How Tower Systems helps small business retailers with omni channel retail.

Omni channel retail has been all the rage in business for a few years. Consultants like to talk about it, to boost their fees. Tech companies like to talk about it too, to bedazzle you with excitement.

Omni channel is nothing new. It is about selling from your business through multiple facings, multiple routes to the shopper.

Today, Omni channel, if you want to call it that, is about selling online and in-store and blending both so customers can act as they want. For example, they can buy online and pick up in store. They can buy in-store and return online. They can buy online for delivery to another location. They can pre-order online for pickup when a product is released.

Thanks to our POS software connecting beautifully to Magento, Shopify and WordPress (WooCommerce), we a4re able to deliver wonderful and useful omni channel solutions to small business retailers, making it easier, faster and more valuable for shoppers and for small business retailers serving those shoppers.

Tower Systems offers small business retailers several omni channel solutions based on our POS software and the web platforms to which we connect. We can show these live in plenty of retail businesses in different retail channels. Small business retailers can see live what we are talking about, they can see the results of our tech software development and web integration.

We have bene delivering omni channel solutions to retail businesses for years now and while we mock and do not like the buzz word, we are in the space, serving the need, delivering online and in-store connected solutions for businesses, helping them capture revenue where shoppers are.

In developing solutions for retail business customers in this area we find out about the needs, fully understanding them before we start off as it is vital we do fully understand. We have been in situations where a customer uses a buzzword with an understanding o9f a meaning that is not the same as ours. Hence, we ask questions, lots of questions. It is like measure three times and cut once for carpenters. We like to get it right. So, we talk, deter mine needs and then proceed to create a solution for our customers.

How webstore connected POS software helps retailers in a group and independent retailers win more sales

As well as offering POS software designed for your specific type of business, Tower Systems provides websites seamlessly connected to the shop floor, giving you a single management view.

We develop websites for our customers, in Magento, Shopify or WooCommerce.

Our websites are live POS software connected, offering 24/7 selling with payments through PayPal, Oxipay (interest free buy now pay later) and credit cards.

Our websites leverage online purchases as well as click and collect. They also drive basket depth with up-sell options and handling coupons for special deals.

If you are in a banner group or a marketing group, we can provide a single website to represent all stores in the group. We do this today for one group, through five websites we created – each easily found through Google thanks to our SEO work.

Each store in a banner or marketing group gets their own page, which they can easily promote. For a single business, the POS connected website promotes their business.

We know from experience that:

In some businesses, around 75% of key in-store purchases have an online search component. POS connected websites are important for winning online sales and even more important for driving in-store purchases.

45% of purchases in many categories are when retail shops are closed.

10% of purchases are click and collect in higher-end product categories.

14% of purchases are done with buy now pay later financing.

Shoppers like certainty that a store will have in stock they want to purchase – stock on hand by item can be viewable for each store.

We network stores from a banner or marketing group into a single website. Thereby leveraging the power of the group of independently owned small businesses to be stronger and more useful than a big business competitor. This is how small businesses can win online.

Let us show you how together we can do this, how we can bring single stores online as well as whole groups online … through webstore connected POS software.

Not only do we create the website and the POS software, we ensure they can be found. This is key as a website that cannot be easily found through Google is a waste of money.

We would love to show individuals privately or members of your group, if you are in a group, the POS software connected websites we have created. We would take you behind the curtain, showing not only the tech. but explaining the business approach, outlining what we have done to create successful online businesses.

Fulfilment can be a challenge.We can help here too thanks to our integration work with Australia Post, Sendle and others. We can help you reduce friction with fulfilment and see you benefit from incremental online business.

Online is about a race to the cash. By this we mean that an online shopper is more likely to be ready to purchase. The first business to take their cash wins. This is where POS integrated websites can win. We can show you how.

The latest release of our POS software introduces a web dashboard to help in-store online sales fulfilment. This, coupled with inventory integration, accurate stock on hand data, professional image handling and smart SEO work helps you create and run an efficient, integrated physical and online business.

Whether you run a single store or operate as part of a marketing or banner group, Tower Systems has a track record of success you can leverage for your success. Let us show you how.

Bulk image import to POS software helps retailers setup e-commerce websites

The bulk image import facilities in the Tower Systems POS software make it easy for small business retailers to update their e-commerce websites with accurate image data.

We won’t go into much detail here about the bulk image import as it is clever, fast and accurate. It is part of our intellectual property that we leverage for our small business POS software customer base.

The bulk image import tools make it easy for customers to bring in images accurately and with little time investment. It makes it easy for small business retailers to offer image ric h website experiences to customers. This is a massive difference, something that we leverage exclusively for Tower Systems customers.

We work with retailers as well as their suppliers to manger this connection work to the advantage of our customers. We have experience already with many websites where we have done this work.

Looking around at others and what they offer in this area, we are grateful to have a point of difference in our facilities that give Tower Systems customers a commercial advantage on the bulk import of images to websites through our POS software.

We reached this point because we needed it ourselves for websites we created for our own retail businesses. We knew first hand the importance of the fact and accurate bulk image import. However, we found suppliers challenged ing to deal with. Then, we developed a process. We tested this and refined it and got it to a point where it is working a treat.

We can help our customers and their suppliers work together to bring in images to the POS in bulk that are then loaded to websites according to rules established by the retail business, working with us, leveraging our experience and expertise in this field.

We make it easier for small business retailers to get images loaded onto their websites. This helps them move online and leverage the online sales opportunities.

This is another example of the whole of business solutions offered by Tower Systems from the POS to e-commerce and back again.

We are grateful to ur customers for their support and the continual improvement opportunities they present.

How our Shopify connected POS software helps small business retailers sell online

Tower Systems launched its POS software – Shopify interface more than two years ago. Back at the time a competitor mocked the move, which we thought was ignorant of them. We have the last laugh with them recently completing their Shopify interface

What we offered then and continue to offer today is direct integration between our small business POS software and Shopify.

It is beautiful, fast, easy to use, accurate and two-way. This is an integration that helps small business retailers compete online. We are proud of what we launched in 2016 and proud of what it has evolved to become and the businesses we help every day.

Here is information abut the Tower Systems POS software Shopify link:

What is Shopify?

Shopify is one of the easiest ways to setup and run an ecommerce store. We think it provides you with the ideal place to create you first website and gain experience in the world of ecommerce. You have complete control over the look and feel of your online store and can instant access fantastic look themes to reflect the personality of your business. For more information visit www.shopify.com.au.

What is the Retailer to Shopify Link?

The Tower Systems Retailer POS software to Shopify Link uses the Tower Advantage Link platform to allow Retailer to connect directly to your Shopify store. The Tower Advantage Link platform is a subscription-based service that acts as an intermediary between Retailer and the Shopify API.

How does the link work?

The link works by using the TALink platform platform to connect to the shopify API and synchronise your data.

Stock. Retailer is your master stock database. You flag what stock items you want to appear on your shopify store. Descriptions and extended descriptions are added as your titles and descriptions in Shopify. Newly flagged products are automatically added and if you edit items in Retailer you have field level control over how these are handled in Shopify.

Department and Categories. Your Retailer Departments and Categories become collections in Shopify. You can have a chose of either Department level collections or category level, but not both. If you choose to synchronise either a department or category, your existing structure will be mirrored and managed in Shopify automatically. If, however, you decide not link your Department and Categories in Shopify, you can allocate collections manually to products once they are added.

Classifications. Shopify does not have a mechanism to manage classifications.

Prices and Quantity On Hand. You have control over your webstore pricing from within the Retailer Stock Screen. Bulk updates of the webstore prices can be performed in Stock Manager. Once new prices are set, your web store is updated automatically.

Quantity on hand is also managed automatically, when your sell or arrive an item into stock these adjustments are sent directly to Shopify. If the quantity on hand of an items drops to 0, the item is marked as out of stock in Shopify.

Images. The images you set against stock items in Retailer are automatically uploaded to your website. If images change, then old one is removed and the new one is added. You can upload as many images as you like per stock item.

Customers. Customers that purchase off your webstore are added as customers in your Retailer database, allowing you to track what they buy and market to them if you desire. Existing customers with an email address will also be added to your web store to facilitate easy sales if you choose.

Sales. Sales are downloaded on a periodic basis and imported into Retailer. They are imported into our Customer Invoice Maintenance facility allowing you to place orders and print invoices if needed. Once sales are imported it reduces your quantity on hand so you maintain accurate stock control. Sales can be allocated to a specific location or merged to you main sales data, giving you excellent control over how you report on your webstore sales.

I don’t have a website but want one. Can Tower help?

Yes! We are expert in POS software and web store development and deployment.

Our POS software co. also develops small business websites for best-practice e-commerce

We are grateful to have two software development teams in our business, one continually enhancing our awesome small business POS software and the other developing beautiful and valuable websites for small business retailers.

We have just expanded our web development team to help us keep up with demand while we last month added to our POS software development team.

Our commitment is to providing small business local retailers in Australia and New Zealand solutions to their specialty retail needs in-store and online. we do this by offering off the shelf specialty POS software in selected marketplaces.

All our websites are developed from scratch using tools well respected around the world, tools such as Magento and Shopify. We ave experience enhancing these offerings to provide retailers with facilities that are unique, valuable and powerful beyond what you see out of the box.

Our small business website development starts with a comprehensive consultation process, to ensure we understand d the needs and agree these with our customers. Too often with offshore web development this is not done and fixing a site from afar is problematic.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

But best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

The Tower Systems web development team is Australian based, working out of the company’s head office in Hawthorn. This is important as many web development businesses are overseas. While you might have a locally based contact person development too often is done overseas, leading to challenges with delivery and usefulness.

Professional web development takes time. Time has a per hour cost. IT professionals are paid well. Going for the cheapest price for website development could mean that you have gone with a business that cuts corners or has most of the work done offshore.

Since your website is your business calling card to the world it is not something to cut corners with, it is not something to take offshore for a saving today. A good source of business for us is replacing offshore developed sites.

People loving Christmas ornaments website

Our Christmas ornaments website is enjoying excellent sales success early in the Christmas season. Offering the wonderful and limited edition Hallmark Keepsakes range. The MyOrnaments website is a hit with Australian shoppers, pulling excellent sales and queries.

This is another of our POS software connected websites, bring online revenue to local high street retail businesses. Finding new traffic and leveraging commercially valuable results.

Tower Systems is proud to be offering web and in-store solutions to independent small business retailers in a beautiful win win.

Specialty Christmas ornaments are sought after, especially those dated to a year and available in limited quantities, as these are. We are grateful for the opportunity through this website to showcase ur web development and POS software integration tools and to do so in a visually appealing and easy to shop site.

More POS software companies link to Shopify

We integrated our POS software with Shopify more than two years ago. We have many websites directly connected with terrific online sales success.

One of our competitors bagged Shopify publicly. It is hilarious that they have quietly announced a Shopify integration. It had to happen. They had no choice. They lost two years in the meantime.

Our POS software Shopify integration is beautiful, direct and beneficial for our small business retailer customers. We now have years of experience demonstrating what we can do, how it can benefit our customers. Plus, as retailers ourselves who use Shopify we can speak to experience in a way that is practical and under the hood. We walk in your shoes every day.

Shopify is an easy to use e-commerce platform. We think anyone can setup a Shopify site for themselves. Linking the site to our retailer software is also easy. Shopify is a great place for a business to start on their online journey. You can control pages, products, look and plenty more. Shopify is not as complex as Magento and other more comprehensive website platforms.

Our approach to Shopify / POS software integration is holistic and can include graphic design, content writing and site structure. Our customers choose the services they use of ours. We can offer the full one stock shop when it comes to web development. We have built these skills here in Australia based on years go work, years of successful website implementation for our customers.

Our POS software integrated websites serve a single inventory database between physical store and online store.

The Tower Systems web development team is skilled in WooCommerce, Magento and Shopify. The company has plenty of sites it can show in a live portfolio of successful e-commerce sites, serving shoppers in Australia and internationally.

Small business retailers can benefit from the retail management experience at Tower Systems experience that helps deliver a more retail focussed solution.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

But best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

The Tower Systems web development team is Australian based, working out of the company’s head office in Hawthorn. This is important as many web development businesses are overseas. While you might have a locally based contact person development too often is done overseas, leading to challenges with delivery and usefulness.

Looking for another web developer for our POS software co.

Tower System,s is in the market for another web developer to join our awesome Melbourne based retail business web development team.

Web developer.

Tower Systems, a well-established niche POS software company based in Hawthorn Victoria is seeking a web developer with good PHP skills. We seek a web developer who goes beyond knowing PHP and other tech. Knowing is one thing. Context, understanding, is something else. We want someone who is either elite or aspires to be elite.

We would love you to have React skills as well as experience with Magento, Woo and more in the e-com space.

Working on several projects, this role offers variety serving the needs of our existing small business retail channels.

Here are the skills we are interested in, in order of importance:

  1. PHP 5 and MySQL
  2. React.
  3. Magento, Shopify, WordPress/Woo or similar
  4. MVC frameworks, like Zend or Laravel
  5. API development experience will be highly regarded
  6. CMS experience in Drupal, WordPress or similar.
  7. Frontend skills in respected front-end frameworks
  8. Familiar with Photoshop or Eclipse
  9. Flawless written and oral communication skills.

Find out more about us at www.towersystems.com.au. Please research us.

All applications are sent by SEEK direct to our CEO.

This is a full time role. Permanent residents or Australian citizens only. No 457. No sponsorship. No part time students.

The best Beanie Boo website in Australia for Beanie Boo collectors

Beanie Boos are adorable cute plush toys from Ty in the USA. In Australia, the best website for buying Beanie Boos is www.beanieboosaustralia.com. This website connects close to 150 shops selling beanie Boos, making it easy for beanie Boo shoppers to buy from one website and get stock access from all these 150 or so shops.

This provides access to the best Beanie Boo range in Australia.

Plus is provides access to Ty baby, Attic Treasures, Peek-A-Boo tablet holders, Ty Classic, Ty beanies and Ty Beanie Babies. All these products are on the awesome Ty Beanie Boo website.

Tower Systems created this awesome website and it maintains a genuinely live connection to the retail shops in the newsXpress network, making Beanie Boos available to anyone anywhere in Australia. Shopping is easy and fast and safe. Shopping is awesome – safe, secure and professional with easy shipment tracking.

With live connection between the Beanie Boo website and the shops that stock beanie Boos we are able to provide the shoppers with certainty about what they want and when they want it. The website includes images and more – which all come from direct within the POS software developed by Tower Systems.

Thanks to the beanie Boos website we are able to help local collectors anywhere in Australia to engage in their passion and to do so in a cost effective and happy way. Plus we help make local communities happier places as collectors of Boos smile more thanks to their adorable cuties.

Here is special information from newsXpress and their beanie Boo engagement:

At newsXpress shops you will also find exclusive Beanie Boos, Boos that you can only get from newsXpress shops in Australia.

We are an authorised ty stockist. This means we get our products from them through their Australian distributor. We do not parallel import. We do not purchase secondhand. This means you can trust what you buy from us.

In our shops you can collect your Beanie Boo Collector Poster while stocks last. This is a wonderful gift, there is no charge.

We host special collector events when new characters arrive, special competitions at different seasonal times and giveaways to celebrate these adorable characters.

The best Pop Vinyls shop in Australia is…

Pop! Vinyls are vinyl figurines for collectors, licence lovers and more. They are a genuine reflection of the licenced characters they represent. Pop vinyl shoppers love having access to an awesome range.

The Pop Vinyls website created by Tower Systems for more than 100 newsXpress retailers brings together into one place all the stock from these retailers to make shopping easy and certain and to offer a fantastic range.

This is what shoppers love. They love that they can shop a whole range from many Pop Vinyl shops easily and from the one place. they also love the certainty that what they can see online is what they can see in the physical shop too. Yes, our awesome Pop! Vinyl website makes in-store shopping easier for collectors of all sorts of Pop! Vinyls from Golden Girls to Batman, to Game of Thrones to Care bears, to Marvel, to The Munsters to all things Pop! Vinyls.

The online pop website is an awesome place for people to buy Pop! Vinyls and all things pop culture. The shops connected to the website are all round Australia and all small family owned businesses serving their local communities. They are good for locals and good for the comm unity. This is a big point of difference compared to the big businesses.

On this website we bring it all together, representing the Pop! Vinyl products in each store connected to our website, available for you to purchase online through us and supplied from the local store level.

We have access to the full range of Funko Pop! Vinyls. We are happy to do special orders and pre-orders of new releases. We are here to serve every Pop! Vinyl collector – we want to help you have more pops to love.

We only sell authentic Pop! Vinyl product, product sourced directly from Funko. We do not sell clones, copies or cheap knock-offs. This is important as the fake space is alive and well. Fake products do not carry value. In fact, we sadly see fake products in shops in Australia and this disrespects the Funko brand and all their good work.

The best online jigsaw shop in Australia

Australians love jigsaws. We have helped serve that love by creating the best online jigsaw shop in Australia. Jigsaws Australia b rings to live products from more than 100 retailers all connected and shapable through the one online website. This makes sure the range is diverse and easily accessible by shoppers in locations right around our vast country.

Buying a jigsaw for yourself or add a gift for someone else has never been easier. Thanks to this awesome website that makes shopping easy and certain. This includes professional back office fulfilment ensuring jigsaws are shipped to their destination using professional packaging and shipping. Our website takes care of all of this including the opportunity to buy now and pay later thanks to Oxipay.

Featuring Ravensberger jigsaws, the Jigsaw Australia website is awesome for jigsaw fans and gift givers. It serves the collectors, shoppers and small businesses in a pet Aussie battler story, providing an opportunity for small businesses to win and serve their local communities with much loved jigsaw products.

Tower Systems developed the Jigsaws Australia website. We have connected it to more than 100 jigsaw retailers, enabling them to win online sales as well as in-store sales through shoppers who find their shops thanks to the awesome website. This its good for in-store purchases as well as online.

Being the POS software developer as well as the website developer we are able to provide small business retailers with a perfect solution. This is especially true for retailers in a single banner group, such as is the case for the Jigsaws Australia website that we have now deployed for more than 100 small business retailers.

Doing jigsaws is good for the health of your brain according to medical experts around the world. It exercises your brain in a number of ways, helping to make you healthier and happier.

The benefits include hand to eye co-ordination as you look for pieces to match into the picture you are creating for a completed jigsaw. The more you do of jigsaws the better you get. It is like any form of training.

Another benefit is the feeling of accomplishment. That can help in so many other parts of life.

While you are doing a jigsaw you mind can subconsciously wander off and contemplate other challenges. Doing a jigsaw can help you resolve complex issues that otherwise you might be challenged to address.

Doing a jigsaw at work while working through difficult issues can make the difficult issues seem less difficult as your mind is taken off them and focussed on completing the jigsaw.

The best website for collectible teddy bears

If you are a collector of teddy bears and love especially the handmade teddy bears in the UK from genuine limited edition runs then the Willow bears website www.willowbears.com.au could be the website best for you. These handmade collectible bears are true one of a kind, unlike any bears you will see elsewhere.

Through the Willow bears website you can see these gorgeous bears that are located in more than 100 newsXpress shops around Australia, where collectors can hug, love and buy the Willow Bears.

From the website you can shop with certainty and it is directly connected to each shop selling the Willow bears, each shop with accurate stock on hand data that makes buying fun, certain and fast.

Plus there is the opportunity to buy now, hug now and pay later thanks to the website integration with Oxipay.

Collectible bears are something to love and hug. These Willow bears are more special than most because:

  1. They are not made in an asian factory with low labour rates.
  2. They are not factory produced in large numbers.
  3. They are not sold on TV.

No, these are genuine limited edition hand made by artist bears from the UK, 100% from the UK. This is a big and important point of difference for the collectors who love unique works of art, bears they can pass on through generations. Bears that are made ethically, for real collectors. Beautiful teddy bears are to be cherished.

Collecting bears is personal. It is different for everyone. There is no right or wrong way, only your way.

Collectors can be young or old and anything in between. They can be girls or guys. They can be couples. They can be whole families.

We have put together here advice for anyone new to bear collecting that we hope will help you start. We have included tips and advice based on personal experience with collecting, to help you avoid disappointment.

Buy what you love. While for some collecting is about the long-term investment, it is more fun and more personally certain if you buy what you love as a starting point. This gets you going. It connects you with the collection. It results in a collection you are happy to look at and share with others.

So, when starting out, buy what you love.

Take your time. There is no rush.

You could choose bears based on a style, a colour, a size, names or some other factor that has deep personal meaning to you. There are many different reasons for collecting, each is personal and each is equally valid. Be sure about your reason for starting out as this can guide you to buy bears that give you the most pleasure.

Online websites created by us for small business retailers

Click on the links for websites created by Tower connected to small business retailers:

  1. Beanie Boos.
  2. Jigsaws.
  3. Pop Vinyls.
  4. Pusheen.
  5. Collectible bears.
  6. Funky gifts.
  7. Collectible bears – international.

This is a small selection of our retail store POS software connected websites. We have many more for single stores and groups.

The advantage, benefit, is that we develop the POS software as well as the websites. This is where we make the difference in our software and non our web tech o0logy to help small businesses grow online.

We back this with excellent SEO work too, helping small business retailers compete with big businesses to be relevant in a rapidly changing retail and online landscape.

How webstore connected POS software helps retailers in a group and independent retailers win more sales.

As well as offering POS software designed for your specific type of business, Tower Systems provides websites seamlessly connected to the shop floor, giving you a single management view.

We develop websites for our customers, in Magento, Shopify or WooCommerce.

Our websites are POS software connected, offering 24/7 selling with payments through PayPal, Oxipay (interest free buy now pay later) and credit cards.

Our websites leverage online purchases as well as click and collect. They also drive basket depth with up-sell options and handling coupons for special deals.

If you are in a banner group or a marketing group, we can provide a single website to represent all stores in the group. We do this today for one group, through five websites we created – each easily found through Google thanks to our SEO work.

Each store in a banner or marketing group gets their own page, which they can easily promote. For a single business, the POS connected website promotes their business.

We know from experience that:

  1. In some businesses, around 75% of key in-store purchases have an online search component. POS connected websites are important for winning online sales and even more important for driving in-store purchases.
  2. 45% of purchases in many categories are when retail shops are closed.
  3. 10% of purchases are click and collect in higher-end product categories.
  4. 14% of purchases are done with buy now pay later financing.
  5. Shoppers like certainty that a store will have in stock they want to purchase – stock on hand by item can be viewable for each store.

We can network stores from a banner or marketing group into a single website. Thereby leveraging the power of the group of independently owned small businesses to be stronger and more useful than a big business competitor. This is how small businesses can win online.

Let us show you how together we can do this, how we can bring single stores online as well as whole groups online … through webstore connected POS software.

Not only do we create the website and the POS software, we ensure they can be found. This is key as a website that cannot be easily found through Google is a waste of money.

We would love to show individuals privately or members of your group, if you are in a group, the POS software connected websites we have created. We would take you behind the curtain, showing not only the tech. but explaining the business approach, outlining what we have done to create successful online businesses.

Fulfilment can be a challenge. We can help here too thanks to our integration work with Australia Post, Sendle and others. We can help you reduce friction with fulfilment and see you benefit from incremental online business.

Online is about a race to the cash. By this we mean that an online shopper is more likely to be ready to purchase. The first business to take their cash wins. This is where POS integrated websites can win. We can show you how.

The latest release of our POS software introduces a web dashboard to help in-store online sales fulfilment. This, coupled with inventory integration, accurate stock on hand data, professional image handling and smart SEO work helps you create and run an efficient, integrated physical and online business.

Whether you run a single store or operate as part of a marketing or banner group, Tower Systems has a track record of success you can leverage for your success. Let us show you how.

How to contact us.
Website: www.towersystems.com.au.
Sales email address: sales@towersystems.com.au.
National sales phone line:  1300 662 957.
Sales QLD & NT: Justin Randall. justin@towersystems.com.au 0434 365 789.
Sales NSW/ACT: Nathan Morrison. nathan@towersystems.com.au 0417 568 148.
Sales SA/WA/VIC: Tim Batt. tim@towersystems.com.au 0401 833 917.
CEO: Mark Fletcher. mark@towersystems.com.au 0418 321 338.
COO: Gavin Williams. gavin@towersystems.com.au 0418 554 759.

The hidden costs and dangers of offshore website development for small business retailers

We have been helping another small business retailer deal with the fallout of their use of an offshore web developer to create their e-commerce site. The costs have been significant and the hurt to the business considerable.

Anyone who asks us is told: our advice for website development is to use a local web development business, one you can meet with, one you can visit, once you can call locally, one who understands your needs and situation.

Offshore web development can appear cheaper. In our experience, it is not cheaper for once you have got everything right and fixed, the cost can be considerably higher. Here is where costs can escalate, here are issues we have resolved with offshore developed websites:

  1. Failure to serve the actual needs of the local retail business.
  2. Poor design.
  3. Inappropriate design.
  4. Poor English.
  5. Out of date technology.
  6. Delays due to difficulty accessing the developer in local time.
  7. Broken for use in mobile devices.
  8. Inability to connect with other software such as POS software.

Like business software, with website development you get what you pay for. So, we say, let the buyer beware.

Our web development approach is local, structured, transparent and engaged with the customer at all steps. Being a POS software developer and a web developer, through separate teams in our business, we are skilled to bring to market an integrated and valuable solution, based on local business needs.

To find our more about our web development services, speak with a local Tower Systems sales person. They can point you to successful sites from us that are live and transacting today.

Here are some of the store linked websites we have developed:

This is a selection of sites created by Tower Systems. Our web development skills are diverse. Our SEO and SEM skills are fine-tuned, to help you get the notice for your website.

Professional web development takes time. Time has a per hour cost. IT professionals are paid well. Going for the cheapest price for website development could mean that you have gone with a business that cuts corners or has most of the work done offshore.

Since your website is your business calling card to the world it is not something to cut corners with, it is not something to take offshore for a saving today. A good source of business for us is replacing offshore developed sites.

The quote we will provide will be comprehensive and completely based on the needs you outline to us.

POS software connected websites help small business retailers leverage high street and online

Tower Systems specialises in developing and supporting POS software for specialty retailers in selected  retail channels as well as developing and supporting POS software connected websites for these businesses.

We with with these retailers: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

Our Magento websites are best practice, bringing the latest e-commerce facilities to high street retail, enabling these retailers to connect with shoppers anywhere in the world.

The benefits of a POS software connected website are considerable:

  1. Accurate stock on hand data for the website.
  2. Time saved in managing inventory and sales data.
  3. Fewer mistakes thanks to the elimination of double handling of business data.
  4. Easy management of inventory data with only one entry point of data – the POS software – feeding the website automatically, efficiently and accurately.
  5. Easy tagging on and off of what you sell online.
  6. Fast photo upload.
  7. Whole of business management.
  8. Easy management of click and collect.

Managing the physical and online outlets through a linked and integrated platform is good business. It is also good for the customer.

Thanks to a skilled web development team and a skilled POS software team, Tower Systems is able to offer a whole of business solution from within the one company, not using any external resources. We bring to the table focus, consistency and a track record of success in POS software as well as retail business websites.

Working with small business retailers across a variety of channels has exposed us to experiences that have been invaluable in developing our skill set.

Working on developing websites for our own retail businesses makes this personal for us. We can take you deep into our own experiences of POS software integrated websites, showing not only the how but also the why and when. Thanks to our own personal experience we can provide context and this is a differentiating factor for us.

We can talk about going from start-up to half a million dollars in online sales in a year: the impact on the high street, the back end processes necessary for fulfilment, the financial side as well as how we got the level of exposure necessary to drive the sales we achieved.

If you want to grow online sales, talk with us. We can talk about web development as well as business management and marketing necessary to achieve this. We start with a business to business discussion as getting that right is vital to the tech delivering the benefits you want.

You will find us open about the experience. We take education seriously and will happily share what we know.

Tower Systems shares insights from Magento Imagine 2018 conference in Las Vegas

We are grateful here at Tower Systems for the partnership we share with Magento, the e-commerce platform businesses prefer when bringing transactions and services online. We were at the Magento Imagine 2018 conference in Las Vegas. Our Magento integration with our POS software is world class, ideal for small business retailers. Here is a short video with some of the many insights we gained.

Free POS software connected e-commerce workshop for small business retailers in Darwin

FREE RETAILER WORKSHOP INVITATION

How to win new customers and increase revenue with a POS software connected website for your type of business

At this practical, jargon-free, workshop in Darwin (BOOK NOW) on May 3 @ 2pm we will show through, several live case-studies, the value of a POS software connected website. We will:·

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Share how a website we launched a year ago did more than $500,000 in sales. We will unpack for you everything we did to drive success.
  4. Compare Shopify / WooCommerce and Magento and explain why each is good in their own right.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Demonstrate the commercial value of the right POS software / website connection.·
  8. Explain photos, descriptions and other things, day to day things, which web developers often miss.·
  9. Answer all your questions.

The knowledge we will share will enable you to compete better online and in-store. Click on your preferred city location to book now.

We are inviting any retailer in the channels in which we serve with POS software for that channel: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

If you are actively in the market for new POS software and / or a website for your business, we would consider flying you in for one of these workshops at no cost to you.

To qualify for a free flight, drop us a line at sales@towersystems.com.au and one of our expert account managers will have a chat with you. Alternatively, call the account manager for NT: Justin Randall. 0434 365 789.

In addition to owning Tower Systems, we also own and operate retail businesses and through these seven different public-facing websites.

This practical session leverages our personal web connected retailer experience to help you navigate in-store and online opportunities. I promise, it will not be death by PowerPoint. Rather, the focus will be on real examples, live examples, as they will be more valuable to providing understanding.

Awesome POS software connected websites for small business retail

Australia POS software company Tower Systems is proud to offer POS software connected websites developed using Shopify, magento or Woo Commerce for specialty small business retailers in the retail channels in which we serve.

We have developed plenty of websites for different types of businesses in different situations.

we ovvero a one stop shop for POS software and web development.

Not offshore. Our websites are 100% developed in Australia. This is important. There is no middle person. You deal with us before, during and after.

The websites we develop are to your needs, covering the tech, aesthetic and other attributes that are important in your business. We sit with you to learn abut your needs, to ensure we get it right.

We also promise honesty through the process – this is better than promising something that may not be able to be delivered.

We welcome the opportunity to quote on stand-alone web development, where our sole service of your business is the development of a website.

Our POS software integrated websites serve a single inventory database between physical store and online store.

The Tower Systems web development team is skilled in WooCommerce, Magento and Shopify. The company has plenty of sites it can show in a live portfolio of successful e-commerce sites, serving shoppers in Australia and internationally.

Small business retailers can benefit from the retail management experience at Tower Systems experience that helps deliver a more retail focussed solution.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

But best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

The Tower Systems web development team is Australian based, working out of the company’s head office in Hawthorn. This is important as many web development businesses are overseas. While you might have a locally based contact person development too often is done overseas, leading to challenges with delivery and usefulness.

Tower Systems is committed to local development for local businesses. Our developers understand retail in Australia and New Zealand. We leverage that to deliver practical and valuable business outcomes.

From simple websites to complex multi business solutions, the Tower Systems web development team for retailers is skilled and capable of delivering valuable solutions.

To find our more about our web development services, speak with a local Tower Systems sales person. They can point you to successful sites from us that are live and transacting today.

Here are some of the store linked websites we have developed:

  1. www.beanieboosaustralia.com
  2. www.popvinylsinaustralia.com
  3. www.willowbears.com.au
  4. www.willowbearsworldwide.com
  5. www.ittybittysinaustralia.com
  6. www.charliebearsinaustralia.com
  7. www.ezitask.com
  8. www.sendmytask.com

This is a selection of sites created by Tower Systems. Our web development skills are diverse. Our SEO and SEM skills are fine-tuned, to help you get the notice for your website.

Free small business POS software e-commerce workshops start today

How to win new customers and increase revenue with a POS software connected website for your type of business

At this practical, jargon-free, workshop we will show through, several live case-studies, the value of a POS software connected website. We will:·

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Share how a website we launched a year ago did more than $500,000 in sales. We will unpack for you everything we did to drive success.
  4. Compare Shopify / WooCommerce and Magento and explain why each is good in their own right.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Demonstrate the commercial value of the right POS software / website connection.·
  8. Explain photos, descriptions and other things, day to day things, which web developers often miss.·
  9. Answer all your questions.

The knowledge we will share will enable you to compete better online and in-store. Click on your preferred city location to book now.

  1. MELBOURNE: Feb. 28, 10am @ Pullman Hotel East Melbourne
  2. HOBART: Mar. 1, 10am @ Rydges Hobart.
  3. BRISBANE: Mar. 2, 9am @ RiverView Hotel, Kingsford Smith Drive.
  4. ADELAIDE: Mar. 7, 10am @ Rydges South Park
  5. PERTH: Mar. 8, 10am @ Crown Towers.
  6. SYDNEY: Mar. 9. 10am Sydney Hilton, George Street. Level 1.

We are inviting any retailer in the channels in which we serve with POS software for that channel: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

If you are actively in the market for new POS software and / or a website for your business, we would consider flying you in for one of these workshops at no cost to you.

To qualify for a free flight, drop us a line at sales@towersystems.com.au and one of our expert account managers will have a chat with you. Alternatively, call the account manager for your state / territory:

  1. WA / SA/ VIC: Tim Batt. 0401 833 917.
  2. NSW / ACT / TAS: Nathan Morrison. 0417 568 148.
  3. QLD / NT: Justin Randall. 0434 365 789.

In addition to owning Tower Systems, we also own and operate retail businesses and through these seven different public-facing websites.

This practical session leverages our personal web connected retailer experience to help you navigate in-store and online opportunities. I promise, it will not be death by PowerPoint. Rather, the focus will be on real examples, live examples, as they will be more valuable to providing understanding.

I will be at each session. I hope to see you there. Book now, online.

Mark Fletcher
Managing Director
Tower Systems International (Aust.) Pty Ltd
M | 0418 321 338.
E | mark@towersystems.com.au.

7 reasons Australian retailers should have their websites developed in Australia

While there are many reasons Australian retail businesses child have websites developed in Australia by Australian developer companies, here are the top reasons.

  1. Local knowledge. Understanding how retail is transacted is Australia is vital. From the terms used to the local Aussie style. There are often disconnects when offshore web developers are used and they do not understand Australian nuances.
  2. Easy local access. Being able to talk with a web developer during your office hours and even face to face are factors key to successful website deployment.
  3. Appropriate design. There is an extraordinary difference in the design aesthetic from an Australian designer to an offshore one. By design, we mean the look and feel. You want a website that accurately reflect your business, the look and feel of your business as you see it.
  4. Collaboration. Thanks to easy local Aussie access you can collaborate along the way. With an offshore solution language and other factors make collaboration challenging.
  5. Flexibility. Working with a local web developer you are dealing with a one stop shop. With offshore developers there is often an Australian front business. They translate your requirements. Too often, things are lost in translation.
  6. Tweaking. Once you go live you will want to tweak the site. With offshore developers this is hard because contracts are usually fixed or, sometimes, the company disappears. They are cheap for a reason.
  7. Local jobs. If yours is a local retail business and you want people to shop local to support the local economy. Do it yourself. lead by example.

There are many more reasons. While there is o doubt that offshore web development is cheaper, often that turns out to be false economy.

Tower Systems offers wonderful POS software for speciality retailers from ur POS division and beautiful Aussie developed websites from ur web division.

As an Australian POS software company, we are proud to serve in excess of 3,500 Aussie independent small retail businesses across a range of retail channels. Through our work, we help local Aussie businesses grow and become stronger. This is central to our mission. We believe in small business and Aussie small business especially.

Easy POS software connected websites for small business retailers

Australian POS software company Tower Systems provide a one stop shop solution for independent retailers looking for a POS software integrated website.

As expert POS software developers and expert website developers with experience with Shopify, WooCommerce and Magento, the team at Tower Systems can help small business retailers implement a seamless single inventory database solution that saves time, maximises selling opportunities and helps the business leverage the latest in tech.

The Tower POS software offers specialist solutions in a range of small business retail channels. Each solution is tailored to the specific channel.

The web solutions are business specific, not off the shelf. They are developed to the spec of the business, serving local needs. This enables local businesses to deliver online the services and facilities they offer in-store and to do so 24/7.

With the majority of e-commerce sites for independent and small business retailers being either magento, Shopify or Woo based, you know that from these three you have access to the best of the best. This is another reason Tower Systems has become expert in each.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

But best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

The Tower Systems web development team is Australian based, working out of the company’s head office in Hawthorn. This is important as many web development businesses are overseas. While you might have a locally based contact person development too often is done overseas, leading to challenges with delivery and usefulness.

Tower Systems is committed to local development for local businesses. Our developers understand retail in Australia and New Zealand. We leverage that to deliver practical and valuable business outcomes.

From simple websites to complex multi business solutions, the Tower Systems web development team for retailers is skilled and capable of delivering valuable solutions.

Tower Systems has plenty of websites it can share as reference sites for its skills in this area.

More POS software connected websites for small business retailers

We are amazed at the new customers the website is attracting to our business.

This is a comment from a retailer using a website we created and connected to our POS software.

We love that while we are closed we can sell. It really is 24/7.

This is  comment from another customer with our POS software connected to a website created by us.

I love that I have one place for managing inventory tory data and images. It is the same in my shop and on my website. It saves so much time and makes us more consistent.

This is from another shopper who switched their website to one from us, connecting to our POS software.

We are grateful for these and other opportunities to help small business retailers bring their businesses online through beautiful and functional websites, which are connected to store-based POS software. We are helping small business retailers to compete.