Jeweller software from Tower Systems for Australian jewellers

Tower Systems has been in business for more than thirty-five years. We are an Aussie company with development and support based locally.

When people contact us, they are not sent offshore. Better still, our software is developed in Australians and Australian businesses.

We develop, sell and support our jeweller software. Our customers can access the software through rental, lease or purchase. They can choose the payment method that best suits their business needs.

The jeweller software we sell today is different to what we sold ten years ago. It is different to what we sold last year. We actively embrace change and enhancement, helping our hundreds of jeweller customers embrace change, too, through evolving software.

The benefits to jewellers of the Tower Systems software are myriad. They include reduced paperwork, reduced mistakes, efficient workflow, easier customer marketing, easier differentiation of the business to reflect the business unique selling proposition.

The most important benefit to jeweller retailers of the Tower Systems POS software is the provision of a sound base of data on which to base business decisions, better business decisions.

Tower Systems helps its jeweller customers learn and master our software by providing on-site, live training. We visit the store and train all the staff. We back this up with unlimited free training oevr the phone for years as part of our support package.

The Tower software can be used in the cloud or on the desktop. Our customers choose what they prefer. In either case, integrations to accounting solutions such as xero are available.

The most significant advancement that we have seen for jewellers over the last two years is the implementation of jeweller POS software integrated websites. We make selling online easy and consistent.

What makes Tower Systems stand out is that we are the only Jeweller POS software company in Australia offering Australian developed and supported software. We make what we sell. We are not agents for another company.

What is next is the ability to more easily do pop-up retail, to sell anywhere, any time and through this to find new customers. Our online integration with Shopify, Magento and WooCommerce are perfect for jewellers who see online as key to their success in the future.

We are grateful to jewellers for their support, guidance and business for decades. Their advice has helped make our software better, without a doubt.

Our Jeweller POS software helps indie jewellers help people express love and affection

Frank got to the shop just before closing, in time to purchase a beautiful necklace as a gift for his wife for their seventh wedding anniversary. Talking about this at the counter, we explained how we could remind him next year so there was no last-minute rush.  Frank was thrilled.

Fast forward eleven months and Frank was in with two weeks to spare. He brought with him the voucher we sent as an early bird purchase encouragement. He spent $350.00 with us on another anniversary gift, bagging a $25.00 discount. Frank also told us about his daughter who had been born two months earlier. We asked for her birthday so we could remind him about that. “As long as you send me another voucher”, he joked. We will.

Reminding shoppers of gift buying opportunities is valuable for independent retail businesses. Doing this with thoughtfully tuned email or mail communications and including an offer can enhance the response rate.

These integrated, personalised, marketing tools are part of a range of jeweller specific marketing and management facilities in the jeweller software developed and supported by Tower Systems in Australia.

Yes, our software is locally developed software for local business needs. We only sell to independent retailers, meaning that business owners like you are listened to rather than big customers being in control. We understand small business retail.

Another way we help maximise sales is with an instant loyalty reward. This is particularly useful where you see shoppers infrequently, like for anniversary gifts. Using rules you control, a receipt can include a reward offering an amount off the next purchase.

An average 19% redemption rate for the vouchers with a third redeemed the day of purchase. Male shoppers are far more likely to redeem the day of purchase. Frank will attest to that.

The instant loyalty reward can also work with a point based program for more regular shoppers too, helping them spend more with you.

Our jeweller specific software also offers:

  1. Bundle pricing where you sell several items together. For example, matching earrings and a necklace or a bracelet and a necklace.
  2. Including care instructions on receipts.
  3. Smart reporting. The most important competitor is your own business. Our software makes it easy for you to compare month on month, year on year, by category, supplier and more.
  4. Multibuy pricing where people purchase over time and receive a free item. This works particularly well as people build a collection.
  5. Theft mitigation. We help you protect against employee and shopper theft.
  6. Managing repairs, regardless of whether you do them in-store or not.
  7. Easy loading of electronic invoices from your suppliers.
  8. Linking to a website for online sales.
  9. Linking to Xero to cut bookkeeping and external accounting costs.

See the software live.Contact us for an obligation free demonstration: Email: sales@towersystems.com.au. Call: toll free 1300 662 957. SA / WA / VIC: Tim Batt. 0401 833 917. QLD / NT: Justin Randall.  0434 365 789. NSW / ACT / TAS: Nathan Morrison. 0417 568 148. Check us out online: www.towersystems.com.au.

This software is affordable. You can purchase the software outright, lease it or rent it. You can use it in your business loaded on local computers or in the cloud. How you purchase and access the software is 100% up to you.

Supported by humans, in Australia.Our help desk is in Hawthorn, Victoria. Everyone who works on the help desk has experience in retail. To access the help desk you can call, email, post a Facebook message Tweet or text us.

Training is personal.We come to your business and train you in the software. The training is tailored to your specific needs. Like I said, training ispersonal. Long after we install, you have access to one on one training, at no additional cost.

How can you tell if POS software is right for your business?

There are simple steps to take to determine if POS software you are considering is right for your business. These steps are:

  1. Be sure of your needs. Without doubt. Without confusion. Noter down your must haves.
  2. Make sure the software runs in your type of business. Specialty retail runs best with specialty POS software. Using generic POS software that all sorts of businesses use will give you generic results.
  3. Look at software in your shop. Before you sign anything, before you pay anything, get someone from the POS software company to your shop to show you the software. But first, please clear on outlining your needs.
  4. Make sure you know the POS software company. Often people sell POS software that they don’t control. This can weaken your situation. Make sure they control what they sell as it is only through this that they can serve evolving needs.
  5. Only proceed if sure. If you have any doubt, pause. If you have unanswered questions, pause.

Do your homework. Communicate clearly. research well. Decide when you are confident.

It works every time.

We are grateful to our many POS software customers for confirming that this process of clarity around searching fort the right POS software for any specialty business works.

Tower Systems will visit your store, listen to your needs, show you what we do and put an offer to you – if we think our two businesses are a good fit. If we do not think they are good fit we will wish you all the very best, shake your hand and maybe suggest another company to speak with. Life is too short to have any retailer have our software if were know it is not a good fit.

Our evaluation and assessment proceeds as as thorough as we suggest to prospective customers. It is about our choices as much as theirs. We want happy customers and we want happy people working for our POS software business. That happens when good relationships are formed.

This may seem like common sense. sadly, in there POS software world it is not. People can be ripped. Follow our advice and it is less likely to happen to your, regardless of the software company you choose.

Software for jewellers, from POS software co. Tower Systems

Let’s start with a story…

Frank got to the shop just before closing, in time to purchase a beautiful necklace as a gift for his wife for their seventh wedding anniversary. Talking about this at the counter, we explained how we could remind him next year so there was no last-minute rush.  Frank was thrilled.

Fast forward eleven months and Frank was in with two weeks to spare. He brought with him the voucher we sent as an early bird purchase encouragement. He spent $350.00 with us on another anniversary gift, bagging a $25.00 discount. Frank also told us about his daughter who had been born two months earlier. We asked for her birthday so we could remind him about that. “As long as you send me another voucher”, he joked. We will.

You can do this. It is easy. It takes a few seconds at the counter. Each time you add information about a customer you could be setting up future sales.

We can help you, through our jeweller software.

Embedded in our jeweller specific software are facilities like these and more on which you can rely to sell more to shoppers in a visit and to bring them back more often.

We believe in small business and everyday appreciate the value of locally owned businesses, like those we serve. We face big competitors too and do this head on, by following the advice we provide to you.

Software from Tower Systems has facilities designed specifically for jewellers, to enable you to do this, to leverage your point of difference at each touchpoint.

We believe that the more you leverage the specialisation in your business the more you differentiate your business from big business competitors.

  1. Club / community group deals / pricing.A great way to win new shoppers is through a community group. You can publish a card or voucher enabling members of a group to present this for a discount on each purchase. The software can track the purchases and at a designated time you can give the group a rebate in return for their member loyalty. Clubs are valuable places, they support businesses that support them. If they can encourage members to shop with you as a fundraiser you could attract plenty of new customers. The more groups and people you have talking about your business the better.
  2. Catalogues. Your marketing group or product suppliers can provide data files for any catalogues in which you participate. You can load these into the software making it easy to offer catalogue prices through the term of the catalogue offer. Never ever sell a catalogue line outside of the catalogue facility we have as this gives you the best level of control for your business.
  3. Events. Using this new facility, added Q1 2018, you can market to shoppers based on interests, past purchases, birthdays and other date related events in and around their lives. For example, you could run an email campaign for all who purchased a brand of jewellery or a type of jewellery item, pitching an add-on purchase. Here is another example: you could email everyone with an anniversary in the coming month, with an offer to encourage them in. Here is another example: send an offer of a free clean to everyone who purchased a ring a year ago.
  4. Special customer orders.  This is the ability to order stock from a supplier for a specific customer. On arrival of the stock item, a barcode is printed with the customer name, for placement on to the product. The software can be set to send an alert to the customer by text or email, advising the arrival of the goods into the store. Customers love this personalisation. Better still, pitch an offer to customers prior to ordering from suppliers. Pre-sell. Get a non-refundable deposit. Then place your order.
  5. Share knowledge. On receipts and other touchpoint documents, include product care knowledge that sets your business apart from others people can shop with.
  6. Multibuy. Reward your regular shoppers with a coffee card type offer. For example, buy five items, anything, over, say, six months and get 25% off your next item. We appreciate that some jewellers will consider this approach to marketing to be crass, beneath them. The reality is plenty of shoppers love deals. They show
  7. Instant loyalty rewards. Another way we can help maximise sales is with an instant loyalty reward. This is particularly useful where you see shoppers once a year or quite infrequently as is often the case in locally owned businesses. Using rules that you control, a receipt can include a voucher offering a specific amount off the next purchase if that purchase is made in a timeframe you set. An average 19% redemption rate for the vouchers with a third redeemed the day of purchase. Male shoppers are far more likely to redeem the day of purchase. This instant loyalty rewardfacility is another way we serve your type of business. In the software, we call it discount vouchers. We have one customer, a high-end jeweller, who sold a $20,000 piece for which the shopper received a $1,000 voucher. They immediately, in that visit, spent another $5,000, because of the $1,000 voucher. So, overall, they achieved $25,000 in sales with $1,000 off. The business prices on the basis of a percentage of every item being available for discount.
  8. Make what you sell. Using the manufactured goods facilities in the software it is easy to make goods. For example, you might put together a necklace and a bracelet in a single purchased pack. This is your pack, only available from you. It is easy to setup, sell and manage. This is a valuable point of difference.
  9. Gift vouchers. Sell customers who can’t decide what gift to purchase a gift voucher. Load on to this voucher any amount the customer wants. You set the rules on expiry and other voucher handling.
  10. Supplier comparison. Since you can purchase some items from multiple suppliers, use smart reports in the software to compare the performance of your various suppliers.
  11. Oxipay. Integrated in retailer is this buy now pay later finance option. You are settled quickly by the funder and the costs are like credit card costs. This can work better than LayBy in that you do not need to manage the goods in-store.
  12. LayBy.You have complete control over how this is setup including the terms, rules and more.
  13. Manage remotely. Plenty of our business owners are not in their businesses regularly. Our software has facilities that enable easy remote tracking and management. Some are obvious while others are hidden and secure, giving you peace of mind that you can leave your business.

Added value for POS software customers who take up support

We have recently added more value to POS software support coverage we provide to our customers, making being covered by support more valuable than ever. In this work we have added access to services and facilities for which there used to be a separate, user pays, charge. These charges have been eliminated.

Many of our customers now have lower costs per year.

This is good news. We are thrilled to have been able to deliver this for our customers, to offer them lower operating costs.

Our support pricing process is transparent, all of our customers are treated equal. This is fair for them. It is the only way we do business.

As part of the process of changes, we have stream limed customer access processes for add-on and now free benefits such as Xero, MYOB, Magento, Shopify and WooCommerce. This is self serve, easy and fast. It provides a better and more enjoyable customer service experience.

In our own situation, in terms of data management here, what we do in this area is streamlined, fast and requires less data handling for our customers.

So, in 2018, Tower Systems has increased the value of POS software support coverage, added more real value, eliminated some fees and increased touch point opportunities for small business retailer customers – helping to drive an even better return on investment for our customers.

This is good news, news we are proud and grateful to be in a position to share here. We shared this news weeks ago with our customers.

We think it is important to talk about this here as people get too hear it from us. This is always better than the spin you can get from a competitor who seeks to deflect by talking about us too much.

We are committed to driving value from total cost of ownership, helping our customers to achieve more for a fair price, a price that is transparent and a price they can trust as applying to all. here at Tower Systems we proudly serve all customers as equals.

Talk to one of our experts about an obligation free personal demonstration:

  1. VIC / SA / WA:Tim Batt 0401 833 917 tim@towersystems.com.au;
  2. NSW / ACT / TAS:Nathan Morrison 0417 568 148 nathan@towersystems.com.au;
  3. QLD / NT: Justin Randall 0434 365 789 justin@towersystems.com.au.

Our training is one-on-one, in your business. Our help desk support is personal, based out of Melbourne, and personal too – because we know personal service matters in small business retail.

Our goal is to help you enjoy a more successful and valuable business.

Awesome Aussie developed jeweller software helps local jewellers reach more customers

Our specialty jeweller software has been designed for and with jeweller businesses. It can help you compete with big businesses and online businesses. We’d love to show it to you. We can do this, obligation free, in your shop or through an online demonstration.

Here are the details for our sales team:

POS software scale integration helps small business retailers sell with accuracy

The authorised and government approved integration of scales with the Tower Systems POS software enables us to deliver a beautiful solution to small business and independent retailers in many situations.

Through the integration, our POS software talks with the scales, reducing the opportunity for data entry mistakes, making the sales process faster and delivering business outcomes that enable small business retailers to benefit.

Delivered years ago and maintained since, our POS software scale integration is a fine solution for retailers that sell products by weight: candy stores, pet stores, produce businesses, garden centres, butchers, supermarkets and more. We can connect scales to the POS and enable sales by weight. It is easy and fast.

We have structured advice and support for connecting scales to the POS software.

Any retail business selling products by weight can rely on our scales integration for fast and accurate selling at the counter or anywhere in this business.

Although there are alternatives to selling by weight such as splitting and pre-packing stock and double-typing prices at the counter, these methods waste keystrokes and time while increasing the risk of avoidable data entry mistakes that can impact a business  bottom line.

The scanner / scales tool that we recommend is connected to our POS software provides a range of solutions / benefits:

  1. All-Weighs Scale Platter with integrated Produce Lift Bar or Produce Rail™
  2. FirstStrike advanced decoding software delivers the best performance in reading poor quality labels
  3. Aggressive and ergonomic 360° 5-sided scanning
  4. Host Download – Lowers Service Cost and Improves Operations
  5. Diagnostic Reporting – For improved preventative maintenance
  6. Productivity Index Reporting™ – Helps identify poorly printed labels
  7. Cashier Training™/ Ergonomic Index – Identifies Poor Scanning/Weighing Habits

We work with each of our customers to deliver a solution tailored through settings and other opportunities to serve the needs of the business. Our experience o=ver the years from POS software scales integration has enabled us to provide a flexible and valued solution to our customers in this area.

Scales integration is another way our small business focussed POS software company serves businesses well, providing solutions that enable local family-owned small business retailers to compete against big businesses.

How webstore connected POS software helps retailers in a group and independent retailers win more sales.

As well as offering POS software designed for your specific type of business, Tower Systems provides websites seamlessly connected to the shop floor, giving you a single management view.

We develop websites for our customers, in Magento, Shopify or WooCommerce.

Our websites are POS software connected, offering 24/7 selling with payments through PayPal, Oxipay (interest free buy now pay later) and credit cards.

Our websites leverage online purchases as well as click and collect. They also drive basket depth with up-sell options and handling coupons for special deals.

If you are in a banner group or a marketing group, we can provide a single website to represent all stores in the group. We do this today for one group, through five websites we created – each easily found through Google thanks to our SEO work.

Each store in a banner or marketing group gets their own page, which they can easily promote. For a single business, the POS connected website promotes their business.

We know from experience that:

  1. In some businesses, around 75% of key in-store purchases have an online search component. POS connected websites are important for winning online sales and even more important for driving in-store purchases.
  2. 45% of purchases in many categories are when retail shops are closed.
  3. 10% of purchases are click and collect in higher-end product categories.
  4. 14% of purchases are done with buy now pay later financing.
  5. Shoppers like certainty that a store will have in stock they want to purchase – stock on hand by item can be viewable for each store.

We can network stores from a banner or marketing group into a single website. Thereby leveraging the power of the group of independently owned small businesses to be stronger and more useful than a big business competitor. This is how small businesses can win online.

Let us show you how together we can do this, how we can bring single stores online as well as whole groups online … through webstore connected POS software.

Not only do we create the website and the POS software, we ensure they can be found. This is key as a website that cannot be easily found through Google is a waste of money.

We would love to show individuals privately or members of your group, if you are in a group, the POS software connected websites we have created. We would take you behind the curtain, showing not only the tech. but explaining the business approach, outlining what we have done to create successful online businesses.

Fulfilment can be a challenge. We can help here too thanks to our integration work with Australia Post, Sendle and others. We can help you reduce friction with fulfilment and see you benefit from incremental online business.

Online is about a race to the cash. By this we mean that an online shopper is more likely to be ready to purchase. The first business to take their cash wins. This is where POS integrated websites can win. We can show you how.

The latest release of our POS software introduces a web dashboard to help in-store online sales fulfilment. This, coupled with inventory integration, accurate stock on hand data, professional image handling and smart SEO work helps you create and run an efficient, integrated physical and online business.

Whether you run a single store or operate as part of a marketing or banner group, Tower Systems has a track record of success you can leverage for your success. Let us show you how.

How to contact us.
Website: www.towersystems.com.au.
Sales email address: sales@towersystems.com.au.
National sales phone line:  1300 662 957.
Sales QLD & NT: Justin Randall. justin@towersystems.com.au 0434 365 789.
Sales NSW/ACT: Nathan Morrison. nathan@towersystems.com.au 0417 568 148.
Sales SA/WA/VIC: Tim Batt. tim@towersystems.com.au 0401 833 917.
CEO: Mark Fletcher. mark@towersystems.com.au 0418 321 338.
COO: Gavin Williams. gavin@towersystems.com.au 0418 554 759.

Software for jewellers: Helping you help the Franks of the world express their love, on time.

Helping you help the Franks of the world express their love, on time.

Frank got to the shop just before closing, in time to purchase a beautiful necklace as a gift for his wife for their seventh wedding anniversary. Talking about this at the counter, we explained how we could remind him next year so there was no last-minute rush.  Frank was thrilled.

Fast forward eleven months and Frank was in with two weeks to spare. He brought with him the voucher we sent as an early bird purchase encouragement. He spent $350.00 with us on another anniversary gift, bagging a $25.00 discount. Frank also told us about his daughter who had been born two months earlier. We asked for her birthday so we could remind him about that. “As long as you send me another voucher”, he joked. We will. 

Reminding shoppers of gift buying opportunities is valuable for independent retail businesses. Doing this with thoughtfully tuned email or mail communications and including an offer can enhance the response rate.

These marketing tools are part of a range of jeweller specific marketing and management facilities in the jeweller software developed and supported by Tower Systems in Australia.

Another way we help maximise sales is with an instant loyalty reward. This is particularly useful where you see shoppers infrequently, like for anniversary gifts. Using rules you control, a receipt can include a reward offering an amount off the next purchase.

An average 19% redemption rate for the vouchers with a third redeemed the day of purchase. Male shoppers are far more likely to redeem the day of purchase. Frank will attest to that.

The instant loyalty reward can also work with a point based program for more regular shoppers too, helping them spend more with you.

Our jeweller specific software also offers:

  • Bundle pricing where you sell several items together. For example, matching earrings and a necklace or a bracelet and a necklace.
  • Including care instructions on receipts.
  • Smart reporting. The most important competitor is your own business. Our software makes it easy for you to compare month on month, year on year, by category, supplier and more.
  • Multibuy pricing where people purchase over time and receive a free item. This works particularly well as people build a collection.
  • Theft mitigation. We help you protect your business against employee and shopper theft.
  • Managing repairs, regardless of whether you do them in-store or not.
  • Easy loading of electronic invoices from your suppliers.
  • Linking to a website for online sales.
  • Linking to Xero to cut bookkeeping and external accounting costs.

See the software live. Contact us for an obligation free demonstration: Email: sales@towersystems.com.au. Call: toll free 1300 662 957. SA / WA / VIC: Tim Batt. 0401 833 917. QLD / NT: Justin Randall.  0434 365 789. NSW / ACT / TAS: Nathan Morrison. 0417 568 148. Check us out online: www.towersystems.com.au.

This software is affordable. You can purchase the software outright, lease it or rent it. You can use it in your business loaded on local computers or in the cloud. How you purchase and access the software is 100% up to you.

Supported by humans, in Australia. Our help desk is in Hawthorn, Victoria. Everyone who works on the help desk has experience in retail. To access the help desk you can call, email, post a Facebook message Tweet or text us.

Training is personal. We come to your business and train you in the software. The training is tailored to your specific needs. Like I said, training is personal. Long after we install, you have access to one on one training, at no additional cost.

I stand behind what we sell. I own Tower Systems. My mobile number is 0418 321 338. Every one of our customers has access to this. I share it with you to show that I am accessible, any time.

Free Christmas marketing ideas for small business retailers

Tower Systems works with more than 3,500+ small business retailers in speciality retail niches including jewellers, garden centres, bike shops, toy shops, gift shops, newsagents, pet shops, adult shops and more. We offer these ideas as our Christmas gift to you.

  1. Make it easy. People often talk about how hard Christmas is. Be the local business that makes it easy. The ways to do this are with easy Lay-By, free wrapping, better shop floor help, guide buying advice or tips on perfect gifts no one else will think of. Consider making Christmas easy as being a key part of your messaging.
  2. Be thrilled people are in your shop. Your personal smile or greeting is something they may not see in a big business where employees are less invested in each shopper and where the owner is usually thousands of kilometers away.
  3. Make the giving easy. If people purchase items from you to send somewhere else. Offer a one-stop shop. Save them the trip to the post office.
  4. Make the shop less about Christmas. Consider pulling back on the Christmas visual noise. Go for something simple, muted, respecting the season but making a calm statement. Consider declaring the shop a Christmas carol free zone – not because you hate carols but because you want to help customers take a break.
  5. Help people rest and recharge. Create a Christmas shopping rest and recovery zone. Offer free tea, coffee, water and something to eat. Encourage people to take a break in your shop – without any obligation for them to spend money with you.
  6. Let your customers help each other. Setup a whiteboard or sheets of butcher’s paper, yes keep it simple. Get customers to write gift suggestions under different age/gender groups. For example: Girls 18 – 25, Boys 55+. Encourage your customers to help each other through their suggestions.
  7. Make price comparison difficult. If you sell items people are likely to price compare with other businesses, package them so price comparison is not easy. Put items into a hamper as a perfect Boy 8 to 12 bundle for example. Or offer the item with pre packages services if appropriate for an item.
  8. Less is more.  The stack em high watch em fly mantra can be wrong. Indeed, it is often wrong in retail. Shoppers can be store blind because a shop is too full or a display is too busy. Consider creating simpler less cluttered displays and window promotions. Draw attention to what you want people to see by promoting that one thing. Every time someone asks if you have something that you think through should be able to find easily – take it as a challenge for you to address rather than a commentary on a facility of the customer.
  9. Change. Christmas season in your shop should evolve. Major change weekly is vital for people to see what you have that they could buy.
  10. Be socially engaged. On Facebook, Instagram, twitter and elsewhere, be the calm voice, the person people enjoy reading or seeing photos from. Provide entertainment this Christmas rather than the usual retailer shrill of come and shop here!
  11. Be community minded. Choose a local charity or community group to support through Christmas. Consider: a change collection tin at the counter; a themed Christmas window display; promotion on your social media pages; a donation to their work; a collection point for donations from customers.
  12. Facilitate sharing stories. Find space in your shop for customers to share their Christmas stories. It could be a story wall inside or in front of the shop. This initiative encourages storytelling by locals and better connects the business with the community.
  13. Award a prize at a local school. Fund a year-end prize at a local school. Attend a school assembly to award the prize. Work with the school leadership on a prize appropriate to your business.
  14. VIP preview. Host a VIP shopper preview night when you show off your Christmas ranges ahead of being available to the general shoppers. Respect and reward your local shoppers with deals and the opportunity to preview ahead of others.
  15. Leverage Christmas traffic. Encourage the Christmas shopper traffic surge in after Christmas. Give them a reason to come back. A coupon promotion or a discount voucher on receipts could be the enticement to get shoppers back in-store. Note: the Tower POS software produces discount vouchers to rules you establish.
  16. Become a gallery. Work with a school, kindergarten, community group or retirement village to bring in local art for people to come and see through Christmas. A small space commitment can drive traffic from family and friends of those with art on show.
  17. Dress the shop. Fully embrace Christmas. Create a Christmas experience such that shoppers know they have stepped into somewhere special this Christmas. Go for more than some tinsel and a tree. Fully embrace the opportunity.
  18. Make your shop smell like Christmas.
  19. Send cards. Send Christmas cards early in the season to suppliers, key customers and local community groups. This connects you with Christmas. Invite all team members to sign each card.
  20. Host a Christmas party. For shops nearby. You are all in the season together – let your hear down before things get crazy.
  21. Ensure you have gifts targeted at occasions. For example: Kris Kringle, by price point and by recipient. Make it easy for people to know what they could give.
  22. Stocking stuffers. At your counter always have one or two stocking stuffers for impulse purchase.
  23. Offer gift vouchers – for someone to give when they are not sure what to give.
  24. Be local. Ensure you have a selection of locally sourced products available for purchase. Make it clear in-store that these products are sourced locally.
  25. Tell stories. On your Facebook page, talk about what is important to you at Christmas. Personalise the season and deepen the connection with those who could shop with you.
  26. Offer a free gift. Bulk purchase an item to offer those who spend above a set amount. For example, spend $65 and receive XX where XX may have cost $5.00 but could have a perceived value of $20.00.
  27. Keep it fresh. Every week make significant change to your Christmas displays and promotions to keep your offer fresh.
  28. Share Christmas recipes. Each week for, say, four weeks, give customers a family Christmas recipe. This personalises Christmas in your business, creates a talking point and makes shopping with you different to your bigger competitors.
  29. Free wrapping. Sure, many retailers offer this. Make your offer better, more creative and more appreciated.
  30. This is essential in any business. Manage it through your computer system with strict rules.
  31. Work the floor. Increase time on the shop floor. Be present to manage shopper flow and to facilitate purchases.
  32. Christmas is crazy busy I most retail situations. Give yourself and your team members sufficient time to recharge so the smile greeting shoppers is heartfelt.
  33. Keep a secret. If yours is a business selling gifts a partner may purchase for their loved-one, create some mystery with a closed off display for the shopper to see the products.
  34. Free assembly. If you sell items that require assembly. Offer to do this for free.
  35. Free delivery. Offer free Christmas Eve delivery for items purchased for kids for Christmas.
  36. Sell training. Leverage the specialist knowledge you have in your business by selling as gifts places at classes you run sharing your expertise.
  37. Hold back. Don’t go out with everything you have for Christmas all at once. Plan the season to show off what you have as the season unfolds. This allows you multiple launches.
  38. Share a taste. Regardless if your type of business, bake a family recipe of Christmas cake, Christmas pudding or Christmas biscuits and offer tastings to shoppers on select days. This personalises the experience in your shop.
  39. Offer hampers. Package several items together and offer them as a hamper. Time-poor shoppers could appreciate you doing this work for them. We have seen this work in many different retail situations.
  40. Buy X get Y. Encourage people to spend more with a volume based deal. Pitched right, this could get customers purchasing items for several family members in order to get the price offer you have. Use your technology to manage this.

Christmas is the perfect time to plan for next year. It is the time to do everything possible to leverage bonus Christmas traffic to benefit your business through next year.

Tower Systems offers Point of sale / retail management software tailored for your specific type of retail business. Our software can help you leverage Christmas traffic for year-long benefits.

We provide you with loyalty facilities that are fresh and small-business focussed, loyalty facilities through which you can pitch a point of difference compared to big business competitors.

One of our retail experts can help:

  • SA/WA/VIC – Tim Batt 0401 833 917;
  • NSW/TAS – Nathan Morrison 0417 568 148;
  • QLD – Justin Randall 0434 365 789.

Important questions small business retailers should ask POS software companies

What should a small business retailer ask a POS software company as part of your process of considering whether to use their software?

The important part of this question is small business retailer. What small business retailers need differs to what big business retailers need.

What may look good in a video or an online pitch may not be good when you need help or a specific facility or access to an integration to help you grow your business.

Beyond the functionality of the POS software itself there are questions you can ask that could inform a better business decision on what is right for a business.

To help you think about possible questions, we have put together twenty-six for your consideration. Read through these and start to think about questions that could be useful for you.

The answers to these questions will better inform you, they will help separate software companies you are considering. The answers will help you see the software company that is a better fit for your specific business today.

Take your time. The right software company will be a long-term partner of your business.

  1. Will you come my business to assess my needs?
  2. Will you come to my business and demonstrate your software?
  3. If you know your software is not a good fit for my business will you say so?
  4. Is your company Australian?
  5. Is the software developed in Australia?
  6. Is your help desk based in Australia?
  7. Is your company Australian owned?
  8. Are you selling software you developed yourselves?
  9. Can you convert data from other software?
  10. Do you sell to big businesses, 25 shops or more?
  11. Does your software link with Xero, MYOB & Quicken?
  12. Can I access your software from home and elsewhere?
  13. Do you own and run retail businesses as test sites?
  14. Can I connect your software to a website?
  15. Do you develop websites I can connect to?
  16. If you develop websites are the main platforms of Magento, Shopify or WooCommerce?
  17. Can I rent your software?
  18. Can I lease your software?
  19. Can I purchase your software outright?
  20. Is your software designed specifically for my retail channel?
  21. Will you train me on your software in my business?
  22. Will you train my staff in how to use the software?
  23. Is software support included for the first year?
  24. Do you charge to help me uncover employee theft?
  25. Do you charge to assess the performance of my business?
  26. Do I have to buy my hardware from you?

The only Australian made and supported specialty software for jewellers

The Tower Systems POS software for jewellers is unique. It is the only POS software for jewellers made, enhanced and supported in Australia, for Australian jewellers.

Evolving thanks to valuable software updates, this software gets better with age.

Jeweller users of the software have a direct say in the development and enhancement of the software thanks to a transparent process established by Tower Systems.

Australian software serving Australian niche retail businesses is vital for the local economy and the local points of difference being leveraged in the retail businesses.

Jewellers and their employees love the Tower software for many reasons:

  1. No one tells you how to run your business. We’re jeweller software experts who give you the tools with which you can make the decisions that are best for your business.
  2. This is software designed specifically for jewellers.
  3. The software is updated regularly to include enhancements suggested by jewellers and their employees.
  4. There are excellent shopper loyalty and marketing facilities to help drive basket size and return shopping.
  5. Training is delivered live, in-store.
  6. There are more than 130 training videos for refresher training.
  7. Live help desk support where you talk to a human on the phone. No faceless email type support here.
  8. Electronic invoice and stock file connections with your suppliers.
  9. Free weekly online user workshops offering group training and networking opportunities.
  10. Australian made.

Serving 300+ jewellers with our specialist jeweller software, our service is personal:

  1. We train you in your business, face to face.
  2. Our support is Australian based, 24/7 and specialist to your needs.
  3. We develop the software. We are not agents.
  4. Our software is developed for you. It is not US or Chinese software.
  5. You have access to more than 130 training videos.
  6. You have access to a comprehensive, self-serve knowledge base.

Facilities in our jeweller software include: sales, customer loyalty, integrated eftpos, repairs management, special orders, gift cards, employee tracking, inventory management, specials / catalogues / offers, web-store interface, Xero interface, product care instructions, customer follow-up marketing, performance reporting, theft management, second-hand goods management, bundling pricing, servicing assistance / management, employee rostering and plenty more.

Tower Systems is proud to support Australian jewellers with Australian developed software for jewellers.

How retailers can continue to trade if the internet is down

Here is a question we are often asked by retailers:

In a cloud environment what happens when the Internet is unavailable? The offering is for an external cloud provider, can we leverage our own cloud provider? How are hosting charges calculated, i.e. data storage charges?

Here is our answer:

Our POS software system is very configurable.  Users have the ability, if they wish, to run without being hosted.  This solves any Internet stability questions, particularly for rural/regional Australian where this may be an issue.

The other challenge with cloud is the costs. Our experience is some small business owners are not happy with the monthly hosting cost for a cloud service. However, the customer can choose the approach that is best for their specific circumstances.

These are the reasons we have configured our software to suit whatever situation a customer prefers.

Alternatively, if users want, we can host the system in the cloud, 100% in the cloud.  This can be hosted on our secure dedicated infrastructure (additional costs will apply) or on infrastructure of their choosing.  We will provide guidance on the configuration so the ideal environment is created.

If hosted on our infrastructure customers are charged on a per user per month basis.

If the user runs in a hosted environment and the internet drops out the user can switch to a facility we call Outpost Mode.  OUTPOST mode allows for basic trading, scanning sales, until such time as Internet access is restored.

The level of software access in the event of internet access being down, blocked or otherwise hampered does depend on choices made by the customer. Our customers can be secure in the knowledge that we support multiple choices, we make it easy for them transact if that is the core goal of their business.

Can you continue to trade if the internet is down? Yes!

Crucially, we can train our customers on how to be ready for this in advance of any problem occurring. This is important since customers might otherwise scrambling too get up and running in the middle of a problem could be too disruptive for the business,

Planning ahead of any incident or disaster is important in our view.

Practical website advice for small business retailers – how online rules have changed

How people use websites for retail businesses has changed, not overnight, but gradually over time.

If you have a website created more than three years ago, which has not been structurally changed or updated since it is probably not helping your business.

Online, the world moves fast, often faster than many small business retailers understand and plan for. Our advice here is designed to help you catch up.

Even if a website is there merely as an online business care, it needs to been certain criteria today to be found and of use to shoppers.

Here are some useful ‘rules’ I offer as  guidance for any retailer with (or planning) a business website:

  1. Ensure the site is mobile phone friendly. If it is not, Google will downgrade its ranking of the site.  Google announced red this more than a year ago. If you are not sure if your site is mobile friendly, access it from a phone and see if it is easily used without having to move the screen around. The site should automatically resize for the phone.
  2. Be clear about your online operation. Do not think you have to bring to online everything you do in your high street business. It could be your voice and persona online is completely different to in-store.
  3. Do not overload the site with stock. Include on the site products people will want to buy, products people will want to search for.
  4. Nail delivery. By this I mean make it certain for customers and easy for staff to run, for any staff member to run, to ensure deliveries are actioned asap.
  5. Make contact easy. the more human your site the more people you will attract.
  6. Pitch your brands. Your shoppers will be searching by brand more than they will search by the trading name of your business.
  7. Connect product pages to social media, make it easy for browsers to leverage your online content socially.
  8. Offer click and collect.
  9. Offer online LayBy.
  10. Ensure you take payment in a range of forms including PayPal.
  11. Promote the site in-store and on your social media pages.
  12. Get your pricing right. Online and in-store should match.
  13. Be prepared to completely replace the site in 18 months. That is the lifespan of a website as suggested by web experts and retailers who are successful in this space. While replace may be drastic, a complete visual and structural refresh may suffice.

These new ‘rules’ are a start. The represent the most significant changes from websites that small business retailers, including newsagents, were doing just a few years ago.

I think a website for a retail business is best approached as an opportunity for the business to sell to people the business would otherwise not reach. This thinking helps you focus on the site and its purpose as being different, broader than the website. It also helps you learn more about borderless retail.

How people shop, when and where they shop and why they shop has fundamentally changed in recent years. A good website can help any retail business, including there Aussie newsagency, to reach new customers and through this drive greater commercial efficiency from the physical retail business.

Tower Systems offers POS software integrated website development services. We are an excellent portfolio of sites to share.

Free POS software ecommerce workshop for small business retailers in Sydney

We are bringing our free workshop: Connecting online and in-store, how to make ecommerce work for your small business to Sydney next month. Click the links below to book. each session will run for 2 hours. Refreshments provided:

  • August 10, 8am. Figtree Conference Centre: Mission Room, 5 Figtree Drive, Sydney Olympic Park NSW.
  • August 10, 11am. Figtree Conference Centre: Mission Room, 5 Figtree Drive, Sydney Olympic Park NSW.

We will demonstrate live websites that are connected to our Retailer software in local businesses. we will also show how to transfer stock to a website and how to manage images. We will answer all your website related questions. Bookings are essential.

More accountants join the Tower Systems POS software Xero list

We are thrilled to welcome more Xero skilled accountants and bookkeepers to our list of professional resources, listed on our website. This is another service for our small business retail friends. We are grateful to our customers for their feedback on the usefulness of this service. What you can see below is only a fraction of the list.

Easy LayBy for online retailers using Tower Systems POS software

LayBy for websites is easy thanks to the Tower Systems web development team and their expert integrations with Oxipay for Shopify, WooCommerce and Magento.

POS software linked websites with the Oxipay facilities enable retail stores to transact online easily and quickly,l offering shoppers interest free payment terms.

Tower Systems is a leader in the Oxipay integrations, delivering fast and seamless solutions between physical and online store experiences.

Check out this from the Oxpipay website:

Buying the things you love has never been easier.

With Oxipay find the items you want instore or online and pay for them in 4 easy payments with no fees and no interest.

Oxipay makes it simple to shop with 100’s of your favourite online stores. Just checkout, select Oxipay and have the items you want today.

Breathe easy with Oxipay.

Add this to the wonderful Tower Systems POS software and bring it online through Shopify, Magento or WooCommerce and you have a best practice solution shoppers and retailers love.

We are thrilled to be playing at the edge of technology development for our retail partners.

Five free to implement marketing tips that will work for any small business retailer

Each of these five small business marketing tips has worked in a variety of retail businesses. They are fast to implement, easy to implement and are cost free based on the success they generate for small business retailers.

We have developed these five ideas through our many years only serving small and independent retail businesses. They are the best, easiest and fastest to engage:

  1. Immediate rewards. On your receipts. $$$. This gets shoppers spending more per visit. With the right settings, over the counter pitch and policies you can expect double digit growth for little effort. This loyalty program is a game changer for independent small retail businesses in that big businesses will not follow you, they will not be able to match what you pitch. This sets you apart. It excites shoppers and that is what drives the value you get from the program. We have it running in many hundreds of small retail businesses.
  2. Email marketing. Capture email addresses and email shoppers to pitch offers tuned to their interests. With an average response of 30% to the right pitch you can drive repeat visits.
  3. Product knowledge. Share this in receipts, automatically served based on products in a purchase. Shoppers will appreciate your help and extra-mile assistance. This is a perfect way to pitch one of your points of difference.
  4. Change the price narrative. If you have a nearby competitor, make price comparison difficult through multi-buy or BOGO pricing. Both are supported in our software. Make price comparison hard and increase sales as a result, of a perception of value.
  5. Smart placement. Your existing data can indicate what is best placed with what in your business. Leverage this data, make better placement decisions and increase sales. The deep dive basket analysis data insights can change your approach to product placement and increase shopper efficiency as a result.

Tower systems serves only independent small retail businesses in selected product niches. This is our mission and we are grateful every day for the opportunity.