Tower Blog

A blog about smart POS software for independent small businesses.

Category: Webstore POS integration (page 1 of 4)

NEW: Online workshop for small business retailers on getting online successfully

Tuesday August 4, at 12:30pm, please join us for an open workshop on selling online. Everyone is welcome. Bring your questions as they will guide where the discussion flows. We’d love to explore what to sell, how to sell, how to ship and what to consider in going online. Here is the link to join:

https://zoom.us/j/99337852843?pwd=UVRxcjJyQ0J6WG5WTlRkdFA3bCs4Zz09
Meeting ID: 993 3785 2843 Passcode: 071157

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More advice for small business retailers connecting POS software to a Shopify website

What you get out of having a Shopify site or any website created for your retail business is up to you. This is important to consider because we see retailers sometimes think that turning on a website drives success. That alone does not.

Here in this article we seek to provide an example of some advice we share with retailers considering a website created by us. This information, along with other comprehensive information and advice we provide, is intended to educate and guide small business retailers in getting online and getting online through us.

A Shopify site, like any website, is a hungry beast. By this we mean that it  needs to be fed, with new content and changes, regularly.

  1. Continue to add products and ensure they are named and described how people would search for them. For example, if you sell a Mickey Mouse teacup, in your POS software you might call it teacup – Mickey. From a search perspective, it needs to be called: Disney Mickey Mouse teacup.
  2. Refresh your landing page descriptions. A landing page is a collection page on which you have items for that collection. Write 3 or 4 crisp sentences of 15 or 20 words each with the sentences punching keywords people are likely to search for. Remember, you are writing more for the search engines than humans.
  3. The best photos are those you take, of single products. A photo of a display is not easily understood by humans or Google.
  4. Add articles. Your knowledge could be what differentiates your business from any competitor. Indeed, non-product content will most likely drive more traffic than product content. Write articles about what you sell and your business more broadly. Fresh text-based content helps drive the authority of your website. Each article should these rules to engage with Google:
    1. Be at least 350 words.
    2. Use a keyword or key phrase at 5+ times through the article.
    3. Be your own written fresh content.
    4. Cover a single topic or focus.
  5. Get suppliers and others to link to you. The more the better.
  6. Sell products on additional channels: Facebook, Instagram & eBay.
  7. Regularly pitch your site on social media.
  8. Use Shopify’s abandoned cart feature to push sales.
  9. Pitch promotional discounts to draw in new customers.

This is not everything. It is designed to be a guide, to get indie retailers thinking early.

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Advice for retailers considering establishing a POS software connected website

With so many small business retailers implementing POS software connected websites, we are leaning into providing fresh and useful advice for for retailers early for them to consider this prior to making plans for their website.

We have developed this advice based on years of experience in creating Shopify sites for small business retailers.

This is written for people who think they want a Shopify website for their business but don’t know where to start, don’t know which option to go with, can’t see how you can make money, worry that you won’t have the time. If any of these is you, please start here.

You are not alone. These concerns, feelings, are common.

The reality is that a Shopify site will take more time than you can imagine. It most likely will not obviously make money, most don’t. We say obviously because there are ways websites make money beyond direct sales.

We suggest you approach launching a website as a start-up business. Sure, it may sell some or all of what you sell in your shop. However, it is different, it is its own thing with different needs and different opportunities. Seeing it as a start-up can help. Also, seeing it as a start-up could take you on a fresh path.

You need to love your website. If you don’t it will not get the attention and support it needs from you. By lovewe mean love what it sells, how it does this and how it represents you.

This brings us to what you sell online. That can only be resolved by you. It needs to be something, or a category of things, that people are searching for because if they are not looking, finding shoppers is much harder, something you feel good about.

Starting is key. In our experience, where people land with a website a year on, 2 years on and more is different to where they start. They would not have got there if they had not started. That is key in our view – starting, gaining experience, maybe stumbling or falling before moving on.

Think carefully about what you would like to sell, research it. Take your time. Make the move once you know. Starting before you know what you want to do could be a mistake.

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Beautiful POS software connected Shopify websites from Tower Systems

We have delivered more beautiful and commercially engaged Shopify websites connected to our POS software for small business retailers. Here are some of the recent new websites launched by our partner retailers:

We have close to fifty new websites currently under development.

Our web development experts are skilled in development using Magento, Shopify and WooCommerce. This is in addition to us developing in native mode using multiple such tech platforms.

From the simple to the complex, the single store to multiple group businesses, we can deliver web based solutions to small business retailers to help them sell online locally, nationally and internationally -in local currency as well as through overseas currency.

Web development here at Tower Systems follows a structured process that is driven by the outcomes sought by the client retail business. We work to serve these needs from the outset, whether it is an information site, an e-commerce site, offering click and collect, delivery or other fulfilment of online orders.

Through consultation, our small business retail clients can imagine their needs and we can help them fulfil these needs and do so on a platform that can evolve as the online experiences of the business evolves. It is an iterative process that works beautifully for small business retailers and their team members.

Click here to access a quick questionnaire that helps you determine your own business needs for a website. Many of our customers have found completing this questionnaire helpful and informative.

To find out more, please speak with one of our experts:

Buying Australian developed and supported POS software for your business and having your business website developed in Australia is good for the Aussie tech sector. The more we all shop local the better.

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Launching December Diamonds mermen Christmas ornaments in Australia

We have developed a Christmas ornaments website for selling awesome Christmas ornaments to Australian shoppers. In addition to the awesome Hallmark Keepsake Ornaments, this Christmas ornaments website has just launched the December Diamonds Ornaments into the Australian marketplace.

This website is connected to our POS software that is running at newsXpress Mount Waverley.

December Diamonds is a respected collectible ornament brand around the world. The December Diamonds mermen and mermaid ornaments are fun, raunchy and suitable for Christmas trees, in the car, at work and at home. They bring brightness and joy to any Christmas celebration. They also work as ornaments all through the year.

The December Diamonds Ornaments are collector items for many as they look for fresh and interesting Christmas ornament opportunities.

Designed by December Diamonds themselves, we are grateful to have a large shipment about to arrive in Australia ready for Christmas 2020 as we get to celebrate Christmas this year. The December Diamonds mermen are a fun celebration for what has been a messy 2020, and the year is only half way through yet.

All the December Diamonds being brought to Australia are on the website right now and available for purchase. From now until when the stock arrives, which will be mid August 2020, all the mermen, mermaids and more are available for certain pre-order.  With supply fixed and not being expanded, collectors can buy now and know for sure that they will receive the stock as soon as the stock is available in-store for safe shipping to customers.

These ornaments are a fresh and unique pre-Christmas celebration gift and we are pleased to have brought the website to life, to offer the December Diamonds range here in Australia for fans and those yet to discover this colourful Christmas ornament range. As the MyOrnaments website notes…

December Diamonds merman ornaments are perfect for all year and perfect for Christmas. These cute December Diamonds Christmas ornaments are an ideal gift or keepsake. They bring joy, colour and life wherever they are placed. We are thrilled to bring December Diamond mermen ornaments to Australia for your pleasure. Now, let’s make 2020 bright with December Diamonds ornaments.

We think Christmas 2020 will be about fun, relaxing and appreciating family. These ornaments and the other ornaments that are at the site we created will help do this. We are ready for Christmas with this awesome website.

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Aussie web development services for local Aussie retail businesses

Tower Systems is proud to offer made in Australian websites for small business retailers. Our web development is focussed on the commercial goals of the indie retail businesses we serve.

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Websites developed for specialty retailers, here in Australia

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How to take your independent retail business online and connected to your POS software

Here’s a video of another online meeting session from last week where we worked with small business retailers on getting online through connecting with our Point of Sale software.

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What percentage of revenue should a retail business achieve from online in 2020?

How much of your retail business revenue should come from online?

This is a big question in 2020.

We have thoughts on this based on our work with over 3,000 small business retailers using our Point of Sale software, many of whom also connect to Shopify, Magento or WooCommerce websites for online sales.

Our advice is that small business retailers should have a goal of 10% of revenue coming from online. That is a starting point goal. Our advice is work hard and do everything possible in pursuit of this goal.

Once you reach the 10% goal, the goal should be 20%. With plenty of majors already at 20%, small businesses need to catch up.

This is urgent.

Yes, you need a good website. However, you need more than that. The site needs to sell what people want. It needs to be easily found. You need to actively and regularly pro mote the site. You need payment options and a sweet shipping offer. 

It’s hard work, but critical work if you want to reach the goal of online revenue for your business.

Here at our POS software and web development company we help small business retailers win more online business.  We do it though terrific software, which is backed by knowledgable training and support.

A big challenge faces by small business retailers pursuing online sales is that online is not high street. The two beasts are quite different. Whereas in a high street or physical store situation you know who is walking past or stepping inside, online you don’;t have the same insights. You have no idea who might be out there and looking. But, and it is a   b I g   but … you can find out. There are tools that can help you understand who is out there and what they are looking for.

Sometimes, the best online business is not one that is a copy of your physical shop. This is where research matters.

So, have a goal. We say start with 10% of revenue. Research it and once you have a plan, pursue it relentlessly, while at the same time remaining focussed on your physical shop.

Tower Systems helps in all of these areas.

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Free Zoom meetings help small business retailers learn about selling online through Shopify connected POS software

We are continuing our series of free Zoom meetings for small business retailers on selling online. We run several each week. Here is a video of one of our meetings last week. It’s terrific to see many views and follup questions fro the videos we release of these sessions.

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Easily connect your POS software to Shopify for online sales

Here is a new video from our sales team on seamlessly connecting the Tower Systems specialty retail POS software to Shopify for beautiful, seamless, e-commernce from a high street store.

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Live POS software connected Shopify websites

We are offering more of our successful free live Q&A sessions on Shopify websites connected to POS software.

The reaction has been terrific so far with many joining live and others watching the videos we have done of the sessions.

We are grateful for existing POS software customers joining as well as those new to Tower Systems. The online web conferencing we started offering more than 10 years ago has certainly helped position us to serve in this way today.

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Shopify connected POS software

Here’s a new video from us from a week ago overing advice on POS software connected websites:

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Why businesses should be carful about using offshore web developers

Web developers have no professional standard to meet to be able to call themselves that. Web developer companies have no obligation to say where the actual tech work is done.

In Australia right now there are plenty of businesses selling web development skills where the work itself is done overseas, in India, China, Vietnam and Indonesia. While we do not begrudge people in these countries seeking work, there are challenges with offshore web development beyond the loss of local jobs.

Offshore developers understand local Aussie business practices less. We have seen situations where they struggle to create commercial useful websites because oif their lack of understanding. There are terminology missteps as well as cultural challenges.

Small business retailers want people to shop locally. One way to help drive that is for these local small businesses to shop locally as much as possible.

We helped a small business retailer who engaged what they thought were a local Australian web development company. In fact, they engaged a local company for sure, which was a front for an offshore developer.

We were brought in because the website delivered was broken, not working and not to the requirements of the business. The paperwork signed, in the fine print, showed that the local business the small business owner they thought they were contracting was in fact a sales agent with no contractual responsibility.

If a web development proposal is cheap it is probably cheap because of corners being cut. Offshore developers cost significantly less than Australian developers. There is a reason for this,. This is what we say to small business retailers – beware, be careful, m understand what you are buying, understand for sure what the outcomes will be.

Here at Tower Systems we take web development seriously. We offer a 100% local service backed up by local support. We understand retail. Especially the type of retail channels in which we service. We have many websites we can share as reference sites, showing the wonderful commercial outcomes we have delivered to our customers.

Our POS software integrated websites serve a single inventory database between physical store and online store.

The Tower Systems web development team is skilled in WooCommerce, Magento and Shopify. The company has plenty of sites it can show in a live portfolio of successful e-commerce sites, serving shoppers in Australia and internationally.

But best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

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Local web development advantages local small business retailers

Tower Systems is proud to offer local web development services to local indie small business retailers.

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Tips and advice about POS software connected websites for small business retailers

Small business retailers are open prey for web developers, especially offshore web developers who pitch low costs and don’t have the same accountability as a local Australian business.

Too many small business retailers paying for cheap websites get what they pay for, an inadequate website that does not serve the needs of their retail business.

Tower Systems is a Melbourne Australia based POS software company with a local web team. Our people are retail and POS software skilled. We have a wonderful portfolio of successful web development, having delivered wonderful solutions to our customers in a broad variety of retail stores.

We have development skills and experience through partnership with Shopify, Magento and WooCommerce. We can develop solutions for businesses in a variety of situations and to a broad scope of need.

Since we develop locally we work your hours, speak your language, have a local design aesthetic and understand local retail. These points are critical if you want a website that works for your business.

Being retailers ourselves with a range of consumer facing websites we understand what is needed for a successful web store that attracts new shoppers and connects seamlessly to your POS software.  In-house, we have professional design skills as well as a broad range of tech skills. Plus, we can help you do the work necessary to help people find your website.

We are full service website development company specialising on websites for indie small business retailers. Being retailer focussed is important in that we bring to each project specialist skills that retailers need and appreciate to make the most of their web related investments.

Getting your website investment right is business critical for indie small business retailers. Chasing a cheap solution from offshoot is usually false economy as ,many retailers have found. That does not mean we are expensive. Like so many things in business and the world generally, you get what you pay for. Paying once for an awesome website is better then paying several times.

Offering fixed price contracts, Tower Systems backs itself when it comes to POS software connected website development for small business retailers.

If you are looking for a website for your retail business, consider Tower Systems.

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Shopify connects POS software solution for small business retailers

Here at tower Systems we develop POS software and we develop websites. Our web development is done in Magento, WooCommerce and Shopify. In each case, our websites are seamlessly connected to our indie retail focusses POS software.

We offer fixed price quotes for web development, for beautiful sites for any type of retail business connected to our POS software.

Quoting on web development can be inexact as changes to the requirements can develop over the course of a project. In any proposal from us, we seek to mitigate risk and provide certainty on which you can rely for us to deliver the specific outcomes noted. However, the proposal is based on our understanding of your needs.

If any customer feels we have missed anything in a proposal, please advise as it will impact the quoted price.

We provide a complete written proposal that addresses all the questions we are usually asked and questions we asked ourselves when developing our own websites for our businesses and businesses in which we have a share.

While much web development for Australian businesses is done either by individuals working from home or outsourced overseas, our web development work is undertaken by our team, working full time for us, here in Australia. The challenge is, this makes it more expensive.

A web developer in an outsource location can cost as little as 10% of professional Australian developer costs. Australian developed websites are more expensive. It is why our quote comes in at the price it does. In our experience using outsource people ourselves on unrelated projects – you do get what you pay for.

Senior management of Tower Systems oversees all our web development work.

  1. Our in-house web team is led by an experienced IT professional who also has retail experience out of our head office. They are a skilled IT professional who has worked with us for three years. They come from a help desk and retail background and understands the software and how a website connected to a POS should be implemented. You will have direct access to them through this development process.
  1. Our leadership team, COO and CEO, personally oversee the web development projects for clients as we want to ensure that we deliver on our promises and that we provide our customers with a commercially valuable outcome.
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POS connected Shopping web development for retailers in Australia and New Zealand

Tower Systems is a skilled POS software company that also develops awesome Shopify sites connected to its POS software for indie retailers in niche retail  channels like: jewellers, garden centres, produce, toy, firearms, fishing, outdoors, newsagents, pet, gift, book, bike and adult.

Included in  our fixed price Shopify work is:

  1. A pre-development over the phone Q&A meeting.
  2. Shopify link.This is a facility in the Retailer software to link with Shopify.
  3. Live Shopify site as per the facilities and functionality outlined in this document – see below, including pre development consultation.
  4. Up to 2 hours of hand-over training.
  5. Three months of phone-based assistance (but not software changes) following delivery.
  6. A comprehensive handover document that provides support, written training and guidance on your next steps. This is the same for all our Shopify site customers. i.e. it is not document written especially for you.

However, what we do is far more comprehensive than this. We work hard to deliver beautiful websites that serve the needs of our customers. This work includes:

  1. Template / theme selection. We will step you through template / theme options included in the price and with you and choose one for the site. We will then make the selection for you and set this up. Note: there are some themes (not developed by us) that you can purchase outside our package price for more specialist options. These can cost up to $400.00 extra.
  2. Overall design to be applied to the template selected to customise the look and feel of the site. The design process is not priced to be a back and forth process. We would consult prior to doing the customisation. We will listen to your brief and provide a design. Minor adjustments can be made within the quote but any diversion from the original brief would add to the cost.
  3. A functioning live website for your businessthat works and can be accessed from different devices – computer, phone, tablet – with auto detect of the device so the site looks good. With the website to be based on Shopify with the following:
    1. Homepage. Including text, images, button. With you providing g us with the text you want.
    2. Home page links to any business accounts you have for: Facebook, Twitter, Instagram and Pinterest.
    3. A home page feed of your business blog if you have one and it is published through Shopify that allows data feeds.
    4. Admin page for your management of the site. This is not seen by the public. There is a range of settings you can control for proper management of the site.
    5. About page. Where your business is described. You will provide the text for this.
    6. Privacy Policy page listing a good privacy policy we have developed – that you can modify.
    7. Terms and conditions page listing terms and conditions we have developed – that you can modify.
    8. Contact us page showing location on a map and making contact easy.
    9. Up to two additional pages where you provide exact text and images for those static pages. By static, we mean information only pages.
    10. A shopping cart facility for managing the products you sell. This is the guts of the site, the most important part. This specifically includes facilities you would use to manually load products or import products and product images direct from Retailer.
  4. The setup of auto-loading of products into the site via a live link to the Tower Systems Retailer software. You need to have this data in Retailer already.
  5. Interfacing to one or both payment gateways: Stripe and Paypal.
  6. Interfacing to buy now pay later payments methods you wish. You will need to create accounts for each.
  7. Defined to Google and Bing so search engines know about the site.

This list is not complete. We do much more in service of our retail business customers who want to get live and selling online with Shopify.

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POS software connected Shopify website development for small business retailers

Tower Systems partners with Shopify to offer POS software connected Shopify e-commerce sites that are finely tuned for the success of independent small business retailers.

All of our POS software connected Shopify sites are created at our head office in hawthorn Victoria, by skilled web developers who can get the most out of the POS software / Shopify integration. This is critical for a seamless commercially successful solution for indie small business retailers.

Tower Systems has a bling portfolio of PO software solutions integrated with Shopify, through which retailers are winning access to new shoppers.

We bring to our web development work years of expertise in retail management and POS software development and leverage with with our awesome web team to create beautiful and functional websites, to win business for local retailers.

We are grateful to have two software development teams in our business, one continually enhancing our awesome small business POS software and the other developing beautiful and valuable websites for small business retailers.

Our small business website development starts with a comprehensive consultation process, to ensure we understand all of the needs of a retail business and agree these with our customers. Too often with offshore web development this is not done and fixing a site from afar is problematic.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

Best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

The Tower Systems web development team is Australian based, working out of the company’s head office in Hawthorn. This is important as many web development businesses are overseas. While you might have a locally based contact person development too often is done overseas, leading to challenges with delivery and usefulness.

Professional web development takes time. Time has a per hour cost. IT professionals are paid well. Going for the cheapest price for website development could mean that you have gone with a business that cuts corners or has most of the work done offshore.

Since your website is your business calling card to the world it is not something to cut corners with, it is not something to take offshore for a saving today. A good source of business for us is replacing offshore developed sites.

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POS software connected Christmas ornaments website

www.myornaments.com.au is another e-commerce website connected to out POS software. Int offers an excellent range of Hallmark Keepsake ornaments.

This direct POS software connected site is another from our team bringing online sales from around Australia to a local suburban business. reaching a pool of shoppers in the millions compared to the tens of thousands in the suburb surrounding the business.

A hero product is the musical (with light and sound) ornament from Hallmark celebrating the 25th anniversary of The Lion King. This very special ornament has been a hero since the website launched the 2019 range just over a week ago.

Promoted through an integrated social media, email and SEO campaign, the My ornaments Christmas ornaments website is popular with search engines and shoppers, delivering access to hard to find, limited edition keepsake ornaments from Hallmark and others.

Here is what makes The Lion King ornament  so special:

Press the button on this fun Christmas tree ornament to play a clip of ”Hakuna Matata” and see the scene light up as Timon Pumbaa and Simba strut their carefree attitude across a moss-covered log.

Fans of ”The Lion King” will treasure this commemorative decoration for the 25th anniversary of the Disney animated classic. Light and sound features are battery-operated. | Magic Light and Sound Christmas tree ornament.

Press the button on the ornament to see the scene illuminate and hear music from ”Hakuna Matata.” Battery operated. Requires three (3) LR44 batteries included. | This artist crafted Christmas tree ornament comes pre-packaged in a box for easy gift giving preservation and storage. Dated 2019 in copyright.

With data flowing automatically from the Tower POS software as well as images, management of e-commerce sites for small business retailers using the Tower Systems POS software is easy thanks to integrations direct with Shopify, Magento and WooCommerce. The time  saved for retailers is appreciated and valued.

Through a growing portfolio of best in breed websites, Tower Systems is helping more and more small business retailers find and serve new shoppers online from their regional and rural shops. This is bringing revenue often from the city to country towns. It’s good for the local business and the communities relying on the businesses.

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POS software connected website e-commerce development helps small business retailers compete

POS software company Tower Systems offers POS software connected websites to its customers. The e-commerce development is available with Shopify, Magento and WooCommerce.

Yes, we are a POS software company that also developed websites. Our experience is considerable, as our portfolio of websites shows.

We have web development experience with Magento,  Shopify and Woo Commerce (WordPress). Tower also operates multiple consumer facing websites itself that are Shopify and Magento based and connected back it its own retail business POS software.

Our recommended solution for independent and small business retailers is Shopify. It offers the best solution, the easiest to engage with, the fastest to engage with and the most flexible at a local store level. We say this based on our own experiences in establishing and running sites.

That said, we are equally happy with Magento. It really does depend on the objectives of the business and their budget.

Online is about a race to the cash. By this we mean that an online shopper is more likely to be ready to purchase. The first business to take their cash wins. This is where POS integrated websites can win. We can show you how.

The latest release of our POS software introduced a new style web dashboard to help in-store online sales fulfillment. This, coupled with inventory integration, accurate stock on hand data, professional image handling and smart SEO work helps you create and run an efficient, integrated physical and online business.

Whether you run a single store or operate as part of a marketing or banner group, Tower Systems has a track record of success you can leverage for your success. Let us show you how.

What we bring to the website / POS software solution integration is experience as retailers. beyond 0ur awesome technology and our experience with Shopify and others, it really is our retail experience in-store and online that makes a difference for Tower Systems customers. We can help with the glue that makes having a cool website work for a business. This is an important factor, especially to small business retailers.

Tower Systems understates all web development, locally, in its Hawthorn Victoria office. We do not offshore this work.

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A small business retailer POS software connected website can be a hungry beast

A constant piece of advice we provide to our small business retail POS software customers who whom we have developed POS software connected websites is that websites are a hungry beast.

While the technical process of connecting your Retailer software to a Shopify, magento or Woo Commerce website, developed by us or someone else, is straightforward and the data flow of inventory details and images easy to establish, maintaining the site requires work.

Here are some tips from us designed to help you manage your website(s) for success. These tips are based on our own experience of developing sites for our businesses:

  1. Ensure your website stands for something. It could be that your online presence is through a different name or brand to your retail shop, to help you reach more people. The best websites stand for something clear, easily understood.
  2. Ensure your product photos are good.
  3. Don’t load all your shop stock on the website. Too much stock makes a website challenging to navigate.
  4. Get your shipping right. Like it or not, people want low or no cost shipping from online.
  5. Know your pricing model. You need to decide if you want online to be break even or loss making.
  6. Keep your content up to date, fresh.
  7. Offer multiple forms of payment.
  8. Fulfill orders quickly.
  9. Answer questions quickly, and completely.
  10. Work ion your website regularly … i.e. several times a week.
  11. Promote the website.

If you’d like a quote from us about having a website developed for you, consider completing ourweb questionnaire form.

Tower Systems undertakes web development in Australia, out of our head office based in Hawthorn, Victoria.  This local and easy access serves our customers well in that we can answer questions and bring to the table our own local retail business management and operation experience.

Or POS software connected website solutions cover many different retail channels and offer myriad facilities and experiences on which prospective customers can draw in considering their plans.

We also provide practical advice and help to retailers who are keen to resolve questions on management of their website once they are up and running. This blog post provides some insight into the knowledge and services we provide in this area.

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Australian based POS software integrated Shopify websites for retailers

In addition to developing and supporting awesome POS software for small business retailers, Tower Systems developed POS software integrated Shopify websites for retailers. We do this web development in Australia, using locally skilled and retail business savvy web developers.

  1. Locally based web developers understand local retail business needs.
  2. Locally based web developers are easier to speak with and even meet.
  3. Locally based web developers can more easily connect with your local suppliers.
  4. Locally based web developers speak your language and this makes communication easier and more certain.
  5. Locally based web developers want your website to work so they can use it as a calling care for more local web development work.
  6. Locally based web developers are more likely to get you and that matters in small business retail.

Tower Systems has a terrific track record working with Shopify and integrating this with our awesome specialty retail POS software. We can demonstrate plenty of live sites, taking your behind the scenes to help you understand what makes them work, what makes them awesome for the retail businesses the represent.

Our retail business website development work is fixed price, transparent, consultative, open, easily accessed and commercially focussed.

We can talk through needs, to ensure we fully understand what is required, long before any charges are incurred. We want to fully understand for our own professional needs. hence, we ask a lot of questions, which is good because you want the job done right, of course!

We want to ensure that we fully leverage the power of Shopify for your business, to deliver terrific business outcomes for your business and wonderful experiences for your customers. We do this through a comprehensive process and by only serving small business retailers. This small business focus ensures we are more focussed on you.

We urge any small business retailer in Australia to use a 100% Australian based web developer. This is an important to the local community as local shoppers are to local Aussie retailers.

For a wonderful POS software Shopify website integration solution, talk with Tower Systems and see if our services can help grow your online sales.

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More POS software connected websites launched

We are grateful to be able to share the launch of more Tower Systems POS software connected websites. These are websites developed by our Melbourne Australia based web development team.

Facilitating the flow of product data to consumer-facing websites, the Tower website / POS software integration provides indie small business retailers tools they need and can use to find new shoppers for products and services they sell.

Our latest sites include one for a butcher, another for a niche gift shop and another for a collectibles business.

With development options including Shopify and Magento, our web team is able to serve broad needs from the simple to the complex, the easy to the comprehensive that serve not only selling but other services online as well, representing the business across their range.

In our suite of website connected POS software solutions we have jewellers, newsagents, gift shops, homewares shops, fishing / outdoors businesses, produce businesses, pet stores and more. The diversity in our specialty portfolio is terrific and beneficial to all of our customers.

Being the one-step shop for POS software and for retail business website development means we can streamline development, data flow and commercial outcome access. This is where we can deliver terrifically for our customers were think.

Developing locally matters in that we help the local economy and we leverage local business knowledge. We think this is even more important as when you look at it, all retail is local. People want local knowledge and local service. Local businesses can deliver – if their web front door is sensitive to local needs and practices.

Thanks to our partnerships with Shopify and Magento, we are able to leverage worldwide tech best practice with a local business practices overlay. We actively participate in training from Shopify and Magento at their international developer conferences and enhance what we have learned with our deep local business knowledge. This helps us bring home solutions that are commercially astute and valuable for our customers.

The Tower Systems POS software ecommerce solution portfolio is well established. It is delivering terrific benefits to our customers as they seek new customers in a competitive commercial environment.

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SHopify and Magento website development small business retailers can trust

Tower Systems partners with Magento and Shopping to offer POS software connected SHopify e-commerce sites and POS software connected Magento e-commerce sites that are finely tuned for the success of independent small business retailers.

We bring to our web development work years of expertise in retail management and POS software development and leverage with with our awesome web team to create beautiful and functional websites, to win business for local retailers.

We are grateful to have two software development teams in our business, one continually enhancing our awesome small business POS software and the other developing beautiful and valuable websites for small business retailers.

All our retail business websites are developed from scratch by us in Australia, using tools well respected around the world, tools such as Magento and Shopify. This is important because too often we see web developers use half-assed tools that cannot be maintained by an0one else.

Our small business website development starts with a comprehensive consultation process, to ensure we understand all of the needs of a retail business and agree these with our customers. Too often with offshore web development this is not done and fixing a site from afar is problematic.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

Best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

The Tower Systems web development team is Australian based, working out of the company’s head office in Hawthorn. This is important as many web development businesses are overseas. While you might have a locally based contact person development too often is done overseas, leading to challenges with delivery and usefulness.

Professional web development takes time. Time has a per hour cost. IT professionals are paid well. Going for the cheapest price for website development could mean that you have gone with a business that cuts corners or has most of the work done offshore.

Since your website is your business calling card to the world it is not something to cut corners with, it is not something to take offshore for a saving today. A good source of business for us is replacing offshore developed sites.

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