The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Categorynewsagent software

What makes the Tower Systems software for newsagents stand out?

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Beyond the 1,843 newsagents who now use the Tower Systems software for newsagents and the customer service that supports this community, there is functionality for newsagents deep within the software, including:

Newsagents
Quote and invoice management: comprehensive tools●︎
Catalogue: create and manage pricing based on time/date range●︎
Refund management: maintaining data integrity●︎
Marketplace integration: www.findit.com.au (free)●︎
Insights dashboard: pushing actionable business insights●︎
Theft tracking: early detection of employee theft●︎
Stock reorder by min / max requirements●︎
Stock Management: easily make changes in bulk●︎
Easily manage LayBy (Lay Away) purchases, payments and more●︎
Produce gift receipts (price not shown)●︎
Gift Vouchers: manage sale and redemption easily●︎
PreOrders & Special Orders: sell products before you have the stock●︎
Automatic sales based replenishment with supplier connectivity●︎
Easy purchase order generation (supplier ready)●︎
Include images on receipts for easy promotion / marketing●︎
Manage product box / package location●︎
Attach product data/info sheets●︎
Age check for products you select●︎
Easily bundle & Manufacture products for package sale●︎
Manage magazine inventory where an item has multiple issues●︎
Manage products with different prices on different days (papers)●︎
Manage the regular home delivery of products daily / weekly●︎
Manage sale & return of products to other retailers●︎
Recall customers based on purchases●︎
Special customer orders●︎
Manage product returns●︎
Easily train casual staff●︎
Kiosk/Self-Serve mode●︎
Aird group EDI integration●︎
Club / group member pricing for products●︎
Product classifications for easy online product management●︎
Product tags for easy horizontal product management●︎
Comprehensive customer accounts management●︎
Reorder based on past sales●︎
Average cost price maintenance●︎
Record customer details for certain products●︎
Batch payments: easily import a payments file●︎
Track stock by author for bookshops●︎
Surcharge management: EFTPOS fees to customer●︎
Customer display content management●︎
Multiple customer delivery address support●︎
Click and collect management●︎
Pick slips for efficient product picking●︎
Proforma invoicing●︎
Account credit limits●︎
Easy supplier stock file importing●︎
Reporting to Excel●︎
Managing tax free items (set by item)●︎
Manage tax free / duty free sales (entire transactions)●︎
Multibuy price breaks (pet food, coffee etc)●︎
Multiple suppliers supported per stock item●︎
Static quantity Items (no stock control tracking)●︎
Product weight per item (flows to e-commerce)●︎
True landed cost price for stock tracking●︎
Insurance claim related sales management●︎
Google maps address autocomplete●︎
Microsoft365 and Gsuite email Integration●︎
Customer loyalty cards for easy engagement●︎
Staff rostering●︎
Staff permissions manage function access●︎
Manage stock at multiple locations, transfer stock easily●︎
Manage newspaper home delivery●︎
Manage sales to sub-agents (wholesale)●︎
Manage magazine putaways●︎
Integration: XchangeIT●︎
Integration: TheLott●︎
Integration: Pacstream●︎
Integration: Titlepage●︎
Integration: ePay●︎
Integration: Centrepay●︎
Integration: POSTEC forecort controller. Sell Fuel●︎
Integration: Cashless Debit Card, Product Level Blocking●︎

This software for newsagents is more than average, it’s industry standard, and we have our customers to thank for this.

Newsagents are changing the local Aussie newsagency into something you may not recognise

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Hey happy Sunday Afternoon. My name is Mark Fetcher. I own Tower Systems and, since 1996, I’ve also owned and run a few newsagency businesses. I guess you could call me a newsagent. But I see the terms newsagent and newsagency as loaded with assumptions in the minds of listeners. Too many people think they what they were decades ago.

They are not.

If you think the local Aussie newsagency is dead, dying or has no future, I am writing this for you. Please take a moment to see that the reality may not match your assumptions.

Oh, and before we get too far, my POS software company makes software for newsagents to help them run more successful and relevant Newsagency businesses. We’re good at it too with three times more newsagents using our software than any other software company.

Now, back to my thoughts about how newsagents are changing their newsagency businesses.

Sure, some newsagencies have closed. The channel remains the biggest independent retail channel in Australia with 2,500+ retail outlets.

Today’s Aussie newsagency is more of a gift and homewares shop than ever before. It offers fun and on-trend gifts from impulse items to collector pieces worth thousands. Yes, there are newsagencies selling items worth thousands of dollars.

You’re still likely to see papers and magazines somewhere, but they are not the traffic drivers they once were. Also, the margin newsagents make from these is paltry as publishers have not kept up.

Some newsagents are big in coffee, and often it’s the best coffee in town. Some are big in pop culture, often being the local go-to shop for licensed product like Pokémon, Harry Potter, Disney and more.

Some are big in self-care, often bringing new brands to town and offering ethically sourced products from small makers.

Some are bookshops more so than newsagencies.

Some sell clothing.

Some are the best toy shop around offering fresh new toys and traditional family-loved staples.

One I know is an awesome baby shop in country Victoria.

Many have online shops that often are not selling the same products as you’ll find in the physical shop.

The local Aussie newsagency has changed, evolved. It’s most likely not what you think. But it is sure to have the best range of cards in town, in the entire region. And, many of these cared are designed and printed in Australia, with words from Australian writers. This matters because the local Aussie newsagency continues to help local Aussies express themselves, provide a hug well into the future as those cards given are usually kept.

If you think the local Aussie newsagency is dead, an old business or out of date, seek some out, see for yourself, and while you may find the odd one out of touch or challenged, most you visit will be vibrant, relevant, fun and appreciated. You’re likely to find businesses that challenge the expectations of the newsagencyshingle. That’s okay. What’s in a name anyway?!

Please don’t let your memory of years ago cloud what the local Aussie newsagency is today.

In other news, Tower Systems, has delivered more websites for newsagents. Here are some of the recent new websites:

In my own shops we have a number of websites doing terrific business:

All of these are connected to our newsagency software for syncing of inventory and sales between the physical and online shops.

See, the local Aussie newsagency has changed, often thanks to smart tech helping newsagents lead these changes.

How Tower Systems is helping local Aussie newsagents transform their shops for a brighter future

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Newsagents using the industry-standard Tower Systems software for newsagents are leveraging the software to help transform their businesses to drive relevance in a changing marketplace.

But first, let’s talk about the industry standard. there are around 2,800 retail newsagency shops in Australia. Tower Systems serves in excess of 1,700 of these with its newsagency software. The choice of the majority of newsagents to choose Tower Systems makes it the industry standard, for which we are sincerely grateful.

The local Aussie newsagency has been evolving for years. This picked up pace ten years ago. We have newsagents using our software to serve other retail categories in what were once traditional newsagencies. Here are some examples of how newsagents are relying on our software to evolve, here are some of the new categories we’ve helped with:

  • Coffee shop.
  • Baby shop.
  • Gift shop.
  • Camping and outdoors shop.
  • Repair shop.
  • Bookshop.
  • Toy shop.
  • Cafe with table service.
  • Tourism product rental.
  • Local artist consignment.

Yes, these are all categories we have seen different local newsagents embrace as they evolve their businesses to ensure relevance to new shoppers. They have been able to do this with our software as it is flexible in terms of facilities and services. And, the software curates a valuable dataset that can provide guidance as to business evolution opportunities.

In addition to finding new opportunities and walking the path to implementing these, the newsagency software itself helps guide improved business efficiency by eliminating keystrokes and laying down workflows that anyone can follow, freeing up more skilled resources in the business for looking over the horizon.

Our Tower Systems newsagency software also directly integrates with Shopify, Magento, WooCommerce and Big Commerce. Plenty of newsagents use these integrations to sell online and online is where the local Aussie newsagency can be very different to what is usually seen on the high street. We develop the websites, connect them to the newsagency POS software and offer advice on how to drive traffic to them.

The local Aussie newsagency is changing, playing outside what has been traditional for newsagency businesses. We are grateful for the opportunity to be engaged with these transformations.

Your local Aussie newsagency is likely not the business you remember

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Many Aussies think of the local Aussie newsagency as a papers, magazines lotteries and car shop, around the corner, close, a bit dark, run by someone old, carrying a bit of everything, expensive for some things, probably out of date for today.

That’s the narrative pitched in too many stories. It’s out of date, many years out of date.

The local Aussie newsagency, the one serving where you live, is most likely not like that old narrative. It’s changed.

We made this video Tuesday for one of our own newsagency shops, to promote it on social media as well as YouTube. Below we explain how we made the video and, more important, why we made the video.

We took the photos on my iPhone and used promo.com to assemble these, add text and lay music underneath. All up it took less than 10 minutes. I share these details to illustrate how easy it is for anyone to make a video like this.

Now, the why.

This video is important as it is us pitching a narrative for this shop. For decades, the narrative of the local Aussie newsagency has been controlled by others. Today, in 2023, the narrative about our shops is rooted in decades ago. It is out of date. It challenges our relevance. It does not help us.

We wanted to have a crack at recasting the narrative for this one shop in a suburban Westfield centre in the bayside area of Melbourne. While for sure we are biased, we think it’s a good video that does re-cast the narrative for this newsagency, while at the same time making a statement about the channel, calling for others to see us differently and not as others so wrongly and ignorantly pitch us.

We’d love to see more newsagents do this, make videos and other social media content that pitches our businesses with a fresh and relevant to 2023 narrative. Points about lottery jackpots and the major seasons are predictable, expected. The more we play outside of what is expected the better for us, the more we are likely to attract new shoppers to our businesses.

As we noted above, this video took less than 10 minutes all up. There are plenty of platforms you can use to make videos just like this one. While we pay a commercial licence for promo.com, there are others out there that are free.

As for the products we chose to highlight, plenty are made in Australia. In fact, half the air time of the video features Australian made, small business sourced, products.

We want to call out the final frame. This features a pair of colourful stud earrings on a card that says you inspire me. That is a very deliberate choice to pitch that message at the close of the video.

Hopefully all this background is helpful enough that other newsagents create content to recast the narrative of not only their newsagency businesses but the channel more broadly.

But back to the video. In 24 hours it passed 20,000 full views thanks to a nudge through the YouTube ad platform. Tonight, Friday night, it’s at 37,000 full views. That’s 37,000 people in the area of Melbourne I targeted who watched the video in maybe the first newsagency pitch they had seen in years.

We appreciate it’s not call to action advertising. It’s not intended to be. As we wrote above, this is about the narrative relating to the Aussie newsagency.

Here’s a footnote about why we’re writing about this here at a blog for our POS software company.

Tower Systems is not your average POS software company. This video speaks in a small way to that, it shows us engaged beyond the software, in service of one of the local small business retail channels in which we serve.

The advice in this post could relate to any of the specialty retail channel s in which we serve.

6 best-value insights that will benefit any local small business retailer

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Retailers in local small business shops can feel alone sometimes when working on their business. They can sometimes get lost in a cave of thoughts without seeing a way out.

We thought about this and considered the thousands of different retailers in our POS software user community, and we developed the Insights Dashboard in our POS software, to deliver easy access to local small business retail insights that any retailer could leverage, regardless of size, location, specialty area or setting.

We wanted to ensure that what we delivered would be useful regardless of level of business management literacy and financial management literacy. We wanted to deliver the insights without the retailer having to seek them out. We wanted to genuinely add value to what a local small business retailer could gain from using our POS software.

So, via the Insights Dashboard in our POS software, we provide insights in six broad areas – with the insights delivered visually.

Where Are We Today 

Gives you a snapshot of the overall sales & liabilities as it stands today.
 
You can access additional options by clicking the … symbol next to Todays Sales.
  1. Date Range – Expand the sales period covered by changing the start & end dates.
  2. All Locations – Multi-store locations can use this option to include/exclude other locations from the sales figures.
  3. Show Gross Profit Values – This option will show / hide GP values in the Daily Sales Dashboard, which you can access from the Point of Sale screen by pressing [Ctrl] + [D] on your keyboard.

What’s Not Selling 

This gives you a visual understanding of what is not performing in your business.  Deadstock in any business is lost cash.  This report gives you the ability to make decisions on this underperforming stock whether it be discounting or other stock reductions strategies to unlock this lost cash.  
 
You can click any stock item listed to show a graph of sales of that item broken down by month.
There are a number of options available to filter the stock items that appear in the list:
  1. Date Range – Limits the list to stock that has not sold in the amount of time specified.
  2. Listing Bottom – Maximum number of items to list.
  3. Rank By – Determines the order that items appear on the list in.
Click the … symbol for additional options:
  1. Departments – Select between showing stock from all departments or tick the desired departments from the list.
  2. Suppliers – Select between showing stock from all suppliers or tick the desired suppliers from the list.
  3. Exclude Recently Added Items – Exclude stock items that were added to your system inside the time period chosen in the drop down box.

What Am I Missing Out On 

This give you a list of items that have sold out and potential missed opportunity. The visual sales history will assist in ensuring the right items are restocked to ensure future revenue is not missed out on.
 
You can click any stock item listed to show a graph of sales of that item broken down by month.
There are a number of options available to filter the stock items that appear in the list:
  1. Date Range – Limits the list to stock that has sold more recently than the amount of time specified.
  2. Listing Bottom – Maximum number of items to list.
Click the … symbol for additional options:
  1. Departments – Select between showing stock from all departments or tick the desired departments from the list.
  2. Suppliers – Select between showing stock from all suppliers or tick the desired suppliers from the list.
  3. Exclude Recently Added Items – Exclude stock items that were added to your system inside the time period chosen in the drop down box.

What Sells With What 

This gives you an insight to consumer basket analysis. Through this you will see exactly what stock items sell with other stock items and from this you will be able to leverage upsell opportunities, co-location and promotion opportunities.   This also shows the sold alone percentage so you can see item upsell efficiency.
 
You can change the period of time in the Date Range to limit the data to the period chosen. The ten items displayed are the ten best selling items by quantity for the selected time period.

Is Theft An Issue 

This provides a in-depth visual overview of all the retailer audit log records by reason, number of occurrences by time day. This will assist in identifying staff theft/training issues that may need to be addressed within the business.
 
You can change the date range to limit the data to the time period chosen. Changing the time increment alters the lengths of time each day is broken up into.
You can view more complete records by using the Audit Log directly. Please contact Tower Support for help using the audit log.

When Are We Busiest & Quietest 

This is a visual overview used to detect any quiet or peak times in your business by displaying over the week as well as detailed by hour.
 
You can change the week ending date to see data from other weeks. Next to chart value type, you can choose to measure by sales value or number of sales.The top graph shows sales broken down by day of the week. You can change the type of graph used to display this data by clicking the diagram type in the bottom-right. The bottom graph shows sales broken down by time of day. You can change the type of graph used to display this data clicking the diagram type in the bottom-right. You can also view this data as a table by clicking the table symbol in the top-right.

Tower Systems helps NSW newsagents handle Back to School vouchers

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We love the Back to School voucher initiative by the NSW state government as it supports families of kids in school, helping them fund vital school related purchases.

Since Tower Systems serves the majority of local small business newsagents around Australia, with many hundreds in NSW, the company has ensured that its local retail newsagent customers know how to accept the NSW state government Back to School vouchers for payment through the Tower Systems newsagency software.

Newsagents have been provided advice on setup in their software to accept the vouchers as well as advice on how to handle a voucher in a customer purchase.

By making it easy for newsagents to accurately and correctly accept and process the NSW state government back to School vouchers, Tower Systems is helping its small business newsagency customers to connect with the government program.

The Tower Systems advice is also useful for shoe shops, uniform shops, bookshops and other local retail businesses eligible for accepting the vouchers as a method of payment.

Setup

You will need to create a payment type for your online vouchers

  1. So to Setup –> General –> Payment Types.
  2. Click Add to create a new payment type
  3. Enter a name for the new payment type. Use a recognisable name, eg. Service NSW Vouchers
  4. Select the TYPE as Charge Card.  Do NOT use voucher.
  5. Click Next and then Finish.

Processing the Sale

  1. Complete the sale to the point of obtaining a Total.
  2. Click Subtotal or press [F2].
  3. Access the NSW Govt app and process the voucher.
  4. Enter the amount of the voucher in the subtotal screen against Service NSW Vouchers.
  5. Enter any remaining value of the sale against the correct paytype eg. EFTPOS or Cash.
  6. End the sale.

Tower Systems nationally is grateful to serve close to 1,800 local small business newsagents with its newsagency software. With a national newsagency community of 3,000, Tower Systems serves more newsagents than all other software companies serving that channel and while that may sound bratty, it’s not our intent. The Aussie newsagency channel is, from time to time, targeted by slick salespeople making claims. Facts matter. We share our results because they are fact based.

We will help any newsagent in our Tower Systems newsagency software community setup for the NSW state government Back to School vouchers and transact safely and properly with them.

More newsagents migrating to newsagency software rental model

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The newsagency software rental option launched by Tower Systems in late 2019 is now the preferred newsagency software access approach in the channel. We say this based on new rooftop acquisition compared to the old-school approach.

Under this more modern and financially appropriate model, the capital cost is spread over the years of the use of the software rather than through a bulk up-front cost.

There is no credit check and no long-term lock-in contract. Newsagents who sell their business or close can stop paying and that ends the licence. This is one aspect of what newsagents like.

The other aspect newsagents like is that of being part of a large community of newsagents. With more than 1,700 newsagents using this software it is, based on user numbers, the industry standard. Working together, Tower newsagents have been instrumental in setting standards all newsagents benefit from today.

The latest version of the Tower newsagency software was released late in October 2022. This delivered more enhancements that benefit newsagents and other retailers using the software.

Included in the $185.00 (inc. GST) a month rental fee of the Tower Systems newsagency software is:

  • Software access on as many computers as you run in the business. There is no per transaction cost, no extra terminal cost and no EFTPOS fee levied by Tower Systems.
  • Run in the cloud or on a desktop or tablet computer. You choose what’s right for your circumstances.
  • Unlimited licences – on an many computers as you want.
  • Help desk access, helping you get the most from this software.
  • Software updates as released.
  • XchangeIT access for magazine invoices.
  • Direct link to Shopify for online selling.
  • Direct link to Xero for easy accounting.

Working with community groups.

Using this software, newsagents are able to work with local schools and community groups to offer fund raising opportunities that benefits people in those communities as well as the groups themselves. The approach in the software has been found to be a useful way for newsagents to address the vexed issue of community groups asking for donations.

Mitigating employee and customer theft.

The Tower newsagency software and the team at Tower have been instrumental in newsagents dealing with theft in their business. Early identification of theft is possible with the software thanks to hidden, owner accessible only, tools. These tools have been key in helping police and prosecutors deal with people who have stolen from newsagencies.

In one newsagency, $35,000 worth of theft was uncovered and recovered for the business thanks to the Theft Check service offered by Tower Systems. In another newsagency, long-term systematic theft by a manager helped remote owners confront theft that had cost the business several hundred thousand dollars.

In addition to software tools, Tower Systems offers newsagents theft mitigation advice, including a suggested Theft Policy for a business, which has been found to be key in reducing the opportunity for theft in a business.

Software rental is the future.

These facilities, theft mitigation, newsagency supplier connectivity and more are core to the $185.00 a month newsagency software rental from Tower Systems.

The rental cost is an immediately deductible expense. There is no credit check. It is easy to setup. Many newsagents have embraced it already this year.

You can find out more at www.towersystems.com.au

Newsagency software helps Aussie small business newsagents compete in a changing retail world

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While retail continues to change apace, the scope and speed of change for retail newsagents is greater for theirs is a marketplace surrounded by change.

There is print media disruption, lottery purchase disruption driving core changes. But it’s more than that.

Tower Systems helps Aussie newsagents with the Tower Systems newsagency software packed with facilities that help newsagents navigate changes, attract new shoppers and help existing shoppers love the business even more.

If you appreciate up to date newsagency software, easy access to live software support, free training and time-saving and mistake-reducing supplier links, Tower Systems could be the software company for you.

With more than 1,700 newsagents using this newsagency POS software it is backed by the industry support and resources key to help ing it continue to evolve, and this matters in a retail channel where change is everywhere.

This locally made and supported software for newsagents offers plenty, including:

  1. Exclusive greeting card reporting Embedded in our software is category / segment level reporting that newsagents are using to grow card sales 25% and more. That’s money in the bank.
  2. You can bank on loyalty. Our fresh and successful approach to loyalty can help you drive a deeper basket and bring people back sooner.
  3. Safe decisions make for a better P&L. From data feeds from suppliers through to Xero, we help you nurture data for the safe decisions.
  4. Not every shopper will walk past your door. A seamless connection between your software and a beautiful website can help you sell to people you will never meet. We develop websites for newsagents.
  5. Easily accessed personal service. A key reason 4 times more newsagents have chosen Tower than any other software is customer service. We are here for you, with you, every day.
  6. Current software. Current technology. Fresh, current design.

What newsagents need in their software now is fundamentally different to a year ago. You need software that is evolving from a company strong enough to support you when you need it.

We do all the important newsagency stuff in our newsagency software like XchangeIT, links with Nine (Fairfax) and News and Are Direct and XchangeIT. We have worked with TLC/Tabcorp on changes they wanted to implement as well as with GNS, ACCO, the federal government cashless card, greeting card companies and a raft of others.

We handle unique needs too such as website integration, more supplier connections and awesome marketing tools through which you can differentiate your business and attract new shoppers.

Being able to expand into new product categories can help you attract new shoppers and grow overall business GP%. Our experience in multiple specialty retail channels helps leverage opportunities.

Being able to sell from anywhere is critical. We have seen newsagents grow their businesses by engaging at local markets and on the road. Our new and exclusive Retailer Roam product is portable POS software made for this. It’s in the Apple App Store now.

Being able to get customers spending more and bringing them back sooner is also critical. Our discount voucher solution, launched in 2013, is now used in hundreds of newsagencies with many success stories. Better than points and easily understood by shoppers, this loyalty solution is next gen.

Being able to reduce dead stock is vital. This starts with buying better, which flows from fact driven conversations with suppliers.

Being able to cut labour costs without cutting revenue is essential. Our data insights help you do this with confidence. Our newsagency retail experience using our own newsagency software in our newsagency businesses offers you practical advice.

Tower Systems serves more newsagents than all other POS software companies combined. It’s not a brag, even though we know it might read that way. We are sincerely grateful to the many who have switched to us already in 2022. Their faith in us is genuinely appreciated.

Even though we are big, our service is personal. Our customers get to know our team members and like that they can speak directly with us, including our leadership team.

As you work on your business to make it more valuable to you, we’d love to help. Our connections to the newsagency channel go beyond our software. We own the newsXpress newsagency marketing group and we own and run three newsagency businesses ourselves. We walk in your shoes.

The Tower Systems newsagency software costs $185.00 a month to rent. For on as many computers as you need in the business – no extra cost per computer.

Beyond the software, here are features of a relationship with Tower Systems…

  • We are local. Local matters in local communities. Tower Systems is Australian owned, developed and supported. Call us and a human answers the phone.
  • Our training is personal, in your business. We think people learn better from face to face training.
  • Unlimited free training.Long after you install the software, ask for free top-up training and all we will organise it.
  • New customer care. All new customers have a separate specialist team with which they connect, to ease settling-in.
  • Customers guide our software enhancement. We offer a transparent, democratic, process for guiding software update content.
  • Newsagency business specific. This software is developed for your type of business.
  • In the cloud or in-store. You choose where the software runs.
  • Rent or buy. You choose how to acquire and fund the software.
  • We help with business performance analysis and theft checks, services where we take a deep dive into your data and provide confidential insights.
  • Every customer has the direct contact details for our leadership team for easy and safe escalation of any query.
  • No pressure. You buy when you are ready.
  • Retail group engagement. Groups and members of groups have opportunities for group level customisation website sales and more.
  • It’s personal. Retail is personal. This is why we prefer to train you in your shop. Yes, we said this above. We say it again as it is a differentiator.

Tower Systems is not an average POS software company. We are a small business, indie business, focussed POS software company developing software in Australia and New Zealand for Australian and New Zealand based specialty retailers.

Online, what matters more: you, or what you sell?

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Too many small business retailers focus on their business name ahead of what they sell when designing a website for their shop.

The online shopper cares more about outcome. In this video we share exampled of this, evidence of this:

While brands will tell you their brand is what is searched for, shoppers can be broader than brand in search. You only have to look at keyword variations around a brand or some other keyword to understand this.

We hope this business from Tower Systems is helpful in your planning for online.

If you want revenue from online shoppers, our advice is that you seek it from multiple channels: your own website, websites connected with your marketing group, social media and more.

How, when and where people shop has fundamentally changed. This was happening long before Covid. But, Covid, has sped things up.

A challenge when it comes to online is trust. Plenty of people and businesses make claims. Ask for evidence supporting any claim. Their response to you asking for evidence could indicate a simple mistake, deliberate misleading or ignorance … it could also provide evidence that their claim was accurate, which would be ideal.

Online is like to gold rush era of the 1800s in Australia. It’s a rush with people of varying skills and experience our there, in the rush. take care to make informed decisions.

And, yes, it is vital you join the rush. Too much business today is transacted online for you to not engage. Engage now and expect to sell to people you’ve not sold to before.

Newsagency software helps newsagents run more successful businesses

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Tower Systems offers specialty newsagency software that has been chosen by more than 1,700 newsagents. It is the most widely used newsagency software in Australia.

Using this software, newsagents have at their fingertips industry-leading tools and insights that are key for business success from the traditional of newspaper and management management and lottery sale integration through to leading-edge online sales, accounting integration and more.

This newsagency software helps newsagents achieve terrific outcomes and find commercial joy in their shops.

Here are 5 reasons to consider the Tower Systems exclusive newsagency software …

  1. Being current matters. We meet connectivity standards including Indue welfare card, digital receipts, Epay, TitlePage, theLott, XchangeIT, Tyro, the banks, Newspower catalogues, GNS, Xero and more. Save time, cut mistakes and cultivate better business data.
  2. You can bank on loyalty. Our fresh and successful approach to loyalty can help you drive a deeper basket and bring people back sooner.
  3. Safe decisions make for a better P&L. While following your gut can see you catch wins, safe decisions, those based on the data, are bankable. From data feeds from suppliers through your POS to accounting software, we help you nurture data for the safe decisions.
  4. Not every shopper will walk past your door. A seamless connection between your software and a website can help you sell to people you will never meet. We develop websites for newsagents. Check out www.onebaby.com.au, www.backobourkecollective.com.au, www.heavensabove.com.au and www.goulburnstationery.com.au.
  5. You are a key asset. You and the people in your business are a differentiator to big business competitors. Our software helps you sell you in smart and engaging ways.

We also do the quarterly newsagency sales benchmark study and have done for 18 years. This is a valuable benchmark helps you see the future.

We are the only newsagency software company to own and run newsagencies, which we have done since February 1996. Here are 6 reasons to consider our newsagency software …

  1. Exclusive smart card reporting Embedded in our software is category / segment level reporting that newsagents are using to grow card sales 25% and more. That’s money in the bank.
  2. You can bank on loyalty. Our fresh and successful approach to loyalty can help you drive a deeper basket and bring people back sooner.
  3. Safe decisions make for a better P&L. From data feeds from suppliers through to Xero, we help you nurture data for the safe decisions.
  4. Not every shopper will walk past your door. A seamless connection between your software and a beautiful website can help you sell to people you will never meet. We develop websites for newsagents.
  5. Easily accessed personal service. A key reason 4 times more newsagents have chosen Tower than any other software is customer service. We are here for you, with you, every day.
  6. Current software. Current technology. Fresh, current design.

Our software costs $185.00 a month. For on as many computers as you need in the business.

There is no extra charge on top of this for support or updates. It’s all included.

How can we do this? We serve more newsagents than all other software companies combined. We leverage our size to save you money.

Newsagents switching to $185 a month newsagency software rental.

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The newsagency software rental option launched by Tower Systems in late 2019 is now the preferred newsagency software access approach in the channel.

Under this model, the capital cost is spread over the years of the use of the software rather than through a bulk up-front cost.

There is no credit check and no long-term contract. Newsagents who sell their business or close can stop paying and that ends the licence. This is one aspect of what newsagents like.

The other aspect newsagents like is that of being part of a large community of newsagents. With more than 1,700 newsagents using this software it is, based on user numbers, the industry standard. Working together, Tower newsagents have been instrumental in setting standards all newsagents benefit from today.

The latest version of the Tower newsagency software was released in the first week of July 2021. This delivered access to new look and feel benefits as well as access to better supplier reporting tools for newsagency specific suppliers. This is key to more useful category and segment level performance reporting.

Included in the $185.00 (inc. GST) a month rental fee of the Tower Systems newsagency software is:

  • Software access.
  • Run in the cloud or on a desktop or tablet computer.
  • Unlimited licences – on an many computers as you want.
  • Help desk access for customer services.
  • Software updates as released.
  • XchangeIT access for magazine invoices.
  • Direct link to Shopify for online selling.
  • Direct link to Xero for easy accounting.

Working with community groups.

Using this software, newsagents are able to work with local schools and community groups to offer fund raising opportunities that benefits people in those communities as well as the groups themselves. The approach in the software has been found to be a useful way for newsagents to address the vexed issue of community groups asking for donations.

Mitigating employee and customer theft.

The Tower newsagency software and the team at Tower have been instrumental in newsagents dealing with theft in their business. Early identification of theft is possible with the software thanks to hidden, owner accessible only, tools. These tools have been key in helping police and prosecutors deal with people who have stolen from newsagencies.

In one newsagency, $35,000 worth of theft was uncovered and recovered for the business thanks to the Theft Check service offered by Tower Systems. In another newsagency, long-term systematic theft by a manager helped remote owners confront theft that had cost the business several hundred thousand dollars.

In addition to software tools, Tower Systems offers newsagents theft mitigation advice, including a suggested Theft Policy for a business, which has been found to be key in reducing the opportunity for theft in a business.

Software rental is the future.

These facilities, theft mitigation, newsagency supplier connectivity and more are core to the $185.00 a month newsagency software rental from Tower Systems.

The rental cost is an immediately deductible expense. There is no credit check. It is easy to setup. Many newsagents have embraced it already this year.

You can find out more at www.towersystems.com.au

The team at Tower Systems is grateful to newsagents for their love of our newsagency software

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We are grateful to serve close to 1,800 newsagency businesses with our newsagency software, double all other software companies combined.

The newsagency software we offer today is technically and visually fresh thanks to our investment of hundreds of thousands of dollars in leading-edge engineering to deliver to our current version software.

Our Australian made and Australian supported newsagency software is backed with personal experience.

Here are 5 reasons to consider our Tower Systems newsagency software …

  1. Being current matters. We meet connectivity standards including Indue welfare card, digital receipts, Epay, TitlePage, theLott, XchangeIT, Tyro, the banks, Newspower catalogues, GNS, Xero and more. Save time, cut mistakes and cultivate better business data.
  2. You can bank on loyalty. Our fresh and successful approach to loyalty can help you drive a deeper basket and bring people back sooner.
  3. Safe decisions make for a better P&L. While following your gut can see you catch wins, safe decisions, those based on the data, are bankable. From data feeds from suppliers through your POS to accounting software, we help you nurture data for the safe decisions.
  4. Not every shopper will walk past your door. A seamless connection between your software and a website can help you sell to people you will never meet. We develop websites for newsagents. Check out www.onebaby.com.au, www.backobourkecollective.com.au, www.heavensabove.com.au and www.goulburnstationery.com.au.
  5. You are a key asset. You and the people in your business are a differentiator to big business competitors. Our software helps you sell you in smart and engaging ways.

We also do the quarterly newsagency sales benchmark study and have done for 18 years. This is a valuable benchmark helps you see the future.

The Tower Systems newsagency software costs a few dollars a day. For on as many computers as you need in the business. There is no extra charge for extra computers.

There is no extra charge on top of this for support or updates. It’s all included.

How can we do this? We serve more newsagents than all other software companies combined. We leverage our size to save you money.

One-off installation, training and setup advice is priced as an up-front services package, delivering:

  • The latest newsagency specific software installed on your computers.
  • Remote, safe, installation by a newsagency business expert.
  • Personal, one-on-one training.
  • Data conversion, converting as much data as we can access.
  • 24/7 software support. Nothing extra to pay.
  • Software updates – released regularly. Nothing extra to pay.
  • Unlimited over the phone follow-up one-on-one training.
  • Access to an awesome online knowledge base with articles & advice.
  • Access to a private Facebook page where you can discuss any topic.

Call to find out more:  sales@towersystems.com.au or 1300 662 957

We are grateful for the almost 1,800 newsagency businesses that have installed our software. Their commitment and encouragement encourage us every day.

Online workshop for newsagents tomorrow @ 2pm

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Tomorrow, at 2pm, we are hosting a free workshop for any newsagent interested in taking their newsagency business online.

This, itself, will be an online session, which you can access from anywhere with this link:

https://zoom.us/j/91031390280?pwd=LzFKYXFqdVJueS9iNWhNbWRJUndBUT09

Meeting ID: 910 3139 0280 Passcode: 323615

We won’t be trying to sell you anything in the session. Rather, we will share experience insights, lay out the steps involved, discuss online platform options and answer all questions.

Being online is critical to every retail business. We saw that last year and already see value from that this year. Business experts, accountants, mentors … everyone agree that being online is critical.

The hope we have for this session is that it offers a useful learning opportunity for newsagents, to encourage them to get online and to lay out several pathways through which they can achieve this.

And, if the 2pm timing does not work, let me know and we will do my best to schedule another session at a time that suits.

Shopping for Back to School needs? Shop your local newsagency

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Your local Aussie newsagency can serve your Back to School stationery and textbook needs. We are proud to say that our POS software company serves many of these local newsagency businesses, we help them offer quality Back to School products at competitive prices and in a way that supports local school and community groups.

Back to School is a competitive space in Australia. The local Aussie newsagency is often calls upon by school and community groups for support. The best way to help them support community group and school group fund raising is to shop for Back to School from these local newsagency businesses.

Too often we see Back to School purchases going to companies outside Australia and national retailers who chase on price and often neglect the all important product quality.

Your local newsagency delivers quality goods since they are local and easily contacted is the quality of a product does not stack up. Big businesses tend to not have this local care. This local accessibility is another reason to shop for back to School locally.

For Back to School stationery needs, start at your local newsagency. Supporting them helps them support your local school community. You see that every day through local newsagent support for school students, school groups. Every day newsagents are asked for support and donations for local community groups, including school groups. They can only do this if there is robust local support for their businesses.

Please don’t be duped by the truckloads of cash poured into advertising by competitors chasing your back to school spend. They have the cash to do this, to make it look like they have good products and good prices. Often, when they say they will price match, they don’t sell the same brands, often selling cheap imported products only available through them.

Your local newsagent is a perfect place to shop for back to school for quality, service and community connection.

Tower Systems is proud to support 1,750+ local Australian newsagency businesses with newsagency software that helps them deliver a good Back to School experience and through which they can support local community and school group fundraising.

For Back to School 2021, please shop local, shop with the locally owned and run business that supports the local community.

Newsagents benefit from Epay access in newsagency POS software

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Tower Systems released Epay access from within its newsagency software earlier this year. It’s been a terrific success with newsagents loving the easy and direct access to wonderful voucher products from Epay.

Today, Tower Systems released a product update to its Epay integration, expanding the products available to newsagents to sell, offering them more revenue opportunities in their businesses.

This latest update is another step in the on-going enhancement of the solution, to serve the expanding needs of retailers, including local Aussie newsagents.

Newsagency retail sales benchmark study results

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Tower Systems has completed another in its series of newsagency retail sales benchmark studies. We have been doing these quarterly for more than 15 years, serving newsagents, their suppliers and others.

We gather the data, collate it, analyse it and share the results widely, in pursuit of a stronger and healthier newsagency channel.

It is a free process for all involved, transparent, too.

This study, like all we have undertaken, reveals trends, from which we and newsagents can learn. Here it is…

The results of the June 2020 quarter newsagency retail sales benchmark show the extent to which COVID-19 is impacting businesses.

There are winners and losers.

  • The winners are regional and high street retailers.
  • The losers are shipping centre based retailers.

Looking at comprehensive retail sales data from 137 newsagencies for April – June 2020 compared to April – June 2019, the results underscore the value of the retail newsagency channel to local communities. This is a same-store comparison, making the results meaningful. FYI, I removed stores that were closed for any time in the reporting periods.

Data include a mix of rooftops from several brands. The benchmark includes data from businesses using the Tower newsagency software and several who are not.

Given the extraordinary gap in performance, I share the results separately, because reporting them as one dataset does not make sense.

Shopping centre based retail newsagencies.

  • Transaction count change: down 42%.
  • Revenue change: down 36%.
  • Basket size change: up 11%.
  • Newspaper unit sales: down 15%.
  • Magazine unit sales: down 21%.
  • Cards revenue: down 27%.
  • Stationery revenue:  down 11%.
  • Gift revenue: down 45%.
  • Toy revenue: down 42%.
  • Puzzle revenue: up 5%. A quarter of reporting businesses sell puzzles.
  • Instant lottery revenue: up 9%. Half reporting businesses have lotteries.
  • Lottery revenue:  down 5%.

A note about shopping centre data. The dataset in small, just under 10% of respondents. However, the gap between respondents is small.

High street newsagencies.

  • Transaction count change: down 5%.
  • Revenue change: up 27%.
  • Basket size change: up 20%.
  • Newspaper unit sales: down 5%. early din, there was a jump, which has disappeared.
  • Magazine unit sales: up 5%.
  • Cards revenue: up 7%. There are pockets of success – female birthday and thank you cards, in particular.
  • Stationery revenue:  up 13%. Homeschooling and home office, of course.
  • Gift revenue: up 25%. Some categories are down while others, like nesting products, are in triple-digit growth.
  • Toy revenue: up 13%.
  • Puzzle revenue: up 150%. Less than half reporting businesses sell puzzles.
  • Instant lottery revenue: up 16%. Just over half reporting businesses have lotteries.
  • Lottery revenue:  up 4%.

A note about this high street data: it includes regional and rural as well as suburban high street. The performance of regional and rural is considerably better than suburban high street for the most part. How much, you ask? Around 33% better is my response.

Embarrassed.

Plenty of regional and high street newsagents are embarrassed to be reporting such good numbers. Their growth while other businesses nearby are struggling makes them not want to be too open about their success. Even within the newsagency channel there are those in growth who do not want to talk about it with newsagents who are way down.

A moving feast.

Looking at early July data, I’d note that it would be wrong to lock the April – June  results into a view for the long term. We are certainly in a period of significant change. The next quarter results could be different again.

What have we learned from the last 3 and 6 months?

  • Shopping local has been embraced.
  • The high street feels safer than a shopping mall.
  • Newsagencies are trusted and appreciated businesses.
  • Our channel is essential.
  • A newsagency is a good business to own overall.

While we have learned more, this list is my key points.

Finally, we are grateful to all newsagents who shared their data for inclusion in this study.

Australian newsagents are the core of local Aussie towns through COVID-19

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Aussie newsagents have been critical in local towns and cities through COVID-19. While plenty of businesses have closed or gone into hibernation, the local newsagency, or newsagents as many call them, has been open, trading and supporting the local community.

The thing is, the newsagents is not what it used to be. News has taken a back seat in these evolving retail businesses as other products have come to the fore, making the local newsagents more valuable and useful to people in local communities, especially regional communities.

Sure, newspapers and magazines still play a role and they are the news part of the name, the reality is that in terms of overall business contribution and value, they lie outside of news, our side of that part of the newsagents name.

Many newsagency businesses have evolved deeply, into gifts, homewares, home office solutions, games, toys, jigsaws, nesting products, comfort products, art supplies and more. The local newsagency is less about the news and the agency and more about helping people enjoy themselves, helping them relax, helping them create and helping them find their voice.

The newsagents of yesterday is the place of happiness, joy and communication today.

Whether it is a greeting card, journal, art supplies, a candle, a thro rug, a scarf or local Aussie essential oils, a newsagency is a fresh and innovative business delivering local town access to a diverse range of products in service of local community needs.

Tower Systems is proud to serve more than 1,700 newsagents with its newsagency software, software used by more newsagents than all other software companies combined. We take that leadership role seriously and respectfully, helping newsagents to reach the potential of their local area opportunities.

Whether it is in-store or online, our newsagency POS software is helping newsagents to transact where there need to and when they need to, accurately, efficiently. It is also helping them to find new shoppers as new shoppers are the lifeblood of any business. Indeed, we are grateful to smart newsagents for walking this path of innovation and opportunity with us.

The 2020 of corona is challenging. For newsagents it has been a year of opportunity and it is a thrill to see so many step up to that opportunity in service of their local communities.

Helping Aussie newsagents embrace the covid pivot

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The covid pivot is no more real that what we are seeing in Aussie newsagency businesses this year as they embrace change and adjust their businesses to attract new shoppers.

What is the covid pivot you say? It is that move by a business into new products, new services or onto a new platform through which they seek to attract shoppers who would otherwise not shop with the business. That is why it is a pivot. the covid part is that it provides the need, encouragement and / or cover for the change.

The covid pivot moves we are seeing newsagents make include:

  • Moving online with POS software connected Shopify websites. We have seen newsagents open up online baby shops, food service businesses, homewares businesses, made in Australia offers, fashion, services, high end collectibles and more.
  • Bringing in new product categories. This being done in-store to turn the business s90 degrees and more in pursuit of shoppers who might otherwise not have shopped the shop.
  • Offering new services. We have seen newsagents move into screen printing, office services, hot dusking and more as they serve the needs of more people working locally.
  • Location flexibility. We have seen newsagents take their businesses on the road, to shoppers who cannot get out safely because of the corona. By selling from the car or van, safely, distanced, but with full POS software access for accurate transacting.
  • Doing the Marie Kondo. Cutting back, removing products and services that do not sign joy. these moves are a pinot, too, as the business de-clutters, freeing space and capital for other operations and opportunities.
  • Re-casting. This piece of the covid pivot is the business re-positioning what it sells and how it sells. Taking singles and bundling. Reimagining loyalty. And similar moves to take what you have and freshen it so it is noticed by more people.

These are some of the examples we have seen of newsagents engaging in the covid pivot opportunities. Covid pivot is a term we started using months ago to describe this action, this movement of adjustment in a business to seek opportunities through with to broaden the appeal of the business.

More newsagents are embracing the covid pivot to change their businesses and to set them for an even brighter future outside of corona. Opportunities are endless.

We are grateful to the 1,700+ newsagents in our user community who embrace our software and services. Thank you for your business and thank you for being with us on this crazy 2020 journey.

Newsagents accessing Epay through Tower Systems POS software

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Tower Systems has released updated newsagency POS software for newsagents with Epay integrated, delivering direct newsagency sales counter access to Epay products and services.

This integration is approved by Epay through their worldwide operation. It is the result of several months work following exacting integration standards set by Epay.

From within the POS, at any point in a transaction, newsagents can vend Epay voucher product including phone recharge and more. There is an initial set of Epay voucher products in the first release with Epay set to release more as they develop more supplier relationships.

Newsagents are grateful to Epay for their embrace of newsagency POS software to provide an alternative to the POS software integrated Touch Networks IT vending platform, which is being decommissioned by Afterpay Touch.

The Tower Systems Epay POS software integration also allows for handling refunds. This, too, follows the required Epay standards.

To help newsagents be ready, Tower Systems has engaged in daily email communications with its 1,700+ newsagent customers. It haas also sent print newsletters as well as fielding many calls and other contacts from its broad customer base. The company’s goal has been to ensure that newsagents are fully informed and prepared for the switching off of Touch and the turning on of Epay in many businesses that have not been running Epay.

In addition to releasing new software, Tower Systems has published peer-reviewed advice through three comprehensive knowledge base articles on setting up and using Epay integrated with the Tower POS software. The company has also produced a training video to help newsagents make the most of the Epay opportunity in their retail businesses. Also, Tower is providing personal support and training for any customer who asks for help with the new Epay integration.

Not all newsagency software platforms have been approved for integration with Epay. Tower Systems is grateful for having been chosen and for the support of the Epay experts as we have brought the opportunity to life over the last few months.

2020 has been a challenge;lenging year for retailers. This new integration with Epay is a wonderful piece of good news, something to celebrate, something for which to be grateful.

Epay is live! The Tower Systems development and suppo9rt teams have once again delivered for small business Australian newsagents.

Bringing Epay to life for Australian newsagents through newsagency software

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The 1,700+ newsagents using our newsagency software are set to benefit from a professional and direct integration between our newsagency software and Epay, the worldwide platform for phone recharge, ticketing and other e-vouche services.

We have delivered direct access to Epay in our Retailer 3 POS software, generationally advanced newsagency software designed for the newsagency of the future. This is newsagency POS software for 2021 and beyond. It is new, fresh, energetic and flexible.

We are thrilled to bring Epay to life for newsagents through our newsagency software.

Thanks to the Epay approved integration, our 1,700+ newsagency software retailers will be able to tap into a suite of products for which they do not have to carry inventory. They can leverage basket depth as well as new traffic. The opportunities are wonderful and we are thrilled to be in a position to deliver these for our customers.

We have gone about the Epay integration in a through and diligent way, fulfilling their standards and working with their tech people on this innovation for the partnership, and all in pursuit of serving Australian small business newsagents who want to continue to offer tolling, ticketing, voucher and recharge products and services from their businesses.

By delivering the Epay POS software integration in our Retailer 3 platform we have delivered a sweeter, faster, more technically advanced and more complete solution in service of newsagents having a brighter and more relevant business future. Can you feel how excited we are to be delivering this?! We hope so. This is a good day. Especially since we have delivered this advancement for newsagents at no cost to them. We are pleased to have been able to do this, to bring inn ovation to the local Aussie newsagency sales counter for no capital investment.

Newsagents who were using the Touch Network platform on the Ezipass platform for selling these voucher based products can rely on the Tower Systems newsagency software Epay integration to provide smart and easy access to these products from the POS screen, easily, quickly and without having to connect to third party software. This is a our integration to international standards.

Tower Systems is proud to serve Aussie newsagents, a channel that remains vital to local towns in providing access to essential products and services.

Join the largest community of newsagency software users in Australia.

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There is no doubt there is strength in numbers. In a newsagency software sense, the strength of our 1,700+ Australian newsagency business community benefits from:

  • Reliability. We are here when you need support.
  • Up to date. Our customers vote on changes they want to the software. Enhancements are regular. Software value improves over time.
  • Business help. Beyond the software, we help uncover and reduce theft, as well as advice and support streamlining processes.
  • We own and operate newsagency businesses ourselves. We walk in your shoes every day and this makes a real difference.
  • We meet all industry and supplier standards in retail and home delivery.
  • Personal support. Beyond the software, we will help you in any way we can, to the best of our ability.

In addition to newsagency software, we also develop (in Australia) websites for Australian newsagents, helping plenty get online with awesome websites.

We are a well-resourced Australian POS software company serving Australian newsagents. This is good news for newsagents.

  1. Tower Systems will not leave the newsagency channel.
  2. We will fight for you. Beyond our software, we will help with supplier issues, business strategy and other challenges you confront.
  3. Our software continues to evolve. We release updates regularly. You choose when to load them. Each is thoroughly tested for you.
  4. We own newsagencies. Yes, we walk in your shoes.
  5. No locked-in support fee.
  6. Lower support costs. No mates’ rates for a select few.
  7. Fast support. Most calls are handled when you call.
  8. Transparent support. At any time, you can see how many help desk calls we are working on and how many we have closed that day.
  9. Support escalation. We have an escalation process should you be unhappy with a support call.
  10. Easy management access. The leadership team of Tower Systems is available to you. We take customer service seriously and personally.
  11. Updates when you choose. Updates are not forced on you.
  12. You are listened to. We offer the only transparent, user driven, software enhancement suggestion service.
  13. Free training. Long after you install our software you have access to free personal training to refresh knowledge or cover new facilities.
  14. More integrations. Our direct links to Xero, Magento, Shopify and WooCommerce offer direct link options to help you grow.
  15. Business management insights. We can look at your business performance data and provide a personal analysis of what we see
  16. Owner access. Call Tower owner, Mark Fletcher, on 0418 321 338 or email mark@towersystems.com.au.

Awesome POS software loyalty tool helps local small business retailers differentiate from big businesses and online

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Points are dead in retail loyalty rewards. They have dubious value. Everyone offers them. They serve the businesses more than the shoppers.

While our awesome specialty retail POS software offers points based loyalty, it is our other loyalty offer that retailers and shoppers love. It’s unique, based on real value, able to be setup for no cost and is easy to adjust as the business needs change.

Better still, this unique and game-changing approach to loyalty offers one-time or rare shoppers an opportunity to spend more in a visit, making that one-0time list more valuable to the retailer. It encourages greater spending. It shows the way.

Big businesses don’t copy this unique approach to loyalty because it does not work for their selfish business model. It is differentiating for indie retailers, especially local retailers who are competing with big businesses.

Tower systems pioneered this fresh approach to loyalty in 2013. We have tweaked the loyalty tool in pour POS software since, keeping it fresh and ensuring that it serves the needs of our retail partners.

In competing with online, this loyalty tool is an easy winner. It appreciates the shoppers in-store in a way that online cannot do. It encourages, respects and appreciates those in your shop today and that alone can be the trigger to get them even more engaged with your shop.

It is that simple and successful. We have hundreds of success stories with this tool.

Points are dead if you want your business to compete. Tower Systems offers tech built into our POS software and we back this with business training and advice on implementation. It is genuinely a game changer, a unique loyalty solution fort small business retailers.

Loyalty systems have been around in retail for decades. Too often, small business retailers copy big business, and fail.

A good loyalty system will get shoppers spending more, doling more than is usual, and doing this at little or no cost to a retail business.

A good loyalty system will be loved by shoppers.

A good loyalty system offers shoppers flexibility.

A good loyalty system has little or no management overhead.

A good loyalty system reveals insights about your business that are helpful, impactful and revealing.

A good loyalty system helps you grow your business, helps you make your business more valuable.

This is about Loyalty 2.0 – a fresh approach to shopper loyalty for small business retailers.

What we offer embedded in our Tower Systems POS software is an awesome solution, ready for use in any type of shop.

The POS Software Blog

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