A small business retailer POS software connected website can be a hungry beast

A constant piece of advice we provide to our small business retail POS software customers who whom we have developed POS software connected websites is that websites are a hungry beast.

While the technical process of connecting your Retailer software to a Shopify, magento or Woo Commerce website, developed by us or someone else, is straightforward and the data flow of inventory details and images easy to establish, maintaining the site requires work.

Here are some tips from us designed to help you manage your website(s) for success. These tips are based on our own experience of developing sites for our businesses:

  1. Ensure your website stands for something. It could be that your online presence is through a different name or brand to your retail shop, to help you reach more people. The best websites stand for something clear, easily understood.
  2. Ensure your product photos are good.
  3. Don’t load all your shop stock on the website. Too much stock makes a website challenging to navigate.
  4. Get your shipping right. Like it or not, people want low or no cost shipping from online.
  5. Know your pricing model. You need to decide if you want online to be break even or loss making.
  6. Keep your content up to date, fresh.
  7. Offer multiple forms of payment.
  8. Fulfill orders quickly.
  9. Answer questions quickly, and completely.
  10. Work ion your website regularly … i.e. several times a week.
  11. Promote the website.

If you’d like a quote from us about having a website developed for you, consider completing ourweb questionnaire form.

Tower Systems undertakes web development in Australia, out of our head office based in Hawthorn, Victoria.  This local and easy access serves our customers well in that we can answer questions and bring to the table our own local retail business management and operation experience.

Or POS software connected website solutions cover many different retail channels and offer myriad facilities and experiences on which prospective customers can draw in considering their plans.

We also provide practical advice and help to retailers who are keen to resolve questions on management of their website once they are up and running. This blog post provides some insight into the knowledge and services we provide in this area.

POS software co. Tower Systems at Magento developers conference in Las vegas

We have four people at the magento developers conference in Las Vegas this week, networking and learning more about opportunities for further enhancement of the awesome POS software integration to Magento offered by Tower Systems.

Leveraging years of experience with Magento, Tower Systems benefits from experiences like the Imagine conference in Las Vegas through networking with peers, learning about enhancements from experts and from seeing the accomplishments of others in presentations.

We have been attending the Magento developers conference for years and benefiting from each event.

Our POS software integration with magento delivers a wonderful e-commerce solution for small business retailers, providing to them website facilities linked directly to their POS software system, sharing a common pool of inventory – with the retailer having complete control over what is shared to the website and what is not shared.

By bringing management and tech leads to the Magento Imagine conference in Las Vegas we have the right people in the room to soak up tech, marketing and management insights that are being shared here. This multi-disciplinary approach provides best broad based outcomes for our customers. Were think it is good for our business too.

We have development many websites in magento, delivered to retail businesses awesome Magento based POS software connected webstore solutions, helping small business retailers to easily and successfully sell online and thereby reach a broader range of shoppers for their business.

Online is critical today and Tower Systems through its POS software webstore connected POS software leveraging magento helps small business retailers to easily, effectively and successfully compete.

Small business retailers can benefit from the retail management experience at Tower Systems experience that helps deliver a more retail focussed solution.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

The Tower Systems web development team is Australian based, working out of the company’s head office in Hawthorn. This is important as many web development businesses are overseas. While you might have a locally based contact person development too often is done overseas, leading to challenges with delivery and usefulness.

POS software Xero integration makes online LayBy and much more easy for small business retailers

newsXpress Southland is a card, gift and collectibles shop in the sprawling Westfield Southland shopping centre in south east Melbourne.

With rent increasing faster than foot traffic to the 300+ store shopping centre, the manager of the business needed to connect with shoppers outside.

Online was the obvious choice but time was limited. The goal was to find a solution that enabled the business to get online without any additional management or accounting time involved.

Xero partner Tower Systems provided an integrated Point of Sale software solution for in-store and well as online. This seamless link, coupled with complete xero integration, provided the time-saving solution the business was looking for.

“In the first six month, online revenue passed A$75,000”, commented Jayden Norton, Manager of the store.“This is a direct bottom line benefit for the business as there is no additional labour cost and no capital expenditure.”

“We could not have done this without the xero link as that enabled us to effectively open a second outlet without what in the past was additional accounting or bookkeeping cost.”

As the business has become more familiar with the Tower Systems and xero solutions it has evolved the online offering to be more comp0etitive against big retailers in the online space.  This has seen click and collect and online LayBy launched.

It is with online LayBy where the business has benefited from the xero integration in that the shopper is able to pay over time, interest free, and the retailer is paid immediately. There is no additional accounting or bookkeeping work involved as the data flows from the website to the POS to xero without being touched by human hands.

A shopper adds items to their shopping cart, they select online LayBy, provide basic instant credit check data and fine the application approved or otherwise in seconds. The retailer is paid less a small handling fee with the finance company taking full responsibility for collecting payment.

With click and collect, the payment is handled online. This works best as to commits the shopper and turns the in-store visit to an easy collection. Experience has shown this is what shoppers prefer rather than having to worry about payment in-store. It also means one person can purchased while another can collect, with appropriate secure authority.

Doing this, flowing data from shopper through to xero in this way eliminates mistakes that can be made when data is re-keyed. It also saves considerable time and this is a tangible business benefit.

“Control and transparency of data at each step in the line is key for our business because like any small business every cent of margin is important” commented Jayden Norton. “The solution needed to be easy and neat for us and for our customers. Xero was a key part of achieving this.”

In addition to the xero integration, Tower Systems POS software integrates with Shopify, magento and WooCommerce – the three leading e-commerce platforms in the world. The web development team at Tower has enhanced these to offer a multi-store solution whereby independent retailers can trade under a single branded website rather than needing their own website.

“The xero integration is the back-office piece where real labour costs are reduced”, commented Gavin Williams, Tower Systems COO. “We only sell to independent small business retailers in selected retail niches such as bike shops, jewellers and garden centres. Having the xero integration is vital as they are all competing with big business and every saving, no matter how small, is loved.”

Tower Systems is an Australian based POS software company currently serving in excess of 3,500 small and independent business retailers. The company can be explo9red at www.towersystems.com.au.

Tower Systems owns newsXpress Southland.

More POS software connected websites launched

We are grateful to be able to share the launch of more Tower Systems POS software connected websites. These are websites developed by our Melbourne Australia based web development team.

Facilitating the flow of product data to consumer-facing websites, the Tower website / POS software integration provides indie small business retailers tools they need and can use to find new shoppers for products and services they sell.

Our latest sites include one for a butcher, another for a niche gift shop and another for a collectibles business.

With development options including Shopify and Magento, our web team is able to serve broad needs from the simple to the complex, the easy to the comprehensive that serve not only selling but other services online as well, representing the business across their range.

In our suite of website connected POS software solutions we have jewellers, newsagents, gift shops, homewares shops, fishing / outdoors businesses, produce businesses, pet stores and more. The diversity in our specialty portfolio is terrific and beneficial to all of our customers.

Being the one-step shop for POS software and for retail business website development means we can streamline development, data flow and commercial outcome access. This is where we can deliver terrifically for our customers were think.

Developing locally matters in that we help the local economy and we leverage local business knowledge. We think this is even more important as when you look at it, all retail is local. People want local knowledge and local service. Local businesses can deliver – if their web front door is sensitive to local needs and practices.

Thanks to our partnerships with Shopify and Magento, we are able to leverage worldwide tech best practice with a local business practices overlay. We actively participate in training from Shopify and Magento at their international developer conferences and enhance what we have learned with our deep local business knowledge. This helps us bring home solutions that are commercially astute and valuable for our customers.

The Tower Systems POS software ecommerce solution portfolio is well established. It is delivering terrific benefits to our customers as they seek new customers in a competitive commercial environment.

A POS software alternative for Neto POS software customers

Neto POS software was in the news recently with Neto customers complaining about unexpected price hikes from Neto that were impacting their businesses. This could be a challenge for small business retailers on tight budgets and now having to find additional funds to support their use of the Neto POS software.

Daniel Kofoed, owner of Golfers HQ, says his monthly bill will increase by 218% from $88 a month to US$199 ($280), not including currency conversion costs. “As a small business owner, it’s just not something I can absorb,” Kofoed, who has been a Neto client for six years, tells SmartCompany. “An increase in costs in an ever-competitive market where customers are demanding lower pricing is discouraging your average small-business owner from going into business,” he says. “It’s price gouging their loyal Aussie clients.”

We don’t know if our specialty retail business Point of Sale software is better than the Neto POS as we have not used Neto, nor have we seen the software functioning. So, this post is not about whether Neto is good or not. What we do know is our approach to pricing, customer service and customer communication.

We know where we stand and what we do.

We are proud to be available when our customers need us. We are proud to be transparent on any pricing change.

For example, when we last increased our support fees, a less than CPI increase and our first in two years, we provided several months notice and the opportunity for customers to lock in support coverage for the next year and the pre-increase price. Tower Systems can help Neto POS software customers with an alternative POS software solution that is available for a fixed price, a certain price, that businesses can budget for and count on.

While the best outcome here would be for Neto to reconsider their pricing situation, to provide its Neto POS software customer price certainty in the context of that whey had already budgeted.

Tower Systems has delivered price consistency to its customers for many years.

Retailers choosing the Tower small business specialty retail POS software can rent, purchase outright or lease the software. Annual software support coverage is optional. Customers can pause software support coverage and restart at a later date. These cash flow management options are appreciated by customers. Anyone interested is considering the Tower Systems solutions can see the software in-store.

Tower has retail professionals who will come to the shop and demonstrate the software, comparing it function for function. If we do not think our software is a good fit for you, we will say so.

Talk to one of our experts about an obligation free personal demonstration of our POS software to see if we could be a fit for your business.

  1. VIC / SA / WA:Tim Batt 0401 833 917 tim@towersystems.com.au;
  2. NSW / ACT / TAS:Nathan Morrison 0417 568 148 nathan@towersystems.com.au;
  3. QLD / NT:  Justin Randall 0434 365 789 justin@towersystems.com.au.

Magento POS software connection helps indie retailers sell in-store and online

Tower Systems has partnered with Magento e-commerce for years, delivering seamless connectivity between Magento and the Tower Systems Point of Sale software for independent specialty retailers.

Our Magento skills are broad and mature, having started with the product back in the days of Magento 1. Today, we with with the latest release, developing stand alone websites for retailers as well as Point of Sale connected websites for retailers, primarily small business retailers.

We have websites that connect to a single shop as well as sites that connect to many shops, representing online as a single face for these multi location businesses. The solutions are varied, strong and commercially focussed, delivering strong solutions in the e-commerce area, helping small business retailers attract and serve shoppers who otherwise may never set foot inside these businesses.

Connecting small business POS software to magento delivers to the businesses useful and robust solutions, solutions that serve them well, enabling business worth and focus as the find new customers and explore new online approaches to retail.

The Tower Systems Magento development is done 100% within Australia. This matters as it ensures that a more locally focussed and appropriate solution is provided to local retailers.

We think local Australian development of POS connected Magento websites matters to local Australian small business retailers.

Tower Systems is committed to local development for local businesses. Our developers understand retail in Australia and New Zealand. We leverage that to deliver practical and valuable business outcomes.

From simple websites to complex multi business solutions, the Tower Systems web development team for retailers is skilled and capable of delivering valuable solutions.

To find our more about our web development services, speak with a local Tower Systems sales person. They can point you to successful sites from us that are live and transacting today.

Here are some of the store linked websites we have developed:

  1. www.beanieboosaustralia.com
  2. www.popvinylsinaustralia.com
  3. www.willowbears.com.au
  4. www.willowbearsworldwide.com
  5. www.ittybittysinaustralia.com
  6. www.charliebearsinaustralia.com
  7. www.ezitask.com
  8. www.sendmytask.com

This is a small selection of websites created by Tower Systems. Our web development skills are diverse. Our SEO and SEM skills are fine-tuned, to help you get the notice for your website.

To find out more about our POS software connected websites, please reach out to us.

POS software connected Shopify e-commerce for small business retail

Tower Systems offers Shopify e-commerce solutions for small business retailers, connected to its specialty retail Point of Sale software.

Developed in-house using Shopify developer experts, Tower Systems is able to deliver a seamless Shopify POS software integration, serving the needs of the physical retail shop as well as serving the online shopper opportunity.

Our Shopify website solutions for retailers include those pitching services, selling online, answering shopper queries, making appointments and more.

Developed 100% in Australia, our website solutions are fit for purpose for Aussie retailers. There is no translation issue. No wait for overnight offshore development. No language barrier. No design aesthetic challenge. Being Australian designed and developed matters for small business retailers who want to connect with Australian retail shoppers through Australian retail businesses.

In terms of online shopping, local really does matter.

This is the Tower Systems difference: locally developed POS software and locally developed Shopify websites, to help local retailers, leveraging our own retail business management experience along with our comprehensive tech skills including web development skills.

Our POS software integrated websites serve a single inventory database between physical store and online store.

The Tower Systems web development team is skilled in WooCommerce, Magento and Shopify. The company has plenty of sites it can show in a live portfolio of successful e-commerce sites, serving shoppers in Australia and internationally.

Small business retailers can benefit from the retail management experience at Tower Systems experience that helps deliver a more retail focussed solution.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

But best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

The Tower Systems web development team is Australian based, working out of the company’s head office in Hawthorn. This is important as many web development businesses are overseas. While you might have a locally based contact person development too often is done overseas, leading to challenges with delivery and usefulness.

Tower Systems can help Neto POS software customers deal with the price rise

Neto POS software was in the news this week with customers complaining about unexpected price hikes.

Daniel Kofoed, owner of Golfers HQ, says his monthly bill will increase by 218% from $88 a month to US$199 ($280), not including currency conversion costs.

“As a small business owner, it’s just not something I can absorb,” Kofoed, who has been a Neto client for six years, tells SmartCompany.

“An increase in costs in an ever-competitive market where customers are demanding lower pricing is discouraging your average small-business owner from going into business,” he says.

“It’s price gouging their loyal Aussie clients.”

Kofoed, as well as two other business owners SmartCompany has spoken to, say they intend to write letters to make price gouging complaints to the ACCC over the price hike.

While the best outcome here would be for Neto to reconsider their pricing situation, to provide its Neto POS software customer price certainty in the context of that whey had already budgeted.

Tower Systems has offered price consistency to its customers for many years. Retailers choosing the Tower POS software can rent, purchase outright or lease the software. Annual software support coverage is optional. Customers can pause software support coverage and restart at a later date. These cash flow management options are appreciated by customers.

Tower is able to help small business retailers who have decided to leave Neto POS to switch to its POS software. The company has a structured process it follows to achieve this. The process is consistent across various POS software packages that Tower can help small business retailers shift from.

Anyone interested is considering the Tower Systems solutions can see the software in-store. Tower has retail professionals who will come to the shop and demonstrate the software, comparing it function for function. If we do not think our software is a good fit for you, we will say so.

We don’t know if our software is better than Neto as we have not used it. What we do know is our approach to pricing, customer service and customer communication. We are proud to be accessible when our customers need us and transparent on any pricing change. For example, when we last increased our support fees, a less than CPI increase and our first in two years, we provided several months notice and the opportunity for customers to lock in support coverage for the next year and the pre-increase price.

Talk to one of our experts about an obligation free personal demonstration of our POS software to see if we could be a fit for your business.

  • VIC / SA / WA:Tim Batt 0401 833 917 tim@towersystems.com.au;
  • NSW / ACT / TAS:Nathan Morrison 0417 568 148 nathan@towersystems.com.au;
  • QLD / NT:  Justin Randall 0434 365 789 justin@towersystems.com.au.

Latest POS software update delivers new features to small business retailers

Tower Systems released another terrific POS software update to small business retailers two weeks ago.

This latest software update is 75% made up of enhancement requests from existing users of the software. These changes have come about as a result of the transparent, customer-driven, suggestion platform where any customer can make suggestions and invite others to support them.

This update, like all of our updates, has gone through the research, assessment, development, testing, beta release, tweaking and documentation processes, through to commercial release. This approach delivers to our customers a more stable beneficial product.

Also, our customers get to choose if they want the update. We don’t force it on them, ever.

POS software from Tower systems continues to evolve to be commercially and usefully relevant to our small business retail customers.

Church bookshop and church business / church store POS software

Church stores and Christian bookshops have unique needs when it comes to POS software and webstore connected POS software.

Tower Systems is grateful to serve a variety of Church owned shops across Australia and across faiths with our POS software. We have been doing this for years, learning more with each new customer we bring on. And, yes, church owned bookshops, stores and businesses are customers. Their needs are the same and the help we can offer is the same.

Along the way, we have fine-tuned our software to serve these businesses, to help them with their mission. This has resulted in better software from us, from which all of our customers benefit through POS software updates.

We serve the Christian bookshop / church store marketplace with terrific POS software, offering POS software, inventory management, webstore connection, subscription management and other solutions for these church community businesses.

Our handling of the GST and other factors have helped us deliver a solution of value and appreciation to the committees that run these businesses.

The needs of church owned businesses are unique and require thoughtful attention. This goes beyond the software itself and into the implementation in the businesses. We have a gentle and inclusive approach that ensures that all stakeholders within the church organisation are served.

Our accounting software integration, especially to Xero, makes our POS software solution for church stores appealing as it reduces the bookkeeping overhead and serves into the need for transparency when it comes to church funds. These are important factors.

Within our business we have team members with valuable expertise in serving the needs of church owned businesses. This expertise is leveraged to offer our church business customers complete insights into business operation options using our software.

We have been grateful for opportunities to speak at church business conferences and other events, to outline what our software does and to share how the software can be used to further the mission of church owned businesses.

Church and christian bookshops and related businesses are another niche served by Tower Systems. This is what we do, we tailor our POS software to serve the unique needs of specialist retailers so that they, in turn, can serve their specialist mission.

In terms of acquisition, we are used to presenting to committees and being patent while volunteers go through a selection process. Our sales team members answer all questions and demonstrate the software as often as needed so that everyone responsible is comfortable they have the information necessary to make the right decision.

What the Tower Systems POS software offers, what it does

The POS software from Tower Systems is a comprehensive and flexible Point of Sale software package offering facilities in many areas of retail business operation. It has evolved over many years and have been enhanced thanks to generous support and advice from small business retailers.

The software have been re-written from scratch as new technologies have evolved for more efficiently serving the needs of the software and the businesses that use it.

The software offers plenty, including…

  1. POS sale scanning. Scanning product barcodes.
  2. POS sales using user configured touch buttons for fast and easy selling.
  3. Selling by weight.
  4. Selling by measure.
  5. Selling by fractions.
  6. Tracking sales by employee, by time of day, by day of week, by time and date, by supplier. There is plenty of flexibility into slicing and dicing the sales data for views you can love and learn from.
  7. Control over the look and feel of the Point of Sale screen.
  8. Control over the look and feel of receipts. In fact, you have extraordinary control over receipt design – to serve the visual representation of your business that you want.
  9. Smart receipts that add value to the customer experience with local knowledge, care instructions and more.
  10. Customer receipts that contain a $$ discount off the next purchase if loyalty engagement is achieved.
  11. Structured end of shift process to reduce mistakes and more easily track fraud.
  12. Employee theft mitigation controls.
  13. Inventory control.
  14. Multiple price levels for products. You can see by account type, business type – allowing you to be different to different customers.
  15. Multiple customer types.
  16. Customer marketing facilities to enable targeted marketing.
  17. Importing supplier stock files.
  18. Importing supplier invoices.
  19. Exporting orders.
  20. Generating orders based on sales.
  21. Four different and valuable types of loyalty facilities.
  22. Comprehensive business performance reporting.
  23. Customer age controls.
  24. Serial number tracking.
  25. Repairs management.
  26. Product manufacturing management.
  27. Multiple POS terminals in a store.
  28. Multiple stores connected.
  29. More than 100 reports with extraordinary options to facilitate insights into the business performance.
  30. Marketing by purchase history, account type, categories and more.
  31. Business intelligence interface – key business data when and where you want to access.
  32. Linking to Shopify, Magento and WooCommerce.
  33. Linking to Xero, MYOB and more.
  34. Linking to suppliers.
  35. Linking to EFTPOS terminals to cut time, keystrokes and mistakes.
  36. Linking to scales – government authorised.

This list is not complete. To find out more, to find out how it fits with your specific type of business, contact us.