Retailers using our Point of Sale software now have access to electronic invoices from more suppliers thanks to initiatives we have taken in recent months.
Earlier this year we embarked on an education program for retail suppliers to help them understand the payoff for their businesses when they engage with retailers electronically.
While it has been a slow field to plough with some suppliers, once they get it they jump on board. Retailers and their suppliers soon unlock tremendous benefits thanks to the supplier support facilities embedded in our Point of Sale software.
We see retail as a partnership between a many stakeholders. Two of the most important stakeholders are the retailers and their suppliers. Bringing them together electronically as we do enables them to better support each other and this is reflected in the bottom line performance of the respective businesses. Further, a better relationship between suppliers and retailers supports all other stakeholders.
We are grateful for the excellent facilities we have for easily connecting with suppliers. Our line online video conferencing tools have been especially useful in this project.
The pay off for this supplier-focussed work is more sales. The word of mouth from suppliers and customers is welcome and wonderful.
We have made it easier for prospective users of our Point of Sale software to arrange a free online demonstration through new facilities at our website. Growth in online sales of our Point of Sale software made the move a natural progression for us.
Our online demonstrations are truly live and interactive, they show the full facilities of our software and take prospective users into any function they want.
While a face to face in-store demonstration is the preferred option, we are committed to giving our customers and prospects what they want and feedback tells us that more and more want online demonstrations.
In the online demo situation, we are able to have the business owner, their accountant and other stakeholders all in on it even though they may be in different locations.
An added benefit of an online demo is that it shows off how we can deliver personal and near on site contact for our customers for training or support. The infrastructure we use for an online demo is the same. WebEx, the best platform in the world for online meetings, gives us tremendous flexibility and permits live interaction with our participants.
If someone had said that we would sell a $20,000 point of sale system without meeting the sales prospect face to face or visiting their business we would have laughed. Now that we have done this many times, we know the value of this smart technology and the value of having the right infrastructure in our business to deliver a professional demonstration.
Using our Tower Systems Point of Sale software, retailers can easily market based on customer’s birthdays.
An email, text mesage or letter can be used to provide a gift voucher or some other item designed to bring the customer back to the business. The ability to harvest the marketing list is part of the marketing tools in our POS software.
In addition to providing birthday and other marketing tools, we help our customers implement campaigns to increase sales from existing customers. The key to this is understanding what these customers purchase and to know touch-point opportunities.