It’s easy to say no to a website if you don’t have one because you don’t know what you don’t know. It’s also easy if you had one in the past and it failed.
Most websites don’t work. Smart people use a failure to do better next time.
Core to website success is filling needs and wants. While needs and wants are quite different, they compel good online business.
Here are the top reasons why we think every retail business needs a website:
- Capture sales when you are closed. Typically, more than 50% of online purchases are then the brick and mortar business is closed.
- Engage when you are closed. Use chat to answer questions from anywhere, or you geek-out and have an AI chatbot do this.
- Reach people not currently shopping with you. Typically, 75% of sales are from people located nowhere near your shop.
- Have a second outlet for quitting stock.
- Have a place where you can experiment.
- Playing with a plan Bin case your shop finds itself in choppy waters.
- To learn. A website, especially your first website, teaches you so much: What people want. What they could pay. Haw awful some people are.
- To get you out of a rut. If you’ve been in your shop for ages and are mailing it in each day, a website could put a spring in your step.
- To make your shop more valuable. Having a website can make your shop more appealing when you decide to sell.
- To find a secondary brand. Could be the first step in a shop rebrand.
- To drive traffic to the shop. People will find products on your website and visit as a result, for sure.
- To give you another source of revenue that is completely unrelated to anything you do in your shop.
- To harvest email addresses. Email marketing from Shopify is a breeze.
Having a website gives people a landing page from your Facebook, Instagram and TikTok posts. This is important.
Tower Systems makes Shopify and Big Commerce POS software connected websites to help retailers find new shoppers, sell 24/7, drive in-store traffic and run more valuable retail businesses.
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