The coffee card type of approach to loyalty where you clop or stamp the card wiht each coffee to track when a shopper is due a free coffee is old-school.
Ion seconds and thanks to a quick scan using our POS software small business retailers can easily track who is due what. This is time saving, more accurate, safer and beneficial to customer and shopper.
This is another part of the awesome loyalty facilities in our POS software. It is another way we help small business retailers compete in the tough loyalty stakes.
Another valuable loyalty / up-sell tool is BUY X GET Y.
The “buy x, get y” pitch is a common offer in retail businesses, especially those that sell everyday items such as pet food, magazines, garden mulch and other consumable items.
In the Tower Systems software loyalty facilities you have access to a powerful and configurable BUY X GET Y facility. You can use this to track shopper engagement and ensure proper rewarding of the free product at the right time. This is an excellent tool for driving shopper loyalty without the usual manual overhead of clipping cards or managing other processes. You can also report on the reward at the right time back to the supplier to ensure you are compensated for giving away the free product. Indeed, you have various detailed reporting options.
The BUY X GET Y facility has been developed with retailers in several channels as well as with suppliers to those retailers to ensure it meets the requirements of both business participants.
The total loyalty package in the Tower Systems software is comprehensive, flexible and tuned to offer retailers choice through which they can serve their own situation with confidence and success.
We love hearing how our POS software customers embrace the awesome retail loyalty facilities in our POS software. In calls and emails customers tell us terrific stories of success they have had and continue to have with the expansive and valuable loyalty tools in our software.
Here is one message we received last week:
Not sure how to tell the entire team what I think and you are still my go to man at Tower.
We started discount vouchers about 2 months ago and your support team has put up with my questions and been very calm and collected with me.
The Vouchers are fantastic and most people lose the bits of paper so % redeemed is poor ( good for me !! ) but people REALLY appreciate this and love the idea. When someone comes in with a bunch of vouchers and gets
$ 10 off they are so pleased !!
Great idea and something that you can definitely ask any stock feed store to phone me about if you want – I think it gives us an edge.
Here is another email:
I have to say I am shocked at how well the discount vouchers have gone. I know I said I was not interested but as soon as someone spent $50 more in the shop because of a $2.00 voucher I was sold. Now I push them every time and they easily pay for themselves. You have made this old man very happy.
The loyalty facilities in our POS software are awesome. This is because they were developed closely with retailers. These are not tech facilities developed in a lap. No, they were developed on the ship floor over time, tried and tested. This is what makes them truly useful.
In our own retail experience, which sees us competing against major retailers in a Westfield shopping centre, several shoppers have stated they prefer Discount Vouchers over the rewards programs of our competitors.
We are confident that Tower Systems’ Discount Voucher facilities can help you:
The b beauty is you can call the vouchers what you like. We use the term discount vouchers as it makes sense to most. However, our customers can change the name label in seconds.
Tower Systems helps thousands of small business retailers with awesome software and even better customer service. This is service that goes beyond what is usual. It is a terrific point of difference that has evolved through years, decades, of service.
Beyond our personal one on one help desk services, here are other services we offer to retailers who use our POS software.
Our software support coverage is comprehensive. Our Tower AdvantageTM software support coverage includes:
We are not your average POS software company. Our user experience is nurtured through respect and professional contact every day, beyond the usual Monday to Friday work day. We’re here to help is the motto we live and work every day.
Subscriptions are bigger than ever in retail and our POS software is ideal for handling subscriptions. We are expert in the area and have solutions to suite a variety of needs.
Subscriptions can take multiple forms and payment can be handled in multiple ways. They can be a powerful way to cement a relationship with a shopper for the long term. They can also offer you a wonderful gift to sell to someone. Indeed, subscriptions can be as long-term valued and appreciated by your business as they can be by your customers.
Thanks to flexibility, power and that the software we sell is made and maintained by us, we have capacity to serve the subscription need in retail in multiple ways.
If you offer subscriptions in your shop or offer subscription services in one way or another, talk with us as our retail management software may be suited to your needs. For sure we will let you know if our software does not meet your needs.
Tower Systems helps retailers tap into wonderful and current day subscription opportunities.
When you do a Google search for our company, Tower Systems, POS Solutions comes up high in the results. This is unfortunate as it misrepresents our company.
We have nothing to do with POS Solutions. They are a different company with different owners, thankfully, in our opinion.
Tower Systems has a proud tradition of serving small business retailers in Australia and New Zealand with awesome POS software that we have 100% developed. yes, this is local POS software for local retail business needs.
Our support is local too. The support is provided by humans working in our Melbourne head office, in the inner suburb of Hawthorn. You can come visit us and see for yourself the wonderful team we have here providing human based support for small business retailers.
We are proud of our software and our support and grateful that is is very different to what POS Solutions sells. This is why we say be careful when you do a Google search for us and see POS Solutions in the result. They are not us.
Our POS software serves a bunch of different retail businesses. We have different versions for each type of retail business. We dive deep into the needs of each retail business as we try and make sure that our specialty software is genuinely special for the needs of our customers.
Here are some of the things that matter to us and through which we serve the needs of our customers:
We love opportunities of demonstrating our POS software in a head to head comparison with the Retail Express POS software.
We are happy to visit businesses to show our software on the table next to Retail Express. Function by function this type of comparison is really valuable as it lets the software speak for itself. Comparison is useful as there you are in control from a user perspective.
Our service is personal. If you are interested in our software our if you purchaser our software, we visit your business. This personal approach is ideal for comparing our Tower Systems POS software with retail Express. We are happy to be there the same time as Retail Express. This approach puts the customer, you, at the heart of decision making. It allows you to make a decision based on the facts.
We have not used Retail Express just as Retail Express has not used our software. We cannot, therefore, speak to comparison knowledge. This is why we suggest a head to head in-store comparison. You pick a function and we will show you how our software works and you compare the exact same function with Retail Express. This is a perfect opportunity for you, to be sure that you are choosing the software that is right for your business.
Tower Systems today serves in excess of 3,500 customers. These are all small business retailers in selected retail channel niches. Our software is socialist for each of these retail channels. We continue to tailor it deeply to the needs of each of these retail channels. This provides a better and more personal outcome for the retailers in these channels. This is also a reason we are happy for a head fro head comparison with Retail Express.
To book in an obligation-free in-store head to head POS software comparison with Retail Express call us, email us or visit one of our local offices. We;d love an opportunity to personally show you what we do and help you compare our POS software with POS software from Retail Express.
CALL A TOWER NEWSAGENCY EXPERT TODAY: VIC/SA/WA – Tim Batt 0401 833 917; NSW/ACT/TAS – Nathan Morrison 0417 568 148; QLD /NT– Justin Randall 0434 365 789.
Here at Tower Systems we create and support POS software, Point of Sale software, specifically for small and independent retail businesses in Australia.
We only work with small and independent retail businesses. This keeps us focussed on these types of businesses rather than confusing focus with big businesses.
We develop what we sell. This is our software. Created over many years. Regularly enhanced to keep up to date with technology and capabilities. By selling what we develop we know what we are doing, we know it is current and we know how we can change it if needed.
This is not overseas software made to look local. This is not software backed by an international call centre.
We are local and focussed 100% on local businesses. This is what local small business retailers look for in a business partner. It is a Tower Systems difference that is valuable for our customers. We love the point of difference and focus on it ourselves.
About Tower Systems
Tower Systems International (Aust) Pty Ltd was established in 1981 by Mark Fletcher.
The company was created to develop specialty software for small businesses in selected vertical markets. It remains true to that mission today.
Mark remains the owner and Managing Director. The company has a strong leadership team across the technical, customer service and creative areas, ensuring it is not reliant on a single person to lead the business.
Tower Systems develops and supports retail management software to over independent 3500 small business retailers across Australia, New Zealand and the Pacific in a limited number of retail niches, channels.
We employ 35 information technology professionals working out our company offices in Melbourne, Sydney, Brisbane, Adelaide, and Auckland.
We develop and support our own retail management software as well as cloud based e-commerce sites. We stand by what we offer.
Our development team is made up of qualified and skilled software developers. They are managed by a committed Software Development Manager with years of experience with our software.
Many Tower clients have been with the company through a variety of retail businesses, choosing Tower again and again. We value long term relationships and this is reflected in our customer retention rates.
We are grateful for the feedback from people who have seen our recent video where we share insights gained from visiting the Amazon Go store in Seattle twice this year. This is an extraordinary shop, built by an extraordinary business.
In this video we explain what we saw and try for context for small business retailers.
We have been helping another small business retailer deal with the fallout of their use of an offshore web developer to create their e-commerce site. The costs have been significant and the hurt to the business considerable.
Anyone who asks us is told: our advice for website development is to use a local web development business, one you can meet with, one you can visit, once you can call locally, one who understands your needs and situation.
Offshore web development can appear cheaper. In our experience, it is not cheaper for once you have got everything right and fixed, the cost can be considerably higher. Here is where costs can escalate, here are issues we have resolved with offshore developed websites:
Like business software, with website development you get what you pay for. So, we say, let the buyer beware.
Our web development approach is local, structured, transparent and engaged with the customer at all steps. Being a POS software developer and a web developer, through separate teams in our business, we are skilled to bring to market an integrated and valuable solution, based on local business needs.
To find our more about our web development services, speak with a local Tower Systems sales person. They can point you to successful sites from us that are live and transacting today.
Here are some of the store linked websites we have developed:
This is a selection of sites created by Tower Systems. Our web development skills are diverse. Our SEO and SEM skills are fine-tuned, to help you get the notice for your website.
Professional web development takes time. Time has a per hour cost. IT professionals are paid well. Going for the cheapest price for website development could mean that you have gone with a business that cuts corners or has most of the work done offshore.
Since your website is your business calling card to the world it is not something to cut corners with, it is not something to take offshore for a saving today. A good source of business for us is replacing offshore developed sites.
The quote we will provide will be comprehensive and completely based on the needs you outline to us.
Tower Systems is thrilled to announce the commercial release of a major software update that is packed with valuable software enhancements, some of which will help small business retailers to find new opportunities.
Every one of our customers can choose when they install the update. They can do this with the full and complete knowledge of what is in the update. No surprises. No unexpected changes. They are 100% in control. We think this is important.
Fyll documentation of what is in the update has been released along with training and management advice. All accessible 24/7, so our customers go into this with will and focus.
This is how we do business: transparency, clear communication, with our customers in control.
It is a Tower Systems difference.
Included in the information pack on the update is videos we have shot in house explaining some of the new facilities, how they work and the commercial leverage they offer.
While our customers engage with the latest update, we are well into working on the next release. Good software constantly evolves.
We are grateful to our customers for their engagement and feedback.
All retailers, want shoppers to spend more in each visit and to come back more often.
Yet most retailers are uncomfortable overtly engaging with shoppers to get spend more in a visit or come back sooner.
Years ago, the thought was that a shopper VIP card or points based loyalty program was the way to go. Today, with such programs commonplace, their value is diluted.
There is talk among shoppers of loyalty fatigue – they are doubting the value of cards and programs where real rewards are not what was first offered.
Change the game: front-end loyalty
Instead of making shoppers accrue points that are then converted for cash at some future stage, why not offer cash-based rewards earlier, from the first purchase?
This approach is called front-ending loyalty. It brings a reward to the front in an effort to engage shoppers in additional purchases sooner.
It’s an approach that can encourage those who do not shop with you to purchase something else right away, to get the value of the cash discount offered.
Regular shoppers can spend the cash discount right away or come back within any time limit you set.
We started trialling this front-end loyalty strategy in February 2013 in several retail businesses. We did it using the Discount Vouchers facilities in the Tower POS software.
Building the basket
From the first day, in my own shop, we saw shoppers changing behaviour.
One customer came in to purchase a specific item. When I handed him the receipt I point out the voucher offering $2.00 of his next purchase. He was not a regular and so spent the $2.00, and more, right away on another item. He received another voucher and so purchased a third item. In all, he spent three times as much as the original purchase – all because of the Discount Vouchers he received.
Around 33% of all vouchers redeemed are used the day they are received. This shows customers building the basket – adding to their purchase that day as a result of the voucher. This makes each visit more valuable to us.
Bringing shoppers back
33% of redeemed vouchers are used within seven days and the remaining 33% are redeemed up to four weeks after issue, bringing shoppers back.
There is real evidence now from hundreds of retailers supporting these claims.
Here’s another real story: A few months ago, a customer came in and used a voucher she had picked up a couple of weeks earlier. She was happy to get $5.00 off a $65.00 item she wanted. This purchase resulted in another voucher so she bought another item for $29.95.
This customer said her friends had been recently talking about VIP cards and how they were useless. She then told them about us.
Changing how shoppers interact.
In another instance a customer was considering a $250.00 item but decided they could not justify the expense. They purchased some smaller items, spending $25.00.
On receiving a $5.00 voucher they turned around, immediately, and bought the $250.00 item.
We asked what happened. The answer was I don’t know. I needed permission I guess and the $5.00 did it.
This is a true story and there are many more like it in hundreds of retail businesses.
The key about discount vouchers is they change shopper behaviour, usually immediately and valuable for the business.
Indeed, discount vouchers are a game changer for many retail businesses, large an small, city and country.
We love hearing the stories of success from your customers.
You control the business rules
Like any good loyalty program, you need good levers with which to drive shopper engagement and to deliver the benefits to justify the investment.
The Discount Vouchers facilities have this.
You control the amount of each sale you are prepared to give away on the voucher.
You control the products the voucher can be used for.
You control how long the voucher is live for. I suggest 28 days but I have some retailers setting this at 90 days.
Helping your business
With most retail businesses running a loyalty program using a points based approach and only targeting long-term customers, adoption of this front-end loyalty approach can provide you with a genuine point of difference.
It is easily managed through the Tower Systems software and is backed by excellent management reports. This makes implementation and management easier than the old approach.
I’m confident this fresh approach to loyalty is a game changer for any retail business. The control you have enables you to easily manage the cost and the value you gain from the program.
This really is a new approach to bringing shoppers back sooner and getting them to spend more with you.
The success we have described here continues today, in 2018. Excellent incremental growth, wonderful business rewards, leveraged through shopper rewards.
POS SOFTWARE IS ONLY PART OF OUR STORY.
We help retailers grow their businesses.
When I started Tower Systems I wanted it to be more than a regular POS software company. I knew we would only sell to independent small retail businesses and only develop software for specific retail niches.
I also knew I wanted us to help beyond the software itself.
On an average day, we help retailers buy better, discover theft, improve efficiency and increase the average basket size.
We train our front line people in business so they can help your business. They are not your usual POS software help desk people.
We also help by creating marketing collateral, like this new poster we created in-house for fishing and outdoor businesses that use our software:
Or this one for pet stores:
Let us show you our POS software. Email firstname.lastname@example.org or call for an obligation free demonstration:
We are proud to serve 3,500 specialty retailers with our software.
Tower Systems International (Aust.) Pty Ltd
M | 0418 321 338. E | email@example.com.
We are in Auckland next week meeting with customers and potential customers in New Zealand. We are regularly in NZ thanks to a strong user community of small business retailers using our software.
Our NZ customers have easy access to on-site training as well as support, through a toll free number provided to all.
Handling all New Zealand Inland Revenue reporting and tax requirements, our NZ POS software is terrific for retailers in the various specialty niches in which we serve. It has been thus for many years, since we first entered the NZ marketplace.
While we are in Auckland next week we will meet with business partners who provide local hardware sales and support, offering small business retailers the comfort they want for the maximum uptime.
Retail in New Zealand is different to Australia in several interesting ways. While we will not detail them here for competitive reasons, the differences are valuable to us as in meeting them we make our software more valuable in Australia and other countries in which we work.
We are grateful to our NZ customers for their engagement and support. They help make us a better POS software company.
The annual stock take in retail businesses has been a thing of the past for years. While plenty of shops run stock take sales, there is no need for the annual count that the sale is supposed to make easier.
The ATO agrees that a business does not have to do a stock take as long as it consistently follows structured business processes that track all incoming and outgoing stock and that there are scheduled checks to ensure the accuracy of stock on hand data.
There was a time when small business retailers would have to bring in external stock takes and pay hefty fees for counting, sometimes needing to be closed while this was done.
Today, however, with good POS software and good business practices the business can provide a stock listing that meets ATO reporting requirements and saves the business that end of financial year time soak.
Tower Systems can help small business retailers with the software and the business processes that support the software in its accurate and timely use.
Following the businesses processes we train small business retailers on also helps reduce dead stock and cut other costs businesses find when stock is not managed professionally.
Tracking goods as they come in and are returned or sold is an effective part of a stock take. As is an ad-hoc stock take of part of the business. These and other tools in ur software make it easy for a retail business to be able to produce an accurate stock on hand list in a format required by the ATO.
For our customers who li certainty of a stock take we have excellent facilities in the core of the software for achieving this. We make it easy and certain. We do it in a way that any retail employee can participate in undertaking a stock take. Plus we do it so that the business can trade while the stock take is under way.
No matter how you approach ensuring stock on hand data is accurate, Tower Systems is able to help any small business retailer … save time, save money and feed better business decisions.
For years now Tower Systems has helped church and christian bookshops run more efficient businesses with smart POS software that serves some unique needs in these businesses.
Thanks to the flexibility in our POS software we are able to offer solutions in areas that everyday POS software does not cover.
Serving in this way helps the church and christian bookshops serve those they help – back in their organisations as well as in the businesses where they offer a unique range of products backed by specialty knowledge and experience.
Offering this through POS software and backing it with web connect opportunities, Tower Systems is able to deliver a specialist grade service with software for these unique organisations.
We have customers in the christian / church bookshop space around Australia and have had for some years, with new customers joining ing us in this unique and valued area.
This is another example of our speciality POS software that is small business and locally focussed. Our openness to enhancement helps us serve these organisations and we gratefully engage at every opportunity. This leads to recommendations of our software between organisations, for which we are most grateful.
From handling GST appropriately to providing added value at the transaction level to supporting flexibility in payment options, we help church and christian organisations serve their flock with smart POS software that is fit for purpose in their business operational areas.
Tower Systems is used to working with community focussed organisations that are run by committee and under a tight budget. We work with them in a way that is appropriate to their structure and in a timely manner that suits their local needs. We have reference sites that can speak to this and what we have done for them in this area. Groups like these are another niche in which we serve.
Our personal training and 24/7 support access are also appreciated buy this community of POS software users.
See the software live. Contact us for an obligation free demonstration: Email: firstname.lastname@example.org. Call: toll free 1300 662 957. SA / WA / VIC: Tim Batt. 0401 833 917. QLD / NT: Justin Randall. 0434 365 789. NSW / ACT / TAS: Nathan Morrison. 0417 568 148. Check us out online: www.towersystems.com.au.
We are thrilled to have just passed acceptance testing for another major integration between our POS software and a very significant service provider in Australia.
This is a new integration for us and them. We are in a small pool of first to market POS software companies.
More will be announced after easter when their corporate marketing campaign kicks into gear.
We are thrilled to be innovating for our small business retail customers in a part of their business that is ripe for enhancement.
Does your website display nicely across mobile devices of all screen sizes? If not, you could be losing sales to frustrated users | #retail #webdesign #smallbusiness #smallbiz #retail #local #POS | www.towersystems.com.au
Tower Systems has announced details of free POS software training for April 2018 for retailers using its smart POS software:
Meeting Name: 10 ways to save time and money using retailer
Date: Wednesday 4th April
Description: 10 different ways you can free up time and money in your business using retailer.
Meeting Name: Understanding the End of Shift Reports.
Date: Wednesday 11th April
Description: Why is the End of Shift important? How do I check my settings are correct? What do the reports mean? And what parts of the report do I need to use for my accounting.
Meeting Name: Top 10 mistakes in Retailer and how to fix them
Date: Wednesday 18th April
Description: Let us show how to fix some common mistakes in Retailer quickly and easily.
The last Wednesday in the month is Anzac day so have not scheduled a session.