The hidden costs and dangers of offshore website development for small business retailers

We have been helping another small business retailer deal with the fallout of their use of an offshore web developer to create their e-commerce site. The costs have been significant and the hurt to the business considerable.

Anyone who asks us is told: our advice for website development is to use a local web development business, one you can meet with, one you can visit, once you can call locally, one who understands your needs and situation.

Offshore web development can appear cheaper. In our experience, it is not cheaper for once you have got everything right and fixed, the cost can be considerably higher. Here is where costs can escalate, here are issues we have resolved with offshore developed websites:

  1. Failure to serve the actual needs of the local retail business.
  2. Poor design.
  3. Inappropriate design.
  4. Poor English.
  5. Out of date technology.
  6. Delays due to difficulty accessing the developer in local time.
  7. Broken for use in mobile devices.
  8. Inability to connect with other software such as POS software.

Like business software, with website development you get what you pay for. So, we say, let the buyer beware.

Our web development approach is local, structured, transparent and engaged with the customer at all steps. Being a POS software developer and a web developer, through separate teams in our business, we are skilled to bring to market an integrated and valuable solution, based on local business needs.

To find our more about our web development services, speak with a local Tower Systems sales person. They can point you to successful sites from us that are live and transacting today.

Here are some of the store linked websites we have developed:

This is a selection of sites created by Tower Systems. Our web development skills are diverse. Our SEO and SEM skills are fine-tuned, to help you get the notice for your website.

Professional web development takes time. Time has a per hour cost. IT professionals are paid well. Going for the cheapest price for website development could mean that you have gone with a business that cuts corners or has most of the work done offshore.

Since your website is your business calling card to the world it is not something to cut corners with, it is not something to take offshore for a saving today. A good source of business for us is replacing offshore developed sites.

The quote we will provide will be comprehensive and completely based on the needs you outline to us.

POS software connected websites help small business retailers leverage high street and online

Tower Systems specialises in developing and supporting POS software for specialty retailers in selected  retail channels as well as developing and supporting POS software connected websites for these businesses.

We with with these retailers: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

Our Magento websites are best practice, bringing the latest e-commerce facilities to high street retail, enabling these retailers to connect with shoppers anywhere in the world.

The benefits of a POS software connected website are considerable:

  1. Accurate stock on hand data for the website.
  2. Time saved in managing inventory and sales data.
  3. Fewer mistakes thanks to the elimination of double handling of business data.
  4. Easy management of inventory data with only one entry point of data – the POS software – feeding the website automatically, efficiently and accurately.
  5. Easy tagging on and off of what you sell online.
  6. Fast photo upload.
  7. Whole of business management.
  8. Easy management of click and collect.

Managing the physical and online outlets through a linked and integrated platform is good business. It is also good for the customer.

Thanks to a skilled web development team and a skilled POS software team, Tower Systems is able to offer a whole of business solution from within the one company, not using any external resources. We bring to the table focus, consistency and a track record of success in POS software as well as retail business websites.

Working with small business retailers across a variety of channels has exposed us to experiences that have been invaluable in developing our skill set.

Working on developing websites for our own retail businesses makes this personal for us. We can take you deep into our own experiences of POS software integrated websites, showing not only the how but also the why and when. Thanks to our own personal experience we can provide context and this is a differentiating factor for us.

We can talk about going from start-up to half a million dollars in online sales in a year: the impact on the high street, the back end processes necessary for fulfilment, the financial side as well as how we got the level of exposure necessary to drive the sales we achieved.

If you want to grow online sales, talk with us. We can talk about web development as well as business management and marketing necessary to achieve this. We start with a business to business discussion as getting that right is vital to the tech delivering the benefits you want.

You will find us open about the experience. We take education seriously and will happily share what we know.

Tower Systems shares insights from Magento Imagine 2018 conference in Las Vegas

We are grateful here at Tower Systems for the partnership we share with Magento, the e-commerce platform businesses prefer when bringing transactions and services online. We were at the Magento Imagine 2018 conference in Las Vegas. Our Magento integration with our POS software is world class, ideal for small business retailers. Here is a short video with some of the many insights we gained.

Free POS software connected e-commerce workshop for small business retailers in Darwin

FREE RETAILER WORKSHOP INVITATION

How to win new customers and increase revenue with a POS software connected website for your type of business

At this practical, jargon-free, workshop in Darwin (BOOK NOW) on May 3 @ 2pm we will show through, several live case-studies, the value of a POS software connected website. We will:·

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Share how a website we launched a year ago did more than $500,000 in sales. We will unpack for you everything we did to drive success.
  4. Compare Shopify / WooCommerce and Magento and explain why each is good in their own right.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Demonstrate the commercial value of the right POS software / website connection.·
  8. Explain photos, descriptions and other things, day to day things, which web developers often miss.·
  9. Answer all your questions.

The knowledge we will share will enable you to compete better online and in-store. Click on your preferred city location to book now.

We are inviting any retailer in the channels in which we serve with POS software for that channel: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

If you are actively in the market for new POS software and / or a website for your business, we would consider flying you in for one of these workshops at no cost to you.

To qualify for a free flight, drop us a line at sales@towersystems.com.au and one of our expert account managers will have a chat with you. Alternatively, call the account manager for NT: Justin Randall. 0434 365 789.

In addition to owning Tower Systems, we also own and operate retail businesses and through these seven different public-facing websites.

This practical session leverages our personal web connected retailer experience to help you navigate in-store and online opportunities. I promise, it will not be death by PowerPoint. Rather, the focus will be on real examples, live examples, as they will be more valuable to providing understanding.

Awesome POS software connected websites for small business retail

Australia POS software company Tower Systems is proud to offer POS software connected websites developed using Shopify, magento or Woo Commerce for specialty small business retailers in the retail channels in which we serve.

We have developed plenty of websites for different types of businesses in different situations.

we ovvero a one stop shop for POS software and web development.

Not offshore. Our websites are 100% developed in Australia. This is important. There is no middle person. You deal with us before, during and after.

The websites we develop are to your needs, covering the tech, aesthetic and other attributes that are important in your business. We sit with you to learn abut your needs, to ensure we get it right.

We also promise honesty through the process – this is better than promising something that may not be able to be delivered.

We welcome the opportunity to quote on stand-alone web development, where our sole service of your business is the development of a website.

Our POS software integrated websites serve a single inventory database between physical store and online store.

The Tower Systems web development team is skilled in WooCommerce, Magento and Shopify. The company has plenty of sites it can show in a live portfolio of successful e-commerce sites, serving shoppers in Australia and internationally.

Small business retailers can benefit from the retail management experience at Tower Systems experience that helps deliver a more retail focussed solution.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

But best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

The Tower Systems web development team is Australian based, working out of the company’s head office in Hawthorn. This is important as many web development businesses are overseas. While you might have a locally based contact person development too often is done overseas, leading to challenges with delivery and usefulness.

Tower Systems is committed to local development for local businesses. Our developers understand retail in Australia and New Zealand. We leverage that to deliver practical and valuable business outcomes.

From simple websites to complex multi business solutions, the Tower Systems web development team for retailers is skilled and capable of delivering valuable solutions.

To find our more about our web development services, speak with a local Tower Systems sales person. They can point you to successful sites from us that are live and transacting today.

Here are some of the store linked websites we have developed:

  1. www.beanieboosaustralia.com
  2. www.popvinylsinaustralia.com
  3. www.willowbears.com.au
  4. www.willowbearsworldwide.com
  5. www.ittybittysinaustralia.com
  6. www.charliebearsinaustralia.com
  7. www.ezitask.com
  8. www.sendmytask.com

This is a selection of sites created by Tower Systems. Our web development skills are diverse. Our SEO and SEM skills are fine-tuned, to help you get the notice for your website.

Free small business POS software e-commerce workshops start today

How to win new customers and increase revenue with a POS software connected website for your type of business

At this practical, jargon-free, workshop we will show through, several live case-studies, the value of a POS software connected website. We will:·

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Share how a website we launched a year ago did more than $500,000 in sales. We will unpack for you everything we did to drive success.
  4. Compare Shopify / WooCommerce and Magento and explain why each is good in their own right.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Demonstrate the commercial value of the right POS software / website connection.·
  8. Explain photos, descriptions and other things, day to day things, which web developers often miss.·
  9. Answer all your questions.

The knowledge we will share will enable you to compete better online and in-store. Click on your preferred city location to book now.

  1. MELBOURNE: Feb. 28, 10am @ Pullman Hotel East Melbourne
  2. HOBART: Mar. 1, 10am @ Rydges Hobart.
  3. BRISBANE: Mar. 2, 9am @ RiverView Hotel, Kingsford Smith Drive.
  4. ADELAIDE: Mar. 7, 10am @ Rydges South Park
  5. PERTH: Mar. 8, 10am @ Crown Towers.
  6. SYDNEY: Mar. 9. 10am Sydney Hilton, George Street. Level 1.

We are inviting any retailer in the channels in which we serve with POS software for that channel: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

If you are actively in the market for new POS software and / or a website for your business, we would consider flying you in for one of these workshops at no cost to you.

To qualify for a free flight, drop us a line at sales@towersystems.com.au and one of our expert account managers will have a chat with you. Alternatively, call the account manager for your state / territory:

  1. WA / SA/ VIC: Tim Batt. 0401 833 917.
  2. NSW / ACT / TAS: Nathan Morrison. 0417 568 148.
  3. QLD / NT: Justin Randall. 0434 365 789.

In addition to owning Tower Systems, we also own and operate retail businesses and through these seven different public-facing websites.

This practical session leverages our personal web connected retailer experience to help you navigate in-store and online opportunities. I promise, it will not be death by PowerPoint. Rather, the focus will be on real examples, live examples, as they will be more valuable to providing understanding.

I will be at each session. I hope to see you there. Book now, online.

Mark Fletcher
Managing Director
Tower Systems International (Aust.) Pty Ltd
M | 0418 321 338.
E | mark@towersystems.com.au.

7 reasons Australian retailers should have their websites developed in Australia

While there are many reasons Australian retail businesses child have websites developed in Australia by Australian developer companies, here are the top reasons.

  1. Local knowledge. Understanding how retail is transacted is Australia is vital. From the terms used to the local Aussie style. There are often disconnects when offshore web developers are used and they do not understand Australian nuances.
  2. Easy local access. Being able to talk with a web developer during your office hours and even face to face are factors key to successful website deployment.
  3. Appropriate design. There is an extraordinary difference in the design aesthetic from an Australian designer to an offshore one. By design, we mean the look and feel. You want a website that accurately reflect your business, the look and feel of your business as you see it.
  4. Collaboration. Thanks to easy local Aussie access you can collaborate along the way. With an offshore solution language and other factors make collaboration challenging.
  5. Flexibility. Working with a local web developer you are dealing with a one stop shop. With offshore developers there is often an Australian front business. They translate your requirements. Too often, things are lost in translation.
  6. Tweaking. Once you go live you will want to tweak the site. With offshore developers this is hard because contracts are usually fixed or, sometimes, the company disappears. They are cheap for a reason.
  7. Local jobs. If yours is a local retail business and you want people to shop local to support the local economy. Do it yourself. lead by example.

There are many more reasons. While there is o doubt that offshore web development is cheaper, often that turns out to be false economy.

Tower Systems offers wonderful POS software for speciality retailers from ur POS division and beautiful Aussie developed websites from ur web division.

As an Australian POS software company, we are proud to serve in excess of 3,500 Aussie independent small retail businesses across a range of retail channels. Through our work, we help local Aussie businesses grow and become stronger. This is central to our mission. We believe in small business and Aussie small business especially.

Easy POS software connected websites for small business retailers

Australian POS software company Tower Systems provide a one stop shop solution for independent retailers looking for a POS software integrated website.

As expert POS software developers and expert website developers with experience with Shopify, WooCommerce and Magento, the team at Tower Systems can help small business retailers implement a seamless single inventory database solution that saves time, maximises selling opportunities and helps the business leverage the latest in tech.

The Tower POS software offers specialist solutions in a range of small business retail channels. Each solution is tailored to the specific channel.

The web solutions are business specific, not off the shelf. They are developed to the spec of the business, serving local needs. This enables local businesses to deliver online the services and facilities they offer in-store and to do so 24/7.

With the majority of e-commerce sites for independent and small business retailers being either magento, Shopify or Woo based, you know that from these three you have access to the best of the best. This is another reason Tower Systems has become expert in each.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

But best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

The Tower Systems web development team is Australian based, working out of the company’s head office in Hawthorn. This is important as many web development businesses are overseas. While you might have a locally based contact person development too often is done overseas, leading to challenges with delivery and usefulness.

Tower Systems is committed to local development for local businesses. Our developers understand retail in Australia and New Zealand. We leverage that to deliver practical and valuable business outcomes.

From simple websites to complex multi business solutions, the Tower Systems web development team for retailers is skilled and capable of delivering valuable solutions.

Tower Systems has plenty of websites it can share as reference sites for its skills in this area.

More POS software connected websites for small business retailers

We are amazed at the new customers the website is attracting to our business.

This is a comment from a retailer using a website we created and connected to our POS software.

We love that while we are closed we can sell. It really is 24/7.

This is  comment from another customer with our POS software connected to a website created by us.

I love that I have one place for managing inventory tory data and images. It is the same in my shop and on my website. It saves so much time and makes us more consistent.

This is from another shopper who switched their website to one from us, connecting to our POS software.

We are grateful for these and other opportunities to help small business retailers bring their businesses online through beautiful and functional websites, which are connected to store-based POS software. We are helping small business retailers to compete.

Small business web development advice: beware offshore developers

We have been helping another small business retailer who engaged what they thought were a local Australian web development company. In fact, they engaged a local company for sure, which was a front for an offshore developer.

We were brought in because the website delivered was broken, not working and not to the requirements of the business. The paperwork signed, in the fine print, showed that the local business the small business owner they thought they were contracting was in fact a sales agent with no contractual responsibility.

It is vital small business retailers know who will do the web development work, that they have easy access to them, that they are local, that they understand the business, that they understand d local requirements, that they have good English.

If a web development proposal is cheap it is probably cheap because of corners being cut. Offshore developers cost significantly less than Australian developers. There is a reason for this,. This is what we say to small business retailers – beware, be careful, m understand what you are buying, understand for sure what the outcomes will be.

Here at Tower Systems we take web development seriously. We offer a 100% local service backed up by local support. We understand retail. Especially the type of retail channels in which we service. We have many websites we can share as reference sites, showing the wonderful commercial outcomes we have delivered to our customers.

Our POS software integrated websites serve a single inventory database between physical store and online store.

The Tower Systems web development team is skilled in WooCommerce, Magento and Shopify. The company has plenty of sites it can show in a live portfolio of successful e-commerce sites, serving shoppers in Australia and internationally.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

But best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

Why offshore web development can be bad for small business retailers

We have seen another example in the last week how offshore web development can be bad for a small retail business.

Here is some of what went wrong in with one project before we were brought in to fix the situation:

  1. The delivered site was incomplete. Parts of the requirements of the business had not been met.
  2. Links were broken. For example, the link to a gallery of products took the browser nowhere.
  3. The colour schemes of the business were not adhered to throughout the site.
  4. The developer failed to deliver the payment gateway integrations required.
  5. The web developer stopped taking calls, demanding contact was by email – because they did not want to be woken at night.
  6. Spelling of some words was changed to American spelling because that is what the web developer thought was right compared to Australian spelling.
  7. The site was not setup correctly to receive images and inventory data from the POS software.
  8. The site was delivered weeks late.

When it comes to web development you get what you pay for. Low cost offshore web development is low cost because of lower labour rates and, often, because of corners cut.

POS software connected websites for small business retailers

Tower Systems is proud to offer personal business website development in-house in addition to supplying fantastic POS software for specialty retailers.

All of our websites are developed in Australia.

Our websites are connected to our POS software.

We offer POS software connected websites for a range of ecommerce platforms including the best of the best: Shopify, Magento and WooCommerce. 99% of small business retail needs are served through these sites.

Our websites are beautiful  shopper-friendly, ready to transact, easily found on Google and ideal for helping small business retailers to leverage online opportunities.

From simple websites to complex multi business solutions, the Tower Systems web development team for retailers is skilled and capable of delivering valuable solutions.

Tower Systems is committed to local development for local businesses. Our developers understand retail in Australia and New Zealand. We leverage that to deliver practical and valuable business outcomes.

When it comes to web development, you get what you pay for. Saving money may not be as good as it first seems as it could be that the saving is achieved by using an offshore web developer who is only available at certain times and who does not understand the social and commercial situation in which your business operates.

Here are some of the store linked websites we have developed:

  1. www.beanieboosaustralia.com
  2. www.popvinylsinaustralia.com
  3. www.willowbears.com.au
  4. www.willowbearsworldwide.com
  5. www.ittybittysinaustralia.com
  6. www.charliebearsinaustralia.com
  7. www.ezitask.com
  8. www.sendmytask.com

This is a selection of sites created by Tower Systems. Our web development skills are diverse. Our SEO and SEM skills are fine-tuned, to help you get the notice for your website.

Our web development skills are so diverse and mature that we are confident we can develop a website for any type of business, not just retailers. We have experience in comprehensive integrations, shipping methods, payment methods, foreign currency and more. This ensures we bring to the opportunity a broad skill set on which a retail business can rely.

We are proud to help small business retailers run more successful and efficient businesses, in-store and online, through multi-skilled technicians creating easy to use software that is backed by accessible friendly support. This is the Tower Systems advantage.

Advice from Tower Systems on website development for retailers

Many web developers develop websites based in their capabilities and not so much on the requirements of the client.

We think it is important to start with your requirements. We have developed a questionnaire for retailers, to help them clarify what they want and need in their businesses.

Before we get to questions though, we offer background information.

Every website has a costs associated with it. These depend on what is needed, what the business is prepared to pay for.

Please note that the actual costs will vary based on your specific needs. A business website is not an off the shelf product. It is something finely tailored to the needs of the business it represents.

The Tower Systems approach is to consult thoroughly. This information is then considered when developing a proposal for a website.

All development is done in Australia, by Australian skilled web developers, who understand Australian business and who can link the website to the Tower Systems POS software.

We have seen many websites botched by offshore development. It is true, you get what you pay for. Cutting corners, saving money, by going offshore, can result in a poor solution that is actually not cost effective for the business.

With success on the board, we are able to deliver a good solution to small business retailers. This can be a fresh site or a site refreshed from the existing. We are flexible depending on the needs of the business.

Bringing together POS software and smart web development creates a beautiful and integrated solution for small business retailers.

Retail store connected jigsaw website helps drive jigsaw sales

Tower Systems launched a new jigsaw website several weeks ago as the latest in a long line of retail business POS software connected websites.

This latest website from the Melbourne based web team at Tower Systems is another in a comprehensive strategy that has already delivered many thousands of transactions to the commented small business retailers.

Offering real time local store connection with accurate stock on hand data, the latest jigsaws website helps the connected retailers to not only sell online but to also help people find local retailers with jigsaw products they can purchase locally in-store.

Connecting independently owned shops into a single brand based website is not common because of the back-end, operation, financial and technical challenges. Tower Systems has mastered this with many websites now live based on its unique and successful approach.

More than a POS software company, Tower Systems provides small business retailers a comprehensive and integrated solution in-store and online.

Easy synching on stock on hand for physical store connected websites

The syncing of stock on hand data between physical shops and websites is key to successful online selling.

Given that the most significant use of websites is to see what stock its available in-store, accurate stock on hand data is a core factor in driving online sales.

Retailers using our Tower Systems POS software and one of our various webstore link facilities can determine the best timing for data synch between the physical and online store. The frequency of any such synch is determined by the type of products being sold.

We have customers who prefer to synch every five minutes through to customers who synch daily, and all manner in between.

We work with our customers to understand product sale frequency and then provide advice based on this and our own experience working with many successful POS software / webstore integrations across a range of retail channels.

The way we do the synch is fast and accurate, of little drain on the retail business and the internet connection.

Given our experience in this space and the value of experience in many different businesses, we are not get four of such synching. Our approach is best-practice, fast, accurate and loved by shoppers and retailers.

Getting this synching process is right for small business retailers who want to sell with confidence online. Shoppers who purchase online only to be told sorry that item is out of stock get frustrated as they bought wanting the product.l The requirement for accurate stock on hand data on websites is critical.

A good website will not only show products that are currently available, they will go further and show the actual quantity on hand of every item. While this can benefit a competitor targeting a business, in most cases the customers love it and gain confidence in a business as a result of this.

As POS software developers and website developers Tower Systems is skilled on both sides of the tech solution. We are able to demonstrate local retail business connected POS software that is discovering new shoppers for local businesses. The win is valuable, bankable. It all starts with a fast and accurate synch between the POS software and the website.

What small business retailers need to know about Amazon setting up shop in Australia and how to best respond

There have been many reports about Amazon opening distribution centres in Australia, with the first, in Dandenong Victoria, well advanced in preparation.

Little advice has been provided to small business retailers on what is needed to compete in this ever evolving online-focussed world.

At this workshop we will share insights from the various retail store connected websites that were run. We will show when, hope and why people shop. We will take you under the hood, back to what they search Google for.

We will explain steps you can take in your business to win business that Amazon sellers m might otherwise try and win from you.

We will show how you can get online in any type of business, without breaking the bank and without needing your own tech employee.

Plus, we will answer every question you have.  Without obligation.

Book now. These workshops are free. All welcome.

  • August 24, 8am. Figtree Conference Centre: Mission Room, 5 Figtree Drive, Sydney Olympic Park NSW.
  • August 24, 11am. Figtree Conference Centre: Mission Room, 5 Figtree Drive, Sydney Olympic Park NSW.

We will demonstrate live websites that are connected to our small business POS software in local businesses. we will also show how to transfer stock to a website and how to manage images. We will answer all your website related questions. Bookings are essential.

We develop software and websites for: gift shopsjewellers,  bike shopstoy shopsfishing/outdoors businessesgarden centres/nurseriespet shopsproduce storesfirearms businesses and newsagents.

If you have questions, please call our Sydney Account Manager, Nathan Morrison on 0417 568 148.

Helping small business retailers connect POS software to Shopify, Magento and WooCommerce

Thanks to separate, best-practice, integrations, Tower Systems is offers flexibility to our customers running websites in Shopify, Magento and WooCommerce.

‘These integrations are in addition to a generic webstore integration platform that can be used for many different webstore and website platforms.

This maximum flexibility approach helps small business retailers chose the web platform they prefer and thereby connect it to the POS software they love.

Through the Tower Systems POS software webstore integrations, our customers can easily share inventory data including descriptions, images and live stock on hand, ensuring that customers can easily shop online and in-store when they want.

The click and collect facilities are popular as are the online LayBy facilities.

Having a separate web development team in house along with a POS software development team in house, we are able to serve both needs separately and together through comprehensive and integrated work in our development processes.

We believe in small business and that small business retailers can compete online with big business. All of our web development work seeks to provide small business retailers with smart engaging and commercially valuable web presences through which our small business customers can compete.

The latest release of our POS software, released a few weeks ago, offers valuable tools that our customers can further leverage in this online space.

Warning for small business retailers on website development

Too many small business retailers are paying too much for poor quality websites.

Here at Tower Systems we partner with Shopify, magento and WooCommerce to create elegant, beautifully functional and commercially successful ecommerce sites for small business retailers.

We think it is a mistake for any retailer or software company to use a lesser known platform for any ecommerce site. You only have to look at the successful small business ecommerce sites to understand how using a respected international platform as your base is the smart move.

With many successful websites under our development belts and many ranging as the highest Google result in a search, we have terrific runs on the board.

There bottom line advice for any small business retailer looking for a website to be developed is caveat emptor, let the buyer beware. Get all the promises in writing, along with all costs.

NEXT WEEK: Free software & e-commerce workshop for regional QLD small business retailers.

We are looking forward to briefing small business retailers on the latest POS software / webstore opportunities for finding new customers, even customers 1,000s of kms away from your shop, and driving shopper loyalty that increases per-visit spend.

  1. Cairns. June 26. 2pm. Novotel.
  2. Townsville. June 27. 10am. Mercure.
  3. Mackay. June 28. 10am. Mackay Grande Suites.
  4. Rockhampton. June 29. 10am. Quest.
  5. Gold Coast. July 5. 2pm. Sofitel.

Come and see how small business retailers around the world are using website connected POS software to win online sales.

We will explain how to get to the top of Google search results.

We will demonstrate the connection between social media posts (Facebook, Twitter etc) in-store sales and online sales.

At our FREE workshops near you and find out more about how you can equip your retail business to confront the changes in retail, transact online and compete with big businesses, including Amazon.

There will be no hard sell. Our goal is to share practical information to help you better plan for the future of your regional retail business.

Anyone is welcome including people on whom you rely for advice, such as accountants and mentors.

If you have sales queries prior to these events please talk with Justin Randall. 0434 365 789.

I hope to see you at one of these workshops. I am keen to share with you what I have seen and learnt in this rapidly changing space.

There will be plenty of time for questions on any topic connected with retail.

We have software for: gift shopsjewellersbike shops, pet shops,  toy shopsfishing/outdoorsgarden centres/nurseries, newsagentsproduce stores and firearms retailers.

Bringing click and collect to small business retailers

Click and collect is a key offer of genuine omnichannel businesses and Tower Systems is proud to have POS software integrated websites it developed that offer genuine click and collect solutions.

Our click and collect solution is proving to be popular with online shoppers and that is the ultimate test.

The Tower Systems POS software webstore integration is mature yet constantly evolving, bringing to small business retailers the ability to compete with big business through the more level playing field of online.

Click and collect is live right now on Tower Systems small business POS software integrated websites.

At Unite 2017 Shopify Conference

We take our engagement with the Shopify e-commerce platform seriously here at Tower Systems. We link our POS software directly and seamlessly.

One way we stay ahead in our knowledge and strategy is by directly working with the folks at Shopify, being aware of developments and future plans.

Two of our leadership team are at Unite 2017, the Shopify international partner conference, which is on in San Francisco this week.

This is providing to be a valuable experience not only in terms of our Shopify knowledge but from the networking with other e-commerce practitioners as we share ideas, accomplishments and future plans.

We are grateful for the opportunity to be here and to learn so we can better serve our customers.

Magento is an excellent website choice for small business retailers

We love Magento and happily use it ourselves to help our small business retailers to drive excellent outcomes. Choosing an unknown website platform is a massive mistake in our opinion.

Here is why we love Magento:

Magento is one of the world’s most popular e-commerce or webstore platforms. Being built on open source technology provides a flexible shopping cart system, giving you control over the look, feel, content and functionality of your online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools. Find out about Magento at www.magento.com.

Using the Tower Systems POS software / Magento link is a dream. It is easy.

The link works by using the Magento API allowing the TALink platform to connect to Magento and synchronising on a periodic interval or request basis.

Stock

The Tower Systems Retailer software becomes your master stock database. You flag what stock items you want to appear on your web store. Descriptions and extended descriptions are added as your product names and descriptions in Magento.

Department and Categories

Your Retailer Departments and Categories become Categories and Sub-Categories in Magento. If you choose to link these, your existing structure will be mirrored and managed in Magento automatically. If, however, you decide not link your Department and Categories in Magento, you can allocate Categories manually to products once they are added.

Prices and Quantity On Hand

You have control over your webstore pricing from within the Retailer Stock Screen. Bulk updates of the webstore price can be performed in Stock Manager. Once new prices are set, your web store is updated automatically.

Quantity of hand is also managed automatically, when your sell or arrive an item into stock these adjustments are sent directly to Magento. If the quantity on hand of an items drops to 0, the item is marked as out of stock in Magento.

Customers

Customers that purchase off your webstore are added as customers in your Retailer database, allowing you to track what they buy and market to them if you desire. Existing customers with an email address will also be added to your web store to facilitate easy sales.

Sales

These are downloaded on a periodic basis and imported into Retailer. These are imported into our Customer Invoice Maintenance facility allowing you to place orders and print invoices. Once sales are imported it reduces your quantity on hand so you maintain accurate stock control. Sales can be allocated to a specific location or merged added to you main sales data, giving you excellent control over how you report on your webstore sales.