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Category: Retail Advice (page 1 of 9)

Helping retailers sell bundled gift packs this Christmas

Using our POS software it is easy for retailers to sell bundled gifts at Christmas time and any time of the year. Our POS software makes it easy to bundle multiple items together for single scan selling. This can be done in-store as well as online though a Shopify website or a Magento website.

Take this Christmas Beanie Boo pack:

This is a special pack of 8 Christmas Beanie Boo stock items bundled together with several special freebies thrown in, put together in a special pack with some Christmas cheer tissue and tinsel and delivered anywhere in Australia for $64.99.

Online, a bundle like this plays well in that with a couple of clicks, a Christmas gift for a child, niece, nephew, related family or the child of a friend can be handled. Shopping is easy and fast and the purchase is presented in a nice way ready for giving.

Better still, a bundle like this makes price comparison hard because of the various items in the pack and because of the freebies included, which while free, have value to the recipient.

Packs like this can change shopper perspective and this can help drive sales.

Using our POS software, local retailers can easily bundle items for in-store and online sales and through these cleverly differentiate their businesses.

Through our work with local retailers we provide advice on how to use the POS software to create the bundle and how, with one click, to have its details and image loaded onto a website for easy online sales.

In the bundled product space this is where online can be particularly helpful as this is where time poor shoppers shop, especially late at night. having an appealing mix in a bindle for easy purchase can drive terrific incremental business. Key is finding ways to add value to the bundle that help you to differentiate your offer from the offer of others.

As retailers ourselves, we bring to the conversation about using POS software in local retail to sell bundled gift packs real life experience and knowledge and through this to help retailers make the most of the opportunity. We willingly share our knowledge and experience to help retailers in our community to make more informed business decisions.

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46 Christmas marketing tips for small business retailers

Yeah, it’s odd for a POS software company to offer Christmas marketing tips to retailers because … we are tech people and not retailers. That may be true for some.

Tower Systems has owned and run retail businesses since 1996.

We are not your usual POS software company. We actively share marketing tips with our customers. Here are some Christmas marketing tips for retailers that we hope some find useful, or at least inspiring to you to develop your own.

We offer you 46 low cost and no cost Christmas marketing tips for retailers  ideas to help create a different Christmas experience in your business.

  1. Always:
    1. Have tape with wrapping paper.
    2. Have wrapping paper with cards, at the counter and with magazines.
    3. Have Christmas bags at the counter.
    4. Have tape at the counter.
    5. Pitch easy to purchase ready to go hampers close to the counter.
    6. Keep displays fresh.
    7. Run your loyalty programs through Christmas – to bring them back.
  2. Make it easy. People often talk about how hard Christmas is. Be the local business that makes it easy. The ways to do this are with easy Lay-By, free wrapping, better shop floor help, guide buying advice or tips on perfect gifts no one else will think of. Consider making Christmas easy as being a key part of your messaging.
  3. Host a simple party. To preview Christmas, say thank you to shoppers and support a local cause. Do it when the shop is closed. Limit numbers. have some drinks and food. Have fun. Celebrate.
  4. Use video. To promote products on social media.
  5. Offer impulse purchase of often forgotten lines. At the counter, with newspapers, next to weekly magazines.
  6. Offer help. For kids and others who ,may find choosing a card or writing a card difficult.
  7. Visit nursing homes. With some gifts and cards for easy shopping.
  8. Be thrilled people are in your shop. Your personal smile or greeting is something they may not see in a big business where employees are less invested in each shopper and where the owner is usually thousands of kilometers away.
  9. Make the giving easy. If people purchase items from you to send somewhere else. Offer a one-stop shop. Save them the trip to the post office.
  10. Make the shop less about Christmas. Consider pulling back on the Christmas visual noise. Go for something simple, muted, respecting the season but making a calm statement. Consider declaring the shop a Christmas carol free zone – not because you hate carols but because you want to help customers take a break.
  11. Help people rest and recharge. Create a Christmas shopping rest and recovery zone. Offer free tea, coffee, water and something to eat. Encourage people to take a break in your shop – without any obligation for them to spend money with you.
  12. Let your customers help each other. Setup a whiteboard or sheets of butcher’s paper, yes keep it simple. Get customers to write gift suggestions under different age/gender groups. For example: Girls 18 – 25, Boys 55+. Encourage your customers to help each other through their suggestions.
  13. Make price comparison difficult. If you sell items people are likely to price compare with other businesses, package them so price comparison is not easy. Put items into a hamper as a perfect Boy 8 to 12 bundle for example. Or offer the item with pre packages services if appropriate for an item.
  14. Less is more.  The stack em high watch em fly mantra can be wrong. Indeed, it is often wrong in retail. Shoppers can be store blind because a shop is too full or a display is too busy. Consider creating simpler less cluttered displays and window promotions. Draw attention to what you want people to see by promoting that one thing. Every time someone asks if you have something that you think through should be able to find easily – take it as a challenge for you to address rather than a commentary on a facility of the customer.
  15. Change. Christmas season in your shop should evolve. Major change weekly is vital for people to see what you have that they could buy.
  16. Be socially engaged. On Facebook, Instagram, twitter and elsewhere, be the calm voice, the person people enjoy reading or seeing photos from. Provide entertainment this Christmas rather than the usual retailer shrill of come and shop here!
  17. Be community minded. Choose a local charity or community group to support through Christmas. Consider: a change collection tin at the counter; a themed Christmas window display; promotion on your social media pages; a donation to their work; a collection point for donations from customers.
  18. Facilitate sharing stories. Find space in your shop for customers to share their Christmas stories. It could be a story wall inside or in front of the shop. This initiative encourages storytelling by locals and better connects the business with the community.
  19. Award a prize at a local school. Fund a year-end prize at a local school. Attend a school assembly to award the prize. Work with the school leadership on a prize appropriate to your business.
  20. VIP preview. Host a VIP shopper preview night when you show off your Christmas ranges ahead of being available to the general shoppers. Respect and reward your local shoppers with deals and the opportunity to preview ahead of others.
  21. Leverage Christmas traffic. Encourage the Christmas shopper traffic surge in after Christmas. Give them a reason to come back. A coupon promotion or a discount voucher on receipts could be the enticement to get shoppers back in-store. Note: the Tower POS software produces discount vouchers to rules you establish.
  22. Become a gallery. Work with a school, kindergarten, community group or retirement village to bring in local art for people to come and see through Christmas. A small space commitment can drive traffic from family and friends of those with art on show.
  23. Dress the shop. Fully embrace Christmas. Create a Christmas experience such that shoppers know they have stepped into somewhere special this Christmas. Go for more than some tinsel and a tree. Fully embrace the opportunity.
  24. Make your shop smell like Christmas.
  25. Send cards. Send Christmas cards early in the season to suppliers, key customers and local community groups. This connects you with Christmas. Invite all team members to sign each card.
  26. Host a Christmas party. For shops nearby. You are all in the season together – let your hear down before things get crazy.
  27. Ensure you have gifts targeted at occasions. For example: Kris Kringle, by price point and by recipient. Make it easy for people to know what they could give.
  28. Stocking stuffers. At your counter always have one or two stocking stuffers for impulse purchase.
  29. Offer gift vouchers – for someone to give when they are not sure what to give.
  30. Be local. Ensure you have a selection of locally sourced products available for purchase. Make it clear in-store that these products are sourced locally.
  31. Tell stories. On your Facebook page, talk about what is important to you at Christmas. Personalise the season and deepen the connection with those who could shop with you.
  32. Offer a free gift. Bulk purchase an item to offer those who spend above a set amount. For example, spend $65 and receive XX where XX may have cost $5.00 but could have a perceived value of $20.00.
  33. Keep it fresh. Every week make significant change to your Christmas displays and promotions to keep your offer fresh.
  34. Share Christmas recipes. Each week for, say, four weeks, give customers a family Christmas recipe. This personalises Christmas in your business, creates a talking point and makes shopping with you different to your bigger competitors.
  35. Free wrapping. Sure, many retailers offer this. Make your offer better, more creative and more appreciated.
  36. This is essential in any business. Manage it through your computer system with strict rules.
  37. Work the floor. Increase time on the shop floor. Be present to manage shopper flow and to facilitate purchases.
  38. Christmas is crazy busy I most retail situations. Give yourself and your team members sufficient time to recharge so the smile greeting shoppers is heartfelt.
  39. Keep a secret. If yours is a business selling gifts a partner may purchase for their loved-one, create some mystery with a closed off display for the shopper to see the products.
  40. Free assembly. If you sell items that require assembly. Offer to do this for free.
  41. Free delivery. Offer free Christmas Eve delivery for items purchased for kids for Christmas.
  42. Sell training. Leverage the specialist knowledge you have in your business by selling as gifts places at classes you run sharing your expertise.
  43. Hold back. Don’t go out with everything you have for Christmas all at once. Plan the season to show off what you have as the season unfolds. This allows you multiple launches.
  44. Share a taste. Regardless if your type of business, bake a family recipe of Christmas cake, Christmas pudding or Christmas biscuits and offer tastings to shoppers on select days. This personalises the experience in your shop.
  45. Offer hampers. Package several items together and offer them as a hamper. Time-poor shoppers could appreciate you doing this work for them. We have seen this work in many different retail situations.
  46. Buy X get Y. Encourage people to spend more with a volume based deal. Pitched right, this could get customers purchasing items for several family members in order to get the price offer you have. Use your technology to manage this.

Christmas is the perfect time to plan for next year. It is the time to do everything possible to leverage bonus Christmas traffic to benefit your business through next year.

Feel free to share these Christmas marketing tips with others.

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Everyday retail management advice: measure everything and win

Measurement is key to the success of any retail business, especially in small business retail where competition is tough.

Measuring sales, stock, employees and suppliers will profit a business if those in charge act on what measurement reveals.

This is small business retail management advice we share with our POS software customers. While it is a boring topic, it is a business critical topic for if you measure and act on the evidence you are on a path to success. Ignorance may be bliss … it is also a road to failure in business.

Without accurate and consistent measurement, you are not able to make good business decisions or to hold others to account for their actions.

By measuring you can make better decisions.

Here are some simple rules for accurate measurement in retail:

  1. Only sell what you can track – by scanning a barcode or pressing a PLU (stock code) to track the item.
  2. Do not use department keys to sell items as this denies you the opportunity of tracking individual items you sell. Scan the barcode every time!
  3. Enter into your computer system everything you sell. Record stock you receive by supplier so that you can track supplier performance.
  4. Enter into your computer system everything you return to suppliers – consignment stock, returns or damaged goods.
  5. Record all sales and other activity at the sales register by employees.
  6. Reorder replenishment stock by using your computer system to create orders for you.

My making your business data driven you are better equipped to take the emotion and gut feel out of business decisions.  This will improve decision quality and accountability and, hopefully, the return you achieve from these decisions.

Businesses which do not measure stock, suppliers, employees and sales accurately often find themselves faltering without knowing why – because they have no accurate data on which to base research.

Measuring everything reveals a path forward and this path is success.

Yes, this is a snooze of a topic. However, it is also a business critical topic offering a bankable result – if you measure everything and act on the results as revealed by the measurement.

Tower Systems helps small business measure, analyse and act. Our advice for small business retailers is considerable – reaching as far as retailers ask. It starts with our POS software and offering retailers opportunities to fully learn how this software can serve any specialty retail business that chooses it.

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What does Q4 2020 look like for small business retailers

Welcome to the last quarter of 2020. What a year it’s been already.

For many in retail, what happens over the next 3 months traditionally determines the success of the full year for the business. We have been asked several times recently what the next three months look like.

Considering sales data from plenty of business and from many different types of retail businesses, we share some thought below on what we expect. Of course, our expectations are based on current Corona trajectories as at the start of October 2020. Any change to that will impact these.

  • Christmas is here, now, early. Christmas purchasing started over a month ago with sales of specific Christmas products including cards, decoration and Christmas themed items already good. People appear to be shopping to be prepared for possibly another lockdown. Some are also buying because of worries regarding the supply chain.
  • Working from home is here to stay. retailers selling products that help with working from home should have a good quarter if they continue to leverage this opportunity. There is no sign of working from home slowing, which will impact businesses that rely on major CBD business worker traffic.
  • Regional / rural property sales are strong. Property sales in regional and rural locations have surged, bringing in more people and plenty of new faces, which bring in new shopper opportunities. Serving new residents plays well for some retail sectors like garden centres.
  • People want to be happy and give happiness. Offering products that will make people happy is key to a good fourth quarter.
  • Locally made. This matters more than ever.

Focussing on these and related points positions your business well for a good last quarter.

Thinking predictions, we think that businesses that rely on strong Christmas trade have reason to expect this year to be at least as good as last year. We know one business that does more than 50% of their revenue through the Christmas season and current indications comparing this year to the last 2 years suggest they will be up this year by 20%. The product mix is the same.

The success of this last quarter really relies on your product sourcing, in-store messaging and out of store marketing … your connection with the emotional messages that matter to people, that will get them purchasing through you.

The time to act on Christmas 2020 was months ago. If you are starting now, go for it, quickly and engagingly as Christmas shoppers are spending today.

We hope that this last quarter of 2020 is awesome for your retail business and all who rely on it!

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Some retail businesses are having an awesome 2020

Yes, some retail businesses are having an awesome 2020, plenty in fact. However, most of those having success this year do not want to talk too much about it. They want to keep a low profile because most of what’s in the media about business in 2020 is negative and they do not want to distract with what they think is a unique good story. Some even feel ashamed at their success.

The reality is that many retail businesses, especially local small retail businesses, are having a good 2020.

Yes, there is excellent good news out there. Here are some good news stories we see in our work with specialty retail channels, without identifying store details. These are channel-wide stories with many businesses in each channel having success.

  • Garden centres are doing very well, offering customers the ability to grow their own produce, be more self sufficient, eat more healthily. Many garden centres we are working with have been challenged to keep up with demand. They have risen to the occasion, helping many folks into their first ever veggie patch.
  • Farm supply / rural produce businesses have had a big and successful year. Sales are up as more people are living in regional and rural locations and needing more materials as they work on their properties in these locations.
  • Toy shops are doing well helping people enjoy their time at home. Those who engaged online have done especially well. Those that expanded their jigsaw, game and relaxation product ranges have done well.
  • Pet shops have done well as pets have become even more important this year, offering comfort and company, making isolation easier.
  • Bike shops are having a terrific year as they offer people enjoyable ways to remain healthy in a safe way.
  • Fishing and outdoors businesses are doing well, too, thanks to their ability to help people be more self sufficient for food.
  • Newsagents are having an awesome 2020 as they have become more relevant through offering essential services, keeping people informed and helping people enjoy home time more through their games, jigsaws, crosswords and more.

We know many small local and independent retail businesses that have done so well that they do not qualify for government pandemic assistance. Double digit growth in 2020 is real for them. They are loving being in business and serving their local community. They are loving that local shopping is more popular in 2020 too.

So, while the TV news and current affairs programs focus on stories of doom and gloom, there are many, hundreds and thousands of good stories, happy stories, stories of growth and success in small business retail … stories of success in 2020.

For many of the business owners enjoying success this year, they have made it happen through their decisions and actions, they have pursued success and for this they have every reason to be proud.

Well done to all of these small business retailers having an excellent 2020, well done!

We are grateful to be part of this, part of the community of businesses having a good year. We are thankful that through what we make we are able to play a role in helping retail businesses find and nurture success.

Now, if only media outlets could share some of the good news stories. They don’t have to look far to find them.

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11 mistakes small business retailers make with their websites when selling online

Here at Tower Systems we develop POS software for small business retailers. We are grateful to serve 3,500+ customers in Australia and New Zealand. We also develop beautiful websites for small business retailers.

Leveraging that experience, we have evolved a suite of knowledge about works for small business retailers going online. We have plenty  of advice to offer retailers about going online.

Today, we flip that consideration, we want to take a look at common mistakes retailers make when they go online, mistakes that can cause their shop connected websites to fail or, at least, to not achieve what they hoped for.

These are mistakes we have seen retailers make, advised against and, often, had to fix once the retailers agree they were mistakes. They make our mistake list once corrective action is shown to fix an issue, thereby proving the first move was a mistake.

  1. Poor navigation. A site that is hard to get around will see people leave quickly.
  2. Unclear shipping charges / policy. People want to know what it will cost.
  3. Inadequate payment options. Credit card is as essential as PayPal, buy now pay later like Afterpay, ZipPay and Humm, Apple Pay and Shopify pay.
  4. Using photos are are blurred or with more than. one product in them. Good photography is key – yes, you can do it yourself.
  5. Using stock photos that are already on many other websites. Google likes unique photos. Take them yourself.
  6. Using the same text that is on plenty of there websites. Google likes fresh text, fresh content. Write this yourself and follow consistent standards.
  7. No chat. Chat is key because shoppers have questions.
  8. Secrecy – not including an email address, phone number and actual street address.  People want to know they can trust you.
  9. Having no USP – unique selling proposition. Really, why should people shop with your website if your website offers nothing unique.
  10. Poor fulfilment. If you take too long to fulfil, people will know and they will complain to others.
  11. No support. Your website needs support online and elsewhere, so people can find it. This could be marketing, links on other sites, links on socials and more.

Our advice for small business retailers with websites goes beyond the 11 points we have noted here. Take these as a start. Anyone with a website can address these without additional cost. Fix these mistakes and you should start to see growth non engagement with the website. This is another step to growing online sales.

Tower Systems is grateful to serve thousands of small business retailers. Working with them helps us learn every day, which we love.

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Retail management advice to guide stronger, more valuable, retail businesses

As owners of retail businesses, especially small retail businesses, local retail businesses, know … everyone is an expert, everyone has advice on what to do, what to stock, how to grow the business.

Our retail management advice has been fine-tuned over decades of service of local small business retailers in a range of specialty retail channels. It has come, too, from our own ownership and operating of a range of retail businesses across four different specialty retail channels. We own three online shops and several online businesses today.

The retail management advice we share here is a taste of the support we offer small business retailers beyond the POS software we make, sell and support.

Today, in this post, our focus is on what we consider to be the most important advice for small business retailers. We call it bankable advice, advice you can rely on to add measurable value to your business.

  1. Use your data. Yes, that sounds boring. The thing is, the data curated by your POS software can help you buy better, sell faster, make more from each shopper visit, reduce theft, get more value from employees, make fewer mistakes, cut labour costs … and more. Yes, good data, leveraged consistently, will achieve all this and more.
  2. Connect. At every opportunity, connects your systems and processes from suppliers to your goods inwards to your POS to product returns to your business accounting software. The less you rely on manual processes the better your business decisions and the lower your costs.
  3. Look under the hood. Good POS software gives you eyes in the back of your head, it can show you what you don’t know and may not want to know. Ask what you can find out that may surprise you as it is in these surprises where you may find more value.
  4. Set goals for the business and measure performance. Revenue. Unit sales for key products. Sales by team member. Revenue by supplier. ROI. ROFS. Measure, report, discuss, improve.
  5. Reorder what sells.
  6. Place products next to products they are usually purchased with.
  7. Ensure your staff know how to use the tools you have. Take POS software, too often we see poor use hurting the performance of the business.

Success in small business retail is there for the taking, through management action. Success comes from consistent pursuit of success. Systems helps you consistently pursue success.

Good POS software companies can help you with this, they can help you drive a more successful and valuable retail business. That’s certainly our goal at Tower Systems.

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3 shop local community connection and marketing tips for small business retailers

2020 is the year of shop local with a surge in people shopping locally. In our work with 3,500+ small business retailers, we have seen a surge in sales, both in -store sales and online sales with small business retailers.

It is wonderful to see, this authentic support for shop local in 2020.

Today, we share some tips for small business retailers on how to maximise the shop local opportunity, marketing advice on how to make shop local work better for you. These are marketing tips you can use right away without spending any money in most cases.

  1. What makes your business local? Know this and you can know much more about your message and how you can leverage it. For many retailers, their local connections are a point of difference. usually, what makes your business local is local knowledge. If this is you, serve this knowledge through touchpoint in your POS software. It is easy to encode local knowledge is related to what you sell and auto-serve this through customer purchases.
  2. Connect with the local community. Offer community groups fund-raining opportunities when your members choose your local business over other local businesses. It’s easy to manage through your POS software, to track the purchases by group members, given them a benefit and gift the community group itself a benefit in appreciation for their recommendation. This can be a perfect win / win / win for all in the local community.
  3. Stay connected. Through social media, email and other platforms, keeping connected with locals by sharing locally relevant information you can connect and share knowledge and this will be appreciated by locals. Your POS software can capture email addresses and share these with mailChimp for safe and spam free emails.

Know where your customers live. It’s easy to capture the postcode of shoppers. In every business we see doing this they learn things about shoppers that they can leverage, for better local community engagement especially.

Nurturing local shoppers really is all about your local community connection. It helps to have ways to do this that do not take too much time, ways that are consistently leveraged. This is where good POS software with tools for pitching your local connections can help.

Here at Tower Systems we care about small business retailers. We care for your businesses, those who rely on the business for income and your local shopper customers. We only work with and help local small business retailers with our POS software.

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5 things any small business retailer can do to today increase the value of their business.

We are not your usual POS software company. The advice in this email is an example of advice we provide beyond what’s usual for a POS software co. Here are practical ways we help small business retailers…

5 things any retailer can do to today increase the value of their business.

  1. Quit dead stock. This topic is considered by many to be a snooze. In our POS software we make it easy to identify dead stock. Helping one business, they thought they had around $5,000 in dead stock. We listed for them the $17,500 in dead stock. They were shocked and acted immediately, freeing cash and space for innovation.
  2. Cut the cost of theft. Cutting theft starts with detecting it. In a hidden part of our software we have tracking tools that let you see what is not obvious. We have worked with police and prosecutors on employee theft cases. Business owners can access these tools too.
  3. Offer real loyalty rewards. While many retailers jumped on the points bandwagon, supermarkets and others ruined them for everyone. One of our customers implemented this advice and added $15,000 in gross profit in the first year for no capital investment. Our discount vouchers (you can call them whatever you like) change the conversation, they actively drive shopper visits and purchases. You can bank on the results. Setup takes less than 5 minutes. Customer engagement can be immediate.
  4. Sell you. Often in specialty retail businesses it is your knowledge that separates you from others. You can encode that in your POS software, for products, so that your advice is provided to customers when they purchase. Your knowledge can bring people back to your business.
  5. Cut overheads. Every activity eliminated can save time and cut mistakes.
    1. Electronic invoices from suppliers can be loaded in seconds.
    2. Linking to Xero eliminates bookkeeping activity and provides faster access to an accurate P&L.
    3. Linking to Shopify or your website cuts double handling of data.
    4. Integrated EFTPOS customers mistakes.
    5. Sell anywhere improves efficiency.

Small steps matter.

The most sustained success in small business retail is the many small steps you can take that combine to provide for valuable sustained success.

The five suggestions in this email are small steps, low cost steps, they can be a valuable foundation for making a business more valuable.

Beyond these 5, there are many more benefits for small business retailers using the Tower Systems  specialty POS software for speciality retailers.

Our software is made locally for local retailers.

See our software live.

See all this and more in an obligation-free demonstration via video link. Email us at sales@towersystems.com.au.

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No free POS software here at Tower Systems

There is no such thing as a free lunch, there is always a catch, always a way you pay.

Businesses that offer free POS software are paid in other ways, they have to be – otherwise, how do they pay their software designers, software developers, support people, sales people and more?

People like to be paid. It puts food on their table. A business offering you free POS software has to find another way to pay for its people because free POS software has a cost to develop, maintain and support, making free POS software not free once you work out who is actually paying.

Software development is expensive, this is especially true for good POS software. It requires specialist services, experts, working hard to make beautiful, fast, secure and stable software. This software, this specialist software is not something you want to be free.

So, when you see free POS software promoted, think carefully about value because it would be hard to find value in something that cost nothing to make and nothing to support.

It’s not free. Follow the money because it will be there. Someone, at some point, will be paying so that those developing, selling, supporting and promoting the software get paid so they can eat and have a roof over their heads. Yes, follow the money and see why free POS software is not really free. Once you follow the money, you can make an informed decision.

Tower Systems does not offer free POS software. We make and sell awesome specialty POS software for a range of retail niches. We are good at what we do and have a long track record of success in service of independent retail business channels.

Our focus is on delivering commercially valuable software to businesses that understand business and the importance of being paid for good business services. We pay our people well because they are good what what they do. We expect people to pay for our software so we can do this. This is at the core of all businesses that respect themselves and their people.

We get that free POS software is desired. However, as we said at the beginning, there is no such thing as a free lunch.

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Sleepy Saturday feels

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Optimistic about local small business retail in Australia

We have been interviewed several times this year about the state of local retail, small business retail, in this corona challenged world.

While corona is challenging, and heartbreaking, too, for plenty, in local small business retail world, it is an opportunity to demonstrate the value of shopping local, sourcing local and serving local.

People want to shop local more than ever. They want to know that where possible products are sourced locally too.

There is no doubt that we are in a period of significant change. We have the disruption of online, disruption of completely new business models, banking challenges pushing cashless, about costs that force a rethink on shop floor engagement, overcrowding in terms of retail space per capita and more. Change surrounds us. Corona is driving an increase in the pace of change and this is interesting to see.

Small business retailers who are nimble stand to gain the most.

In this change, when you bundle it all together, is opportunity to explore the business considerably outside its usual four walls and it is in this consideration that I find a key opportunity for optimism.

Change is good. Change drives innovation. innovation is key to better business results.

While there will be collateral damage through the change, those that remain confront wonderful opportunity.

The optimism for the future of local small business retail stems from seeing many businesses pivot as a result of corona, move online, offer delivery, offer click and collect, expand product mix and more. many businesses are enhancing their service in response to the needs they see locally and even far away as they reach through online.

Small business retailers can respond to needs faster than big business. Being nimble in 2020 and beyond is more important even than having deep pockets full of cash.

Innovation matters. They is where POS software can serve in that it provides a data pathway as well as low cost execution opportunities for businesses that do with to pivot or innovate or both and more.

Change is bringing these opportunities and change is key to encouraging optimism and local small business retail.

It is terrific seeing so much good news in the marketplace right now, in the middle of corona. Good news from small business retailers being smart and engaged in embracing change and the opportunities to be found from change.

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Retail solutions for small business retailers in Australia

Small business retailers appreciate retail solutions, they appreciate real help to real everyday challenges.

Here at Tower Systems we offer retail solutions. Often, the retail solutions go beyond our POS software, go beyond what is usual for a POS software company.

Our retail solutions, retail advice and retail business counselling comes from a place of experience, from being retailers ourselves for more than 25 years and from our 40 years of service of indie retailers.

Here is one example of retail advice, retail solutions for small business retailers.

This is practical advice, practical retail solutions, designed for helping retailers. We call this our Small steps strategy for growth in small business retail. This is a good example of retail solutions beyond POS software.

The small steps strategy is about taking regular small steps in your retail store which compound in a way to dramatically enhance the value of each of three key components to the business. The key is that the business makes progress on one or more of three business growth levers every day:

  • More traffic.
  • More revenue in each sale – greater sales efficiency.
  • Better margin.

There is no grand plan needed, no master document full of words and charts. The small steps strategy is about simple achievable steps which and retailer can take in any type of business every day to build a stronger business.

The small steps strategy is made up of the following work for the three levers:

  1. More traffic, new customers, existing customers revisiting
  2. Consistent traffic generator promotion. Regularly promote a popular consumer product or product category outside your business – to attract new traffic. The product category will depend on your business. Ideally it will be habit based product for which you have a strong value proposition. A good percentage of customers you win from regular promotion are more likely to visit again. These customers are often worth more than what they purchase.
  3. Regular participation in catalogue and flyer based offers. They could be catalogues covering a numbers of businesses or just for your business. These do not have to be expensive.  Even flyers you make yourself and copy in house can work – having compelling offers is key with catalogues and flyers.
  4. Regular local newspaper advertising. Local newspapers will usually do deals if you offer a long term commitment.
  5. Support for local sports clubs and community organisations. For a few dollars you can have your business name promoted at games, in newsletters and at events.
  6. Branding of at least one vehicle. A couple of hundred dollars can get your name out in the community – everywhere you drive.
  7. In-store newsletter. Delivered outside the store. This is best done on a simple stand near the entrance to the store.
  8. On your window and walls. Use your front window and side walls to promote your business. The right campaign ought to bring people passing by into your store.

Through a consistent program of chasing new traffic you ensure the health of the business and protect against the cost of the natural loss of customers.

 

  1. More revenue from each sale – greater sales efficiency

Here are some simple strategies for achieving more from each sale.

  1. Uncluttered counter. Make conscious decisions about what is placed at the counter. Ensure clear air around each offer so it can be seen. A cluttered counter can hide good deals and block sales.
  2. Counter offers. Choose good margin low price products which work for your demographic by tapping into interests, desires (chocolate to eat on the way home) or value – quick decision small gift lines.Remember, a counter must be easily understood and be able to purchased quickly.
  3. High traffic bargain offers. Between the entrance and the highest first stop for traffic into the business have at least two dump bins or displays with compelling and easily understood offers. Move these weekly.
  4. In-store newsletter. Create a simple newsletter promoting the business and place it out the front of the business, in bags, handed out and even slipped into local newspapers. Get your message in front of customers after they leave.
  5. Hotspot promotions. Identify locations where customers stop the most in your store. Place other products at these hotspots which appeal and are easy to purchase. Use the HOT products to sell other product – but the impulse products have to change a couple of times a week.
  6. Dance floor change. The dance floor, the space in front of the sales counter, needs to change weekly. More often for busier shops. A fresh dance floor will show more customers ‘new items’.
  7. Coupons / advertising on call to action offers on receipts. i.e. bring this coupon back within two days for XXX offer.
  8. End of sale offer. Once you complete each sale, give customers an offer to make another purchase within a limited timeframe for a discount. This is best done with a coupon.  Consider structuring the offer to drive business in a particular category.  Track redemption by keeping coupons redeemed with receipts for the purchases.
  9. Parasite displays. These are small space displays which hang next to other products, encroaching on the space. You can see supermarkets use parasite displays well offering products from elsewhere in space committed to popular and often unrelated product.

By focusing on sales efficiency and driving a bigger basket for each sale, you set yourself up to make more from every sale.

  1. Better margin – by selling for the best price

What you charge for what you sell needs to be carefully considered.  Price is all about customer perception of value.  Value is based in a range of criteria including:

  • Added value – from purchasing from this business.
  • Perceived value – how you package a product compared to how others package the same product can lead to a different price.
  1. Manage labour to focus on products with the best return to the business. This is a balance between overall gross profit dollars and margin percentage.
  2. Look at items with a customer service component, where your expertise is required to make the sale or make good use of the products or where there is a reasonable after sales service component. These can usually carry a higher margin.
  3. Look at the items which are unique to your business in your location or nearby. If you are the only store serving the local community then you do have a pricing opportunity. These items can usually carry a higher margin.
  4. Assess why people shop at your shop. If they are shopping because of convenience then you have the capacity to charge more for this. This is why convenience stores charge more for items which you can buy elsewhere for considerably less.
  5. Involve others in setting sale price. Ask your team what you can charge for an item. Assess what they think you can “get away with”.  By polling team members, you may find that your perception on price is lower than what others expect.

You can build a stronger business by taking small steps each day which focus on new traffic, better margin and improved sales efficiency. No grand plan, no expert strategy – just small steps which leverage opportunities which exist in your retail business.

By paying closer attention to the margin you can achieve, you strengthen the financial foundation of the business and ensure that your return on inventory investment is more helpful to the bigger business plan.

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ABC The Money looks at small business retail in this covid world

Tower CEO Mark Fletcher is  grateful to the team being The Money program on ABC radio for shining a light on the impact of Covid on retail. In the 30 minute program they look at retail through an economists’s lens and then through the eyes of several small business retailers. At about 22 minutes in Mark talks about shopping centre challenges and small business retail more broadly into the future.

If you’d like to hear the show, here is the link: https://www.abc.net.au/radionational/programs/themoney/retail/12370682

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What percentage of revenue should a retail business achieve from online in 2020?

How much of your retail business revenue should come from online?

This is a big question in 2020.

We have thoughts on this based on our work with over 3,000 small business retailers using our Point of Sale software, many of whom also connect to Shopify, Magento or WooCommerce websites for online sales.

Our advice is that small business retailers should have a goal of 10% of revenue coming from online. That is a starting point goal. Our advice is work hard and do everything possible in pursuit of this goal.

Once you reach the 10% goal, the goal should be 20%. With plenty of majors already at 20%, small businesses need to catch up.

This is urgent.

Yes, you need a good website. However, you need more than that. The site needs to sell what people want. It needs to be easily found. You need to actively and regularly pro mote the site. You need payment options and a sweet shipping offer. 

It’s hard work, but critical work if you want to reach the goal of online revenue for your business.

Here at our POS software and web development company we help small business retailers win more online business.  We do it though terrific software, which is backed by knowledgable training and support.

A big challenge faces by small business retailers pursuing online sales is that online is not high street. The two beasts are quite different. Whereas in a high street or physical store situation you know who is walking past or stepping inside, online you don’;t have the same insights. You have no idea who might be out there and looking. But, and it is a   b I g   but … you can find out. There are tools that can help you understand who is out there and what they are looking for.

Sometimes, the best online business is not one that is a copy of your physical shop. This is where research matters.

So, have a goal. We say start with 10% of revenue. Research it and once you have a plan, pursue it relentlessly, while at the same time remaining focussed on your physical shop.

Tower Systems helps in all of these areas.

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Using POS software to reduce dead stock in small business retail

Here’s a new video from us about using our small business POS software to drive efficient inventory purchases. That’s code for reducing dead stock by buying what you actually need.

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Small business retail advice: as we come out of lockdown

With several state and territory governments easing movement restrictions, people are talking more about life after lockdown, business owners are talking about this. If you have not done so already, we urge you to consider what your retail business looks like after lockdown or as lockdown provisions are eased.

Here is advice were provided to our POS software customers over a week ago.

While only you can know what is right for your own business, we offer this list of suggestions for your consideration:

  1. Change everything. This is the best opportunity to make major change. Move whole departments, change prices, change the counter focus, the counter process. Right now is a perfect opportunity for sweeping change in any business.
  2. Look at your pricing. Is it appropriate? Could adjustments be beneficial?
  3. Look at every supplier. Ask yourself, do they bring value (and joy) to the business.
  4. Make the shopping experience fresh, more appealing. Help your shoppers feel that they are in a new business.
  5. Quit hard and quick. Dump bins at the front of products you are exiting. This is the perfect time to make the move.
  6. Reconsider every business process. Is it beneficial to the business? If not, why continue with it? Be frugal with your time and capital investments.
  7. Share appreciation. From your front window to inside the shop, demonstrate shopper appreciation.
  8. Play uplifting music. Celebrate any step away from lockdown.
  9. Celebrate stories. Encourage people to share positive lockdown stories, somehow in-store on online through social media.
  10. The past is the past. It is tiresome hearing about how tough things have been, how troubling the times are, how difficult things are. People are living this. We are living this. Reminding people does not help in our view.

Now really is the opportunity for significant change in any business. Opportunities like this are rare. I urge all retailers to seize the opportunity.

Tower Systems helps small business retailers beyond POS software. We provide business management advice in pursuit of more enjoyable and successful retail businesses. As retailers ourselves for many years across several retail formats we draw on personal experiences as well as the collective experiences of our broad user community.

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We support small business retailers in their push for 3 months rent free for their retail tenancies

We urge small business retailers and their suppliers to send the text below, or their own version of it, to politicians to drive maximum interest in a 3 months rent free campaign, to achieve for others what was achieved yesterday in WA. Here is the suggested text:

I am a small business retailer and retailers like me need your help. Thanks to strong leadership, federal and state / territory governments have flattened the COVID-19 curve. A consequence has been an extraordinary drop in retail foot traffic.

While we appreciate the 25% rent waiver we can negotiate with our landlord thanks to the mandatory code, it will not help. There are retailers like us who can’t cover wages let alone the 75% of usual rent. JobKeeper helps employees, not in paying rent.

We urge you to advocate for an immediate 3 month waiver of all rent, funded by government. Without this we think many independent local shops will close, families will lose their homes and demands on Centrelink dramatically increase.

This is urgent. Please help. Small businesses need you.


Here are email addresses you could use in addition to other state and federal politician email addresses you find – especially state leaders in your area.

senator.cormann@aph.gov.au
senator.cash@aph.gov.au
josh.frydenberg.mp@aph.gov.au
attorney@ag.gov.au
Christian.Porter.MP@aph.gov.au
department@treasury.gov.au
Peter.Dutton.MP@aph.gov.au
Karen.Andrews.MP@aph.gov.au
Chris.Bowen.MP@aph.gov.au
jim.chalmers.mp@aph.gov.au
mark.dreyfus.mp@aph.gov.au
senator.katy.gallagher@aph.gov.au
Brendan.O’Connor.MP@aph.gov.au

For the Prime Minister, use a feedback form on his website.

The more retailers and their suppliers engage with this campaign the better.

We emailed 1,700 newsagents about this yesterday morning. We have also engaged with our own customers about this and they have been engaging with politicians, sending the email far and wide.

This is an important lobbying campaign by our channel. Even if your business is not down in revenue, you have colleagues who are and they need your support. The email have been written with that in mind.

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Why the national cabinet position is not sufficient help for retailers – SME retailers need a 100% rent subsidy for 3 months

While the decision of the national cabinet over a week ago on a mandatory code for retail tenancies of small to medium enterprises is welcome, it gets nowhere near addressing the urgent and dire financial challenges facing many small business retailers.

Having talked with many retailers in a range of channels since the adoption of the code, the biggest challenges are being faced by those in larger centres. Whereas many, not all but many, high street and independent landlords are agreeing deals that are usually considerably better than forecast in the code, shopping centre landlords are slow to negotiate and demonstrating no willingness to go beyond the code.

The code allows for a rent reduction based on the quantum of reduction in revenue. In one business I know of with base rent at $16,000 a month, turnover is down 50%. The code suggests a rent reduction of 50% on the basis of the revenue decline, with half of the reduction being waiver and half being a deferral.

The retailer in our example could expect a waiver of $4,000 a month and a deferral, to be paid later, of $4,000 a month. That is if their landlord is fair in their approach.

The decline hit the retailer from early March. The landlord says the code will not apply until April.

Prior to COVID-19, the business had annual revenue of $1,130,000. It’s average GP% then was 35%. Out of the $395,500 GP it paid $192,000 in rent, $143,000 in wages and $42,000 in overheads, leaving $18,000 in profit – in broad terms.

Revenue is now down 50% and is likely to fall further. In addition to the decline in revenue has been a shift in what shoppers purchase. The average GP% has fallen to 29%.

Here is what an average month looks like. This example does not allow for retail peaks and troughs, like winter. Revenue: $47,500. GP: $13,775. Rent: $8,000. Wages: $5,000 with hours significantly cut. Overheads: $2,800 with all possible cuts made. The business is in the hole for $2,025 a month. However, in the rent number in this example, I have not factored that half of the reduction, $4,000 is deferred, not waived. This makes the hole worse.

The owners are at maximum borrowings. They have no fixed assets against which to borrow.

The question the owners have is – do we continue to trade and lose $2,025 a month plus the $4,000 a month deferral and in six months and be at least $36,150 worse off? … knowing that realistically, the loss will be closer to $80,000 based on the current trajectory.

Talking to the owners their position is the government regulations on social distancing are what have stopped people shopping. They created the situation where our business is now no longer viable. While we support what they have done, they have left us with a financial obligation that we are considering not accepting. We think going into administration now is the best option for us, to not extend our personal exposure.

This scenario is not uncommon. It demonstrates the inadequacy of the SME retail tenancy code of conduct.

We accept it is a complex issue to address. We think that state and federal governments need to immediately agree to themselves fund 100% of occupancy costs, rent, outgoings, marketing, for 3 months from April, with a goal of a better plan being developed prior to the end of June.

That move would keep landlords and retail businesses afloat. The downstream benefit would be cash in the economy, people in jobs, fewer businesses collapsing and, I suspect, lives saved.

Note: this example is not one of our retail  businesses and is not a newsXpress business.

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Small business retail advice: how to deal with the emotional impact of employee theft

Beyond the financial cost and regardless of the size of the theft, employee theft in a retail business can come at a huge cost to the business, those who work in it and the owners.

The impact can be felt for years after employee theft is discovered. We have seen this first hand inn businesses we have worked with and counselled through the process. To be honest, we have seen it ourselves in the early years of owning our own shops.

Often, the person caught stealing from a retail business is a trusted employees. This is where the high emotional cost kicks in. It is not uncommon for them to be a long term employee who has the trust and respect of the business owners. We have seen situations where it has been a relative of the owner or at least someone treated as a relative or a member of the family.

We have seen the impact of the theft flowing in waves:

  1. Typically, the retail business owners blame themselves for the theft or at the very least for not having discovered it sooner.
  2. What follows is the extraordinary feeling of a breach of trust and violation. This can lead to a feeling of overwhelming illness. In some cases, one or more of the business owners have withdrawn from the business – such is the personal hurt and betrayal they feel.
  3. Devastation often kicks in with the owners losing focus on the business, unable to deal with the issues of today.
  4. Depending on the extent of the theft, depression can follow which requires some form of intervention to resolve.

The personal impact on the outlook and confidence of the business owner can be devastating. Unless they are able to accept what has happened and genuinely move on, they could find themselves wallowing in anger, inaction or even depression for long after the crime has bene discovered.

The key, from our personal experience, is to accept what has happened, make a decision on how to deal with it and move on… never looking back.

Discovering an employee theft problem is an excellent first step. The alternative is that it continues unabated. Discovery stops the theft and that is a great first step. It is important to acknowledge the good news of the discovery regardless of the quantum of theft discovered.

Deciding an action plan is the ideal step two. Deciding whether to report the crime or agree on an immediate financial settlement with the employee who committed the crime is the best next step. Only the retail business owner can decide whether reporting the crime is worth it or not. Sometimes, being paid a reasonable sum by the employee is better for the business and moving on than a protracted police investigation.

Talk with the team. Listen. Console. This is a time for grieving about what happened. Either gather as a group or one on one. Ensure that everyone has an opportunity to air their feelings. Business partners especially should take time to do this and explore how they feel. Do not let this process go on too long. Ensure that everyone understands that this is the time of grieving and that when it ends, it ends so that the business and those involved can move on.

Focusing on the business is the fourth important step. Once the employee theft is caught, the action plan re police versus reimbursement resolved, the next focus has to be the business. Difficult as this is, it is important to move forward rather than to stand still and wonder what might have been or worry about the betrayal one feels. Look at business practices and modify these so that theft is harder to perpetrate, implement processes which disrupt the business and make theft easier to detect.

There are excellent government and community resources which can help. Engage and use these resources and benefit from the insights of others.

How a retail business comes out of discovering employee theft is up to the leaders of the business themselves. They set the mood for the team. It is important to reach a point of moving on and not looking back as soon as possible – for the sake of the business, its employees and its customers.

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Small business retail advice: for school leavers joining the retail work force

We have some timely advice for school leavers joining the full-time workforce. It is offered here in the spirit of encouragement, that you grow professionally and serve the needs of the business employing you. This advice is especially aimed at those new to the workforce.

  1. Know the business is tough ands that retail, especially small business retail, is very tough.
  2. The business owners do not get to keep for themselves every cent that comes across the counter. Indeed, they will be lucky to keep even 5 cents in the dollar.
  3. If the business succeeds, you succeed.
  4. The business relies on customers. Every retail employee plays a role in setting how much each customer loves shopping in the shop.
  5. Learn as much about the business as you can in the businessman the job.
  6. Learn outside the business – there are many online learning / training opportunities in retail that can make you more valuable any employer.
  7. If you are not sure of something, ask. Don’t assume.
  8. Work out how to love your job, because if you don’t, working there will not be good for you or the business.
  9. Be as low maintenance as possible. Your employer is not an ATM you can tap every time you feel like sleeping in.
  10. How far you go in a business, and in your career, is up to you. You get out what you put it.
  11. Add value. If you do this a business will want to keep you and that gives you leverage in this job and your next.
  12. Every day, how it goes, what you get from it, the contribution you make … is up to you.
  13. Speak up. If you see a colleague making a mistake, stealing or misbehaving, speak up. You own it to the business to do this more than you owe your silence to a colleague or friend.
  14. Make suggestions. Even new employees have good ideas.Fresh eyes are sometimes the most valuable through which to see business.

If you are a business owner and hiring school leavers, step up to the responsibility seriously. You hire them, train them, manage them and determine their value to the business as as the value of the business to them. Oh, and being their friend is not an ideal step to good management.

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Small business retail advice: on competing with big business

Small business retailers often express frustration at big business competitors: they have more money for marketing, get better supplier deals and often have lower overheads per dollar of revenue. It is easy to get drawn into envy and get lost in a whirlpool of self pity for the small business situation.

In our experience in owning and running small retail businesses, there is little to be gained from worrying about these things, which we cannot change. There is more to gain from focussing on points of difference we can leverage.

This is important, that we look at the upside opportunities we have rather than the negative of envy about big business competitors. It’s tough to do, but well worth it.

For example, we can bundle items in our small retail businesses to make price comparison difficult or impossible, we can offer a loyalty pitch big businesses will not offer, we can be flexible in how and where we pitch producers while bug retail businesses are structured and, usually, inflexible.

Bundling is particularly useful as you can create a bundle unique to your business, which feels like it is a value proposition unlike anything they have seen to that point. While this is a product by product task, it is in these small steps that you can find success, by changing shopper perspective and winning business more direct competition may have denied.

Bundles can work in gift, stationery, cards, toys, plants, fishing and more. It is easy to use tech to manage and track this.

Big businesses do this. Its is a key reason for their price guarantees – because price comparison is harder and even not possible, ensuring they don’t pay out on the price guarantees.

Our key message today is that you can compete with big businesses in myriad ways, especially through using our small business focussed POS software that is rich in features for doing just this. We give you the tools and provide training and supporting their use, to help you compete as you may not have competed before.

Big business competitors are not going away, they are not fading in size, they are not spending less. This means we have to be smart and engaged to compete.

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Helping small business retailers leverage Boxing Day sales

Small business retailers using our POS software and following our retail management advice have had access to terrific tools with which to leverage the Boxing Day / Post Christmas sale opportunity. Our training, support and retail business advice platforms have aligned to help retailers make the most of the seasonal sale opportunity – well in advance of the big day.

Businesses in the city and country, mall and high street have terrific tools to leverage this traditional sale season in the retail year.

While Black Friday, Cyber Monday and other on line events have grown in intensity and popularity, in Australia the Boxing Day / post Christmas sales continue to be an important feature of the retail calendar. We help our retail community make the most of the opportunities.

Our focus has also included training and guiding new retailers and those who have never undertaken such sales. Owning our own retail businesses for years, we have been able to drawn on our own advice to to speak from personal experience, to help those new to the Post Christmas sale opportunity to help it work for them.

From discount facilities to inventory opportunity discovery to targeted marketing tools, our POS software is an ideal platform through which to drive additional revenue this time of the year.

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Advice for small business retailers on shop layout

The more a retail business looks like a traditional shop in any channel, the more it will be judged as a traditional shop, the more it will perform like a traditional shop. There is nothing wrong with this, if it is a conscious choice.

Through our work at Tower Systems we see awesome and successful retail businesses and less than awesome and not so successful retail businesses.

We encourage you to not run a traditional shop because there is no evidence in performance data or in retail history to indicate that a traditional retail model has any upside in the world today.

The best way to not be considered a traditional shop is to not look like one. Here is some of what this means based on our experience:

  1. Keep visual noise to a minimum. This means less posters and signs. Let your products be seen and be the heroes.
  2. No old-school posters out the front of the shop or hanging in the shop except in exceptional circumstances.
  3. No old-school products stand near the entrance.
  4. Make the front third of the shop open with non-permanent fixtures that are flexible and easily moved. These are best if they are everyday items: tables, a couch, boxes and more. The more colour, texture and style the less like a shop your shop will feel and the more relaxed shoppers will be.
  5. Floor rugs are effective too, under a table fixture especially.
  6. No candy or William old products at the counter. Use the counter for products that are easily purchased on impulse, that play against expectations.
  7. A feature wall behind the counter that can be changed easily.
  8. Different colours and textures rather than the usual shop-fit look.
  9. Different lighting to highlight different part of the business.
  10. Less shop-fit made fixtures and more personally made or found items.
  11. Product placement such that it encourages people to explore. Embrace treasure hunt retail… where people wander the shop hoping to find treasure.
  12. Move tasks, pricing, returns and more to the shop floor. This will reduce shopper theft and increase sales.
  13. Have the least amount of staff resources behind the counter as possible. On the shop floor the same people can guide purchases.

Change is critical in retail today. Change beyond what has been traditional, change that helps you attract new shoppers and through them new revenue opportunities.

While we are  an indie retail POS software co. we are retailers and retail experts. We’re here to help our customers through software, and beyond.

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Tips for small business retailers promoting Halloween

Halloween can be a good season for indie retailers.Success depends on active in-store and out of store engagement.

We do it in shops that we own and run and have evolved it from a low price point everyday halloween offer to a higher end specialty offer that is leveraged by fewer retailers.

Halloween is an excellent opportunity to ramp up traffic and sales leading up to Christmas. It is also an opportunity for the business to play outside its comfort zone. This is great news for any small business retailer.

Here is our advice from seeing Halloween in many retail businesses, advice on ways to promote Halloween to drive the opportunity further:

  1. Make your front window or front of story scary amazing, so shoppers have to step through it.
  2. Maybe host a night, after the shop closes, where people share local ghost stories. have some fun and get known as a place where local stories matter.
  3. Run a series of Facebook posts early in the season. Through these demonstrate your engagement as unique, different.
  4. Have a fancy dress competition on the weekend before.
  5. Mock yourselves in social media and elsewhere about being big kids, scary pants or more. Change how people look at your business.
  6. Run sales connected with people dressing up to access a sale price.
  7. A colouring competition for kids with a prize for the best.
  8. Have candy to give away.
  9. If you’re in a small town organise a Halloween trick or treat party for safe kid fun.
  10. Print a recipe sheet and give this away. Online you can find recipes for eyeball soup, eyeball appetisers, bloody desserts and the like.

Here at Tower systems we are all about small business retail. Anything we can do to help we will do, including providing practical business management advice for retailers on seasons such as Halloween.

Retail is all about entertainment. The more you embrace this the more fun people visiting your shop have. halloween is an ideal season for embracing retrial as  entertainment.

Sometimes, the best way to get from A to B is to take a 90 degree turn.

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