The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

CategorySmall business management advice

5 ways small business retailers can use POS software to help improve sales counter workflow


Here are 5 valuable and easy to implement ways retailers use our Point of Sale software (POS software) to reduce labour costs in their local retail businesses:

  1. Sales counter workflow. Smooth. Easy. Smart. Accurate. Few keystrokes. Easy for even casual staff who are not in the business often. In our POS software it is smart, efficient, streamlined and labour cost saving.
  2. Match revenue and roster. Focussing on rostering to revenue and revenue opportunity is a challenge for small business retailers. Tools in the POS software from Tower Systems help indie retailers do this with ease and consistency. These are tools retailers love as they can drive revenue reduction and / or labour cost reduction.
  3. Smart stock control including reordering. By eliminating manual processes around placing orders for replenishment stock, retailers are able to, in one place and at one time, accurately create orders based on business performance data.  By ordering based on business activity (sales) the business do working based on success rather than gut feel. A business switching to ordering from within their Point of sale system can expect to free up cash by reducing non-performing stock. This process is further improved through digitally engaged supplier relationships.
  4. Customer management including accounts and loyalty. Through computer-based customer accounts and loyalty management, the retail business is able to transact with customers accurately, in a timely manner and in a way which puts customers first.  Generating monthly customer statements, for example, could take a few minutes whereas manual processes could take many hours and face challenges with accuracy.
  5. Fact assisted decision making.  Too many retail businesses spend too much time spinning their wheels pursuing decisions because they are not using business facts to feed these decisions.  All to often we see poor business decisions made based on emotion and or ignorance rather than historical business data.  Replace the error prone and fact-less approach with a fact-based approach and a business will soon find that decisions are more right than wrong.  Retail businesses can bank on the results.

These are just 5 of the ways in which our Point of Sale software helps 3,500+ small business retailers in Australian and New Zealand to improve the management of their businesses, streamline processes and drive more efficient allocation of labour resources.

Local retailers in Australia could benefit from engaging with Halloween


I am back from a quick trip to the US – New York, Wisconsin (several small towns and Los Angeles).

It was fascinating to see the total embrace of Halloween, in all retail sectors: jewellers, garden centres, bike shops, pet shops, toy shops, homewares shops, fabric shops, gift shops, landscape businesses, bookshops, fashion stores.

While I have seen Halloween in the US plenty of times before, this time I paid attention to the range of retail businesses engaged.

Retailers in every category embrace Halloween as an opportunity for fun. They also use it as an opportunity for in-store events to reconnect with the local community.

What I saw was much more than candy and trick or treating … it was a seasonal embrace with fun at the heart. There were events, sales, photo opportunities and plenty more. Most were very local, and engaging.

Many retailers use it as an opportunity too ease into Christmas with Halloween prep starting in early September.

I like the idea of Halloween right after Father’s Day and as something prior to Christmas being put up in store. While we have done Halloween in our shops previously, in 2024 I think we will take a more US local retail approach and create something quite different for here.

I mention it today because events in-store, in any type of retail business, are vital to helping to be noticed, and attract new shoppers, and new shoppers are vital to all of us in retail.

This photo is from a bike shop / coffee shop in Lake Geneva Wisconsin. I saw people crouch down for a photo. Simple. Effective. Engaging.

There are so many opportunities local retailers can embrace with Halloween beyond what we have seen as common locally.

Bike shops, jewellers, garden centres, toy shops, pet shops, bookshops, gift shops, homewares shops, newsagents and even farm supply businesses all have opportunities in the Halloween space and I saw plenty of examples in the US recently.

In our POS software it’s a season we can help you track, too.

I am grateful for what I got to see. It was heaps fun.

Mark Fletcher
CEO. Tower Systems 0418 321 338

PS. Retail is personal and Halloween leans into this opportunity.

Advice for small business retailers on dealing with increasing retail theft


We know from the news that retail theft has increased. Shoplifting, stealing, retail theft, call it what o=you like, has a financial cost as well as an emotional cost. It can debilitate business owners, managers and team members, multiplying the total cost to the business.

Employee theft is easier to uncover, track and address than shopper theft.

Good POS software will offer proven tools for indicating potential employee theft and do this in a way that empowers business owners to act before the cost to the business is out of control.

The challenge is that many small business retail owners and managers do not use theft discovery and mitigation tools in POS software. We know because our Tower Systems POS software is well resourced in theft detection and mitigation and too often in talking with customers it is discovered later rather than earlier.

Our advice for retailers on employee theft is to use your software, check regularly, act on the indicators to see if there is something concerning there. In our case here at Tower systems – call or email – one of our senior theft mitigation specialists will help. These are people who have worked with the police and insurance companies on such situations. They will Bring that experience to the table for you.

Shopper theft, shoplifting, stealing of products is best discovered by a regular process of what we call spot stock takes. Choose several high interest product categories and every week check stock on hand. This will indicate if there is an issue. If there is not, choose another.

Having a consistent approach to spot stock takes if key to the discovery point of shoplifting.

The best deterrent is your action. Here is our advice to be known as a shop not worth stealing from:

  1. Greet people when they enter the shop. Them seeing you see them, eye to eye, will deter some people planning to steal.
  2. Have systems to collect evidence: CCTV and, when appropriate, matching POS software data.
  3. Always report people caught to the police.
  4. Write about reporting it to the police on social media.
  5. If you have camera evidence of theft but no knowledge of the name, use the photo to try and figure out the identity.

If the problem in your shop is serious and at a point where it is distressing you, consider bringing in a uniformed security guard for a week or two. While there is a cost with that, it makes a physical statement about your approach to the security of your space.

Complaining about theft is not action.

Catching someone and getting your goods back is inadequate action.

Not acting on a hunch because of a fear for what you might discover is not action.

Theft requires action. Typically in local small business retail it is costing the business somewhere between 3% and 5% of turnover. In our experience, retailers trend to not act because they are not sure where to start.

Here at Tower Systems we offer guidance to retail business owners on what to do, actions to take, processes to establish to at least get a handle on what might be happening. That is the best place to start if the business has not been acting consistently up to that point.

Free small business retail advice: Bing Business Profile. Steps you can take to be more easily found.


Further to our advice in recent emails on how to setup your Google Business Profile, here is advice on doing the same for Bing:

How to set up Bing Places for Business and Connect it with Google My Business

Yes, Bing is a thing. It is growing in popularity as a search engine. It’s leading on Ai integration and that is one reason for growth in its use.

Now, the why: Establishing a strong online presence is crucial to being found, especially by people nearby, searching on their phone. One effective way to ensure your business gets discovered by potential customers is by leveraging local search platforms like Bing Places for Business and Google My Business. In this article, we guide you through the process of setting up Bing Places for Business and offer advice on connecting it with Google My Business to maximise your online visibility.

Here is our advice, which we have followed for our Malvern store.

Part 1: Setting Up Bing Places for Business

  1. Create a Microsoft account: To get started, you’ll need a Microsoft account. If you don’t already have one, visit the Microsoft account creation page and follow the instructions to sign up.
  2. Access Bing Places for Business: Once you have a Microsoft account, navigate to the BingPlaces for Business website ( and sign in using your account credentials.
  3. Claim your business listing: On the Bing Places for Business homepage, search for your business using its name, address, or phone number. If your business appears in the search results, claim it as your own. If not, proceed to create a new listing by selecting the “Add new business” option.
  4. Provide accurate business information: Fill out the required fields with accurate and up-to-date information about your shop, such as the name, address, phone number, website URL, and category. Make sure to be consistent with the details you provide across different online platforms.
  5. Enhance your listing: Bing Places for Business allows you to enhance your listing by adding photos, business hours, descriptions, and other relevant information. Utilise these features to make your listing more appealing and informative to potential customers. These details also help when people search.
  6. Verify your listing: After submitting your business information, you’ll need to verify your listing to prove that you’re the rightful owner. Bing Places for Business offers various verification methods, including phone verification, email verification, or postcard verification. Choose the method that suits you best and follow the instructions provided. We used the phone verification and it was fast, and easy.
  7. Keep it up to date. This is important. It’s also why we outline advice on connecting to Google My Business.

Part 2: Connecting with Google My Business

  1. Sign in to Google My Business: If you haven’t done so already, sign in to your Google account and visit the Google My Business website ( to access the platform.
  2. Add your business: Click on the “Manage now” button and enter your business name in the search field. If your business appears in the results, select it and proceed to claim it. If not, click on the “Add your business to Google” option.
  3. Provide accurate business details: Fill in the required information about your shop, including the name, address, phone number, website URL, and category. Ensure that the information matches what you’ve provided on Bing Places for Business.
  4. Verify your business: Google My Business requires verification to confirm your ownership. Similar to Bing Places for Business, you can choose from various verification methods, such as phone verification, email verification, or postcard verification. Follow the instructions provided to complete the verification process.
  5. Optimise your listing: Take advantage of the features offered by Google My Business to optimise your listing. Add high-quality photos, specify your business hours, provide a detailed description, and encourage customers to leave reviews. The more complete and engaging your listing is, the better it will perform in search results.
  6. Link Bing Places for Business and Google My Business: To connect the two platforms, visit the Bing Places for Business dashboard and locate the “Connect to Google My Business” option. Follow the provided instructions to link your Bing Places listing with your Google My Business account. This connection enables seamless sharing of your business information across both platforms.

Here are some additional tips to consider:

  1. Consistency is key: Ensure that the information you provide on both platforms is consistent and matches the details displayed on your website and other online directories. This includes your business name, address, phone number, and website URL. Consistency helps build trust and avoids confusion for customers.
  2. Utilise keywords: Incorporate relevant keywords in your business description, category selection, and other fields. This helps search engines understand the nature of your business and improves your chances of appearing in relevant search results. And, you can adjust these as you go.
  3. Monitor and respond to reviews: Regularly check and respond to customer reviews on both BingPlaces for Business and Google My Business. Engaging with your customers demonstrates excellent customer service and shows potential customers that you value their feedback – even if it is negative.
  4. Add additional business attributes: Both platforms offer the option to add extra attributes to your listing. Take advantage of these features to highlight special offerings, amenities, accepted payment methods, or any other relevant details that may attract customers to your shop.
  5. Share photos and videos: Visual content plays a crucial role in attracting customers. Add high-quality photos and, if possible, videos that showcase your products, services, and the ambiance of your shop. This visual representation helps potential customers get a better sense of what to expect when visiting your business.
  6. Monitor analytics: Both Bing Places for Business and Google My Business provide analytics and insights on how users are interacting with your listings. Monitor these analytics regularly to gain valuable insights into customer behaviour, popular search terms, and the overall performance of your listings. Use this information to optimise your strategies and improve your online visibility.

Remember, maintaining an active and updated online presence is an ongoing process. Regularly review and update your information, respond to customer inquiries, and adapt your strategies based on analytics to stay ahead in the competitive online marketplace.

By following these steps and implementing effective strategies, you can leverage the power of BingPlaces for Business and Google My Business to enhance your shop’s visibility, attract more customers, and boost your local presence.

We get that this can feel daunting, time consuming and not necessarily immediately valuable. Our advice is that it is valuable, and well worth doing.

Do not pay someone to do this work for you. It’s your business, your digital shop front, your responsibility to set your own narrative.

Advice for retailers following the Google core update


Four days ago, Google announced that it had released a core update. This has implications for all businesses that are found via Google searches.

Whenever Google updates its search ranking algorithms, your website can do better or worse in the search results. It is important to watch how your website is impacted.

Google offers useful advice on dealing with the implications for a core update, including this excellent and practical advice:

We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward. To learn more about how to create content that’s successful, see our help page on how to create helpful, reliable people-first content. It has questions that you can ask yourself when assessing your own content.

This is key for any local small business retailer with a website: ensure your contact is unique, fresh, and valuable to the reader.

Our advice to retailers for whom we have developed websites connected to our POS Software is to ensure content is fresh, useful and updated as appropriate. 

We recommend against paying content farms, AI platforms or others to write content for you. If you are an expert, be the expert. Consider using your name, as a byline, on pages you have written.

Consider deleting pages that are out of date. Quality matters more than quantity.

Ensure product descriptions are your text and not that supplied by a supplier to all retailers they supply. Unique content matters.

Consider questions you answer. Do your answers on your website make you an authority? What changes could you make to be more of an authority?

Make sure page headings are relevant to the content.

Think about the humans you want to attract to your business, write for them and not for a search algorithm.

Every page on your website needs to have a human related purpose, the Google algorithms consider this.

If your business website contains any pages written by others, especially if those pages were created offshore, review them thoroughly and ensure your voice is heard, ensure the pages reflect what you want said about your business and its offers.

Here at Tower Systems we create and support POS Software for specialty retailers, and we create websites for retailers using our software. 

We are grateful to serve more than 3,000 local and independent retailers in Australia and New Zealand.

If you’re looking for new POS Software, we’d love to find out more about your needs:
Australia: 1300 662 957
NZ: 0800 444 367
Website: – where you can easily access videos of software demos and our pricing.

Thanks for reading.

Mark Fletcher
Managing Director
Tower Systems International (Aust.) Pty Ltd
ABN 61 007 009 752

PS. Your web developer may say that they will update the content on your website to leverage the Google changes. While that may appeal as a time saver, it is important that the content in your website reflects your expertise.

POS software digital receipts, roster integrations and self-checkout help local independent retailers shine


New in the Aussie made and supported Tower Systems POS software:

  • Roster integration solutions direct connected to our POS software: Tanda, Deputy and Planday (by Xero).
  • Digital receipt platform Slyp – for businesses and customers who prefer a digital record over paper receipts.
  • Shopper self-checkout using indie-retail focussed hardware and a new release of our software.

Plus, Tower Systems customers have free access to our FREE online marketplace:, a place designed to drive in-store shopper traffic. Simply tick a box and your products are listed at FindIt, helping you be found by more people.

FindIt is a marketplace where you will find a broad range of products from local small business retailers. If you prefer to shop local and shop small, FindIt is a platform sure to interest you. Retailers connect to FindIt through their Tower Systems POS software.

Local shopping is good for the local community since local businesses tend to hire locally, spend locally, source inventory locally and engage locally.

Those who care about the local community will; tend to support local businesses for these reasons.

Local shopping is a win for everyone given the circular nature of the local economy.

The more we shop where we live the more those businesses can support local community groups and hire locally.

We all benefit from this.

The other benefit of local shopping is that it tends to be at local small businesses. These businesses tend to h

Our goal is to help local independent retailers run healthier, happier and more valuable businesses. We nurture this through our POS software, our engaged customer service and through free enhancement opportunities, like FindIt.

We have demos publicly available for each specialty retail channel at You don’t have to register, give your email or your phone number to watch.

Our free marketplace for retailers using our POS software is gaining traction with Google and Bing.

We have more than 100,000 items not currently showing because of lack of images of images. Google wants images. What you can see live is products with good images and good descriptions.

To list your products for free, start by clicking here:

Small Business Retail Advice: making your business more secure


Security is important in any retail business. Over the years, in our work with local small business retailers and in our own shops we have collected advice on shop security. Here are some built point tips you may find helpful from the basic and simple to the more tech. oriented:

  1. Know how many keys there are to your premises and who has them.
  2. Keep a spare key is a safe place away from the business.
  3. Change the most powerful / valuable password for your computer software monthly and share it sparingly. Passwords should be complex. Check the strength of your password here:
  4. Keep a current data backup off site, in the cloud preferably. Regularly check that you can restore the data from your backup and that the data is current.
  5. Regularly check the use of your business software for the deletion or alteration of sales as this could indicate employee fraud.
  6. Have current reputable virus protection on all your computers.
  7. Have current reputable firewall installed on your network.
  8. Never open a zip file sent by email.
  9. Never open an email from a bank, the ATO or the police.
  10. Be discrete when talking about the business and its performance.
  11. Do not do the banking at the same time every day or every few days. Do not follow the same route. Do not carry the same bag.
  12. Have a camera system installed to get a good shot of the faces of everyone entering and leaving the business.
  13. Consider registering your CCTV with the local police – this is an option in some jurisdictions.
  14. Ensure customers can see they are being filmed.
  15. Train employees to make eye contact with customers.
  16. Train employees on emergency procedures for handling: theft, aggressive people, shoplifters.
  17. Use the full stock control facilities of your software to understand the financial cost of shoplifting.
  18. When doing magazine returns, check discrepancies weekly to understand magazine theft.
  19. Ensure your windows are not cluttered. The police advise cluttered windows are a security risk because of what they can hide.
  20. Ensure there is good lighting outside if the store is locked up when it is dark.
  21. Ensure you have the best possible sight lines of the shop from the counter.
  22. Have a no personal items at the counter policy.
  23. If you catch someone in the act of shoplifting ask them to wait in the store, and call the Police. Also (advice from NSW govt. Crime prevention):
    1. Tell them who you are.
    2. Tell them why they have been asked to stay in the store. o Advise them that Police have been called
    3. Ask the person to surrender any property that doesn’t belong to them. Remember, retailers and other citizens have no legal right to search a person.
    4. Most importantly, do not put yourself at risk.
  24. Have a clear refund processing policy and ensure all employees are trained on this.
  25. Track all sales by employee code.
  26. When hiring: ask if applicants agree to a police check, check their references, do not hire friends of employees, explain your commitment to zero tolerance re employee theft.
  27. Have an employee theft policy in full view.

Some of this may read like common sense. We continue to be surprised when hearing of a business that has experienced a security breach that has not considered most of what is on this list.

Develop your own list. Check it regularly. Follow your own advice.

We are a POS software company, making and supporting POS software for specialty retailers in Australia and New Zealand.

Bankable Advice for Small Business Retailers


Engaged local small business retailers know that everyone’s got an opinion on how to run a shop. But what’s the best advice for small business retailers?

Here’s our top 7 tips, based on our own experience and decades of working with small businesses in providing POS software and even running shops ourselves:

  1. Use your data. Your POS software can tell you a lot about your business, from what products are selling to how often your customers visit. Use this data to make better decisions about your inventory, marketing, and staffing. yes, this sounds boring. But, it’s true. How your business has performed can be the best guide as to how it could perform.
  2. Connect your systems. The more you can automate your processes, the less time you’ll waste on manual tasks and the more accurate your data will be. less keystrokes = less mistakes = time saved = better business decisions.
  3. Look under the hood. Good POS software can give you insights into your business that you might not even know you need. Ask your POS software company what kind of data their software can track and report on.
  4. Set goals and measure performance. What do you want to achieve with your business? Once you know your goals, you can track your progress and make sure you’re on track. Our POS software can measure and report on valuable local retail business goals.
  5. Reorder what sells. Don’t waste time and money on products that don’t move. Keep an eye on your sales data and reorder the products that are selling well.
  6. Place products together. People often buy products that go together, so place them near each other in your store. This will make it easier for customers to find what they’re looking for and increase your sales.
  7. Train your staff. Make sure your staff know how to use your POS software and how to provide excellent customer service. This will help you create a positive shopping experience for your customers and keep them coming back.

Following these tips can help you run a more successful and profitable small business. Use your data, connect your systems, and look under the hood!

Now, for some extra advice:

  • Be customer-centric. Put your customers first and everything else will fall into place.
  • Be innovative. Don’t be afraid to try new things and experiment with different marketing strategies.
  • Be persistent. Success doesn’t happen overnight. Keep working hard and never give up on your dreams.

Tower Systems is grateful to serve 3,000+ local independent small business retailers in a variety of specialty retail channels.

Small business retail advice: How to manage community group donation requests


Requests from schools, charities, and other local community groups can be a challenging, difficult, for small business retailers. If you don’t have a structured approach, you’ll end up giving away a lot for little or no return.

Guilt is a powerful emotion, and some representing charities and community groups know this. Take a beat and think through how you want to handle such requests in advance of them coming your way. If you have a process you can deal with the requests consistently and with less stress.

Here’s our advice for local small business retailers on handling community group donation requests:

  • Manage your philanthropy like any business activity. Decide how much money you’re willing to donate each year, and then stick to that budget.
  • Get on the front foot. Write to community groups at the start of the year and ask them to submit a proposal if they’d like your support. This way, you can choose the groups that are a good fit for your business and your community.
  • Support the groups that support you. Look for groups that have members who are also your customers. This way, you’re helping both the group and your business.
  • Let your shoppers choose. If you offer discount vouchers, you could let customers donate their vouchers to a local group. This is a great way to get your customers involved in your community giving.
  • Reward engagement. You could offer a discount to customers who are members of a local group. This would encourage them to shop at your business, and it would also support the group. This is critical advice. There has to be a commercial benefit for your business if you are to be able to help these community groups into the future.
  • Educate groups about good engagement. Let groups know that you’re looking for ways to work together to benefit the community. You could ask them to do things like promote your business on their social media pages, or write about you in their newsletters.
  • Write about your engagement. Once you’ve chosen the groups you’re going to support, write about it on your website and social media. Don’t be boastful or arrogant, be grateful. This will help to raise awareness of the groups, and it will also show your customers that you’re committed to giving back to the community.

Remember, your giving should serve both your heart and your business. By following these tips, you can make sure that your donations are a valuable investment for both you and your community.

Here are some additional tips:

  • Be clear about your expectations. Let groups know what you’re looking for in a partnership, and what you expect from them in return.
  • Be professional. Even if you’re dealing with a small community group, it’s important to be professional in your dealings with them.
  • Be grateful. When a group partners with you, be sure to thank them for their support.

By following these tips, you can build strong relationships with community groups and make a real difference in your community.

Why this advice from our POS software company matters.

Every day we connect with small business retailers about their businesses, through our help desk, in sales situations and elsewhere. Owning and running a local small business retail shop is challenging, time-consuming. Coming up with fresh ideas is hard. It’s necessary though. The ideas we share here are things we have tried, and found to work.

Small business retail advice: nurturing happiness in your shop


Let’s talk about happiness in retail, in local small business retail especially.

There’s no doubt that being happy in your work makes a big difference to your overall wellbeing. And in retail, it’s especially important to be happy, because your mood can rub off on your customers and your colleagues.

But happiness isn’t something you can just decide to feel. It takes desire, planning and commitment.

Here are a few tips for finding, nurturing, and managing happiness in your local small business retail shop:

  • Create a happy place. From music to scent to shop layout to lighting to things shoppers can engage with, make decisions that lean into happiness. These are physical things you can control, things that can easily tell everyone in the shop that this is a happy place. In our view, this first tip is by far the most important.
  • Have good data. This might sound boring, but good data is essential for making informed decisions about your business. And when you make good decisions, you’re more likely to be happy with the results.
  • Be in control. Don’t let suppliers or other people push you around. Use your data to make your own decisions, and don’t be afraid to stand up for yourself.
  • Price for margin and turn. This means setting prices that will give you a good profit margin, but that will also sell quickly.
  • Lean on others. Don’t try to do everything yourself. Build a team of happy and talented people who can help you run your business.
  • Set your narrative. In your marketing and social media, be positive and optimistic. This will help to create a happy and welcoming atmosphere for your customers.

Of course, there are also some more practical things you can do to create a happy retail environment.

Happiness is good for business, and it’s good for you. So make sure you’re taking steps to find and nurture happiness in your retail shop.

Cheers! 🍻

P.S. Don’t forget to smile! 😃

Why this advice from our POS software company matters.

Every day we connect with small business retailers about their businesses, through our help desk, in sales situations and elsewhere. Owning and running a local small business retail shop is challenging, time-consuming. Coming up with fresh ideas is hard. It’s necessary though. The ideas we share here are things we have tried, and found to work.

Small business retail advice on how to handle and leverage low margin products


We know that low margin, high volume businesses can be tough. The traffic is good, but the profits are slim. And it can be hard to know how to make the most of those low-margin products and services.

How do we know this you ask? Here at Tower Systems we serve thousands of local small business retailers. This provides us with broad experience. It is surprising the crossover value of knowledge across retail channels. As well as helping retailers leverage our POS software we are grateful to share this business management advice.

No, back to low-margin products and how dealing with them can feel challenging for small business retailers.

Don’t worry, we’re here to help. We’ve put together a list of five must-do things to leverage your low value traffic.

  1. Place at least one offer or stand at the door. This is a great way to catch people’s attention as they’re leaving. Make sure the offer is clear and relevant to people walking in or walking by.
  2. Use a portable table for pricing stock. This is a great way to keep your stock looking neat and tidy, and it also gives you a chance to upsell other products to customers as you are pricing items.
  3. Pitch other products to customers who are buying low-margin items. This is a great way to increase your average order value. Like, use the traffic of low-margin product to sell other things.
  4. Have an offer at the counter that’s unrelated to the low margin purchase. This is a great way to tempt customers into impulse buys.
  5. Establish a floor unit to guide counter traffic. This is a great way to showcase your products and services, and it also helps to keep your customers moving through your store.

Oh, here’s a bonus tip. Offer a sample, a taste, or a feel (if appropriate). People engaging with a product are more likely to purchase. We have seen this happen in a. range of different types of retail businesses.

We know that these tips might seem like a lot of work, but they’re worth it. By following these tips, you can increase your profits and make your low margin, high volume business more successful.

If you need any help, we’re here for you. We have awesome tools to help low margin, high volume retailers, and we’d be glad to give you some practical advice.

Why this advice from our POS software company matters.

Every day we connect with small business retailers about their businesses, through our help desk, in sales situations and elsewhere. Owning and running a local small business retail shop is challenging, time-consuming. Coming up with fresh ideas is hard. It’s necessary though. The ideas we share here are things we have tried, and found to work.

Thanks for reading.

Advice for small business retailers on the best value approach to decision making


How decisions are made in local independent retail businesses can determine the value of those decisions, the consequences on those decisions.

Too often in our work with small business retailers we have seen decisions based on emotion rather than evidence.

The POS software we make for specialty small business retail collects and curates business data that can inform decisions. New have seen wonderful and valuable success flow in retail businesses that make decisions based on evidence is this data.

A common situation of poor decision making is buying stock. Too often we see small business retailers buying because they like a sales rep or because they like the look of something when their own business data indicate that buying that stock is not the right move for their retail business.

In our POS software we make it easy for local retailers to access this data about stock performance, we make it easy for them to have the evidence of their own data to better inform decisions they are considering. retailers who do this, who rely on the evidence in their own business data, tend to run more successful and valuable retail businesses. They tend to enjoy their businesses more too.

Buying stock has to be black and white: will this decision make money for the business in the time that the business needs? As a retail business trades using POS software like ours it builds up knowledge in its trading, knowledge that can be accessed, analysed and understood by the POS software itself to make it easy to see the right stock buying decisions to make.

We upset a retailer a while back when they happened to mention that products from a supplier were not working for them. They were unhappy when we showed them their own data that disagreed with their opinion. It turns out that their opinion was based on a dislike of the manager of the supplier business. They were letting their emotion get in the way of facts. The situation turned out well, the business made more money as a result.

If you are in retail to be successful, we urge you to make decisions based on your business evidence. Our POS software can help. We back its facilities with terrific training and customer support materials that are easily accessible.

We love helping local small business retailers make good decisions. It’s something that makes us feel good.

We are grateful to serve more than 3,000 local and independent small business retailers here at Tower Systems. Our POS software community is diverse and very much appreciated by us for their support and feedback.

The advice we share here comes from our years of engagement with them and our own experience as engaged retailers ourselves.

Advice for any local small business retailer who thinks closing their shop may be the only option


As small business retailers, we understand the overwhelming obstacles and uncertainty that can cloud our vision of the future. When faced with the prospect that closing our doors may be the only option, it’s essential to pause, gather data, and separate fact from emotion. In this article, we offer a beacon of hope by exploring the opportunities hidden within the evidence and guide you towards finding a path forward for your business.

Let’s start with pause. While the situation may feel hopeless, go for a walk outside, regardless of the weather. Walk, walk and walk. Look around. Breathe. Sit. Take a moment. Clear your head.

Unveiling the Opportunities Data as a Compass: Amidst the chaos, it’s crucial to gather and analyse data—the backbone of informed decision-making. Dive into your sales records, financial situation, and local economic circumstances. Focus on the facts, not the emotions or hearsay. Within the evidence lies potential opportunities obscured by obstacles and uncertainty.

Breaking free from the “end is near” mindset requires a strategic shift. Instead, concentrate on four key areas that can turn the tide:

  1. Attracting new shoppers
  2. Increasing the purchasing power of existing shoppers
  3. Maximising revenue from your current offerings
  4. Reducing costs without compromising quality

Seizing the Opportunities Attracting New Shoppers: In the realm of local retail, attracting new customers can be challenging. However, introducing a completely new product category can be a game-changer. Choose something captivating and unique that aligns with your interests and appeals to the local community. To succeed, position the new category well in-store and leverage social media to create buzz. Look beyond your existing network for advice and be the local expert in your chosen category.

Encouraging Increased Spending: To encourage existing customers to spend more, implement a smart loyalty program and create a welcoming store environment. By offering incentives and personalised experiences, you can build stronger relationships with your customers, boosting their loyalty and spending. Our discount vouchers are fast and easy to implement. Customers love them.

Optimising Profitability: Increasing your profit margins can have a significant impact on your bottom line. Explore opportunities to charge slightly higher prices or find ways to improve your sourcing and procurement processes. Even small improvements in gross profit percentage can yield substantial benefits.

Navigating the Journey Embracing Proactive Planning: The key to a successful turnaround lies in early action. Instead of waiting for obstacles and uncertainty to block your path, anticipate change and cultivate assets that can be deployed when needed. Look beyond the immediate horizon and be proactive in your planning, ensuring you’re prepared to adapt and thrive.

Cost Reduction as a Piece of the Puzzle: While reducing costs can be a viable strategy, it’s rarely the sole solution. In well-managed businesses, costs are often already optimised. Although cost reduction can play a role in the overall strategy, it’s important to focus on holistic approaches that address revenue growth and customer engagement.

Reaching Out for Support: If the thought of closing your shop becomes overwhelming, remember that you are not alone. Reach out to fellow retailers retailers who are willing to listen and offer advice. Reach out to us. Together, we can navigate these challenging times and discover new avenues for success.

In local small business retail, challenges and uncertainty are inevitable.

By approaching these obstacles with data-driven decision-making, a proactive mindset, and a focus on attracting new shoppers, maximising customer spending, and optimising profitability, a brighter path forward can emerge.

Remember, you have a community of fellow retailers ready to lend a helping hand. Together, let’s build resilient and thriving businesses.

Advice for local indie retailers on how to thrive through the valley of death of retail: June – August every year


June, July and August are tough months in many local shops, independent shops. There is no major season, and, it’s winter. Brrr. Some who have been in retail for ages call these months the months of death.

This year could be tougher because of interest rates and the penchant in newsrooms for stories negative about the economy and the future.

Here are 7 ways you could make these three months work for you.

  1. Be happy. Make the shop bright, happy, smelling good and sounding good. Good lighting. Have a candle burning. Have an awesome playlist. Make your shop a place people enjoy. And, reflect this in your social media posts.
  2. Pitch your offers consistently: discount vouchers, buy x cards and get a card for free. If you have value offers, pitch them in-store as well as on your socials.
  3. Google My Business. Post several times a week. Be found by people nearby searching for what you sell.
  4. Christmas in July. Get out any Christmas related stock you have and sell it off. Heck, host a Christmas party to launch it. Load the sale with other stock you’d like converted to cash. Consider a local charity or community group connection.
  5. Bring in something new, something you’ve never sold before, something you thought you’d never sell. Challenge yourself to reach new shoppers. Launch it with an event. Put on some drinks and nibbles. Give people a reason to come out.
  6. Get a second opinion on your business performance. Gather your data and ask someone to look at what’s working and what’s not. It could be that fresh eyes help clear a better path ahead for you. We gladly help retailers with this.
  7. Pitch occasions like you would seasons. Bring together cards, gift bags and gifts to make it easy for people to celebrate: new home, baby arrival, engagement, wedding, congratulations and, yes, even sympathy. Choose one for a week or two and bring all the options together. Sometimes we have to show people what to do. The best opportunities here are the ones other retailers ignore.

Our point with this list is that this valley, June, July and August, separates retailers. Those who do well tend to be engaged, they tend to embrace opportunities to make their own success.

What’s this got to do with POS software? Plenty. Here at Tower Systems we serve a community of local indie specialty retailers. Our interest in their businesses reaches beyond our software and for they use it. We share ideas and inspirations to support their businesses because we want local indie retail to thrive.

Small business retail advice: if you think the only option left is to close your shop for good


We get it. Sometimes, the road ahead can have so many obstacles and the air is so heavy with fog that a pathway can be hard to find.

In any indie local retail business you can collect a ton of obstacles and feel surrounded by fog if you are drawn to the end is near talk and have your business rooted deep in out of date practices.

If you feel like closing is your only option, we are writing this for you.

Stop. Take a month to first of all breathe. That;’s important, breathe, take in the outdoors. Find a calm. Then, collect data – your sales data, your financial situation information, local economic circumstances. Gather all the facts together, and go over them – not the emotion, the hearsay – stick to the evidence, the facts.

Usually, in the evidence, there is opportunity. The challenge is that often opportunities cannot be seen because of the noise of obstacles and fog. That’s why we say stop, get your evidence and sit with that.

Our hope is that in your evidence there is sufficient opportunity to find a path forward for the business, and for you.

Turning a situation away from closing is my only option can only come about by one or a mix of:

  • attracting new shoppers
  • getting existing shoppers purchasing more
  • making more from some of what you sell
  • reducing costs

It’s pretty simple when you read the list. The hard part is the action, that’s where retailers can get stuck. We mean, attracting new shoppers is difficult, especially in small business where the levers we can pull are limited.

The best way to attract new shoppers in any local retail business is to introduce a completely new product category, to represent it well in-store and to pitch it appropriately on social media.

Your existing suppliers won’t have helpful advice in this area because they are your existing suppliers. You have to look outside your current pool of advice and influencers and look outside what people know your shop for. Choose a category that is fun, appealing and for sure traffic-generating. Ideally, it will be something not easily found locally, something that interests you. That last bit is important because one way to drive traffic for a new category is to be a bit of a local expert.

We get that it may be challenging to find the energy and money to make things work with a new category. If the survival of your business matters you’ll find a way.

The best way to get existing shoppers spending more is through a smart loyalty mechanic and having a shop people enjoy.

The best way to make more from what you sell is by charging more or buying better, or both. Don’t go crazy. A modest increase in GP% could work wonders.

Key to the success of any turnaround is starting on the road early, before fog and debris block the past. It’s important to all of us who own businesses to be looking well ahead, over the horizon, cultivating assets we can deploy when we think change may be needed.

Before we leave the topic we want to touch on cutting costs. That’s a common approach to saving a business. While it could help, rarely in our experiences serving many local indie retailers have we seen cutting costs alone be enough to save a business. Sure, it can be in the mix, but it alone is not enough. And the truth is that a well run business has trimmed costs already.

If you think closing your shop is the only option, reach out. There are plenty of indie retailers who will listen, and offer advice if you’d like it.

You are not alone.

Oh, and this all matters to us because we only serve local indie retailers, and we own and run local indie retail businesses ourselves.

How our POS software helped a retailer free up $20,000 in their local shop


The Insights Dashboard in our POS software serves up curated data in a thoughtfully selected range of topics sure to interest any retailer. The software does this work in the background with little human engagement.

In one retail business recently, the software reported on the financial value to the business of what’s not working. Like any engaged retail business owner, if you show them, prove to them, using their own business data, what’s not working, they will act. This retailer did. That’s where the $20,000 comes in. They converted dead stock to cash and replaced the space and inventory investment with stock that is working.

The insight was serves by our POS software. It was pushed to the retailer. They didn’t have to seek it out or wonder if there was something to see. No, our software figured this is interesting and important, here it is, here is a problem, and an opportunity.

That’s what the Insights Dashboard in our Tower Systems POS software is all about. The insights are genuine, up to date and for your business, based on your data. The software seeks to help you leverage your own data to make more money in your business, make fewer mistakes andiron a more successful and enjoyable business.

While some POS software focusses on transacting, we go further, we go beyond transacting and we do this to help deliver genuine value to our customers.

The Insights Dashboard in the Tower Systems POS software is designed by and for retailers. It is outcome-focussed, targeting actionable data that any retailer, regardless of business training, will understand and leverage for the success of their businesses.

Since the launch of the Insights Dashboard we have heard from retailers about their use of it, what it’s showing them, the actions they have taken. It is wonderful hearing these stories as each one shows that POS software can be more than a glorified cash register, that it can make a real difference to the performance of a local retail business.

Here at Tower Systems our focus is on helping local indie retailers run more enjoyable and successful businesses – beyond a marketing pitch, we are keen for them to live it, feel it, and want more. It’s what we want ourselves in retail businesses we own and run.

Your local Aussie newsagency is likely not the business you remember


Many Aussies think of the local Aussie newsagency as a papers, magazines lotteries and car shop, around the corner, close, a bit dark, run by someone old, carrying a bit of everything, expensive for some things, probably out of date for today.

That’s the narrative pitched in too many stories. It’s out of date, many years out of date.

The local Aussie newsagency, the one serving where you live, is most likely not like that old narrative. It’s changed.

We made this video Tuesday for one of our own newsagency shops, to promote it on social media as well as YouTube. Below we explain how we made the video and, more important, why we made the video.

We took the photos on my iPhone and used to assemble these, add text and lay music underneath. All up it took less than 10 minutes. I share these details to illustrate how easy it is for anyone to make a video like this.

Now, the why.

This video is important as it is us pitching a narrative for this shop. For decades, the narrative of the local Aussie newsagency has been controlled by others. Today, in 2023, the narrative about our shops is rooted in decades ago. It is out of date. It challenges our relevance. It does not help us.

We wanted to have a crack at recasting the narrative for this one shop in a suburban Westfield centre in the bayside area of Melbourne. While for sure we are biased, we think it’s a good video that does re-cast the narrative for this newsagency, while at the same time making a statement about the channel, calling for others to see us differently and not as others so wrongly and ignorantly pitch us.

We’d love to see more newsagents do this, make videos and other social media content that pitches our businesses with a fresh and relevant to 2023 narrative. Points about lottery jackpots and the major seasons are predictable, expected. The more we play outside of what is expected the better for us, the more we are likely to attract new shoppers to our businesses.

As we noted above, this video took less than 10 minutes all up. There are plenty of platforms you can use to make videos just like this one. While we pay a commercial licence for, there are others out there that are free.

As for the products we chose to highlight, plenty are made in Australia. In fact, half the air time of the video features Australian made, small business sourced, products.

We want to call out the final frame. This features a pair of colourful stud earrings on a card that says you inspire me. That is a very deliberate choice to pitch that message at the close of the video.

Hopefully all this background is helpful enough that other newsagents create content to recast the narrative of not only their newsagency businesses but the channel more broadly.

But back to the video. In 24 hours it passed 20,000 full views thanks to a nudge through the YouTube ad platform. Tonight, Friday night, it’s at 37,000 full views. That’s 37,000 people in the area of Melbourne I targeted who watched the video in maybe the first newsagency pitch they had seen in years.

We appreciate it’s not call to action advertising. It’s not intended to be. As we wrote above, this is about the narrative relating to the Aussie newsagency.

Here’s a footnote about why we’re writing about this here at a blog for our POS software company.

Tower Systems is not your average POS software company. This video speaks in a small way to that, it shows us engaged beyond the software, in service of one of the local small business retail channels in which we serve.

The advice in this post could relate to any of the specialty retail channel s in which we serve.

The most important question every local indie retailer needs to ask themselves regularly: am I making money


I was talking with a retailer the other day and was surprised to discover that they are advised of the profitability of their business twice a year, when their accountant meets with them, and even then, the information relates to a trading period from two or three months prior.

They have no processes in place to track and report profitability more frequently. They are not looking at GP% mix, say, weekly, looking for trends.

Their reasoning is that the accountant is the expert and that as the retailer they do not have the skills to understand the business performance at that level.

Not knowing business profitability at more frequent intervals and close to the actual performance is a problem for any business.

Gross profit is the pot from which the business pays rent, employees, loans and the owners. Not managing that in a timely manner can see a business slip away.

Too often I see local independent retailers get caught in a narrative no one has any money or the economy is really tough or we’re busier than ever or no that doesn’t sell. More than half the time the statements are checked with business data, which is rare in itself, the statements are not supported by the business data.

My point here is that what matters more than anything else about retail business performance is what business data report, your P&L, profitability reports from your POS software, your evidence. Your business data will guide better business decisions. Waiting a month or two for an accountant to provide their take on what they see is too long.

If you own a local retail business you need to be serious about your business data as it sets you up for trading profitably and selling more easily when that time comes.

So, are you making money in your shop?

Seek out that information and establish processes for you to have easy access to the information regularly. If you are not making money, your only option is to make changes in the business. There is never a real barrier to making such changes.

Fixing profitability starts with knowing where you are at.

Footnote: too many local retailers are drawn to gurus and smooth speaking experts when they ought be more locally and practically focussed on their business. Data is a boring topic, but it is the solid foundation on which valuable local small business retail success is built.

Retail management advice: how to encourage a deeper, more valuable, shopper basket in local independent retail


Every retail business can sell more to every customer. This is easy when you have good business data curated by your POS software and use this to make good business decisions.

Making more money from every sale starts with good POS software for this will show basket depth, allied product opportunities and things to avoid. It’s smart to start with what is real in your business and to leverage this to greater success.

In a many retail businesses, the top ten or so selling items will account for between 30% and 50% of revenue of the business.

Look at the top sellers report in your POS software and concentrate on the top selling items. Answer these questions about the top ten selling items from the last three months:

  1. Do you have appropriate impulse purchase products located on either side of each top item?
  2. Are the top items spread through the store, to maximize customer throughput?
  3. How often do you move the top items?
  4. Do you have the top ten items in multiple locations?
  5. What impulse purchase items do you have at the counter which will appeal to customers who purchase any of the top ten items?
  6. Has the list of top ten sellers changed in the last year? If so, how have they changed and what can you learn from this.
  7. Are there products which you do not currently carry which you could add to the store to sell with the top ten sellers?
  8. Do customers who purchase the top ten sellers ask for any other items?

The idea embedded in these questions is that you use the top ten sellers, or top twenty or top thirty, to focus your attention on items with which you can work to achieve more sales in your business.

By focusing on the top sellers and what you can sell with them you can increase the size of the average shopping basket.

If you can’t see opportunities for achieving more sales by placing products next to or with the top sellers then speak with your team and speak with trusted customers. Don’t rest until you unlock suggestions to try.

If what you try does not work, try more products. I know of retail businesses which have spent months finding add on items to work with their top sellers.

The key to this project is proper use of your Point of Sale software.  You need this to identify the top selling items and to track the success or otherwise of your project to sell more with your top performing stock lines.

There is plenty of additional money to be made from your top sellers. Invest time and attention on this project and get ready to bank the results.

If this all seems simple, it is. We have used this approach successfully in our own shops over many years. We run the shops to give us practical retail experience, so we can better serve our POS software customers.

Tower Systems is not your average POS software company.

Small business retail advice: Your USP, Unique Selling Proposition, sets you apart, underpins the value shoppers see and feel in your business


In his 1960 book, Reality in Advertising, Rosser Reeves, a respected US advertising executive, introduced the world to the concept of the Unique Selling Proposition, USP for short.

Reeves defined USP in an advertising context:

  1. Each advertisement must make a proposition to the consumer: buy this product and you will get this benefit.
  2. The proposition must be one that the competition either cannot or does not
  3. The proposition must be so strong that it changes consumer behaviour.

In the 1960s and 1970s, the concept of a unique selling proposition evolved from being essential to advertising to being essential in business. Finding your business USP was considered mission critical to businesses, retailers especially. Businesses drifted however and forgot about the importance of a USP.

Jack Trout told us just a few years ago that it was as relevant today. In 2000, he said that a Unique Selling Proposition was mission critical in business in his aptly titled book Differentiate or Die.

Differentiate of Die. There is no doubt about the call to action in the title, no doubt about the consequences of inaction.

Yet many retailers, for the most part, have remained still in the face of an onslaught of competition.

Retail is complex, challenging and changing rapidly today. The differences between competitors fewer. Retailers are surrounded by competition and it grows by the day. Yet many have remained still and done nothing.

Smart retailers are re-acquainting themselves with the writings of Reeves and Trout and leaning about the mission critical imperative of having a Unique Selling Proposition.

Differentiation could be service, products or location or a combination of these. Differentiation will most likely not be price as anyone can match this easily. Price is, after all, the last line of defense in any business battle. That said, there are some major price-focused success stories – Wal-Mart for example. It is rare in an independent retail situation.

To develop your USP, engage with your employees and other stakeholders. Take your time. Determine what you and your business stand for. Following open and honest discussion and debate, the USP around which everyone in the business can willingly congregate will emerge.

A good USP will not require an advertising campaign to communicate. It will become obvious through actions and decisions. By living the USP in every facet of the business you soon become seen as unique by shoppers and this can drive excellent word of mouth and success for the business.

While differentiation in retail is more important today than ever thanks to today’s economic conditions, the approach to the challenge is the same as in the 1960s.

if you are not sure where to start when considering your USB, look at your POS software and the data it curates about your business for in that data will be insights into your points of differences things you can cultivate to have a stronger USP.

Your POS software is a good place to start as your shoppers show you through their behaviour what they like and don’t like about your business.

Tower Systems offers this small business retail management advice because we are retailers too. we use our POS software every day and have done so for many years.

We serve local specialty retailers with locally made and supported POS software created in service of a defined range of retail channels.

Tower Systems is not your average POS software company.

5 ways retailers can use the POS software from Tower Systems to pitch value to shoppers


Plenty is being written about the economy at the moment and it is negatively impacting consumer confidence. There are things you can do with the Tower Systems POS software to show your business offering value to shoppers, and thereby nurturing more value for you.

And here in this post, value means the value shoppers perceive in dealing with your business. You could also use the term savings.

While value can be about price, it is often not as straightforward as that. Something could cost more but it could last longer or you might get more pieces than if you pay a lower price or there may be some other add-on that drives value.

While our POS software offers many ways retailers can pitch value to shoppers, here are 5 ways retailers can use the POS software from Tower Systems to pitch value to shoppers:

  1. Discount vouchers in Retailer are a perfect way to pitch value. A dollar amount discount is better understood than points. You can set the vouchers up in a way so costs are covered by benefits. Show your shoppers what they can save.
  2. Offer to fund raise for local charities, community groups and clubs. They could give their members a card that gets them, say, a 5% discount off purchasing from you while also earning for the charity a 5% donation. The goal here is to bring new shoppers into your business.
  3. Offering a coffee card type discount of, say, buy 9 and get your 10th free for habit-based purchases, like coffee, pet food, cards, magazines, fertilizer etc. can help nurture shopper stickiness to your business.
  4. Bundling products together into something that only your business offers can pitch a value proposition unique to your business.
  5. Volume pricing, where the cost of an item decreases as the quantity purchased increases, can help shoppers save and you sell more.

Your software offers more ways of pitching value to shoppers than these, and it helps you systemise pitching value. Being consistent about this is key to it working for you.

Consider this list of 5 a starting point, a jumping off point for exploring other ways for your business.

Tower Systems offers business management advice like this to all of its POS software customers, taking the POS software help desk experience beyond the technical and onto the shop floor, to help our local small business retailer customers to themselves get more value from their use of our POS software.

7 ways retailers can use POS software from Tower Systems to help improve the value of their business


When we talk about the value of a retail business we mean what the business is worth when it comes time to sell, which is dependent on the profitability of the business as reflected in the profit and loss statement.

Value is the key business measure here and while there can be non-monetary value perceived by the owners and other stakeholders, it is the value as seen by others, as through P&L results that is the common measure.

Using POS software from Tower Systems, retailers can drive value. Here are 7 ways they can do that:

  1. Dead stock. In the average indie retail business, dead stock is equal to around 3% of turnover and often around 12% of total current inventory investment. Using our software, it is easy to identify dead stock. That’s the first step to converting it to cash.
  2. Stop running out of stock. Selling out of items that will sell costs the business  money.  In a small retail business we looked at recently, sell-outs cost more than $3,000 in a year, or $1,500 in gross profit, all because of poor re-ordering management. Your Insights Dashboard has this information.
  3. Bloated roster. Some prefer to spend money on people, so they have time to themselves for relaxing, golf or to sit in the back office, where no customer purchases from. We often see a bloat cost equal to around 10% of the roster.
  4. Wrong trading hours. Some stay open too long while others are not open long enough. Either way has a cost to the business.
  5. Being blind to theft. Theft in local indie retail costs on average 3% – 5% of turnover. Our software can help you see it, track it, and mitigate against it.
  6. The wrong product mix. GP% is a key measure of retail business performance. Often, we see retailers chasing transaction volume and not watching and chasing GP%. Growth in business GP% is often more valuable than transaction growth.
  7. Reordering. Ordering based on data reduces mistakes. It’s better, too, than letting a supplier order for you. The software can help you with reordering, so there are fewer mistakes, fewer sell-outs, less dead stock.

This list is incomplete as our POS software can help cultivate value in plenty of other ways. We created this list to provide our customers with a starting point, some low hanging fruit.

We shared the advice with our customers via our regular customer email and our regular print newsletter. This is another example of the proactive approach we take to guiding our customers to achieve more from their use of our POS software.

While, for sure, our help desk answers support questions and helps with technical queries, we often go beyond with business advice that crosses the intersection of the technical; aspects of the software and the use within a retail business of the software to better serve the business and its owners.

7 ways retailers can use POS software from Tower Systems to help improve the value of their business is all about showing our POS software user community ways they software they already have can be used to help cultivate business value.

POS software EFTPOS machine options that help small business retailers save money


A modest Aussie gift shop was paying more than $9,000 a year for their POS software from a US company by way of EFTPOS fees. They went with the company because the software was free.

It was only when they needed the software to do something that it did not do that they started looking around.

The owners of this awesome local gift shop were shocked to discover that switching to us cut their POS software and EFTPOS costs in half. It was a bonus that our software had the additional facilities they were seeking.

The cost of ownership of POS software is something retailers need to consider if they are required to use EFTPOS services provided by their tech company.

There may be circumstances where it works well operationally and financially. There will be other circumstances where it does not.

This is why we say to local small business retailers, do your research, be sure you understand the total cost of ownership. What is pitched as FREE is unlikely to be free as every company needs to make money.

EFTPOS machines connected to POS software are a valuable tool. Partnering with a POS software company that connects with multiple EFTPOS machines offers the retailer choice and from choice flows competitive opportunity.

Tower Systems connects with multiple different EFTPOS machines through its POS software. retailers choose what is right for them. The company has offers available, retailers are also welcome to choose their own. The key is to make an informed decision about what is right for the business.

And, thanks to smart POS software EFTPOS machine integrations, charging a surcharge can be done, mistakes are reduced, end of shift reconciliation is easier and handing EFTPOS transaction queries is managed with ease. The EFTPOS machine POS software integrations from Tower Systems serve many different retail channel requirements.

The key, though, is retailer choice.

As our gift shop customer found, the saving could be worth thousands of dollars to the bottom line of the business. “Who’d have thought that something promoted as free cost more than something not wormed as free”, the gift shop owner commented to us after making the shift and experiencing the significantly lower operating cost.

We own and run retail shops ourselves, where we use our own software. We see first hand the value of getting a core cost such as EFTPOS fees right for the business. We know that smart retailers appreciate choice. That’s what we offer a Tower Systems, choice.

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