultimately choose.

Be flexible. Once you have chosen software, follow the advice provided by the software company and the expert they send to your business to train you. If they suggest changes to your business processes, embrace them. While changing what you do can be frustrating, software designed specifically independent specialty retail businesses is specialist in nature and it does what it does based on years of development and feedback from many customers.

Be disciplined. Software is like a machine. It needs the right fuel. For software, that fuel is data. Ensure everyone in your business is disciplined in how the software is used. From the moment stock comes into the business to when it is sold. Track it. This will help you make better business decisions.

Be engaged. Your software company will want a two-way relationship If you have suggestions, share them Play a role in the continued evolution of the software. This helps you and other businesses in your channel.

Save time. The right software will help you eliminate manual processes. Embrace these opportunities as much as possible. Time saved is time you can invest in yourself or in the business. Seek time saving opportunities out.

Be realistic. Any new software will be a challenge. Know that you will have some rough days learning the new things. Accept these by focussing on the main goal of enjoyment and efficiency once you know the software well.

The software you choose reflects your business. Take your time. Be certain about what you want. Invest well and the right software will easily pay for itself.

Free web connected POS software workshop

INVITATION: FREE small business retailer workshop.

How to create, promote and run a successful online business from any shop through our POS software, anywhere in Australia

  1. See, live, real websites for various types of businesses.
  2. Learn how they work and how to keep them fresh.
  3. Discover how to find new shoppers hours away from your shop.
  4. See how Facebook plays a role in driving online and in-store success through love examples.
  5. Understand the vital connection between POS software and websites.

Join us for a practical, jargon-free, workshop where we show the value of our Aussie developed and supported POS software and website solutions. See awesome POS software and successful websites for your type of business.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

At this free workshop we will…

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Show how to use Facebook to drive online and in-store sales. We will share invaluable free social media advice.
  4. Talk you through key steps to website success through live examples.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Work through the commercial implications.
  8. Explain photos, descriptions and things web experts often miss.·
  9. Answer all your questions.

We offer solutions for retailers in these channels: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

Tower Systems helps retailers choose the right POS software

We are grateful for the opportunity to share insights and advice for small business retailers in another trade journal with our article: Choosing Retail Software For Your Business.

Commissioned by the editor of the business magazine, the article shares valuable advice for any retail business on how to choose the right software, questions to ask, processes to follow. It is a marketing pitch free article that we hope benefits plenty of retailers.

Leveraging years of experience with specialty small business retailers in a host of channels, Tower Systems is able to provide advice useful to many as they navigate their next POS software choices. As our business motto says: we’re here to help.

Oxipay: buy now pay later for POS software users

Tower Systems was the first POS software company to integrate with the Oxipay by now pay later platform, offering g over the counter instant lay-by like facilities wherein shoppers can take the goods immediately.

Our Oxipay integration is seamless, easy and beneficial for shopper and retailer.

We are grateful to our friends at Oxipay for their support and encouragement and to our retail partners for their active engagement.

HOW TO GET OXIPAY RUNNING IN YOUR BUSINESS.

Oxipay works like AfterPay. It is a buy now pay later offer. Interest free. Easy for you and your customer. You are paid right away. You carry no obligation if the shopper does not pay. Shoppers can pay over 8 weekly payments. Here is how it works on a $160.00 purchase: they pay $20.00 on purchase and 7 payments of $20.00 each. You pitch: $20 today and 7 $20.00 payments interest free. People see this as achievable whereas they could baulk at a $160.00 purchase.

Oxipay is integrated with Retailer. There is no extra cost. Here is what you need:

  1. Ensure you are running Retailer version 2.7.4.
  2. Print our Oxipay setup instructions article from our knowledge base.
  3. Email support@towersystems.com.au and ask for Oxipay to be turned on.
  4. Sign up with Oxipay for a merchant account. Go to www.oxipay.com.au to start this. If they do not respond in 2 business days, email us.
  5. Once you have your Oxipay account you are good to go.

We use Oxipay in our shops and online. It is tracking at 14% of sales on one site doing $500,000+ in sales in a year, with an average transaction value of $75.00.

Small business retailers love unlimited free POS software training

Tower Systems offers its POS software customers unlimited one-on-one training.

The unlimited free one-on-one training is very popular with our software users. However, as these things go, only around 20% of our users take up the opportunity.

We thought you might be interested in some of the topics people have asked us to cover in this very personal training: Here is a partial list of topics requested:

  1. Can you review how I put stock in to try and reduce mistakes and streamline what we do?
  2. My stock is in a mess. Can you help me with a plan to get it right?
  3. Please show us how to do the end of shift 100% using the software.
  4. How can I put marketing messages on receipts based on what people purchase in a transaction?
  5. Can you please audit my system, looking for possible employee theft?
  6. I want to start selling items by bundles, can you please show me how to do it?
  7. The software has lots of loyalty facilities and I cannot work out the best one for me. Can you talk each one through with me?
  8. Can you please log in and show me how to setup and run discount vouchers?
  9. I have a new staff member starting and I want them to take over ordering stock. Can you please train them in this?
  10. I just bought the business. Can you please schedule three or four training sessions to bring me up to speed?
  11. My system is slow. Can I schedule a session where we try and find out why?
  12. I am scared of the fast sellers report. Can you please help?
  13. Can I book a session to work out the best two or three reports for my specific type of business?
  14. I want to setup something like a coffee card, which I know the software can do. Can you please train me in this?

To book  free one-on-one training, please email bookings@towersystems.com.au.

There is no limit to how many of these free sessions you have in a year.

Tower Systems is grateful to its community of small business retailers and their keenness to learn abut the software and the benefits that can be be averaged from it.

How to choose the best POS software for your shop beyond what you might think matters

There are factors you could consider when comparing POS software packages and POS software companies beyond what you might think are the important points of comparison. The factors to which we refer here are those people tend to not consider, factors often overlooked. These can be differentiating factors for you. Some may matter, others may not.

  1. Retail experience. Tower Systems owns and runs several retail businesses and has done since 1996. These shops provide us live test sites where we can experiment. They have helped us develop points of difference workflow and functionality that would not have been achievable had we not owned these businesses. Our shops provide us with a reference point. They also offer us places where we can train our customers and demonstrate our software where we use it to the fullest for efficient and successful business operation.
  2. Democracy. Too often POS software companies choose the content of software updates based on what they think matters, paying little attention to what customers want. For years, Tower Systems has offered a transparent process for customers to suggest software enhancements and other customers to vote on these suggestions. Most software update content is determined by the voting by customers on these customer suggestions. The process is transparent and 100% customer driven. It si a rare approach in POS software development.
  3. Learning. Too often POS software companies pack all their training into when the software is installed and setup. In our experience this fails retailers as they only know what they need to learn usually some months into working with new software. Ensuring you have easy and free access to POS software training long after the software is installed matters in our view. It is a critical factor to your long-term enjoyment of the software.
  4. Escalation. Every retail business at some point is unhappy with an aspect of the POS software they have chosen or a help desk call experience. It happens. What matters most is how such situations are handled. It is important to understand if a POS software company you are considering has an escalation process. Get them to take you through it for you to be comfortable that if things do go wrong you have points accessible where you can have issues resolved.
  5. Seeing what you do not see. Some POS software companies sell and support software and stop there. others, like Tower Systems, offer to go beyond through business performance analysis services. A Tower Systems business expert can analyse your business data and provide their view of insights revealed in the data. Often, we find the experience shines light on parts on actions the business owner either ignored or was not aware of.

Tower Systems in an Australian based POS software company serving more than 3,500 small business retailers in Australia, New Zealand and the broader pacific region. The company makes what it sells and it supports what it sells.

Tower Systems only sells to small business retailers. This ensures our focus is not drawn by the needs of one very large client over another. In our world, all our clients are equal.

Find out more about what we do: Visit www.towersystems.com.au.

How to choose the best POS software for your shop based on business efficiency

Time matters in any business but especially in small business retail and independent retail where staffing is usually tight. You want things done efficiently to benefit the business and the customers of the business.

In considering the right POS software for your business you need to consider the efficiency of each POS software package you look at as there is a vast difference in the efficiency of different systems in the marketplace.

Efficiency includes how things are done, the number of keystrokes involved, the ease of using a facility, the confidence of using a facility and more. Ultimately, efficiency is about the efficient use of labour in your business and the efficient flow of shoppers in your business.

Inefficient software will have you pressing too many keystrokes or have you process in a way that does not match best-practice workflow for a task.

Efficient software wills save time, improve shopper throughput and offer the business opportunities to cut labour costs without negatively impacting services.

Our suggestion is that you test efficiency by looking at several labour intensive parts of your business. Look at each and how you operate today. Put together several scenarios for each with real business data you use in each scenario and ask each software company you are considering to demonstrate how the software handles each. Assess each based on efficiency.

We suggest you consider looking at the efficiency of any or all of these:

  1. Over the counter sales.
  2. LayBy handling.
  3. Arriving a new supplier invoice.
  4. Undertaking a stock take.
  5. The end of shift process.
  6. Reporting on the comparison of two trading periods.

Judging efficiency requires you to look at the software. Not a consultant, not a friend, but you. You need to determine that the software is efficient to the needs of your business. Getting this right is a big win for the business operationally and financially.

Tower Systems in an Australian based POS software company serving more than 3,500 small business retailers in Australia, New Zealand and the broader pacific region. The company makes what it sells and it supports what it sells.

Tower Systems only sells to small business retailers. This ensures our focus is not drawn by the needs of one very large client over another. In our world, all our clients are equal.

Find out more about what we do: Visit www.towersystems.com.au.

How to choose the best POS software for your shop based on integrations

Integrations in POS software are the facilities to which your POS software connects. These could be web based services, suppliers, hardware and more. All good POS software packages have integrations as no one system does everything itself. Integrations offer you flexibility.

A good integration can be far better than something home grown.  For example, some POS software companies want you to connect POS software to websites based on technology they have developed. The best practice approach is to connect (integrate) your POS software with websites developed in world class platforms such as Shopify, Magento and WooCommerce. Integrating to any or, preferably, all of these offer more flexibility to the retailer than an integration to a locally developed, and often little used, web solution.

Choosing POS software that is flexible with integrations and that offers a host of integrations is good for your business. Integrations such as:

  1. EFTPOS handling through Tyro.
  2. EFTPOS handing through any bank.
  3. Linking to third-party loyalty tools for marketing group members.
  4. Linking to third-party loyalty tools for broader loyalty option offerings.
  5. Easy selling of fishing licences.
  6. Easy selling of toll road access.
  7. Easy selling of mobile phone recharge.
  8. Scales, for selling by weight.
  9. Web such as Shopify, Magento and WooCommerce.
  10. Linking to multiple stock take devices.
  11. Linking to multiple scanners.
  12. Sales data feed to engaged suppliers for auto replenishment.
  13. Inbound processing of supplier invoices to eliminate manual data entry.
  14. Connecting to a business intelligence platform to facilitate officiate business performance analysis.
  15. Fuel pumps for managing fuel dispensing.

It is important you come to your consideration of POS software for your business with knowledge of the integrations that are important to you and will be valuable for your business. Talk to suppliers and others to determine this list for you. It is far better to have this information before you start considering PO software than after you have installed a system.

Tower Systems in an Australian based POS software company serving more than 3,500 small business retailers in Australia, New Zealand and the broader pacific region. The company makes what it sells and it supports what it sells.

Tower Systems only sells to small business retailers. This ensures our focus is not drawn by the needs of one very large client over another. In our world, all our clients are equal.

Find out more about what we do: Visit www.towersystems.com.au.

How to choose the best POS software for your shop based on software services

Choosing the right POS software for your retail business involves you understanding your business needs and considering these in the context of what a software package will help with. This is a most important aspect of choosing POS software you will be happy with.

In determining your needs think not only personally, talk with others in the business, consider the software services, software facilities, which they consider important. While you are doing this, consider each need based on its importance for you will have to in some parts of the business compromise what you do to fit with what the software you choose does.

It is important you not assume anything. For example, you may have a need in your business to be able to manage a repairs facility. It would not be enough to ask if a software package handles repairs. You should take the time to assess the repairs facilities in the context of the services you provide as what the software does and what you need could be two different things.

You also need to contemplate how you work. For example, every POS software program helps you sell items at the counter. There is a considerable difference between POS software programs in terms of how they help you sell items at the counter. Some have counter services that are flexible, able to be tailored to different business needs while others are rigid in ways that could adversely impact counter workflow and thereby impact shopper satisfaction.

It is important to contemplate whether there is software already designed for your specific type of retail business. If so, this could be a better starting point.

While this process seems time-consuming, the result will be a choice for software that is better suited to the needs of your business.

What are the services you need covered in your business? Get this right early in your process and you will benefit immensely.

Tower Systems in an Australian based POS software company serving more than 3,500 small business retailers in Australia, New Zealand and the broader pacific region. The company makes what it sells and it supports what it sells.

Tower Systems only sells to small business retailers. This ensures our focus is not drawn by the needs of one very large client over another. In our world, all our clients are equal.

Find out more about what we do: Visit www.towersystems.com.au.

How to choose the best POS software for your shop based on support services

POS software support will often determine if you like the POS software you choose for your retail business or not. By support, we mean help desk services, additional training access, software updates and more.

Brilliant software backed by poor support can make that software worth considerably less in your business.

Brilliant support for average software can make that software more valuable in your business.

Brilliant software for excellent software can create a perfect situation for your business.

Here are just some of the factors where we think good support matters most for small business retailers:

  1. Easy access to good help desk services. When you call, you want to speak to someone, not a computer. You want to speak to someone who knows the software., not a not taker working in an offshore call centre. You want to be able to call when you need help, not when an office here is open. Tower Systems offers a fully staffed help desk with IT professionals knowledgeable in the software, IT professionals who listen and engage with you without following a limiting script.
  2. Easy access to personal training long after the software is setup. When you first install any POS software you don’t know what you don’t know. It is only after you use the software for a while that you discover needs, usually in areas in which you have not been trained. Tower Systems offers users of its POS software free access to one-on-one training long after the software us up and running in a business. A year, two years, three years down the track, Tower Systems customers love easy access to free training.
  3. Regular group training. Learning from other retailers and how they use software is a valuable way to learn. Tower Systems facilitates this through free weekly online training workshops that connect retailers from anywhere in the world to learn about and discuss a specific part of the software. These sessions encourage retailers to talk with each other and learn through peer support.
  4. Being human. It is important to know the people you deal with at a POS software company. We think it is reasonable to be suspicious of businesses that do not personalise contact points. Every Tower Systems customer has the direct contact phone number and email address for the leadership team of the company, every help desk team member uses their real name, all contact is thoroughly human and personal.

Tower Systems in an Australian based POS software company serving more than 3,500 small business retailers in Australia, New Zealand and the broader pacific region. The company makes what it sells and it supports what it sells.

Tower Systems only sells to small business retailers. This ensures our focus is not drawn by the needs of one very large client over another. In our world, all our clients are equal.

Find out more about what we do: Visit www.towersystems.com.au.

Free retail business management workshop

FREE POS SOFTWARE WORKSHOP from Tower Systems.

Win new customers and increase revenue with a POS software connected website.

Join us for a practical, jargon-free, workshop where we show the value of our Aussie developed and supported POS software and website solutions. See awesome POS software and successful websites for your type of business.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

At this free workshop we will…

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Show how to use Facebook to drive online and in-store sales. We will share invaluable free social media advice.
  4. Talk you through key steps to website success through live examples.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Work through the commercial implications.
  8. Explain photos, descriptions and things web experts often miss.·
  9. Answer all your questions.

We promise a valuable and insightful workshop.  Book now.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

We offer solutions for retailers in these channels: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

Call now if you have questions, the account manager for your state / territory can help:

  1. WA / SA/ VIC: Tim Batt. 0401 833 917.
  2. NSW / ACT / TAS: Nathan Morrison. 0417 568 148.
  3. QLD / NT: Justin Randall. 0434 365 789.

In addition to owning Tower Systems, we also own and operate retail businesses and through these seven different public-facing websites.

This session leverages our personal web connected retailer experience to help you navigate in-store and online opportunities.

Our POS software co. advice for the new financial year for small business retailers

IT’S A NEW FINANCIAL YEAR.

New years provide an opportunity for a new start, a reset. As the 2018/19 financial year kicks off we want to help you reset your business. Here are our tips for an awesome start to 2018/19 using our POS software.

THE CASE FOR CHANGE. If you are not happy with sales revenue in your business change is the only option for doing the same this financial year will maintain your business performance trajectory from the last financial year. The advice below is all about change, for the better.

  1. DECLUTTER.
    1. Stand out the front of your shop. consider reducing the messages you pitch to people who walk past. Fewer signs and promotions could increase the attention you get. Less can be more. We have retail specialists who can help. Send photos and we will provide feedback.
    2. Quit dead stock. Stock that is not selling has no value in your business. In fact, it is likely holding you back as it takes space and reminds you, your team and shoppers that you are a harder and have out of date stock. We have a report that can tell you what is dead.
    3. Change your counter. Your counter should be about easy and valuable impulse purchases. Clear it off and rebuild with fresh offers.
  2. RESET LOYALTY. Think carefully about your loyalty offer. If it is not encouraging the level of loyalty you want, consider changes. In our POS software we have multiple types of loyalty for different situations. These can be used individually or mixed together. Right now could be a good time to reset your loyalty offer.
  3. ORDER WHAT WORKS. Too often we see retailers buy what they like or from people they like ahead of what business data indicate they should buy. We can help you use data in your software to buy more of what works.
  4. CHECK FOR THEFT. We can do a deep dive in your data, looking for data patterns that could indicate theft. This is a confidential owner-only service.
  5. DISRUPT YOURSELF. While there is great comfort in consistently following business processes, it could be that they are a barrier to you finding new shoppers and a nice revenue bump. Sometimes, you have to shake yourself up and take a left turn when you would usually take a right turn to find growth. In our POS software there are opportunities for self-disruption. We’d love to help you leverage these.
  6. BE LOCAL AND ON MESSAGE.  Our POS software has facilities through which you can pitch your local credentials. On receipts. Even with individual items you can include local specific care instructions. This personal information  from you can separate your business from local and online competitors. We can show you how to use these facilities.

We are keen to help you grow your business in 2018/19, to make it more enjoyable and valuable. Our motto is We’re here to help. We are serious about this and appreciate opportunities to do this with and for you.

For the best small business POS software solution, check out Tower Systems.

Win new customers and increase revenue with a POS software connected website

FREE POS SOFTWARE WORKSHOP from Tower Systems.

Join us for a practical, jargon-free, workshop where we show the value of our Aussie developed and supported POS software and website solutions. See awesome POS software and successful websites for your type of business.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

At this free workshop we will…

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Show how to use Facebook to drive online and in-store sales. We will share invaluable free social media advice.
  4. Talk you through key steps to website success through live examples.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Work through the commercial implications.
  8. Explain photos, descriptions and things web experts often miss.·
  9. Answer all your questions.

We promise a valuable and insightful workshop.  Book now.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

We offer solutions for retailers in these channels: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

Call now if you have questions, the account manager for your state / territory can help:

  1. WA / SA/ VIC: Tim Batt. 0401 833 917.
  2. NSW / ACT / TAS: Nathan Morrison. 0417 568 148.
  3. QLD / NT: Justin Randall. 0434 365 789.

In addition to owning Tower Systems, we also own and operate retail businesses and through these seven different public-facing websites.

This session leverages our personal web connected retailer experience to help you navigate in-store and online opportunities.

Small business retailers love our business intelligence reporting platform

vdeckOver two years ago we announced the launch of the Visual Deck, a cloud based business intelligence platform we developed here at Tower Systems for small business retailers. The visual deck gives small business retailers a visual insight into business performance and from this flows a brighter future based on data evidence from the business itself.

The visual deck is a game changer in the small business POS space as it delivers to small business retailers a set of tools that provide easy access from anywhere to elegant representation of business performance data.

This business intelligence platform leverages data cultivated by the Tower Point of Sale software and makes it available anywhere, in a stimulating visual form and in a way than encourages the discovery of business performance insights.

Introducing the Retailer Visual Deck.

Retail business performance, seen differently.

The Visual Deck is a platform through which you can see the performance of your business, visually. Graphs replace reports, making trends obvious and a path ahead clearer to follow. Graphs that change with time and through which you can dive deeper into what is happening in your business.

Why did we call it the Visual deck? It is visual because, well, your business data is presented in a visual way. It is a deck because it is a platform off of which you can see far and wide. It is a perfect place to see what you cannot see when you are on the ground.

Retailers can access the Visual deck from anywhere, anytime, and through this access their business data in a way not previously accessible ninth small business retail world. You can compare periods, graph using a broad selection of formats, dive deep into the data as well as focus on data points that matter including transactions, revenue, grow profit and more.

Better still, the visual insights can easily be shared with colleagues.

The Retail Visual Deck is a fresh approach to sharing business intelligence and business performance insights with small business retailers. It is mass retailer computing in a small business retailer’s hands. This is the tool join which you can rely to grow your business.

This is 100% Tower Systems innovation.

POS software scale integration helps small business retailers

Tower Systems launched scale integration for its POS software more than two years ago. Today, it is widely and successfully used to help small business retailers sell more accurately and confidently.

Our POS software scale integration helps small business retailers better serve their customers.

Developed in close consultation with retailers, these tools are established, proven and stable.

The integration with scales for the Tower Systems POS software provides retailers with options for how they sell. While selling packaged goods is no doubt faster at the sales counter, offering ‘bulk’ prices can change the pitch of the business.

  1. Confectionery shops.
  2. Produce stores.
  3. Fishing and outdoors stores.
  4. Hardware stores
  5. Fruit shops.
  6. Supermarkets.
  7. Pet food shops.
  8. Garden centres.

In each case while the business may be significantly different, the principle is the same – the software handles the sale of items based on weight and this is a terrific differentiator for plenty of businesses that want to sell items by weight and thereby offer a volume type of pricing.

The POS software scale integration completed by Tower Systems has gone through the processes required for authentication and certification. This enables us to sell it to small business retailers with confidence and certainty. This is vital to their leveraging the facilities for their business.

Scale integration is one of a range of specialty integrations in the Tower Systems software to help small business retailers drive better business outcomes. We are experts at delivering seamless trusted integrations that serve the needs of our large small business retail community.

The powerful POS scanner/scales hybrid that we recommend installs directly into your counter top and provides:

  1. All-Weighs Scale Platter with integrated Produce Lift Bar or Produce Rail™
  2. FirstStrike advanced decoding software delivers the best performance in reading poor quality labels
  3. Aggressive and ergonomic 360° 5-sided scanning
  4. Host Download – Lowers Service Cost and Improves Operations
  5. Diagnostic Reporting – For improved preventative maintenance
  6. Productivity Index Reporting™ – Helps identify poorly printed labels
  7. Cashier Training™/ Ergonomic Index – Identifies Poor Scanning/Weighing Habits

Our expert POS software staff can install and activate the scales integration module into your Tower Systems retail software remotely. We can do this in any of the specialty retail businesses that we serve.

How to choose the right POS software for your retail business

The POS software you choose for your business is an important decision. Get it right and the business could prosper and become considerably more valuable. Get it wrong and it could cost you plenty.

In thinking about the software you want, think about your business. Here are some headline level thoughts and suggestions.

  1. If you see your business as specialist in nature, the software you choose should be specialist.
  2. If part of your business pitch is to shop local, choosing locally made and supported software supports your pitch. Local software is software made and supported in Australia.
  3. If you want to be known as the local specialist, you need software that helps you do this consistently and effectively.
  4. If you do repairs or maintenance of any sort, you need software that can handle this.
  5. If you sell items bundled, you need software that can handle this.
  6. If you are in a tourist area and sell to people once, or once a year, you need software with loyalty facilities to maximise their rare visits to your shop.
  7. If you sell products by weight, you need software that can do this.

Think about these things and think about what you want in software in your business to help you stand out.

There are many generic and cheap point of sale systems in the marketplace. Price does matter. You would know that in your business. Think about the shopper who wants a full kit but says they want the cheapest. Think about your advice to them. If you say price does matter and that you get what you pay for, the same is true with retail business software.

A small higher price today for the right software could save many times the gap between it and cheap generic software.

So, work out what you want. This must come first, ahead of any budget.

Given that you can lease or even rent software, the capital cost is best assessed as a weekly cost on the business. This makes comparing systems easier. Once you work out the weekly cost and tote up what you get for this in terms of support serves and software functionality you can reasonable compare the different systems.

If you are not sure whether a software package will serve your needs, don’t choose it. You are better off saying no than fighting with the software and the supplier to get it working exactly as you want. However, it is likely that you will need to change some business processes to suit the software you do ultimately choose.

Be flexible. Once you have chosen software, follow the advice provided by the software company and the expert they send to your business to train you. If they suggest changes to your business processes, embrace them. While changing what you do can be frustrating, software designed specifically for retailers specialist in nature and it does what it does based on years of development and feedback from many customers.

Be disciplined. Software is like a machine. It needs the right fuel. For software, that fuel is data. Ensure everyone in your business is disciplined in how the software is used. From the moment stock comes into the business to when it is sold. Track it. This will help you make better business decisions.

Be engaged. Your software company will want a two-way relationship If you have suggestions, share them Play a role in the continued evolution of the software. This helps you and other businesses in your channel.

Save time. The right software will help you eliminate manual processes. Embrace these opportunities as much as possible. Time saved is time you can invest in yourself or in the business. Seek time saving opportunities out.

Be realistic. Any new software will be a challenge. Know that you will have some rough days learning the new things. Accept these by focussing on the main goal of enjoyment and efficiency once you know the software well.

The software you choose reflects your business. Take your time. Be certain about what you want. Invest well and the right software will easily pay for itself.

More POS software companies link to Shopify

We integrated our POS software with Shopify more than two years ago. We have many websites directly connected with terrific online sales success.

One of our competitors bagged Shopify publicly. It is hilarious that they have quietly announced a Shopify integration. It had to happen. They had no choice. They lost two years in the meantime.

Our POS software Shopify integration is beautiful, direct and beneficial for our small business retailer customers. We now have years of experience demonstrating what we can do, how it can benefit our customers. Plus, as retailers ourselves who use Shopify we can speak to experience in a way that is practical and under the hood. We walk in your shoes every day.

Shopify is an easy to use e-commerce platform. We think anyone can setup a Shopify site for themselves. Linking the site to our retailer software is also easy. Shopify is a great place for a business to start on their online journey. You can control pages, products, look and plenty more. Shopify is not as complex as Magento and other more comprehensive website platforms.

Our approach to Shopify / POS software integration is holistic and can include graphic design, content writing and site structure. Our customers choose the services they use of ours. We can offer the full one stock shop when it comes to web development. We have built these skills here in Australia based on years go work, years of successful website implementation for our customers.

Our POS software integrated websites serve a single inventory database between physical store and online store.

The Tower Systems web development team is skilled in WooCommerce, Magento and Shopify. The company has plenty of sites it can show in a live portfolio of successful e-commerce sites, serving shoppers in Australia and internationally.

Small business retailers can benefit from the retail management experience at Tower Systems experience that helps deliver a more retail focussed solution.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

But best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

The Tower Systems web development team is Australian based, working out of the company’s head office in Hawthorn. This is important as many web development businesses are overseas. While you might have a locally based contact person development too often is done overseas, leading to challenges with delivery and usefulness.

How webstore connected POS software helps retailers in a group and independent retailers win more sales

For several years Tower Systems has been a trailblazer in connecting independently owned stores into single brand websites, thereby enabling hundreds of small business retailers to trade as one big business. It is an approach that has enabled independent small businesses to beat big businesses through the power of many being better than the power of one.

What we pitch here is not new for us. We have had websites achieving this for years, making money for small business retailers for years.

As well as offering POS software designed for your specific type of business, Tower Systems provides websites seamlessly connected to the shop floor, giving you a single management view.

We develop websites for our customers, in Magento, Shopify or WooCommerce.

Our websites are POS software connected, offering 24/7 selling with payments through PayPal, Oxipay (interest free buy now pay later) and credit cards.

Our websites leverage online purchases as well as click and collect. They also drive basket depth with up-sell options and handling coupons for special deals.

If you are in a banner group or a marketing group, we can provide a single website to represent all stores in the group. We do this today for one group, through five websites we created – each easily found through Google thanks to our SEO work.

Each store in a banner or marketing group gets their own page, which they can easily promote. For a single business, the POS connected website promotes their business.

We know from experience that:

  1. In some businesses, around 75% of key in-store purchases have an online search component. POS connected websites are important for winning online sales and even more important for driving in-store purchases.
  2. 45% of purchases in many categories are when retail shops are closed.
  3. 10% of purchases are click and collect in higher-end product categories.
  4. 14% of purchases are done with buy now pay later financing.
  5. Shoppers like certainty that a store will have in stock they want to purchase – stock on hand by item can be viewable for each store.

We can network stores from a banner or marketing group into a single website. Thereby leveraging the power of the group of independently owned small businesses to be stronger and more useful than a big business competitor. This is how small businesses can win online.

Let us show you how together we can do this, how we can bring single stores online as well as whole groups online … through webstore connected POS software.

Not only do we create the website and the POS software, we ensure they can be found. This is key as a website that cannot be easily found through Google is a waste of money.

We would love to show individuals privately or members of your group, if you are in a group, the POS software connected websites we have created. We would take you behind the curtain, showing not only the tech. but explaining the business approach, outlining what we have done to create successful online businesses.

Fulfilment can be a challenge. We can help here too thanks to our integration work with Australia Post, Sendle and others. We can help you reduce friction with fulfilment and see you benefit from incremental online business.

Online is about a race to the cash. By this we mean that an online shopper is more likely to be ready to purchase. The first business to take their cash wins. This is where POS integrated websites can win. We can show you how.

The latest release of our POS software introduces a web dashboard to help in-store online sales fulfilment. This, coupled with inventory integration, accurate stock on hand data, professional image handling and smart SEO work helps you create and run an efficient, integrated physical and online business.

Whether you run a single store or operate as part of a marketing or banner group, Tower Systems has a track record of success you can leverage for your success. Let us show you how.

Free small business POS software training for July 2018

Tower Systems continues its commitment for accessible free POS software training for small business retailers with new training opportunities launched for July 2018.

We have been running free training for years and continue to do so because our small business retailer customers love it. They especially love the open ended Q&A available at the end of each session.

These sessions are live, online and fully interactive. There is no cost for participation. We fund the call and the tech at our end to make all this happen for you.

Here are the July sessions available for booking now:

  1. Whats new in 2.7.4. Date: Wednesday 4th July. Time: 2pm Description: Find out all the great new features in our latest version of the Tower systems Retailer POs software.
  2. Variants. Take a peek at this new and truly awesome facility in the Tower software. Date: Wednesday 11th July. Time: 2pm. Description: Get a glimpse of this great new feature in 2018 and see if is right for your business. Improve handling of your stock’s colour, size and style.
  3. How discount vouchers work. Date: Wednesday 18th July. Time: 2pm. Description: Come with us on a deep dive into discount vouchers and assess whether this fresh approach to loyalty is right for you. They can help you make more money.
  4. Events. Take a look at this new facility and learn how you can use it to bring shoppers back into your business. Date: Wednesday 25th July. Time: 2pm. Description: Delve into this great new feature in the Tower POS software. Get a glimpse of this great new feature coming in 2018 and see if is right for your business.

Free training is a hallmark of the Tower Systems small business POS software offer. These group sessions are only part of the story. Every Tower Systems customer has access to free one on one training with our customers as and when they want. Booking is easy. This one on one training is on any topic to do with using the Tower POS software.

Tower Systems serves in excess of 3,500 small business retailers in Australia, New Zealand, Fiji and elsewhere. We are grateful to our customers for their support and engagement.